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BBA in Marketing at Anupama College of Management & Science
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Anupama College of Management & Science Bengaluru?
This Marketing specialization program at Anupama College of Management & Science focuses on equipping students with essential skills for the dynamic Indian market. It delves into consumer behavior, digital marketing, brand management, and sales strategies. The curriculum is designed to meet the growing demand for skilled marketing professionals in India''''s rapidly expanding consumer and digital economy, preparing students for real-world challenges.
Who Should Apply?
This program is ideal for fresh graduates with a strong interest in understanding market dynamics and consumer psychology, aspiring to build a career in sales, advertising, or brand management. It also suits working professionals seeking to upskill in digital marketing or retail management, and career changers transitioning into the vibrant Indian marketing industry, who possess strong communication and analytical abilities.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience to INR 8-15+ LPA in leading Indian companies and MNCs. The program fosters critical thinking and strategic marketing acumen, aligning with industry professional certifications.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus diligently on core subjects like Principles of Management, Financial Accounting, and Managerial Economics in Semesters 1 and 2. Understand how these foundational concepts intertwine, as a solid grasp here is crucial for advanced marketing strategies. Utilize study groups and online resources like ''''Investopedia'''' or ''''Khan Academy'''' to reinforce learning.
Tools & Resources
Study groups, Investopedia, Khan Academy, BNU Syllabus
Career Connection
A strong foundation ensures you understand the broader business context for marketing decisions, making you a more effective and versatile professional in any Indian corporate setting.
Develop Basic Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates during language and skill development courses. Practice articulating ideas clearly and persuasively, essential traits for marketing. Join college clubs like Toastmasters or debate societies to hone these skills. Seek feedback from professors on your presentation style.
Tools & Resources
Toastmasters club, College debate societies, Presentation software (PowerPoint, Google Slides)
Career Connection
Effective communication is paramount in marketing for pitches, client interactions, and team collaborations, directly impacting your success in roles like sales or brand promotion.
Start Exploring Marketing Concepts Early- (Semester 1-2)
Beyond the ''''Marketing Management'''' core subject, begin reading marketing blogs (e.g., MarketingProfs, Hubspot India), following industry leaders on LinkedIn, and analyzing advertisements from Indian companies. Understand consumer trends in India. This early exposure helps build a genuine interest and informed perspective.
Tools & Resources
MarketingProfs.com, Hubspot Blog, LinkedIn, Industry Newsletters
Career Connection
Early exposure helps you identify your niche within marketing and demonstrates initiative during internships and job interviews, especially in India''''s fast-evolving market.
Intermediate Stage
Engage in Practical Marketing Projects and Case Studies- (Semester 3-5)
During Semesters 3-5, actively seek out and participate in college marketing projects, case study competitions (e.g., those hosted by IIMs or other B-schools), or local business challenges. Apply theoretical knowledge from subjects like ''''Services Management'''' and ''''Business Research Methods'''' to real-world scenarios. Use tools like ''''Canva'''' for visual aids.
Tools & Resources
Case study competitions, Canva, Local business challenges, College marketing club projects
Career Connection
Practical experience in projects enhances your problem-solving skills and provides tangible examples for your resume, making you highly desirable for marketing roles in Indian startups and established firms.
Network and Seek Mentorship- (Semester 3-5)
Attend industry workshops, guest lectures, and alumni meets organized by Anupama College. Connect with marketing professionals on LinkedIn, particularly those in Bengaluru. Seek guidance from professors and industry mentors on career paths and skill development in the Indian marketing landscape. Building a strong network opens doors to opportunities.
Tools & Resources
LinkedIn, College alumni network, Industry events (online/offline)
Career Connection
Networking is crucial for internships and placements in India. Mentors can provide invaluable insights and connections, speeding up your career trajectory.
Develop Digital Marketing Proficiency- (Semester 3-5)
Even before formal digital marketing subjects in Semester 6, start learning fundamental digital marketing skills. Complete free certifications from Google (e.g., Google Analytics, Google Ads) or HubSpot. Experiment with social media marketing for college events or personal branding. This proactively builds skills demanded by Indian businesses.
