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BBA in Marketing at Akash Global College of Management and Science
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Akash Global College of Management and Science Bengaluru?
This Marketing specialization program at Akash Global College of Management and Science focuses on developing a strong foundation in modern marketing principles and practices. It addresses the dynamic Indian market, emphasizing digital marketing, consumer behavior, and strategic branding. The curriculum aims to equip students with analytical and creative skills essential for navigating competitive business environments, preparing them for diverse roles in India''''s booming consumer sector and beyond.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing field, particularly those interested in brand management, digital marketing, sales, and market research. It also suits individuals with an entrepreneurial spirit looking to understand market dynamics for startup ventures in India. Enthusiastic students with strong communication skills and a creative bent, who have completed their 10+2, will find this program particularly engaging and career-accelerating.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, and Market Research Analyst. Entry-level salaries in India typically range from INR 3-6 LPA, growing significantly with experience. The program aligns with industry demands for skilled marketing professionals, fostering growth trajectories in both traditional and e-commerce companies and potentially leading to advanced certifications in digital marketing or analytics.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core business subjects like Economics, Accounting, and Management Principles. Form study groups to discuss concepts and prepare for exams. Utilize college library resources and online tutorials to deepen understanding of basic business operations and their relevance to future marketing strategies.
Tools & Resources
Textbooks, College Library, Study Groups, Khan Academy
Career Connection
A solid understanding of business fundamentals is crucial for any marketing role, enabling strategic decision-making and comprehending the financial impact of marketing campaigns in Indian companies.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in public speaking, debates, and group presentations. Join college clubs focused on communication or toastmasters-like activities. Seek feedback on presentation style and content. Practice articulating ideas clearly and persuasively, an indispensable skill for marketing professionals in client interactions and team discussions.
Tools & Resources
College Communication Clubs, Presentation software (PowerPoint, Google Slides), Feedback from faculty/peers
Career Connection
Effective communication is paramount in marketing for pitching ideas, presenting campaigns, and engaging with diverse audiences across India, significantly impacting career progression.
Explore Basic Digital Literacy & Tools- (Semester 1-2)
Familiarize yourself with essential digital tools and platforms like Google Suite, basic social media platforms, and data entry software. Consider free online courses in digital literacy. This lays the groundwork for understanding the digital marketing landscape, which is rapidly expanding in India.
Tools & Resources
Google Suite, Microsoft Office, Free online courses (Coursera, Udemy - beginner level)
Career Connection
Early exposure to digital tools is vital for future roles in digital marketing, content creation, and analytics, which are highly sought after in the Indian job market.
Intermediate Stage
Undertake Marketing-Specific Projects & Internships- (Semester 3-5)
Seek out small marketing projects within the college (e.g., promoting college events) or secure short-term internships with local businesses or startups. Apply theoretical knowledge to practical scenarios, gaining hands-on experience in market research, campaign planning, or sales support, crucial for resume building in India.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn), Networking events
Career Connection
Practical experience through projects and internships provides real-world exposure, making students more employable and competitive for marketing roles post-graduation in India.
Build a Professional Network- (Semester 3-5)
Attend industry workshops, seminars, and guest lectures organized by the college or local business associations. Connect with faculty, alumni, and industry professionals on platforms like LinkedIn. Participate in inter-college marketing competitions to meet peers and expand contacts, vital for career opportunities in India.
Tools & Resources
LinkedIn, Industry events (online/offline), Alumni network
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, providing valuable insights into the Indian marketing industry and potential career paths.
Acquire Digital Marketing Certifications- (Semester 3-5)
Pursue industry-recognized certifications in key digital marketing areas such as Google Ads, Google Analytics, or Social Media Marketing. These certifications demonstrate specialized skills that are highly valued by employers in the Indian digital landscape. Dedicate time outside regular curriculum to master these tools.
Tools & Resources
Google Skillshop, Meta Blueprint, HubSpot Academy
Career Connection
These certifications significantly enhance a student''''s profile, making them more attractive for digital marketing roles and providing a competitive edge in the Indian job market.
Advanced Stage
Focus on Advanced Specialization & Portfolio Building- (Semester 6)
Deep dive into a specific area of marketing like brand management, analytics, or e-commerce. Develop a portfolio showcasing projects, case studies, and internship experiences. This demonstrates expertise and readiness for specialized roles, essential for standing out in the Indian recruitment process.
Tools & Resources
Personal website/blog, Behance (for creative work), Case study repositories
Career Connection
A specialized portfolio showcases practical skills and achievements, directly addressing the requirements of niche marketing roles and improving placement prospects in India.
Intensive Placement Preparation- (Semester 6)
Engage in rigorous mock interviews, group discussions, and aptitude test practice. Work with the placement cell to refine resumes and cover letters. Research target companies and their marketing strategies, particularly those prominent in the Indian market, to tailor applications effectively.
Tools & Resources
College Placement Cell, Online aptitude platforms (e.g., IndiaBix), Interview prep guides
Career Connection
Thorough preparation directly translates into better performance during recruitment drives, significantly increasing the chances of securing desirable marketing positions in leading Indian companies.
Engage in Mentorship & Industry Insights- (Semester 6)
Seek a mentor from the marketing industry through alumni networks or LinkedIn. Regularly follow industry news, reports, and thought leaders in India to stay updated on emerging trends and challenges. This provides invaluable real-world perspective and guides career decisions post-graduation.
Tools & Resources
LinkedIn, Marketing blogs (e.g., Marketing Week, Inc42 for Indian startups), Industry publications
Career Connection
Mentorship and staying current with industry trends provide strategic career guidance and foster adaptability, crucial for long-term success in the dynamic Indian marketing landscape.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 with 45% aggregate marks (40% for SC/ST/OBC category) from a recognized board, or an equivalent examination.
Duration: 6 semesters / 3 years
Credits: Credits not specified
Assessment: Assessment pattern not specified
