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MBA in Marketing at Bhadra Institute of Management & Information Science Studies
Davangere, Karnataka
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About the Specialization
What is Marketing at Bhadra Institute of Management & Information Science Studies Davangere?
This Marketing program at Bhadra Institute of Management & Information Studies focuses on equipping students with advanced strategic and tactical skills crucial for success in dynamic Indian and global markets. Emphasizing consumer insights, digital trends, and robust branding, the program is designed to meet the growing demand for skilled marketing professionals across diverse sectors in India, from FMCG to IT services.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also serves working professionals looking to upskill in modern marketing techniques or transition into marketing leadership positions. Candidates with a strong interest in understanding consumer behavior, market dynamics, and a drive for innovation will thrive in this specialization.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, marketing analytics, sales management, and digital marketing within Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 3-6 LPA, with significant growth potential up to INR 10-15 LPA for experienced professionals, leading to roles like Marketing Manager, Brand Head, or Digital Marketing Strategist.
Student Success Practices
Foundation Stage
Build Strong Analytical & Communication Fundamentals- (Semester 1-2)
Focus on mastering core quantitative techniques and effective business communication. Actively participate in presentations, debates, and group discussions to hone persuasive skills. Utilize tools like Excel for data analysis and grammar checkers for written reports.
Tools & Resources
Microsoft Excel, SPSS tutorials, Communication workshops, Business newspapers like The Economic Times
Career Connection
Strong analytical skills are vital for market research, while clear communication is essential for client pitches and team collaboration, directly impacting early career performance.
Understand Core Business Disciplines Broadly- (Semester 1-2)
Engage deeply with subjects like Marketing Management, Financial Management, and HR Management. Understand their interdependencies. Seek clarity from faculty on real-world applications of these concepts, especially in the Indian context.
Tools & Resources
Harvard Business Review case studies (with Indian context), Business journals, Industry expert sessions organized by the institute
Career Connection
A holistic business understanding provides a competitive edge, enabling future marketing leaders to align strategies with broader organizational goals and financial realities.
Network & Engage with Peer Learning Groups- (Semester 1-2)
Form study groups with diverse academic backgrounds to discuss complex topics, prepare for exams, and share insights. Actively participate in college clubs related to management or entrepreneurship to expand professional networks.
Tools & Resources
LinkedIn for professional networking, Institutional alumni portal, College clubs, e.g., Marketing Club
Career Connection
Peer learning enhances understanding and problem-solving, while early networking can open doors to internships and mentorship opportunities.
Intermediate Stage
Deep Dive into Marketing Electives & Industry Projects- (Semester 3-4)
Prioritize electives like Product & Brand Management, Digital Marketing, and Consumer Behavior. Actively seek out live marketing projects with local businesses or NGOs, applying classroom knowledge to real challenges. Develop mini-case studies on Indian brands.
Tools & Resources
Google Ads certification, HubSpot Academy, Industry project opportunities through college, Marketing-specific online courses
Career Connection
Practical application of marketing concepts builds a strong portfolio, demonstrating hands-on experience which is highly valued by employers for marketing roles.
Cultivate Digital Marketing Proficiency & Analytics- (Semester 3-4)
Acquire certifications in key digital marketing areas like SEO, SEM, Social Media Marketing, and Google Analytics. Learn to interpret marketing data to inform strategies. Stay updated on e-commerce trends in India.
Tools & Resources
Google Analytics Academy, Meta Blueprint, SEMrush, Moz, LinkedIn Learning
Career Connection
Digital marketing skills are indispensable in today''''s job market, opening up roles in digital agencies, e-commerce, and corporate marketing departments.
Participate in Case Competitions & Guest Lectures- (Semester 3-4)
Actively participate in inter-college marketing case study competitions to apply theoretical knowledge under pressure and refine problem-solving skills. Attend guest lectures and workshops by industry experts to gain current insights and networking opportunities.
Tools & Resources
Case study resources from IIMs/ISB, Industry associations events (e.g., FICCI, CII), Corporate webinars
Career Connection
Case competitions enhance strategic thinking and presentation skills, while industry exposure keeps students abreast of market demands and potential career paths.
Advanced Stage
Master Placement Readiness & Interview Skills- (Semester 4)
Actively engage with the placement cell. Practice mock interviews, group discussions, and aptitude tests tailored for marketing roles. Refine resume and cover letter, highlighting specialized marketing projects and certifications.
Tools & Resources
Placement cell workshops, Online aptitude test platforms like Indiabix, LinkedIn profile optimization, Interview preparation guides
Career Connection
Effective placement preparation maximizes chances of securing desired roles in leading companies, translating academic efforts into career success.
Undertake Comprehensive Project Work & Mentorship- (Semester 4)
Conduct a significant marketing research project or an industry internship. Seek guidance from faculty mentors and industry professionals to refine research methodology, analysis, and strategic recommendations.
Tools & Resources
Academic research databases, Industry mentors (identified through faculty or alumni network), Project management tools
Career Connection
A well-executed project or internship provides invaluable practical experience, strengthens problem-solving abilities, and serves as a strong talking point in interviews, often leading to pre-placement offers.
Develop Leadership & Ethical Decision-Making- (Semester 4)
Take on leadership roles in student organizations or community service initiatives, demonstrating initiative and teamwork. Engage in discussions on ethical marketing practices and corporate social responsibility in the Indian context.
