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BA-J in Broadcast Media at Adarsh Institute of Management and Information Technology
Bengaluru, Karnataka
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About the Specialization
What is Broadcast Media at Adarsh Institute of Management and Information Technology Bengaluru?
This Broadcast Media program at ADARSH INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY focuses on equipping students with comprehensive skills in television, radio, and digital broadcasting. Within the vibrant Indian media landscape, this specialization is highly relevant, addressing the increasing demand for skilled professionals in news production, program creation, and digital content delivery. The program distinguishes itself by combining theoretical foundations with practical, hands-on production experience, mirroring industry requirements in India.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking entry into the dynamic field of broadcast journalism and media production. It also caters to aspiring content creators, digital media enthusiasts, and individuals keen on mastering the technical and editorial aspects of radio and television. While no specific prerequisites beyond 10+2 are mandated, a strong interest in current affairs, storytelling, and visual communication will significantly benefit prospective students.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including news anchor, reporter, video editor, radio jockey, content producer, and documentary filmmaker in leading Indian media houses and production companies. Entry-level salaries typically range from INR 2.5 to 4 LPA, growing significantly with experience. The program provides a strong foundation for advanced media studies or entrepreneurial ventures in the rapidly evolving Indian broadcast industry.
Student Success Practices
Foundation Stage
Cultivate Strong News Acumen- (Semester 1-2)
Regularly read diverse news sources (newspapers, reputable online portals like The Hindu, Indian Express, BBC News Hindi/English) and watch news channels to develop a critical understanding of current affairs, news values, and reporting styles. Engage in discussions with peers and faculty on contemporary events.
Tools & Resources
Reputable news apps, online news portals, daily newspapers, peer discussion groups
Career Connection
Essential for effective reporting, content creation, and media analysis, laying the groundwork for a successful career in journalism.
Master Fundamental Communication Skills- (Semester 1-2)
Actively participate in presentations, debates, and group discussions to hone public speaking, articulation, and persuasive communication. Practice concise and clear writing for various formats, including news reports and features, focusing on grammar and syntax.
Tools & Resources
Toastmasters clubs (if available), college debating societies, online writing workshops (e.g., Coursera, Udemy courses on journalistic writing)
Career Connection
Strong communication is paramount for broadcast professionals, enabling effective interviewing, anchoring, and content delivery.
Develop Basic Digital Literacy & Ethics- (Semester 1-2)
Familiarize yourself with basic digital tools for content creation and research. Understand the ethical principles governing media content, including fact-checking, copyright, and responsible social media usage. Learn to verify information from multiple sources.
Tools & Resources
Google Suite, basic photo/video editing apps, university library databases, media ethics guidelines from professional bodies
Career Connection
Crucial for responsible journalism and navigating the digital media landscape, avoiding misinformation and legal issues.
Intermediate Stage
Engage in Hands-on Production Workshops- (Semester 3-5)
Seek opportunities to participate in college media clubs, community radio initiatives, or internal college news productions. Gain practical experience with basic camera operation, audio recording, scriptwriting for broadcast, and non-linear editing software (e.g., Adobe Premiere Pro, DaVinci Resolve).
Tools & Resources
College media labs, local community radio stations, free online tutorials for editing software, YouTube channels on videography/audio production
Career Connection
Direct practical experience is vital for developing job-ready skills in video and audio production, making you valuable to broadcast employers.
Network with Industry Professionals- (Semester 3-5)
Attend media workshops, guest lectures by industry experts, and regional media festivals or conferences in Bengaluru. Connect with journalists, producers, and media professionals on platforms like LinkedIn. Seek mentorship opportunities.
Tools & Resources
LinkedIn, local media events calendars, college alumni network
Career Connection
Builds valuable contacts for internships, job referrals, and insights into industry trends, significantly aiding placement prospects.
Build a Portfolio of Creative Work- (Semester 3-5)
Start creating a personal portfolio or showreel showcasing your best written articles, short video projects, audio segments, and photo essays. This could include college assignments, self-initiated projects, or contributions to campus media.
Tools & Resources
Personal website (e.g., WordPress, Behance), YouTube/Vimeo channels, SoundCloud
Career Connection
A strong portfolio is crucial for demonstrating your practical skills and creativity to potential employers during internships and job applications.
Advanced Stage
Undertake Specialized Internships- (Semester 6-7)
Secure internships at reputable television channels, radio stations, news agencies, or digital media companies in India. Actively participate in all aspects of broadcast production, news gathering, and post-production, seeking feedback and building professional references.
Tools & Resources
College placement cell, internship portals (Internshala, LinkedIn), direct applications to media houses
Career Connection
Provides invaluable real-world experience, industry exposure, and often leads directly to pre-placement offers or full-time employment.
Master Advanced Production Techniques & Software- (Semester 7-8)
Deepen your expertise in advanced video and audio editing, motion graphics, sound design, and live broadcast techniques. Gain proficiency in industry-standard software and hardware, and understand broadcast workflows.
Tools & Resources
Advanced courses in Adobe Creative Suite (Premiere Pro, Audition, After Effects), professional cameras, studio equipment, online certifications from NPTEL or specific software providers
Career Connection
Highly specialized technical skills are in high demand in the broadcast industry, differentiating you in the job market for roles like video editor, sound engineer, or technical director.
Develop a Capstone Broadcast Project & Career Plan- (Semester 8)
For your final project/dissertation, conceptualize, produce, and execute a high-quality broadcast media piece (documentary, news package, web series). Simultaneously, develop a clear career plan, identifying target roles, companies, and strategies for job applications, including resume and interview preparation.
