.png&w=1920&q=75)
B-DES in Graphic Design at ANAND P.I.D. SCHOOL OF ARCHITECTURE, DESIGN & PLANNING
Anand, Gujarat
.png&w=1920&q=75)
About the Specialization
What is Graphic Design at ANAND P.I.D. SCHOOL OF ARCHITECTURE, DESIGN & PLANNING Anand?
This Graphic Design program at ANAND P.I.D. SCHOOL OF ARCHITECTURE, DESIGN AND PLANNING focuses on equipping students with a holistic understanding of visual communication. In the dynamic Indian industry, effective graphic design is crucial for branding, marketing, and user engagement, driving demand across digital and print media. The program emphasizes a blend of aesthetic principles, technical proficiency, and strategic thinking, preparing students for diverse design challenges.
Who Should Apply?
This program is ideal for creative individuals passionate about visual storytelling and problem-solving. It suits fresh 10+2 graduates seeking an entry into the design field, aspiring graphic designers, illustrators, UI/UX designers, and communication specialists. Individuals with a keen eye for detail, strong aesthetic sense, and an interest in technology and cultural narratives will thrive here, contributing to India''''s burgeoning design ecosystem.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as graphic designers, UI/UX designers, brand strategists, illustrators, motion graphic artists, and web designers. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience and specialization. The program aligns with industry needs, fostering skills for a rewarding career in design agencies, IT firms, e-commerce, publishing houses, and as independent design consultants.
Student Success Practices
Foundation Stage
Build a Strong Visual Foundation- (Semester 1-2)
Focus rigorously on mastering the basic elements and principles of design, freehand drawing, and understanding visual communication. Maintain a sketchbook daily for observation and practice. Actively participate in studio critiques to refine your visual language and critical thinking.
Tools & Resources
Sketchbooks, drawing materials, Adobe Illustrator/Photoshop (basic), design theory books, art museums/galleries (virtual/physical)
Career Connection
A solid foundation in visual aesthetics and drawing is indispensable for any graphic design role, enhancing visual problem-solving skills critical for future projects and professional success.
Develop Foundational Digital Skills- (Semester 1-2)
Systematically learn the core functionalities of essential design software like Adobe Photoshop, Illustrator, and InDesign. Complete online tutorials, practice exercises, and consistently apply these tools in your studio projects from the outset to build proficiency.
Tools & Resources
Adobe Creative Suite (Illustrator, Photoshop, InDesign), LinkedIn Learning, YouTube tutorials (e.g., PHLEARN), basic computer hardware
Career Connection
Proficiency in industry-standard software is a prerequisite for entry-level design positions in India, enabling efficient execution of design tasks and increasing employability.
Immerse in Design History & Culture- (Semester 1-2)
Beyond classroom lectures, actively research and explore historical and contemporary design movements, iconic designers, and cultural influences on design, particularly in the Indian context. Visit design exhibitions or explore online archives to broaden your perspective.
Tools & Resources
Google Arts & Culture, design history books, design blogs (e.g., AIGA, Communication Arts), local design events
Career Connection
Understanding design history and culture provides critical context, inspires creativity, and informs design decisions, leading to more impactful and culturally relevant work for diverse audiences.
Intermediate Stage
Master Typographic & Layout Principles- (Semester 3-5)
Dedicate significant effort to understanding advanced typography, grid systems, and layout design. Practice creating diverse layouts for print and digital media, experimenting with hierarchy, balance, and visual flow to achieve effective communication.
Tools & Resources
Adobe InDesign, Typewolf, Fonts In Use, Grid Systems in Graphic Design by Josef Müller-Brockmann
Career Connection
Strong typographic and layout skills are fundamental for roles in editorial design, branding, advertising, and UI/UX, directly impacting the clarity and effectiveness of visual communication.
Build a Diverse Portfolio through Projects- (Semester 3-5)
Actively seek out opportunities to work on diverse design projects, both academic and personal. Focus on building case studies that demonstrate your design process from conceptualization to execution, showcasing a range of skills like illustration, branding, and web design.
Tools & Resources
Behance, Dribbble, Figma (for UI/UX projects), design contests (e.g., India Design Mark, Kyoorius Awards)
Career Connection
A strong, varied portfolio is the single most important tool for securing internships and jobs in the competitive Indian design industry, showcasing your capabilities to potential employers.
Explore Industry Internships & Networking- (Semester 5 (also explore shorter opportunities earlier))
Actively pursue internships (even short-term ones during breaks) to gain practical experience and understand industry workflows. Attend design workshops, seminars, and networking events (online/offline) to connect with professionals and mentors, building your network.
Tools & Resources
LinkedIn, Internshala, college placement cell, local design communities (e.g., Design India)
Career Connection
Internships provide invaluable real-world exposure, enhance your resume, and often lead to pre-placement offers or strong professional references crucial for career launch in India.
