.png&w=1920&q=75)
MBA in Marketing at BMS Institute of Technology and Management
Bengaluru, Karnataka
.png&w=1920&q=75)
About the Specialization
What is Marketing at BMS Institute of Technology and Management Bengaluru?
This Marketing program at BMS Institute of Technology & Management focuses on equipping future leaders with comprehensive skills in dynamic market analysis, strategic planning, and effective brand communication. The curriculum is designed to reflect the evolving Indian consumer landscape, emphasizing digital transformation, data-driven insights, and customer-centric approaches. It stands out by integrating theoretical foundations with practical industry applications relevant to India''''s burgeoning economy.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals aiming to upskill for leadership positions or career changers transitioning into the vibrant marketing domain within diverse Indian industries. Candidates with a passion for understanding consumer behavior and driving business growth are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect promising career paths in India as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. Entry-level salaries often range from INR 4-7 lakhs per annum, growing significantly with experience to INR 15-25 lakhs+ for senior roles. The program aligns with industry demands for certifications in digital marketing and analytics, boosting professional growth in Indian companies.
Student Success Practices
Foundation Stage
Build a Strong Management & Marketing Core- (Semester 1)
Focus on mastering foundational management theories, economic principles, and introductory marketing concepts. Actively participate in case studies and group discussions to apply theoretical knowledge to real-world business scenarios. Understand the basics of financial and business statistics for informed decision-making.
Tools & Resources
Harvard Business Review (HBR) case studies, NPTEL courses on Management Principles, Basic Excel for data analysis, Peer study groups
Career Connection
A solid foundation ensures understanding of the broader business context, crucial for making informed marketing decisions and excelling in subsequent specialized subjects, which is highly valued by Indian employers.
Develop Analytical and Communication Skills- (Semester 1)
Engage in presentations, debates, and report writing to hone communication skills. Utilize statistical tools learned in Business Statistics for basic data interpretation. Regularly read business newspapers like The Economic Times and Business Standard to stay updated on Indian market trends and economic policies.
Tools & Resources
Toastmasters International (if available), LinkedIn Learning courses on presentation skills, Financial news apps and e-journals
Career Connection
Strong analytical and communication abilities are indispensable for marketing professionals, enabling effective strategy articulation and data-driven insights in various Indian business settings.
Network with Seniors and Faculty Mentors- (Semester 1)
Actively seek guidance from faculty members on academic and career paths. Connect with senior MBA students to understand course demands, internship experiences, and industry insights, especially concerning Indian job market nuances and company cultures.
Tools & Resources
Departmental mentorship programs, LinkedIn networking, Student clubs and societies
Career Connection
Early networking builds a support system, provides valuable perspectives, and can open doors to future opportunities and industry contacts within the competitive Indian corporate landscape.
Intermediate Stage
Explore Specialization Aligned Projects- (Semester 2)
Identify opportunities within core subjects like Operations Management or HR to undertake mini-projects or research assignments that have a marketing angle. This early exposure helps in solidifying your specialization choice and understanding inter-departmental functions relevant to Indian businesses.
Tools & Resources
Academic journals and industry reports, Faculty research areas, LinkedIn groups for specific marketing domains
Career Connection
Applying theoretical knowledge to practical projects enhances problem-solving skills and builds a portfolio demonstrating early specialization interest, which is highly valued by Indian recruiters.
Enhance Digital Literacy and Business Analytics- (Semester 2)
Beyond the ''''Business Analytics'''' course, proactively pursue online certifications in data visualization (e.g., Tableau, Power BI) and basic digital marketing fundamentals (e.g., Google Ads, Google Analytics). This is critical for modern marketing roles in India''''s digital-first economy.
Tools & Resources
Coursera, Udemy, Google Skillshop, DataCamp for basic Python/R, Industry-specific online courses
Career Connection
Proficiency in digital tools and analytics is a key differentiator in the Indian job market, directly impacting roles in digital marketing, market research, and strategic planning for various industries.
Join and Lead Student Clubs/Committees- (Semester 2)
Actively participate in the Marketing Club or relevant student committees. Organize events, workshops, or case competitions, taking leadership roles. This develops organizational skills, teamwork, and practical event management experience, essential for collaborative work in Indian companies.
Tools & Resources
College student activity platforms, Collaboration tools like Trello/Asana for team projects
Career Connection
Leadership and teamwork skills gained are highly valued by Indian employers, and participation provides practical experience often discussed in interviews and helps in building a professional network.
Advanced Stage
Deep Dive into Marketing Electives & Certifications- (Semesters 3-4)
Strategically choose Marketing electives to build expertise in areas like Digital Marketing, Brand Management, or Consumer Behavior. Simultaneously, pursue advanced certifications such as HubSpot Inbound Marketing, Google Analytics Individual Qualification, or DMI Professional Diploma in Digital Marketing, which are highly recognized in India.
