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BBA in Data Analytics at Adichunchanagiri Institute of Business Management
Chikkamagaluru, Karnataka
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About the Specialization
What is Data Analytics at Adichunchanagiri Institute of Business Management Chikkamagaluru?
This Adichunchanagiri Institute of Business Management BBA program provides a comprehensive foundation in business administration. While the requested ''''Data Analytics'''' specialization is not explicitly listed in the official BBA NEP-2020 syllabus, the program aims to develop broad managerial competencies relevant to various Indian industries. It focuses on core business functions like finance, marketing, and human resources, preparing students for dynamic roles in the Indian market.
Who Should Apply?
This BBA program is ideal for fresh graduates seeking entry into general management roles, marketing, finance, or human resources within India. It also suits individuals aspiring to pursue entrepreneurship. Students with a 10+2 background, keen to develop a strong business acumen and understanding of the Indian economic landscape, would find this program beneficial.
Why Choose This Course?
Graduates of this BBA program can expect diverse career paths in Indian companies, including roles in sales, marketing, human resources, financial services, and operations. Entry-level salaries in India typically range from INR 2.5 to 4.5 lakhs annually, with growth trajectories leading to managerial positions. The program lays a foundation for further professional certifications in various management domains.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Diligently study core subjects like Financial Accounting, Managerial Economics, and Marketing Management. Focus on understanding fundamental concepts as they form the bedrock of all future business studies. Regularly revise and solve case studies to apply theoretical knowledge.
Tools & Resources
Textbooks prescribed by the university, Online business journals (e.g., Economic Times, Business Standard), Khan Academy for basic concepts
Career Connection
A strong grasp of fundamentals is crucial for success in any business role, enabling effective decision-making and problem-solving in entry-level positions.
Enhance Digital and Communication Skills- (Semester 1-2)
Actively participate in Digital Fluency and Business Communication courses. Practice using productivity tools like MS Excel for data organization and analysis, and focus on improving both written and oral communication for professional presentations and reports.
Tools & Resources
MS Office Suite, Grammarly, Toastmasters (if available locally)
Career Connection
These skills are highly sought after by Indian employers, essential for collaboration, client interaction, and efficient task management across all industries.
Engage in Co-curricular Activities- (Semester 1-2)
Join college clubs, participate in debates, quizzes, and management fests. This helps in developing teamwork, leadership, and critical thinking skills outside the classroom, which are vital for overall personality development.
Tools & Resources
College clubs and societies, Inter-college competitions
Career Connection
Participation demonstrates initiative and soft skills to recruiters, often leading to better internship and placement opportunities in a competitive Indian job market.
Intermediate Stage
Explore Elective Areas and Industry Trends- (Semester 3-4)
While ''''Data Analytics'''' is not a specialization, students should research current industry trends in finance, marketing, and HR. Utilize the open elective slots to gain exposure to areas of interest. Read business newspapers and magazines specific to the Indian market daily.
Tools & Resources
The Economic Times, Livemint, Business World, NPTEL online courses for specific topics
Career Connection
Understanding market dynamics and emerging sectors enhances employability, allowing students to align their skills with current industry demands in India.
Develop Quantitative and Research Skills- (Semester 3-4)
Focus on Quantitative Techniques for Business and Research Methodology. Practice statistical problem-solving and learn to interpret data. These skills are fundamental for evidence-based decision making in any business function.
Tools & Resources
SPSS/R (basic level, if possible), Excel''''s data analysis tools, Online tutorials for statistical concepts
Career Connection
Strong analytical and research capabilities are highly valued in diverse Indian industries, preparing students for roles in market research, financial analysis, or business operations.
Seek Mentorship and Networking Opportunities- (Semester 3-4)
Connect with faculty, alumni, and industry professionals through workshops or guest lectures organized by the institute. Build a professional network which can offer guidance and open doors to internships and job prospects.
Tools & Resources
LinkedIn, Alumni network events, Industry seminars
Career Connection
Networking is crucial in the Indian professional landscape for insights, referrals, and career advancement, providing a significant edge in job searches.
Advanced Stage
Undertake Meaningful Internships- (Semester 5 (with prior preparation))
Actively seek and complete internships relevant to your chosen specialization (Finance, Marketing, HR, or general management) in Indian companies. Focus on gaining hands-on experience, understanding corporate culture, and building practical skills.
Tools & Resources
Internshala, Naukri.com, College placement cell
Career Connection
Internships are often a direct gateway to pre-placement offers and provide invaluable experience that makes a candidate more attractive to Indian recruiters.
Execute a Robust Project Work- (Semester 6)
Choose a project topic that aligns with your career interests and showcases your analytical and problem-solving abilities. Conduct thorough research, analyze data effectively, and present your findings professionally. Consider a project with industry relevance.
Tools & Resources
Research databases, Statistical software (if applicable), Presentation tools like PowerPoint
Career Connection
A well-executed project demonstrates independent work, critical thinking, and specific skill application, significantly boosting your resume for Indian job applications.
