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PGDM in Marketing at Boston Institute of Management Studies
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Boston Institute of Management Studies Bengaluru?
This Marketing specialization program at Boston Institute of Management Studies focuses on equipping future managers with contemporary skills needed for the dynamic Indian market. It emphasizes strategic thinking, digital proficiency, and consumer-centric approaches, preparing students for diverse roles in sales, branding, and market research, aligning with India''''s rapidly evolving consumption patterns and competitive business landscape.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or market analytics, as well as working professionals aiming to upskill for leadership roles in marketing. Individuals from commerce, business administration, or engineering backgrounds with a keen interest in consumer behavior and market dynamics will find this specialization particularly rewarding for career advancement.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, digital marketing, sales leadership, and marketing analytics across FMCG, retail, and tech sectors. Entry-level salaries typically range from INR 4-8 LPA, with significant growth trajectories for experienced professionals, often leading to roles like Marketing Manager or Brand Head within Indian companies.
Student Success Practices
Foundation Stage
Build Strong Core Business Fundamentals- (undefined)
Focus on excelling in core subjects like Marketing Management, Business Statistics, and Accounting for Management. These foundational concepts are crucial for understanding complex business scenarios in later trimesters and building a strong analytical base. Active participation in case studies and group discussions helps consolidate learning.
Tools & Resources
Harvard Business Review case studies, NPTEL videos on core management topics, Peer study groups
Career Connection
A solid grasp of business fundamentals is essential for any management role, enhancing problem-solving abilities and making you a well-rounded candidate for entry-level positions in various domains before specializing.
Enhance Communication and Presentation Skills- (undefined)
Utilize the Business Communication course to its fullest. Actively participate in presentations, debates, and public speaking sessions. Seek feedback on written assignments and strive for clarity and conciseness. Strong communication is key for future client interactions and internal stakeholder management.
Tools & Resources
Toastmasters International (local chapters), Grammarly, LinkedIn Learning courses on presentation skills
Career Connection
Effective communication is a universal skill employers seek. Mastering it early significantly boosts your chances in interviews, group discussions, and ultimately, in managing teams and clients in the Indian corporate setup.
Network with Peers and Faculty- (undefined)
Engage proactively with classmates through projects and social events. Build rapport with faculty members, seeking their guidance on academic and career paths. These relationships can provide valuable insights, mentorship, and future professional connections within the Indian business community.
Tools & Resources
Professional networking events organised by BIMS, LinkedIn groups for BIMS alumni, Faculty office hours
Career Connection
Networking is paramount for job opportunities and career growth in India. A strong peer and mentor network can open doors to internships, placements, and collaborative ventures post-graduation.
Intermediate Stage
Deep Dive into Marketing Specialization- (undefined)
As specialization begins in Trimester 3, immerse yourself in elective courses like Consumer Behaviour, Sales & Distribution, and Marketing Research. Read industry journals, follow marketing trends, and analyze successful Indian campaigns to gain practical insights beyond textbooks.
Tools & Resources
Marketing magazines (e.g., Brand Equity, Adgully), Online marketing blogs (e.g., Hubspot, Neil Patel), Google Scholar for research papers
Career Connection
Specialized knowledge makes you competitive for specific marketing roles. A deep understanding of these subjects directly prepares you for roles in brand management, market research, and sales strategy in companies across India.
Pursue Live Projects and Internships- (undefined)
Actively seek out live projects with companies or participate in internal college projects that provide hands-on experience in marketing. Aim for a summer internship in a reputable company to apply theoretical knowledge, build industry contacts, and gain exposure to real-world marketing challenges in India.
Tools & Resources
BIMS Placement Cell, Internshala, LinkedIn for internship postings
Career Connection
Practical experience through projects and internships is highly valued by Indian employers. It not only bolsters your resume but also provides a crucial understanding of industry operations, significantly improving placement prospects.
Develop Analytical and Digital Marketing Skills- (undefined)
Focus on enhancing skills in Business Analytics and Digital Business. Take online certifications in tools like Google Analytics, SEO, SEM, and social media marketing. Understanding data and digital platforms is non-negotiable for modern marketing roles in India.
Tools & Resources
Google Analytics Academy, Facebook Blueprint, HubSpot Academy, Coursera/Udemy courses on digital marketing tools
Career Connection
Digital proficiency is a key differentiator in today''''s job market. These skills are highly sought after by companies looking to expand their online presence and will make you invaluable in roles like Digital Marketing Manager or Marketing Analyst.
Advanced Stage
Strategic Thinking and Case Study Mastery- (undefined)
Engage deeply with Strategic Management and Strategic Marketing courses. Practice solving complex business case studies, focusing on developing holistic solutions that consider market dynamics, competition, and organizational capabilities, especially within the Indian context. Participate in national level case competitions.
Tools & Resources
IIM-B Case Study Repository, MICA Case Study Challenges, Management consulting club at BIMS
Career Connection
Strong strategic thinking is crucial for leadership roles. Excelling in this area positions you for roles in consulting, product strategy, and senior marketing management, driving business growth in India.
Master Placement Preparation and Mock Interviews- (undefined)
Utilize BIMS''''s placement cell resources to the fullest. Participate in mock interviews, group discussions, and resume-building workshops. Tailor your resume and interview responses to highlight your Marketing specialization and project experiences relevant to Indian companies.
Tools & Resources
BIMS Placement Cell workshops, Mock interview platforms like Pramp, Online aptitude test portals
Career Connection
Thorough placement preparation is critical for securing desirable jobs. A well-prepared candidate stands out, significantly increasing the likelihood of successful placements with top companies in India.
Build a Professional Portfolio and Personal Brand- (undefined)
Compile a portfolio showcasing your marketing projects, live assignments, and internship experiences. Actively maintain a strong professional presence on LinkedIn, highlighting your skills, certifications, and insights. A robust personal brand is vital for networking and career opportunities in India.
Tools & Resources
LinkedIn Professional Profile, Personal website/blog (optional), Behance (for creative projects)
Career Connection
A strong professional portfolio and personal brand communicate your capabilities effectively to potential employers. This proactive approach can lead to better job offers and long-term career advantages in the competitive Indian market.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST/CAT-I) in aggregate. Valid score in CAT/MAT/XAT/ATMA/CMAT/GMAT.
Duration: 2 years / 6 trimesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