Advanced Stage
Specialize and Refine Your Niche- (Semester 6-8)
Identify a specific area within graphic design (e.g., UI/UX, motion graphics, branding, illustration) that you are most passionate about and excel in. Take advanced electives in this area and pursue self-directed projects to become an expert and carve out your unique identity.
Tools & Resources
Advanced courses on specific software platforms, industry-specific blogs/magazines, design conferences, online masterclasses
Career Connection
Specialization makes you a more attractive candidate for targeted roles and potentially higher-paying positions in competitive Indian design market segments, aligning with specific industry demands.
Develop a Professional-Grade Portfolio & Personal Brand- (Semester 6-8)
Curate your best works into a polished, professional portfolio website and a physical portfolio. Craft a compelling personal brand that reflects your design philosophy and strengths. Practice articulating your design process effectively for interviews and presentations.
Tools & Resources
Squarespace, Adobe Portfolio, custom website builders, mock-up generators, interview preparation guides
Career Connection
A professional portfolio and strong personal brand are essential for impressing recruiters and clients, demonstrating your readiness for the professional design world and securing desired roles.
Engage in Real-World Capstone Projects & Dissertation- (Semester 7-8)
Approach your final year projects (Dissertation and Integrated Design Project) as opportunities to solve complex, real-world design problems. Seek out industry collaborations or tackle a social impact project, treating it as your professional debut with thorough research and execution.
Tools & Resources
Academic supervisors, industry mentors, research databases, user testing platforms, professional project management tools
Career Connection
Successfully completing significant capstone projects demonstrates your ability to manage complex design challenges, a key skill sought by employers for higher-level positions and entrepreneurial ventures in the Indian design landscape.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination or its equivalent with 45% marks (40% for SC/ST/SEBC/EWS candidates) with English as a compulsory subject. Candidate must qualify in Design Aptitude Test (DAT) conducted by CVM University. Age limit: The candidate should not be more than 23 years as on 1st July 2023.
Duration: 4 years (8 semesters)
Credits: 160 Credits
Assessment: Internal: Varies by subject (e.g., 60% for theory, 100% for studio/project subjects, 50% for combined), External: Varies by subject (e.g., 40% for theory, 50% for combined practical/studio, 0% for purely internal subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD101 | History of Art & Design | Theory | 2 | Introduction to Art & Design, Pre-historic & Ancient Civilizations, Classical Art, Early Indian Art, Medieval & Renaissance Art |
| BDGD102 | Elements of Design | Studio | 4 | Line, Shape, Form, Texture, Color, Space, Visual Composition, Design Sensibility, Exploration of Elements |
| BDGD103 | Principles of Design | Studio | 4 | Balance, Rhythm, Emphasis, Proportion, Unity, Variety, Hierarchy, Pattern, Gestalt Principles, Application in Visuals |
| BDGD104 | Freehand Drawing | Studio | 4 | Line Drawing, Object Drawing, Perspective Drawing, Figure Drawing, Sketching, Composition & Observation, Medium Exploration |
| BDGD105 | Material Exploration | Studio | 4 | Properties of Materials, Wood, Metal, Plastics, Textiles, Paper, Material Processes, Basic Prototyping |
| BDGD106 | Computer Fundamentals | Theory/Lab | 2 | Introduction to Computers, Operating Systems, MS Office Suite, Internet & Email, Digital File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD201 | History of Graphic Design | Theory | 2 | Early Graphic Communication, Industrial Revolution''''s Impact, Art Nouveau & Bauhaus, Modernism & Postmodernism, Contemporary Graphic Design |
| BDGD202 | Form & Space | Studio | 4 | 2D to 3D Transformation, Volume, Mass, Structure, Modularity & Repetition, Spatial Relationships, Ergonomics in Design |
| BDGD203 | Typography-I | Studio | 4 | Anatomy of Type, Type Classifications, Readability & Legibility, Typeface Selection, Basic Typographic Layouts |
| BDGD204 | Visual Communication-I | Studio | 4 | Semiotics & Symbolism, Visual Metaphor, Storytelling through Images, Composition & Iconography, Visual Narratives |
| BDGD205 | Photography | Studio | 4 | Camera Basics & Exposure, Composition & Lighting, Digital Image Processing, Photo Editing Techniques, Genres of Photography |
| BDGD206 | Design Process | Theory | 2 | Design Thinking Methodology, Problem Identification, Research Methods, Ideation & Brainstorming, Prototyping & Testing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD301 | Advertising & Branding | Theory | 2 | History of Advertising, Brand Identity & Strategy, Market Research, Consumer Behavior, Advertising Media |