Tools & Resources
NASSCOM FutureSkills Prime, SEMrush Academy, Industry webinars and marketing conferences in India
Career Connection
Specialized knowledge combined with industry-recognized certifications makes you a highly competitive candidate for specific marketing roles and aids in rapid career advancement in India''''s dynamic market.
Secure a Strategic Internship and Major Project- (Semesters 3-4)
Actively seek a relevant internship in your chosen marketing domain during the break or alongside studies. For the Major Project, identify a real industry problem within a company and apply advanced marketing research and strategic concepts to propose solutions, gaining practical experience in the Indian context.
Tools & Resources
College placement cell, LinkedIn, Naukri.com for internships, Industry contacts and faculty guidance for project topics
Career Connection
A strong internship provides practical experience, networking opportunities, and often leads to pre-placement offers. A well-executed major project is a powerful resume builder and interview talking point for Indian companies.
Master Interview & Personal Branding for Placements- (Semesters 3-4)
Engage in mock interviews, group discussions, and resume building workshops offered by the placement cell. Develop a professional online presence on LinkedIn, showcasing your skills, projects, and certifications. Prepare for common HR and marketing-specific interview questions with an Indian industry context.
Tools & Resources
College placement cell resources, Professional resume writers, LinkedIn profile optimization guides, Practicing with peers
Career Connection
Polished interview skills and a strong personal brand are crucial for securing desired placements in top Indian and multinational companies, enabling a smooth transition into your career.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% aggregate marks (45% for SC/ST/Cat-I) from a recognized university. Valid score in an approved entrance examination (PGCET/KMAT/CMAT/MAT/XAT/ATMA/CAT).
Duration: 4 Semesters / 2 Years
Credits: 100 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Management Process and Theories, Planning and Decision Making, Organizational Behavior Foundations, Motivation and Leadership, Group Dynamics and Organizational Change |
| 22MBA12 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Capital Budgeting and Profit Management |
| 22MBA13 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Financial Statement Analysis and Ratios, Cost Accounting Concepts, Budgeting and Standard Costing, Capital Investment Decisions |
| 22MBA14 | Business Statistics | Core | 4 | Statistical Fundamentals and Data Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation, Regression, and Time Series Analysis |
| 22MBA15 | Legal and Business Environment | Core | 4 | Indian Contract Act and Sale of Goods Act, Companies Act and Consumer Protection Act, Environmental Protection Act, Industrial Policy and Fiscal Policy, Global Business Environment and WTO |
| 22MBA16 | Marketing Management | Core | 4 | Introduction to Marketing and Environment, Consumer Behavior and Market Segmentation, Product and Pricing Decisions, Channel Management and Promotion Mix, New Product Development and Marketing Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Entrepreneurship and Startup Management | Core | 4 | Entrepreneurship Concepts and Process, Ideation and Business Plan Development, Startup Financing and Legal Aspects, Marketing and Operations for Startups, Growth Strategies and Social Entrepreneurship |
| 22MBA22 | Operations Management | Core | 4 | Operations Management Introduction and Strategy, Product and Process Design, Capacity and Aggregate Planning, Inventory Management and MRP, Quality Management and Supply Chain Management |
| 22MBA23 | Financial Management | Core | 4 | Financial Management Fundamentals and Time Value of Money, Sources and Cost of Capital, Capital Structure and Dividend Policy, Working Capital Management, Investment Decisions and Risk-Return Analysis |
| 22MBA24 | Human Resource Management | Core | 4 | Introduction to HRM and HR Planning, Recruitment, Selection and Job Analysis, Training, Development and Performance Management, Compensation Management and Employee Relations, Global HRM and Strategic HRM |
| 22MBA25 | Research Methodology | Core | 4 | Introduction to Research and Research Process, Research Design and Sampling Design, Data Collection Methods, Data Preparation and Analysis, Report Writing and Research Ethics |
| 22MBA26 | Business Analytics | Core | 4 | Introduction to Business Analytics and Data Mining, Descriptive and Predictive Analytics, Prescriptive Analytics and Data Visualization, Big Data Analytics Concepts, Applications and Tools for Business Analytics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental and Internal Analysis, Strategy Formulation and Grand Strategies, Strategy Implementation, Strategic Evaluation and Control |
| 22MBA32 | International Business | Core | 4 | Introduction to International Business and Globalization, International Trade Theories and FDI, International Financial System and Exchange Rates, International Marketing and HRM, Global Strategy and Regional Integration |
