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MBA in International Business at Apeejay Institute of Management & Engineering Technical Campus
Jalandhar, Punjab
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About the Specialization
What is International Business at Apeejay Institute of Management & Engineering Technical Campus Jalandhar?
This International Business program at Apeejay Institute of Management & Engineering Technical Campus focuses on equipping students with essential skills to navigate the complexities of global commerce. It delves into international trade policies, cross-cultural management, global finance, and supply chain dynamics, highly relevant in India''''s rapidly integrating economy. The curriculum emphasizes understanding global markets and strategic international operations.
Who Should Apply?
This program is ideal for fresh graduates aspiring to build careers in export-import, international finance, or global logistics firms. It also suits working professionals seeking to upskill in global trade practices or entrepreneurs aiming to expand their ventures internationally, providing a strong foundation for managing international operations and market entry strategies.
Why Choose This Course?
Graduates of this program can expect diverse career paths in EXIM houses, multinational corporations, international banking, and global logistics within India. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. Growth trajectories include roles like International Marketing Manager, Export Manager, or Global Business Analyst in Indian and global companies.
Student Success Practices
Foundation Stage
Strengthen Core Business Fundamentals- (Semester 1-2)
Engage actively in lectures for subjects like Managerial Economics, Financial Management, and Marketing Management. Form study groups to discuss concepts and solve case studies. Utilize online learning platforms like NPTEL or Coursera to supplement classroom learning in core business areas.
Tools & Resources
NPTEL courses, Coursera, Harvard Business Review cases, Peer study groups
Career Connection
A strong foundation in core business functions is crucial for any MBA, providing the analytical and decision-making skills required for later specialization and managerial roles in any industry.
Develop Data Interpretation and Communication Skills- (Semester 1-2)
Focus on excelling in Business Statistics and Computer Applications. Practice data analysis using Excel and other tools. Actively participate in presentations and group discussions from Communication for Management, seeking feedback to refine your oral and written communication.
Tools & Resources
Microsoft Excel, Google Sheets, PowerPoint, Toastmasters International clubs (if available)
Career Connection
Proficiency in data analysis and effective communication are vital for making informed business decisions and conveying them clearly, skills highly valued in global business environments.
Seek Early Industry Exposure- (Semester 1-2)
Actively pursue a meaningful summer internship after Semester 2, aligning it with your emerging interest in International Business if possible. Attend industry webinars and guest lectures to understand current business challenges and trends.
Tools & Resources
College placement cell, LinkedIn for internship searches, Industry association webinars
Career Connection
Early practical experience helps connect theoretical knowledge with real-world scenarios, clarifying career interests and providing a competitive edge for future placements.
Intermediate Stage
Deep Dive into International Business Electives- (Semester 3)
Engage thoroughly with specialization subjects like International Business Environment, International Financial Management, and International Marketing. Go beyond textbooks by reading current affairs, global economic reports, and trade publications. Consider certifications in EXIM procedures if offered.
Tools & Resources
Economic Times, Financial Times, World Trade Organization reports, FIEO resources
Career Connection
Mastering these core international business subjects provides specialized knowledge directly applicable to roles in global trade, finance, and marketing, making you a strong candidate for IB-focused positions.
Participate in Global Case Competitions and Simulations- (Semester 3)
Form teams and participate in national or international business case competitions focusing on global strategies or international market entry. Engage in business simulations that replicate international trade scenarios to apply theoretical knowledge in a dynamic environment.
Tools & Resources
Case study portals (e.g., Ivey Publishing), Online business simulation games, College management clubs
Career Connection
These activities enhance problem-solving, strategic thinking, and teamwork skills relevant for global managerial roles, and provide valuable experience to highlight on your resume.
Build a Professional Network- (Semester 3)
Actively network with faculty, alumni working in international business, and guest speakers. Attend industry conferences or trade fairs in Punjab or nearby regions to meet professionals. Use platforms like LinkedIn to connect and learn about industry trends and opportunities.
Tools & Resources
LinkedIn, Alumni network events, Industry association events (e.g., CII, FICCI), Trade expos
Career Connection
Networking is crucial for uncovering internship and job opportunities, gaining mentorship, and staying updated on industry developments, especially in the interconnected world of international business.
Advanced Stage
Execute an Industry-Relevant Dissertation- (Semester 4)
Select a dissertation topic that addresses a current challenge or opportunity in international business, preferably with data from an Indian or global firm. Work closely with your mentor and aim for original research that can be presented or published.
Tools & Resources
Research databases (JSTOR, EBSCOhost), Statistical software (SPSS, R), Industry reports
Career Connection
A well-researched dissertation demonstrates your analytical capabilities, in-depth knowledge of a niche area, and problem-solving skills, highly valued by employers for roles requiring critical thinking.
Intensive Placement Preparation- (Semester 4)
Engage rigorously in placement preparation activities, including mock interviews tailored for international business roles, resume building workshops, and aptitude test practice. Identify target companies (MNCs, EXIM firms, international banks) and tailor your applications accordingly.
