.png&w=1920&q=75)
BA-J in Print Media at Adarsh Institute of Management and Information Technology
Bengaluru, Karnataka
.png&w=1920&q=75)
About the Specialization
What is Print Media at Adarsh Institute of Management and Information Technology Bengaluru?
This Print Media focus within the BA-J program at ADARSH INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY (AIMIT) Bengaluru focuses on equipping students with essential skills for traditional and new-age print journalism. In India, print media, despite digital growth, maintains significant readership, especially in regional languages, creating sustained demand for skilled journalists, editors, and content creators. This program differentiates itself by integrating foundational journalism principles with specific print techniques and digital convergence strategies.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking entry into the dynamic field of journalism, particularly those with a passion for written communication, critical thinking, and storytelling. It also suits individuals aspiring to work in editorial roles, content creation, news reporting, or magazine publishing. There are no strict prior media-specific educational prerequisites, making it accessible for diverse academic backgrounds.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths as reporters, sub-editors, feature writers, content writers for print and digital publications, and even media researchers. Entry-level salaries in major Indian media houses typically range from INR 2.5 to 4.5 lakhs annually, growing significantly with experience. Growth trajectories include becoming senior editors, bureau chiefs, or specialized columnists, aligning with industry demand for critical and ethical journalists.
Student Success Practices
Foundation Stage
Develop Strong Foundational Language & Communication Skills- (Semester 1-2)
Focus rigorously on English and chosen regional language studies. Actively participate in debates, group discussions, and creative writing assignments to hone communication and critical thinking. Read widely from diverse Indian newspapers and magazines to understand varied writing styles and news coverage.
Tools & Resources
Online grammar checkers (e.g., Grammarly), Dictionaries, Reputable Indian news websites (e.g., The Hindu, Indian Express), Public speaking clubs
Career Connection
Strong language skills are the bedrock of journalism, enabling clear reporting, compelling storytelling, and effective communication essential for editorial roles and public-facing journalism.
Build General Knowledge and Current Affairs Acumen- (Semester 1-2)
Beyond coursework, cultivate a daily habit of reading multiple newspapers, watching news analyses, and following reputable news portals. Maintain a current affairs diary or blog to synthesize information and develop analytical perspectives on national and international events.
Tools & Resources
News apps (e.g., Inshorts, Times of India), Current affairs magazines (e.g., Frontline, India Today), Mock UPSC/competitive exam GK resources
Career Connection
A robust understanding of current affairs and general knowledge is vital for journalists to provide context to news, conduct informed interviews, and produce insightful reports.
Explore Diverse Media Forms & Digital Basics- (Semester 1-2)
Actively engage with various forms of media – print, broadcast, and digital – to understand their unique characteristics. Utilize basic computer applications and explore multimedia tools introduced in AECC courses to become comfortable with digital content creation and management.
Tools & Resources
MS Office suite, Basic photo/video editing apps (e.g., Canva, DaVinci Resolve free), Social media platforms for news consumption, Media blogs
Career Connection
A foundational understanding of digital tools and media diversity is crucial for future journalists working in converged newsrooms, even those focused on print, to adapt content for online platforms.
Intermediate Stage
Master Print Media Reporting and Editing Techniques- (Semester 3-4)
Deep dive into subjects like ''''Reporting and Editing for Print Media'''' and ''''Feature and Column Writing''''. Actively seek opportunities to write news reports, features, and columns for college magazines, local community newspapers, or online platforms. Practice headline writing and layout design.
Tools & Resources
Style guides (e.g., Associated Press Stylebook), Desktop publishing software basics (e.g., Adobe InDesign/QuarkXPress tutorials)
Career Connection
Hands-on experience in reporting and editing is paramount for roles as reporters, sub-editors, or content creators in print and digital publications.
Develop Practical Skills through Photography and Media Law- (Semester 3-4)
Apply knowledge from ''''Basics of Photography'''' to capture compelling images for stories. Understand and adhere strictly to ''''Media Law and Ethics'''' in all journalistic endeavors. Seek opportunities to cover college events as a photographer-reporter.
Tools & Resources
DSLR cameras (if available), Smartphone photography techniques, Online legal resource portals for media law, Photo editing software (e.g., Lightroom, GIMP)
Career Connection
Practical photojournalism skills enhance storytelling, while a strong ethical and legal foundation prevents costly errors and builds credibility in the journalistic profession.