Tools & Resources
College faculty mentors, project budget, professional resume builders, mock interview platforms
Career Connection
The capstone project serves as a showcase of your comprehensive skills, while a well-defined career plan directly facilitates a smooth transition from academics to professional employment.
Program Structure and Curriculum
Eligibility:
- The candidate must have passed the 10+2 examination or equivalent from a recognized board/university.
Duration: 4 years / 8 semesters
Credits: 160 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 101 | Introduction to Communication | Core (Discipline Specific Core - DSC) | 4 | Nature and Process of Communication, Types and Models of Communication, Barriers to Communication, Mass Media Concepts and Theories, Ethical Considerations in Communication |
| JRN 102 | Reporting Techniques | Core (Discipline Specific Core - DSC) | 4 | News Values and Elements, News Structure and Lead Writing, News Sources and Gathering, Reporting Techniques and Beats, Interviewing Skills and News Language |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 201 | Feature and Article Writing | Core (Discipline Specific Core - DSC) | 4 | Types of Feature Articles, Writing Techniques for Features, Interviewing for Feature Stories, Columns and Editorials, Writing for Magazines and Online Portals |
| JRN 202 | Media Law and Ethics | Core (Discipline Specific Core - DSC) | 4 | Indian Constitution and Press Freedom, Laws Governing Media (Defamation, Copyright), Contempt of Court and Official Secrets Act, Ethical Issues in Journalism, Code of Conduct and Self-Regulation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 301 | Photojournalism | Core (Discipline Specific Core - DSC) | 4 | History and Evolution of Photojournalism, Types of Journalistic Photography, Camera Techniques and Composition, Photo Editing and Caption Writing, Ethics in Photojournalism |
| JRN 302 | Public Relations and Corporate Communication | Core (Discipline Specific Core - DSC) | 4 | Introduction to Public Relations, Tools and Techniques of PR, Media Relations and Crisis Management, Corporate Communication and Social Responsibility, Ethics in Public Relations |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 401 | Advertising | Core (Discipline Specific Core - DSC) | 4 | History and Evolution of Advertising, Types of Advertising and Agencies, Advertising Campaigns and Strategies, Creative Process and Copywriting, Media Planning and Buying |
| JRN 402 | Visual Communication | Core (Discipline Specific Core - DSC) | 4 | Principles of Visual Communication, Elements of Design (Line, Shape, Color), Signs, Symbols and Iconography, Visual Rhetoric and Semiotics, Introduction to Graphic Design |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 501 | Theories of Communication | Core (Discipline Specific Core - DSC) | 4 | Early Communication Models, Mass Communication Theories (Agenda Setting, Uses & Gratification), Critical and Cultural Theories, Audience Studies and Effects Research, New Media Theories |
| JRN 502 | Research Methodology | Core (Discipline Specific Core - DSC) | 4 | Introduction to Research, Research Design and Types, Data Collection Methods (Surveys, Interviews), Sampling Techniques and Data Analysis, Report Writing and Ethics in Research |
| JRN 551 | Television Journalism | Discipline Specific Elective (DSE) - Broadcast Media | 4 | History and Evolution of Television News, TV Newsroom Structure and Operations, Reporting for Television and Live Reporting, Anchoring and Presentation Skills, TV News Scriptwriting and Packaging |
| JRN 552 | Radio Journalism | Discipline Specific Elective (DSE) - Broadcast Media | 4 | History and Development of Radio, News Gathering for Radio, Voice Modulation and Presentation, Radio News Scriptwriting, Radio Program Production and Podcasting |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 601 | Contemporary Media Issues | Core (Discipline Specific Core - DSC) | 4 | Media and Democracy, Globalization of Media, Social Media Impact and Challenges, Media Ownership and Censorship, Media Activism and Citizen Journalism |
| JRN 602 | Global Communication | Core (Discipline Specific Core - DSC) | 4 | International News Flow Theories, Cultural Imperialism and Media Hegemony, Global Media Organizations, Digital Divide and Information Access, Intercultural Communication |
| JRN 651 | Video Production | Discipline Specific Elective (DSE) - Broadcast Media | 4 | Camera Operation and Videography, Lighting Techniques for Video, Sound Recording for Video, Non-linear Editing Software (e.g., Adobe Premiere Pro), Script to Screen: Short Film Production |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 701 | Project Work | Core (Discipline Specific Core - DSC - Project) | 4 | Project Proposal Development, Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva-voce |
| JRN 751 | Broadcast Media Production – I (News) | Discipline Specific Elective (DSE) - Broadcast Media | 4 | Newsgathering for Broadcast, News Desk Operations and Workflow, Live Reporting and PTCs, News Packaging and Graphics, Broadcast News Bulletin Production |
| JRN 752 | Broadcast Media Production – II (Programs) | Discipline Specific Elective (DSE) - Broadcast Media | 4 | Program Conceptualization and Scripting, Talk Shows and Panel Discussions, Documentary Production Stages, Interviews and Vox Pops, Studio Operations and Multi-camera Setup |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JRN 851 | Broadcast Media Production – III (Documentaries/Films) | Discipline Specific Elective (DSE) - Broadcast Media | 4 | Documentary Forms and Styles, Research and Storytelling for Documentaries, Pre-production and Production Phases, Post-production Techniques and Sound Design, Film Festivals and Distribution |
| JRN 852 | Project/Dissertation | Project - Broadcast Media Focused | 8 | In-depth Research on Broadcast Media Topic, Thesis Writing and Argumentation, Data Analysis and Interpretation, Literature Review and Theoretical Framework, Final Viva-voce and Presentation |
