.png&w=1920&q=75)
BBA in General Business Administration at Adichunchanagiri Institute of Business Management
Chikkamagaluru, Karnataka
.png&w=1920&q=75)
About the Specialization
What is General Business Administration at Adichunchanagiri Institute of Business Management Chikkamagaluru?
This General Business Administration BBA program at Adichunchanagiri Institute of Business Management provides a comprehensive foundation in core business principles. It is designed to equip students with broad management skills essential for various roles across industries in India. The curriculum covers a wide spectrum of business functions, aiming to develop versatile professionals ready for the dynamic Indian economic landscape. It differentiates by offering a blend of theoretical knowledge and practical exposure.
Who Should Apply?
This program is ideal for fresh graduates from 10+2 seeking entry-level management positions in India. It also suits individuals aspiring to become entrepreneurs or join family businesses, providing them with essential managerial acumen. Students with a keen interest in diverse business operations and a desire for a flexible career path will find this program beneficial, as it lays a strong groundwork for various functional areas.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India across sectors like banking, retail, HR, marketing, and operations. Entry-level salaries for BBA graduates typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential for experienced professionals. The program prepares students for roles such as Business Development Executive, Marketing Analyst, HR Coordinator, Operations Executive, and junior management positions in Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intently on understanding the core principles taught in subjects like Principles of Management, Business Economics, and Financial Accounting. Actively participate in classroom discussions and utilize textbooks and online resources like Investopedia or NPTEL lectures to solidify foundational knowledge.
Tools & Resources
Classroom Lectures, Textbooks, Investopedia, NPTEL videos, Peer Study Groups
Career Connection
A strong grasp of fundamentals is crucial for passing competitive exams, excelling in initial job interviews, and building a robust base for future management roles.
Develop Foundational Computer & Communication Skills- (Semester 1-2)
Take advantage of courses like Computer Fundamentals and Professional English to build practical skills. Practice using MS Office applications (Word, Excel, PowerPoint) regularly and engage in group presentations and debates to enhance communication skills.
Tools & Resources
MS Office Suite, Grammarly, Toastmasters (if available locally), Online communication courses
Career Connection
Proficiency in these areas is a basic expectation for any business role and crucial for effective workplace communication and data handling.
Engage in Early Skill Enhancement Workshops- (Semester 1-2)
Actively participate in any skill enhancement workshops offered by the institution or external providers, especially those focusing on personality development, basic data literacy, or professional etiquette. These early skills are vital for overall personal and professional growth.
Tools & Resources
College workshops, Online courses (Coursera, Udemy for soft skills), LinkedIn Learning
Career Connection
These skills boost confidence, improve networking abilities, and prepare students for initial interactions during internships and placements.
Intermediate Stage
Seek Early Industry Exposure through Internships/Projects- (Semester 3-5)
Proactively look for short-term internships, voluntary projects, or shadowing opportunities during semester breaks. Even unpaid roles in local businesses or NGOs can provide invaluable practical insights into operational management, HR, or marketing.
Tools & Resources
Internshala, LinkedIn, College Placement Cell, Local business directories
Career Connection
Early exposure helps clarify career interests, builds a resume, and provides talking points for future interviews, demonstrating practical understanding beyond theory.
Cultivate Specialization-Oriented Elective Choices- (Semester 5)
Carefully select Discipline Specific Electives (DSEs) and Generic Electives (GEs) that align with emerging career trends or personal interests. Use these to gain deeper knowledge in areas like Marketing, Finance, HR, or Data Analytics, even within a general administration framework.
Tools & Resources
Faculty Mentors, Industry Reports, Career Counseling Services
Career Connection
Strategic elective choices help build a specialized profile, making graduates more attractive for specific roles in their chosen areas of interest.
Participate in Business Competitions & Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, or management fests. This enhances analytical thinking, teamwork, problem-solving skills, and provides networking opportunities with peers and industry experts.
Tools & Resources
E-Cell of the college, Dare2Compete platform, Industry associations
Career Connection
Winning or participating in such events adds significant value to a resume, showcases leadership and problem-solving abilities, and builds a professional network.
Advanced Stage
Undertake a Comprehensive Project Work or Internship- (Semester 6)
Dedicate significant effort to the final year Project Work or Internship. Choose a topic/company that aligns with your career goals. For projects, conduct thorough research and analysis. For internships, actively learn, contribute, and network within the organization.