Network and Pursue Electives in Print Media Management- (Semester 5)
Actively choose Discipline Specific Electives like ''''Newspaper Management'''' or ''''Magazine Journalism'''' in Semester 5 to gain specialized knowledge. Attend guest lectures, workshops, and industry events (even online) to network with established journalists and media professionals.
Tools & Resources
LinkedIn for professional networking, Industry webinars, Local media association meetings
Career Connection
Specializing through electives and networking opens doors to specific roles in print media management, editorial leadership, or niche magazine publishing.
Advanced Stage
Gain Real-World Experience through Internship/Project- (Semester 6)
Secure an internship with a reputable newspaper, magazine, or digital news portal in Semester 6. Actively participate in newsgathering, writing, editing, and content production. If an internship isn''''t possible, undertake a comprehensive project on a relevant journalistic topic.
Tools & Resources
Resume/portfolio building platforms, Internship search portals (e.g., Internshala, LinkedIn Jobs), Industry contacts
Career Connection
An internship provides invaluable practical exposure, builds a professional network, and is often a direct pathway to placements, demonstrating industry readiness.
Develop an Impressive Journalism Portfolio- (Semester 6)
Curate all your best written pieces – news reports, features, columns, research papers, and photographs – into a professional portfolio. Include internship experiences and project work. Continuously update and refine this portfolio for job applications.
Tools & Resources
Online portfolio websites (e.g., WordPress, Journo Portfolio), Behance for visual work, GitHub for text-based content
Career Connection
A strong portfolio is a journalist''''s most powerful tool for showcasing skills and experience to potential employers, crucial for securing placements.
Prepare for Media Industry Placements and Ethical Practice- (Semester 6)
Research potential employers, practice interview skills, and understand common media industry interview questions. Revisit ''''Media Law and Ethics'''' and ''''Convergent Journalism'''' concepts to articulate your understanding of responsible and modern journalistic practices during interviews.
Tools & Resources
Career services at AIMIT, Mock interview sessions, Industry news portals for staying updated on media trends
Career Connection
Thorough preparation for placements, combined with a demonstrated commitment to ethical and contemporary journalism, significantly increases the chances of securing desirable job offers.
Program Structure and Curriculum
Eligibility:
- PUC/10+2 or its equivalent from any recognized board
Duration: 3 years / 6 semesters
Credits: 104 (Calculated based on minimum elective choices in the official syllabus) Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 1.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Language skills, Grammar, Vocabulary, Composition, Comprehension |
| JOU 1.2 | Modern Indian Language/Sanskrit/Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Communication skills, Literary texts, Grammar and usage, Cultural understanding |
| JOU 1.3 | Introduction to Communication | Core | 4 | Nature and process of communication, Models and theories of communication, Types of communication, Barriers to communication, Impact of media on society |
| JOU 1.4 | General Knowledge and Current Affairs | Core | 4 | Indian history and geography, Indian polity and economy, Science and technology, Sports and culture, Major national and international events |
| JOU 1.5 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural resources and ecosystems, Biodiversity and conservation, Environmental pollution and control, Global environmental issues, Sustainable development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 2.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced grammar, Reading comprehension, Report writing, Creative writing, Public speaking |
| JOU 2.2 | Modern Indian Language/Sanskrit/Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced language studies, Literary analysis, Translation skills, Cultural context |
| JOU 2.3 | Introduction to Journalism | Core | 4 | History of journalism, News values and elements, Types of news, Journalistic ethics, Role of a journalist |
| JOU 2.4 | Introduction to Indian Constitution | Core | 4 | Salient features of Indian Constitution, Fundamental rights and duties, Directive principles of state policy, Union and state governments, Judiciary and constitutional amendments |
| JOU 2.5 | Computer Applications in Media | Ability Enhancement Compulsory Course (AECC) | 2 | Basics of MS Office (Word, Excel, PowerPoint), Internet and email, Multimedia basics, Data management, Cyber security awareness |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 3.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Literary appreciation, Advanced academic writing, Critical analysis, Essay writing, Presentation skills |
| JOU 3.2 | Modern Indian Language/Sanskrit/Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced composition, Regional literature, Cultural narratives, Creative expression |