| BDGD302 | Graphic Design Principles | Studio | 4 | Layout Design & Grids, Composition & Color Theory, Visual Hierarchy, Information Architecture, Usability Principles |
| BDGD303 | Typography-II | Studio | 4 | Advanced Type Layout, Web Typography, Typographic Systems, Custom Type Design, Experimental Typography |
| BDGD304 | Illustration | Studio | 4 | Drawing & Digital Illustration, Storyboarding & Character Design, Editorial Illustration, Infographics, Illustration Styles |
| BDGD305 | Desktop Publishing | Studio | 4 | Adobe InDesign Software, Page Layout & Document Setup, Pre-press & Print Production, Image Resolution, File Formats |
| BDGD306 | Design Culture & Context | Theory | 2 | Cultural Influence on Design, Social Impact of Design, Design Ethics, Global Design Trends, Regional Design Heritage |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD401 | Digital Marketing | Theory | 2 | SEO & SEM, Social Media Marketing, Content & Email Marketing, Analytics & Reporting, Digital Advertising |
| BDGD402 | Packaging Design | Studio | 4 | Structural Packaging, Graphic Packaging, Materials & Sustainability, Die-lines & Mock-ups, Branding for Packaging |
| BDGD403 | Brand Identity Design | Studio | 4 | Logo Design & Branding, Brand Guidelines, Visual Systems, Corporate Identity, Rebranding Strategies |
| BDGD404 | Web Design-I | Studio | 4 | HTML & CSS Fundamentals, Responsive Design, UI/UX Principles, Wireframing & Prototyping, Web Layouts & Architecture |
| BDGD405 | Motion Graphics-I | Studio | 4 | Principles of Animation, After Effects Software, Keyframing & Text Animation, Shape Animation, Basic Storyboarding |
| BDGD406 | Design Research Methods | Theory | 2 | Qualitative & Quantitative Research, User Interviews & Surveys, Ethnography & Observation, Data Analysis Techniques, Research Ethics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD501 | UI/UX Design | Studio | 4 | User Centered Design, User Research & Personas, User Flows & Wireframing, Prototyping & Testing, Information Architecture |
| BDGD502 | Environmental Graphic Design | Studio | 4 | Wayfinding Systems, Signage Design, Public Space Graphics, Interpretive Graphics, Materials & Fabrication |
| BDGD503 | Publication Design | Studio | 4 | Editorial Design, Magazine & Book Layout, Typography for Publications, Grid Systems, Print Production |
| BDGD504 | Elective-I | Elective | 4 | Choice of specialized topic, Advanced techniques, Project-based learning, Industry specific skills, Portfolio enhancement |
| BDGD505 | Internship-I | Internship | 4 | Industry Exposure, Professional Practice, Project Execution, Teamwork & Collaboration, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD601 | Portfolio Development | Studio | 4 | Portfolio Strategy, Project Curation & Case Studies, Online Portfolio Platforms, Presentation Skills, Interview Preparation |
| BDGD602 | Information Design | Studio | 4 | Data Visualization, Infographics & Chart Design, Mapping & Flowcharts, Hierarchical Structures, Usability of Information |
| BDGD603 | Motion Graphics-II | Studio | 4 | Advanced Animation Techniques, Character Animation, 3D Motion Graphics, Visual Effects, Broadcast Design |
| BDGD604 | Elective-II | Elective | 4 | Advanced chosen topic, Specialized software skills, Complex project execution, Industry case studies, Research and innovation |
| BDGD605 | Internship-II | Internship | 4 | Advanced Industry Projects, Independent Problem Solving, Client Communication, Project Management, Professional Ethics |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD701 | Design Management | Theory | 4 | Design Strategy, Project Management, Client Relationship, Team Leadership, Business of Design |
| BDGD702 | Advanced Graphic Design Project | Project | 8 | Conceptualization & Research, Ideation & Prototyping, Implementation & Refinement, Client Presentation, Project Documentation |
| BDGD703 | Elective-III | Elective | 4 | Highly specialized topic, Emerging design trends, Research and development, Interdisciplinary projects, Entrepreneurial design |
| BDGD704 | Dissertation-I | Project/Research | 4 | Research Methodology, Literature Review, Topic Selection, Hypothesis Formulation, Data Collection & Analysis |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDGD801 | Dissertation-II | Project/Research | 8 | In-depth Research & Analysis, Thesis Writing & Structuring, Data Interpretation, Conclusion & Recommendations, Defense Preparation |
| BDGD802 | Project (Integrated Design Project) | Project | 8 | Comprehensive Design Challenge, Multi-disciplinary Approach, Real-world Problem Solving, Project Management, Final Presentation & Critique |
| BDGD803 | Internship-III | Internship | 4 | Capstone Industry Experience, Independent Work, Mentorship & Feedback, Professional Networking, Career Transition Preparation |
