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BBM in Marketing at Akash Global College of Management and Science
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Akash Global College of Management and Science Bengaluru?
This Marketing specialization program at Akash Global College of Management and Science focuses on equipping students with essential skills for the dynamic Indian market. It covers core areas such as consumer behavior, market research, branding, digital marketing, and sales strategies, preparing graduates for diverse roles in India''''s rapidly evolving commercial landscape. The program aims to foster analytical and strategic thinking, crucial for success in competitive industries and emerging market trends.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart a career in marketing, sales, or brand management in India. It also caters to individuals with an entrepreneurial spirit keen to understand market dynamics for their ventures. Students with strong communication skills, creativity, and a keen interest in consumer psychology and business growth will find this specialization particularly rewarding, forming a strong foundation for future business leaders and strategists.
Why Choose This Course?
Graduates of this program can expect to pursue career paths such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst within various Indian companies and multinational corporations operating in India. Entry-level salaries typically range from INR 3.0-5.0 LPA, with significant growth potential up to INR 8-15+ LPA with experience. The program aligns with industry demands, fostering skills for roles in FMCG, retail, e-commerce, and service sectors.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of core business concepts like economics, accounting, and management principles which form the bedrock of marketing. Utilize online resources like NPTEL and Swayam for introductory business courses to supplement classroom learning and build a robust conceptual base.
Tools & Resources
NPTEL courses on Business Economics and Financial Accounting, Swayam courses for Management Fundamentals
Career Connection
A strong foundation in business is crucial for understanding the broader context in which marketing operates, enabling more strategic and effective marketing decisions in future roles.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates. Join student clubs or toastmasters-like groups (if available) to hone public speaking. Practice articulating business ideas clearly and persuasively, an indispensable skill in any marketing role within the Indian corporate sector.
Tools & Resources
Toastmasters International (local chapters), Online courses on public speaking, College debate clubs
Career Connection
Effective communication and presentation are vital for client interactions, team collaboration, and pitching marketing campaigns, directly impacting career progression in the Indian corporate setup.
Build Basic Data Interpretation Skills- (Semester 1-2)
Start understanding how to read and interpret basic business reports, market surveys, and sales figures. Focus on developing analytical thinking. Use free online tutorials or basic courses on Excel for data organization and simple analysis, which is fundamental for market research and understanding consumer trends.
Tools & Resources
Microsoft Excel tutorials (e.g., from LinkedIn Learning or YouTube), Basic statistics courses on Khan Academy
Career Connection
Early exposure to data interpretation helps in understanding consumer insights and market trends, laying the groundwork for data-driven marketing strategies in entry-level roles.
Intermediate Stage
Engage in Marketing Case Study Analysis- (Semester 3-5)
Participate in case study competitions and workshops focusing on real-world Indian business scenarios. Analyze successful and failed marketing campaigns of Indian brands to understand strategic decision-making and market challenges. This builds critical thinking and problem-solving abilities.
Tools & Resources
Case Study repositories (e.g., IIMBx cases), Marketing journals and business magazines like Brand Equity
Career Connection
Practical application of theoretical knowledge through case studies prepares students for strategic roles, improving their ability to devise effective marketing solutions for Indian businesses.
Seek Industry Internships and Live Projects- (Semester 3-5)
Actively search for internships in marketing departments of companies across various sectors (FMCG, retail, e-commerce) in Bengaluru or other Indian cities. Focus on gaining hands-on experience in market research, digital marketing, or sales support roles. Even short-term live projects are valuable.
Tools & Resources
Internshala, LinkedIn Jobs, College placement cell
Career Connection
Internships provide invaluable real-world exposure, industry contacts, and a practical understanding of marketing operations, significantly enhancing placement prospects and making students job-ready.
Develop Digital Marketing Proficiency- (Semester 3-5)
Acquire certifications in key digital marketing areas such as Google Ads, Google Analytics, and Social Media Marketing. Understand SEO, SEM, content marketing, and email marketing. This is critical for modern marketing roles in India''''s digital-first economy.
Tools & Resources
Google Skillshop (Google Ads, Analytics certifications), HubSpot Academy (Content Marketing, Social Media), Coursera/Udemy courses
Career Connection
Digital marketing skills are highly sought after by Indian employers, opening doors to roles like Digital Marketing Executive, SEO Specialist, or Social Media Manager, offering a competitive edge.
Advanced Stage
Build a Professional Portfolio and Personal Brand- (Semester 6)
Document all projects, internships, certifications, and academic achievements in a well-structured portfolio. Create a professional LinkedIn profile, actively network with industry professionals, and engage in relevant online discussions to build a personal brand aligned with career goals.
Tools & Resources
LinkedIn, Online portfolio platforms (e.g., Behance for creative projects), Personal website/blog
Career Connection
A strong portfolio and personal brand significantly boost visibility to recruiters, demonstrating practical skills and commitment, which is vital for securing desirable placements in top Indian companies.
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Engage in rigorous placement training, including aptitude tests, group discussions, and mock interviews with faculty and industry mentors. Focus on tailoring resumes and interview answers to specific company profiles and job descriptions in the Indian job market.
Tools & Resources
Placement cells and career services, Online aptitude platforms (e.g., IndiaBix), Professional interview coaching
Career Connection
Thorough preparation for placement processes is critical for converting opportunities into successful job offers, ensuring a smooth transition from academics to the professional marketing world.
Undertake a Comprehensive Marketing Research Project- (Semester 6)
Work on a capstone project or a detailed marketing research study, ideally in collaboration with a local business. This involves identifying a market problem, collecting and analyzing data, and providing actionable marketing recommendations, mimicking real-world consultancy.
Tools & Resources
SurveyMonkey, Google Forms, Statistical software (e.g., SPSS - if available through college)
Career Connection
A substantial research project showcases advanced analytical, problem-solving, and strategic thinking skills, making graduates highly attractive for roles requiring deep market understanding and strategic input.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination from a recognized board with a minimum aggregate of 45% marks (40% for SC/ST/OBC candidates).
Duration: 3 years / 6 semesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