| JOU 3.3 | Reporting and Editing for Print Media | Core | 4 | News gathering techniques, Interviewing skills, Types of reporting (e.g., crime, political), Principles of news editing, Headline writing and page layout |
| JOU 3.4 | Media Law and Ethics | Core | 4 | Freedom of speech and expression, Laws of defamation and contempt of court, Intellectual property rights, Censorship and self-regulation, Ethical dilemmas in journalism |
| JOU 3.5 | Basics of Photography | Skill Enhancement Course (SEC) | 2 | Types of cameras and lenses, Composition and framing, Lighting techniques, Basic photo editing, Photojournalism principles |
| JOU 3.6 | Generic Elective (from other departments) | Generic Elective (GE) | 4 | Varies based on student choice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 4.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Critical reading, Argumentative writing, Research paper writing, Debate skills, Public discourse |
| JOU 4.2 | Modern Indian Language/Sanskrit/Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced linguistic analysis, Cross-cultural communication, Translation theory and practice, Regional literary trends |
| JOU 4.3 | Feature and Column Writing | Core | 4 | Types of features (e.g., human interest, profile), Feature writing structure and style, Interview techniques for features, Column writing and opinion pieces, Writing reviews and critiques |
| JOU 4.4 | Advertising and Public Relations | Core | 4 | History and theories of advertising, Types of advertising media, Advertising campaign planning, Public relations tools and techniques, Ethics in advertising and PR |
| JOU 4.5 | Radio Production | Skill Enhancement Course (SEC) | 2 | History of radio broadcasting, Radio script writing, Voice culture and modulation, Audio editing basics, Programme formats and production |
| JOU 4.6 | Generic Elective (from other departments) | Generic Elective (GE) | 4 | Varies based on student choice |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 5.1 | Media Management | Core | 4 | Media ownership patterns, Organizational structure of media houses, Financial management in media, Media marketing and branding, Challenges in media management |
| JOU 5.2 | Online and Print Media | Core | 4 | Evolution of online journalism, Web design principles for news, Content management systems, Social media in journalism, Integration of print and online platforms |
| JOU 5.3 | Development Communication | Core | 4 | Theories of development, Role of media in development, Health communication campaigns, Rural development communication, Participatory communication |
| JOU 5.4.1 | Newspaper Management | Discipline Specific Elective (DSE) | 4 | Newspaper organizational structure, Circulation and distribution, Advertising revenue models, Editorial management, Financial planning for newspapers |
| JOU 5.4.2 | Magazine Journalism | Discipline Specific Elective (DSE) | 4 | Types of magazines, Magazine editorial processes, Magazine design and layout, Feature writing for magazines, Niche markets and audience targeting |
| JOU 5.4.3 | Media Research | Discipline Specific Elective (DSE) | 4 | Research methods in media, Data collection techniques (surveys, interviews), Quantitative and qualitative analysis, Sampling methods, Report writing for media research |
| JOU 5.4.4 | Photojournalism | Discipline Specific Elective (DSE) | 4 | History of photojournalism, Ethics in news photography, News photo composition, Caption writing, Photo editing for news |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU 6.1 | Global Media | Core | 4 | International communication theories, Global news agencies and flows, Media and cultural imperialism, Global media ethics, Role of international organizations in media |
| JOU 6.2 | Convergent Journalism | Core | 4 | Concept of media convergence, Cross-platform reporting, Multimedia storytelling, Digital tools for journalists, Challenges of converged newsrooms |
| JOU 6.3 | Event Management | Core | 4 | Event planning and conceptualization, Marketing and promotion of events, Logistics and resource management, Budgeting for events, Public relations for events |
| JOU 6.4.1 | Investigative Journalism | Discipline Specific Elective (DSE) | 4 | Techniques of investigative reporting, Sources and data verification, Interviewing for investigations, Legal and ethical aspects of investigations, Exposing corruption and wrongdoing |
| JOU 6.4.2 | Development Journalism | Discipline Specific Elective (DSE) | 4 | Media''''s role in social change, Reporting on rural development, Health and education campaigns, Environmental reporting, Gender and media in development |
| JOU 6.4.3 | Public Opinion and Survey Research | Discipline Specific Elective (DSE) | 4 | Nature of public opinion, Methods of measuring public opinion, Survey design and questionnaire development, Sampling techniques, Data analysis and interpretation |
| JOU 6.4.4 | Internship / Project Work | Discipline Specific Elective (DSE) | 4 | Practical experience in media organizations, Hands-on project reporting, Portfolio development, Industry work environment exposure, Application of theoretical knowledge |