Intensive Placement Preparation- (Semester 5-6)
Dedicatedly prepare for campus placements or off-campus job applications. This includes mock interviews, group discussions, aptitude test practice, and resume building. Focus on showcasing your BBA knowledge and soft skills.
Tools & Resources
Online aptitude test platforms, Interview preparation guides, Career counseling services
Career Connection
Thorough preparation is paramount to securing desirable placements in India''''s competitive job market, maximizing your chances of starting a successful career.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 6 semesters / 3 years
Credits: 130 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL1.1 | Indian Language (Kannada/Sanskrit/Hindi/Urdu/English) | Core | 4 | Language skills, Communication, Grammar, Prose and Poetry, Cultural context |
| BBAL1.2 | English Language | Core | 4 | Basic English grammar, Comprehension skills, Writing skills, Spoken English, Business vocabulary |
| BBAC1.1 | Fundamentals of Business Organisation | Core | 3 | Introduction to Business, Forms of Business Organization, Business Environment, Social Responsibility of Business, Emerging Trends in Business |
| BBAC1.2 | Financial Accounting | Core | 3 | Introduction to Accounting, Accounting Cycle, Preparation of Final Accounts, Depreciation Accounting, Accounting for Non-Profit Organizations |
| BBAC1.3 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing, Profit Management |
| BBAC1.4 | Fundamentals of Computers and Data Analysis | Core | 3 | Introduction to Computers, Operating Systems, MS Office Suite (Excel), Data Handling in Spreadsheets, Basic Data Analysis Concepts |
| BBAS1.1 | Digital Fluency (Skill Enhancement Course) | Skill Enhancement | 2 | Digital literacy fundamentals, Internet and Web browsers, Cybersecurity basics, Digital communication tools, Online productivity tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAL2.1 | Indian Language (Kannada/Sanskrit/Hindi/Urdu/English) | Core | 4 | Advanced language structures, Literary analysis, Creative writing, Cultural expressions, Regional literature |
| BBAL2.2 | English Language | Core | 4 | Advanced grammar, Report writing, Presentation skills, Critical reading, Public speaking |
| BBAC2.1 | Quantitative Techniques for Business | Core | 3 | Matrices and Determinants, Calculus for Business, Statistical Averages and Dispersion, Correlation and Regression, Probability Theory |
| BBAC2.2 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Companies Act |
| BBAC2.3 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Product Decisions, Pricing Strategies, Promotion and Distribution Channels |
| BBAC2.4 | Business Communication | Core | 3 | Fundamentals of Communication, Oral Communication, Written Communication, Non-verbal Communication, Business Etiquettes and Cross-cultural Communication |
| BBAS2.1 | Creativity and Innovation (Skill Enhancement Course) | Skill Enhancement | 2 | Creative thinking processes, Innovation models, Problem-solving techniques, Design thinking principles, Fostering an entrepreneurial mindset |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC3.1 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Preamble and Salient Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Judiciary and Emergency Provisions |
| BBAC3.2 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Identifying Business Opportunities, Business Plan Preparation, Sources of Finance, Challenges and Support Systems for SMEs |
| BBAC3.3 | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Employee Welfare |
| BBAC3.4 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Sustainable Development, Environmental Policies and Practices |
| BBAS3.X | Specialization Elective - I (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS3.Y | Specialization Elective - II (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS3.Z | Open Elective - I | Open Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC4.1 | Start-up and SME Management | Core | 3 | Small Business Environment, Starting a New Venture, Managing Growth and Operations, Financial Management for SMEs, Government Policies and Support for Start-ups |
| BBAC4.2 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBAC4.3 | Corporate Accounting | Core | 3 | Accounting for Share Capital, Accounting for Debentures, Valuation of Shares and Goodwill, Company Final Accounts, Cash Flow Statements |
| BBAS4.X | Specialization Elective - III (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS4.Y | Specialization Elective - IV (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS4.Z | Open Elective - II | Open Elective | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC5.1 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control |
| BBAC5.2 | Business Ethics and Corporate Governance | Core | 3 | Introduction to Business Ethics, Ethical Dilemmas in Business, Corporate Social Responsibility, Fundamentals of Corporate Governance, Role of Boards and Stakeholders |
| BBAS5.X | Specialization Elective - V (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS5.Y | Specialization Elective - VI (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAP5.1 | Internship | Project | 5 | Practical exposure to industry, Application of theoretical knowledge, Skill development in a professional setting, Networking, Report writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAP6.1 | Project Work | Project | 8 | Problem identification, Literature review, Research design, Data collection and analysis, Report writing and presentation |
| BBAC6.1 | Global Business Management | Core | 4 | Introduction to International Business, Global Economic Environment, International Trade Theories, Foreign Exchange Market, Global Marketing and HR |
| BBAS6.X | Specialization Elective - VII (Data Analytics - Not Available at this Institution) | Elective | 4 | |
| BBAS6.Y | Specialization Elective - VIII (Data Analytics - Not Available at this Institution) | Elective | 4 |