Tools & Resources
Leadership development programs, Case studies on ethical dilemmas in marketing, Workshops on CSR
Career Connection
Employers seek leaders with strong ethical foundations. Demonstrating leadership and a commitment to ethical practices prepares students for responsible managerial positions and fosters long-term career growth.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline from a recognized university with not less than 50% marks in aggregate (45% for SC/ST/CAT-1 candidates) or equivalent grade. As per Davangere University norms.
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 1.1 | Management and Organizational Behavior | Core | 4 | Management Concepts and Functions, Planning, Organizing, Directing, Controlling, Organizational Behavior Foundations, Leadership Theories and Styles, Motivation and Group Dynamics, Organizational Culture and Change |
| MBA 1.2 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomic Variables, Business Cycles and Inflation, Government Policies and Business |
| MBA 1.3 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Analysis of Financial Statements, Ratio Analysis, Cost Accounting Concepts, Budgeting and Control |
| MBA 1.4 | Business Statistics and Analytics | Core | 4 | Data Collection, Presentation and Analysis, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Introduction to Business Analytics |
| MBA 1.5 | Business, Government and Society | Core | 4 | Business Environment in India, Economic Reforms and Policy Framework, Regulatory Framework for Business, Corporate Social Responsibility, Corporate Governance Principles, Ethics in Business |
| MBA 1.6 | Indian Ethos & Business Ethics | Core | 4 | Values and Ethics in Business, Indian Management Thought, Spirituality and Management, Ethical Decision Making, Sustainability and Social Responsibility, Work Life Balance |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 2.1 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Pricing Strategies, Promotion Mix and Communication, Distribution Channels and Logistics |
| MBA 2.2 | Financial Management | Core | 4 | Financial Goals and Functions, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBA 2.3 | Human Resource Management | Core | 4 | HRM Functions and Strategy, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| MBA 2.4 | Operations Research & Management | Core | 4 | Operations Management Fundamentals, Production Systems and Design, Inventory Management, Quality Management and Control, Linear Programming, Decision Theory and Simulation |
| MBA 2.5 | Quantitative Techniques & Research Methodology | Core | 4 | Research Process and Design, Data Collection Methods and Tools, Sampling Techniques, Hypothesis Formulation and Testing, Data Analysis and Interpretation, Report Writing and Presentation |
| MBA 2.6 | Entrepreneurship & Innovation | Core | 4 | Entrepreneurial Process and Traits, Business Plan Development, Startup Ecosystem and Funding, Innovation Management, Legal Aspects for Startups, Challenges and Success Factors |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 3.1 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| MBA 3.2 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights, Cyber Law and Business |
| MBA 3.3 | Management Information System | Core | 4 | Information Systems Fundamentals, Database Management Systems, Decision Support Systems, E-commerce and E-business, IT Infrastructure Management, Information Security and Control |
| MBA ME 3.4 | Product & Brand Management | Elective (Marketing) | 4 | Product Concepts and Classification, New Product Development, Product Life Cycle Strategies, Branding Strategies and Brand Equity, Brand Positioning and Re-positioning, Packaging and Labeling |
| MBA ME 3.5 | Services Marketing | Elective (Marketing) | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Delivery Process, Marketing Mix for Services (7 Ps), Managing Service Encounters, Service Innovation and Design |
| MBA ME 3.6 | Consumer Behavior | Elective (Marketing) | 4 | Consumer Decision Making Process, Cultural and Sub-cultural Influences, Social Class and Group Influences, Psychological Factors (Motivation, Perception), Consumer Learning and Attitude Formation, Consumer Research and Insights |
| MBA ME 3.7 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Environment in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Promotion and Communication in Rural Areas, Rural Distribution Channels, Challenges and Opportunities in Rural Marketing |
| MBA ME 3.8 | International Marketing | Elective (Marketing) | 4 | International Marketing Environment, International Market Entry Strategies, International Product and Pricing Decisions, International Promotion Strategies, Global Distribution and Logistics, Export-Import Procedures |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 4.1 | Business Analytics for Decision Making | Core | 4 | Introduction to Business Analytics, Data Visualization and Reporting, Predictive Analytics Techniques, Prescriptive Analytics and Optimization, Big Data Concepts and Technologies, Business Intelligence Applications |
| MBA 4.2 | Project Work / Internship Viva Voce | Project | 4 | Problem Identification and Formulation, Research Design and Methodology, Data Collection and Analysis, Interpretation of Findings, Report Writing and Presentation, Viva Voce Examination |
| MBA ME 4.3 | Advertising & Sales Promotion Management | Elective (Marketing) | 4 | Advertising Objectives and Budgeting, Media Planning and Strategy, Creative Strategy and Message Development, Sales Promotion Tools and Techniques, Public Relations and Publicity, Direct Marketing and Digital Advertising |
| MBA ME 4.4 | Sales & Distribution Management | Elective (Marketing) | 4 | Personal Selling Process, Sales Force Management, Sales Forecasting and Quotas, Channel Design and Management, Logistics and Supply Chain Management, Retail and Wholesale Management |
| MBA ME 4.5 | Retail Management | Elective (Marketing) | 4 | Retail Formats and Theories, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion, Customer Service in Retail, E-tailing and Omni-channel Retailing |
| MBA ME 4.6 | Digital Marketing | Elective (Marketing) | 4 | Digital Marketing Ecosystem, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| MBA ME 4.7 | Customer Relationship Management | Elective (Marketing) | 4 | CRM Concepts and Strategy, Customer Data Management, Customer Loyalty and Retention Programs, CRM Technology and Software, Customer Service and Support, Measuring CRM Effectiveness |