Tools & Resources
Placement cell services, Online aptitude test platforms, Interview preparation guides, Company-specific interview experiences
Career Connection
Focused preparation significantly increases your chances of securing placements in top international business companies, leading to a successful career launch.
Develop a Global Mindset and Language Skills- (Semester 4)
Cultivate a global perspective by following international news, geopolitical developments, and global economic trends. Consider learning a foreign language (e.g., German, French, Mandarin) if time permits, as it can be a significant advantage in international business roles.
Tools & Resources
BBC World News, Al Jazeera, The Economist, Duolingo, Babbel, Local language institutes
Career Connection
A global mindset and multicultural understanding are indispensable for success in international business, enhancing your adaptability and effectiveness in diverse work environments.
Program Structure and Curriculum
Eligibility:
- Graduation in any stream from recognized university with 50% marks (45% for SC/ST) and valid MAT/CMAT/Apeejay Common Entrance Test (ACET) Score.
Duration: 2 years / 4 semesters
Credits: 110 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAN-101 | Principles & Practices of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Ethics and Social Responsibility |
| MBAN-102 | Organisational Behaviour | Core | 4 | Foundations of OB, Individual Behaviour, Group Dynamics and Teamwork, Leadership and Power, Organizational Culture and Change |
| MBAN-103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| MBAN-104 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment |
| MBAN-105 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Understanding Financial Statements, Cost Accounting Concepts, Budgeting and Variance Analysis, Financial Statement Analysis |
| MBAN-106 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis |
| MBAN-107 | Computer Applications in Management (Practical) | Practical | 2 | MS Office Suite for Business, Data Analysis with Spreadsheets, Presentation Tools, Database Management Basics, Internet and E-commerce Tools |
| MBAN-108 | Communication for Management (Practical) | Practical | 2 | Business Communication Essentials, Written Communication Skills, Oral Communication and Presentations, Interpersonal and Group Communication, Cross-cultural Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAN-109 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behaviour and Market Segmentation, Product and Pricing Decisions, Promotion and Distribution Strategies, Digital Marketing Basics |
| MBAN-110 | Financial Management | Core | 4 | Fundamentals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy |
| MBAN-111 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Training and Development, Performance Management and Compensation, Employee Relations and Grievances |
| MBAN-112 | Operations Management | Core | 4 | Introduction to Operations Management, Productivity and Operations Strategy, Facility Location and Layout, Production Planning and Control, Quality Management and Supply Chain |
| MBAN-113 | Research Methodology | Core | 4 | Foundations of Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| MBAN-114 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| MBAN-115 | Operational Research | Core | 4 | Introduction to OR, Linear Programming, Transportation and Assignment Problems, Queuing Theory, Network Analysis (PERT/CPM) |
| MBAN-116 | Industrial Training Report | Project | 2 | Industry Exposure, Problem Identification, Data Collection and Analysis, Report Writing, Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAN-201 | Strategic Management | Core | 4 | Concepts of Strategy, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| MBAN-202 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Scheduling, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| MBI-01 | International Business Environment | Elective (International Business) | 4 | Introduction to International Business, Economic and Financial Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment |
| MBI-02 | International Financial Management | Elective (International Business) | 4 | International Monetary System, Foreign Exchange Market, Exchange Rate Theories, Currency Risk Management, International Capital Budgeting |
| MBI-03 | International Marketing Management | Elective (International Business) | 4 | Global Marketing Environment, International Market Entry Strategies, International Product Decisions, International Pricing and Promotion, Global Distribution and Logistics |
| MBI-04 | Foreign Trade Policy & Export Procedures | Elective (International Business) | 4 | India''''s Foreign Trade Policy, Export-Import Procedures, Export Promotion Schemes, Customs Formalities, International Payment Terms |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAN-203 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurship Concepts, Business Idea Generation, Business Plan Development, Financing New Ventures, Managing Small Businesses |
| MBAN-204 | Dissertation | Project | 8 | Research Problem Formulation, Literature Review, Methodology and Data Analysis, Findings and Discussion, Thesis Writing and Presentation |
| MBI-05 | International Logistics Management | Elective (International Business) | 4 | Fundamentals of Logistics, International Transportation Modes, Warehousing and Inventory Management, Customs and Port Operations, Supply Chain Integration |
| MBI-06 | International Human Resource Management | Elective (International Business) | 4 | Introduction to IHRM, Global Staffing and Recruitment, Training and Development in MNCs, Performance Management in International Context, Repatriation and Expatriation Management |
| MBI-07 | Cross Cultural Management | Elective (International Business) | 4 | Understanding Culture and its Dimensions, Cultural Impact on Business, Cross-Cultural Communication, Negotiation Across Cultures, Managing Global Teams |
| MBI-08 | Global Strategic Management | Elective (International Business) | 4 | Global Strategy Formulation, Global Competitive Advantage, Entry Strategies into Foreign Markets, Strategic Alliances and Joint Ventures, Managing Global Operations and Innovation |