Tools & Resources
Faculty Advisors, Company Mentors, Research Databases, Statistical software (SPSS, Excel)
Career Connection
A well-executed project or impactful internship is a strong differentiator in placements, demonstrating practical application of knowledge and industry readiness.
Intensive Placement Preparation & Mock Interviews- (Semester 5-6)
Begin placement preparation early by attending workshops on resume building, aptitude tests, group discussions, and mock interviews. Seek feedback from faculty and seniors. Practice answering common HR and technical questions relevant to business roles.
Tools & Resources
College Placement Cell, Online aptitude platforms (IndiaBix), Mock interview sessions, GD practice groups
Career Connection
Thorough preparation significantly increases the chances of securing desirable placements in top companies by building confidence and refining interview skills.
Focus on Advanced Digital & Analytical Tools- (Semester 5-6)
Leverage Skill Enhancement Courses like Advanced Excel and explore additional certifications in digital marketing, business analytics tools, or enterprise resource planning (ERP) systems. Practical mastery of these tools is highly valued in the modern Indian job market.
Tools & Resources
Advanced Excel courses, Google Analytics Academy, SAP/Salesforce basic modules, Online tutorials
Career Connection
Proficiency in advanced tools makes graduates more efficient, data-driven, and capable of handling complex business operations, opening doors to analytical and tech-enabled management roles.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 / PUC II Std. (or equivalent) with minimum 40% marks in aggregate (as per Adichunchanagiri University guidelines)
Duration: 3 years / 6 semesters
Credits: 146 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKL101 | Language-I (Kannada/Sanskrit/Hindi/Urdu/Telugu/Tamil/Malayalam/Marathi/French/German/English) | Language | 3 | Language Grammar, Literary Texts, Reading Comprehension, Composition, Vocabulary |
| BAEL102 | Language-II (English) | Language | 3 | Grammar and Usage, Reading Skills, Writing Paragraphs and Essays, Communication Basics, Pronunciation Practice |
| BBA1.3 | Principles of Management | Core | 4 | Management Introduction, Planning, Organizing, Staffing, Directing, Controlling |
| BBA1.4 | Business Economics | Core | 4 | Introduction to Business Economics, Demand Analysis, Production Analysis, Market Structures, Pricing Policies, Macro-economic Concepts |
| BBA1.5 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Final Accounts Preparation, Rectification of Errors, Financial Statement Analysis |
| BBA1.6 | Computer Fundamentals | Core | 4 | Introduction to Computers, Input/Output Devices, Memory & Storage, Software Concepts, Operating Systems, Networking & Internet |
| AECC-1 | Environmental Science | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems, Biodiversity, Environmental Pollution, Global Environmental Issues, Environmental Management |
| AECC-2 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble, Fundamental Rights, Directive Principles, Union & State Legislature, Judiciary |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKL201 | Language-I (Kannada/Sanskrit/Hindi/Urdu/Telugu/Tamil/Malayalam/Marathi/French/German/English) | Language | 3 | Advanced Grammar, Cultural Texts, Essay Writing, Spoken Practice, Literary Criticism |
| BAEL202 | Language-II (English) | Language | 3 | Advanced Grammar, Report Writing, Formal Communication, Public Speaking, Critical Reading |
| BBA2.3 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics, Conflict Management |
| BBA2.4 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Product Decisions, Pricing Strategies, Promotion Mix, Place Decisions (Distribution) |
| BBA2.5 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Correlation & Regression, Probability Distributions, Sampling Methods, Hypothesis Testing |
| BBA2.6 | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Company Final Accounts, Amalgamation & Absorption, Internal Reconstruction |
| SEC-1 | Professional English / Communication Skills (Choice-based) | Skill Enhancement Course (SEC) | 2 | Workplace Communication, Business Correspondence, Presentation Skills, Interview Techniques, Etiquette |
| AEC-3 | Personality Development / Digital Literacy / Introduction to Data Analytics (Choice-based) | Ability Enhancement Course (AEC) | 2 | Self-awareness, Goal Setting, Time Management, Stress Management, Interpersonal Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKL301 | Language-I (Kannada/Sanskrit/Hindi/Urdu/Telugu/Tamil/Malayalam/Marathi/French/German/English) | Language | 3 | Regional Literature, Advanced Composition, Translation Skills, Oral Expression, Grammatical Structures |
| BAEL302 | Language-II (English) | Language | 3 | Effective Writing, Critical Analysis of Texts, Debate and Discussion, Group Communication, Resume Building |