| 22MBA33 | Cross-Cultural Management | Core | 4 | Introduction to Culture and Cultural Dimensions, Cross-Cultural Communication and Negotiation, Managing Diversity and Global Teams, Expatriate Management and Ethics, Organizational Culture in Global Context |
| 22MBAMP | Mini Project | Core | 1 | Problem Identification and Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation, Ethical Considerations |
| 22MBAMM301 | Consumer Behavior | Elective (Marketing) | 3 | Consumer Behavior Fundamentals and Decision Process, Individual Influences on Behavior, Group and Cultural Influences, Consumer Research and Ethics, Industrial and Online Buyer Behavior |
| 22MBAMM302 | Sales and Distribution Management | Elective (Marketing) | 3 | Introduction to Sales Management and Process, Sales Force Recruitment and Training, Sales Forecasting and Budgeting, Distribution Channels and Design, Channel Conflict and Management |
| 22MBAMM303 | Marketing Research | Elective (Marketing) | 3 | Introduction to Marketing Research and Design, Data Collection Methods, Sampling and Questionnaire Design, Data Analysis and Interpretation, Report Writing and Research Ethics |
| 22MBAMM304 | Integrated Marketing Communication | Elective (Marketing) | 3 | Introduction to IMC and Communication Process, Advertising and Media Planning, Sales Promotion and Public Relations, Direct Marketing and Personal Selling, Digital Marketing Communication and Event Management |
| 22MBAMM305 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services and Characteristics, Service Quality Models, Services Marketing Mix (7 Ps), Managing Service Processes and Evidence, CRM and Internal Marketing in Services |
| 22MBAMM306 | Retail Management | Elective (Marketing) | 3 | Introduction to Retailing and Retail Formats, Retail Store Location and Layout, Merchandise and Inventory Management, Retail Pricing, Promotion and Customer Service, Omni-Channel Retailing and Retail Analytics |
| 22MBAMM307 | Digital Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing and Mix, Search Engine Optimization (SEO) and SEM, Social Media Marketing (SMM) and Content Marketing, Email and Mobile Marketing, Web Analytics and Affiliate Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Corporate Governance and Business Ethics | Core | 4 | Corporate Governance Concepts and Theories, Role of Board of Directors and Shareholder Activism, Business Ethics and Ethical Dilemmas, Corporate Social Responsibility (CSR) and Sustainability, Ethical Leadership and Governance Codes |
| 22MBAPR401 | Major Project Work | Core | 8 | Problem Identification and Extensive Literature Review, Detailed Research Methodology and Data Collection, Advanced Data Analysis and Interpretation, Findings, Conclusions and Recommendations, Report Writing and Viva-voce |
| 22MBAINT402 | Internship | Core | 2 | Industry Exposure and Practical Application, Organizational Study and Problem-Solving Skills, Networking and Professional Development, Internship Report Submission, Presentation of Findings |
| 22MBAMM401 | Brand Management | Elective (Marketing) | 3 | Introduction to Brand Management and Identity, Brand Equity Models and Positioning, Brand Elements and Communication, Brand Extensions and Revitalization, Global Branding and Brand Audit |
| 22MBAMM402 | Rural and Agricultural Marketing | Elective (Marketing) | 3 | Introduction to Rural Marketing and Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas, Agricultural Marketing System and Government Initiatives |
| 22MBAMM403 | Product and Pricing Management | Elective (Marketing) | 3 | Product Life Cycle and New Product Development, Product Line and Mix Decisions, Pricing Objectives and Strategies, Cost-Based, Value-Based, and Competition-Based Pricing, Price Adjustments and Regulatory Aspects |
| 22MBAMM404 | Marketing of Financial Services | Elective (Marketing) | 3 | Introduction to Financial Services and Characteristics, Marketing Mix for Financial Services, Marketing of Banking and Insurance Services, Marketing of Mutual Funds and Investment Banking, Digital Marketing and CRM in Financial Services |
| 22MBAMM405 | Supply Chain Management | Elective (Marketing) | 3 | Introduction to SCM and Drivers, Logistics and Inventory Management in SCM, Sourcing, Procurement and Transportation, Warehousing, Distribution and IT in SCM, Global and Sustainable Supply Chains |
| 22MBAMM406 | Global Marketing | Elective (Marketing) | 3 | Introduction to Global Marketing and Environment, Global Market Entry Strategies, Global Segmentation, Targeting and Positioning, Global Product, Pricing, Distribution and Communication, Managing Global Marketing Efforts and Ethics |
| 22MBAMM407 | Strategic Marketing | Elective (Marketing) | 3 | Introduction to Strategic Marketing and Process, Market Segmentation, Targeting and Positioning (Advanced), Competitive Advantage and Growth Strategies, Marketing Mix Strategies and Product Portfolio Management, Strategic Control and Marketing Metrics |