Tools & Resources
Google Digital Garage, HubSpot Academy, Meta Blueprint, Personal blog/social media pages
Career Connection
Digital marketing skills are highly sought after across all industries in India, enabling you to secure roles in fast-growing e-commerce and digital agencies.
Advanced Stage
Undertake a Relevant Internship/Project- (Semester 6)
In Semester 6, leverage the ''''Project Work / Internship'''' opportunity to gain hands-on experience in a marketing role. Focus on companies in your preferred marketing domain (e.g., digital, brand, sales) within Bengaluru or other Indian cities. Actively contribute, learn from supervisors, and build a strong professional network. Aim for a project that solves a real business problem.
Tools & Resources
Internship portals (Internshala, LinkedIn Jobs), College placement cell, Company websites
Career Connection
Internships are often a direct gateway to full-time employment in India and provide critical real-world experience that differentiates you during placements.
Master Specialization-Specific Skills- (Semester 6)
Dive deep into your chosen Marketing DSE subjects like ''''Digital Marketing'''', ''''Brand Management'''', or ''''Logistics and SCM''''. Pursue advanced certifications if available (e.g., Facebook Blueprint for SMM, Google Ads Professional). Create a portfolio of your work (e.g., digital campaigns, brand analysis reports) to showcase your expertise.
Tools & Resources
Advanced industry certifications, Portfolio website/LinkedIn projects, Specialized software (e.g., marketing automation tools)
Career Connection
Deep expertise in a marketing niche makes you a specialist, opening doors to higher-paying and more strategic roles in India''''s competitive market.
Prepare Rigorously for Placements and Interviews- (Semester 6)
Utilize Anupama College''''s placement cell resources for mock interviews, group discussions, and resume building workshops. Practice aptitude tests and behavioral questions common in Indian corporate recruitment drives. Tailor your resume and interview answers to highlight your marketing projects, internships, and specialized skills. Understand the company culture and job requirements of target companies.
Tools & Resources
College placement cell, Online aptitude test platforms, Mock interview sessions, Company research
Career Connection
Thorough preparation directly increases your chances of securing desirable job offers from top recruiters during campus placements, launching a successful career in marketing.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 6 semesters / 3 years
Credits: 152 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBG101 | Language I (Kannada / English / Other Indian Languages) | Core - Language | 3 | Grammar and Usage, Reading Comprehension, Written Communication, Literary Appreciation, Cultural Context |
| BBG102 | Language II (English) | Core - Language | 3 | Functional English Grammar, Precis Writing, Paragraph and Essay Writing, Report Writing Basics, Oral Communication Skills |
| BBAC101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing Structure and Process, Staffing and Directing, Controlling and Coordination |
| BBAC102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Business Cycles and National Income |
| BBAC103 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Preparation of Final Accounts, Accounting for Non-Profit Organisations, Depreciation and Reserves |
| BBAC104 | Quantitative Methods for Business-I | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Index Numbers |
| BBGE101 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Making of the Constitution, Salient Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Government Structures |
| BBHS101 | Skill Development Course - I | Skill Enhancement Course (SEC) | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBG201 | Language I (Continuation) | Core - Language | 3 | Advanced Grammar and Syntax, Literary Forms, Translation Skills, Creative Writing, Oral Presentation |
| BBG202 | Language II (English) (Continuation) | Core - Language | 3 | Business Correspondence, Official Communication, Meeting Etiquette and Minutes, Presentation Skills, Negotiation and Public Speaking |
| BBAC201 | Organizational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour (Perception, Learning, Personality), Motivation Theories, Group Dynamics and Team Building, Leadership and Power, Conflict and Stress Management |
| BBAC202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Buying Behaviour, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion Strategies, Marketing Channels and Logistics |
| BBAC203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Leverage Analysis |
| BBAC204 | Quantitative Methods for Business-II | Core | 4 | Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Chi-Square Test, ANOVA, Linear Programming |
| BBGE201 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Natural Resources, Biodiversity and Conservation, Environmental Pollution, Social Issues and the Environment, Environmental Ethics and Legislation |
| BBHS201 | Skill Development Course - II | Skill Enhancement Course (SEC) | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBG301 | Language I (Continuation) | Core - Language | 3 | Advanced Communication Strategies, Critical Reading and Writing, Cultural Communication, Literary and Media Analysis, Debate and Public Discourse |