| BBA3.3 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA3.4 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| BBA3.5 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Activity-Based Costing, Budgetary Control |
| BBA3.6 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concept, Creativity & Innovation, Business Plan Formulation, Sources of Financial Assistance, Small Scale Industries |
| SEC-2 | Environmental Studies / Digital Marketing Fundamentals / Basic Computer Applications (Choice-based) | Skill Enhancement Course (SEC) | 2 | MS Word, MS Excel, MS PowerPoint, Internet Basics, Email Communication, Data Security |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKL401 | Language-I (Kannada/Sanskrit/Hindi/Urdu/Telugu/Tamil/Malayalam/Marathi/French/German/English) | Language | 3 | Advanced Literary Studies, Creative Writing, Public Speaking, Translation Practice, Contextual Grammar |
| BAEL402 | Language-II (English) | Language | 3 | Academic Writing, Critical Thinking, Intercultural Communication, Professional Etiquette, Job Application Skills |
| BBA4.3 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| BBA4.4 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA4.5 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Decision Support Systems, Database Management, Security & Ethics in MIS |
| BBA4.6 | Company Law & Secretarial Practice | Core | 4 | Company Formation, Company Meetings, Directors & Their Responsibilities, Shares & Debentures, Winding Up of Companies, Secretarial Audit |
| SEC-3 | Professional Ethics & Human Values / Computerized Accounting / Business Etiquette (Choice-based) | Skill Enhancement Course (SEC) | 2 | Values & Ethics, Business Ethics, Corporate Social Responsibility, Ethical Dilemmas, Whistleblowing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA5.1 | International Business | Core | 4 | Introduction to International Business, Theories of IB, Modes of Entry into IB, Global Marketing, International Financial Management, EXIM Policy of India |
| BBA5.2 | Advertising and Sales Management | Core | 4 | Introduction to A&SM, Advertising Media, Message Design, Sales Process, Sales Force Management, Sales Promotion |
| BBA5.3 | Project Management | Core | 4 | Introduction to Project Management, Project Planning, Project Scheduling, Project Costing, Risk Management, Project Monitoring & Control |
| DSE-1 (A) | Consumer Behaviour (Discipline Specific Elective - choice from Marketing/Finance/HR/Data Analytics) | Elective | 4 | Introduction to Consumer Behavior, Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| DSE-2 (B) | Indian Financial System (Discipline Specific Elective - choice from Marketing/Finance/HR/Data Analytics) | Elective | 4 | Indian Financial System Overview, Financial Markets, Financial Institutions, Money Market Operations, Capital Market, Role of SEBI |
| GE-1 | Digital Marketing (Generic Elective - choice-based) | Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| SEC-4 | Life Skills / Entrepreneurial Skills / Computer Application in Business (Choice-based) | Skill Enhancement Course (SEC) | 2 | Entrepreneurial Mindset, Idea Generation, Opportunity Recognition, Resource Mobilization, Business Models |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA6.1 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| BBA6.2 | E-Business | Core | 4 | Introduction to E-Business, E-Commerce Models, E-Marketing Strategies, E-CRM, E-Security, Legal & Ethical Issues in E-Business |
| BBA6.3 | Retail Management | Core | 4 | Introduction to Retail, Retail Formats, Store Location & Layout, Merchandising, Retail Pricing, Customer Service |
| BBA6.4 | Project Work / Internship | Project | 4 | Project Formulation, Literature Review, Methodology Design, Data Analysis, Report Writing, Internship Experience & Learning |
| DSE-3 (C) | Talent & Competency Management (Discipline Specific Elective - choice from Marketing/Finance/HR/Data Analytics) | Elective | 4 | Talent Management Framework, Competency Mapping, Talent Acquisition, Talent Development, Retention Strategies, Succession Planning |
| DSE-4 (D) | Business Analytics (Discipline Specific Elective - choice from Marketing/Finance/HR/Data Analytics) | Elective | 4 | Introduction to Business Analytics, Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Concepts, Tools & Techniques for BA |
| GE-2 | E-Commerce (Generic Elective - choice-based) | Elective | 3 | E-Commerce Fundamentals, E-Commerce Business Models, Online Payment Systems, E-Security Measures, Legal Aspects of E-Commerce, Mobile Commerce |
| SEC-5 | Stress Management / Advanced Excel / Office Automation (Choice-based) | Skill Enhancement Course (SEC) | 2 | Advanced Functions, Data Validation & Analysis, Pivot Tables, Macros, Charts & Graphs, Dashboards |