| BBG302 | Language II (English) (Continuation) | Core - Language | 3 | Advanced Business Communication, Cross-Cultural Communication, Digital Communication, Interview Skills, Resume and Cover Letter Writing |
| BBAC301 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Management, Compensation and Benefits |
| BBAC302 | Production and Operations Management | Core | 4 | Introduction to POM, Product and Process Design, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| BBAC303 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Company Law Overview |
| BBAC304 | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Redemption of Debentures, Company Final Accounts, Amalgamation, Absorption and Reconstruction |
| BBGE301 | Generic Elective - I | Generic Elective (GE) | 2 | |
| BBHS301 | Skill Development Course - III | Skill Enhancement Course (SEC) | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBG401 | Language I (Continuation) | Core - Language | 3 | Advanced Language Structure, Professional Writing, Media and Communication Studies, Cultural Competence, Analytical Skills |
| BBG402 | Language II (English) (Continuation) | Core - Language | 3 | Technical Writing, Public Relations Communication, Digital Content Creation, Team Communication, Advanced Presentation Techniques |
| BBAC401 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Types, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing and Presentation |
| BBAC402 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labor Costing, Overhead Costing, Activity Based Costing |
| BBAC403 | Services Management | Core | 4 | Introduction to Services, Characteristics and Classification of Services, Service Quality and Models, Service Design and Development, Pricing and Promotion of Services, Managing Service Encounters and Recovery |
| BBAC404 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-commerce and Mobile Commerce, Enterprise Resource Planning (ERP) |
| BBGE401 | Generic Elective - II | Generic Elective (GE) | 2 | |
| BBHS401 | Skill Development Course - IV | Skill Enhancement Course (SEC) | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC501 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Economic and Political Environment, Cultural Environment of IB, International Business Strategy, Foreign Direct Investment and WTO |
| BBAC502 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession, Deductions from Gross Total Income |
| BBADS5.1AM | Advertising and Sales Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Advertising, Advertising Media and Planning, Advertising Effectiveness, Sales Management Process, Personal Selling and Sales Force Management, Sales Promotion and Strategies |
| BBADS5.1CM | Consumer Behaviour | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Consumer Behaviour, Cultural and Social Influences, Personal and Psychological Factors, Consumer Decision Making Process, Organizational Buying Behaviour, Consumer Research and Marketing Ethics |
| BBADS5.2RM | Retail Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Location and Layout, Merchandise Management, Retail Pricing and Promotion, Store Operations and E-tailing |
| BBADS5.2SM | Marketing of Services | Discipline Specific Elective (DSE) - Marketing | 4 | Nature and Characteristics of Services, Service Quality and GAP Model, Service Design and Development, Pricing and Promotion of Services, Managing Service Processes and People, Service Recovery and Customer Loyalty |
| BBGE501 | Generic Elective - III | Generic Elective (GE) | 2 | |
| BBHS501 | Skill Development Course - V | Skill Enhancement Course (SEC) | 2 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| BBAC602 | Auditing | Core | 4 | Introduction to Auditing, Types and Scope of Audit, Audit Planning and Procedures, Internal Control System, Vouching and Verification, Audit Report and Professional Ethics |
| BBADS6.1DM | Digital Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics, Online Advertising and E-commerce |
| BBADS6.1RM | Rural Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Market Segmentation, Product and Pricing Strategies for Rural Markets, Rural Distribution Channels, Rural Communication Strategies |
| BBADS6.2BM | Brand Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Brand Management, Brand Identity and Positioning, Brand Equity and Valuation, Brand Communication Strategies, Brand Extensions and Revitalization, Global Branding |
| BBADS6.2SCM | Logistics and Supply Chain Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Logistics and SCM, Transportation Management, Warehousing and Inventory Management, Supply Chain Planning and Control, Information Technology in SCM, Global Supply Chain Management |
| BBGE601 | Generic Elective - IV | Generic Elective (GE) | 2 | |
| BBHS601 | Skill Development Course - VI | Skill Enhancement Course (SEC) | 2 | |
| BBPJ601 | Project Work / Internship | Project Work / Internship | 6 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Findings and Interpretation, Report Writing and Presentation, Real-world Application and Recommendations |
