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MBA-INTEGRATED in Marketing at B.P. College of Business Administration
Gandhinagar, Gujarat
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About the Specialization
What is Marketing at B.P. College of Business Administration Gandhinagar?
This Marketing specialization program at B.P. College of Business Administration focuses on developing comprehensive marketing expertise required by dynamic Indian industries. It covers core principles, digital strategies, consumer insights, and brand management, equipping students with skills to navigate the competitive Indian market landscape, from urban centers to rural segments. The curriculum is designed to foster innovative thinking and practical application in a rapidly evolving business environment.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking a direct path into management with a strong marketing foundation. It also suits individuals passionate about understanding consumer psychology, brand building, and market dynamics, who aim for leadership roles in sales, advertising, product management, or marketing analytics within Indian and multinational companies. Students with a keen interest in creativity and strategic thinking will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, and Market Research Analyst. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience (INR 8-15+ LPA). The curriculum aligns with certifications like Google Analytics and HubSpot, enhancing career growth in the Indian corporate sector, and preparing graduates for roles in FMCG, retail, tech, and service industries.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus rigorously on core subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize online resources like NPTEL lectures, Khan Academy, and academic journals to deepen understanding beyond classroom teaching. Form study groups to discuss concepts and solve problems collaboratively to solidify foundational knowledge.
Tools & Resources
NPTEL, Khan Academy, College Library Resources, Peer Study Groups
Career Connection
A solid foundation in these areas is crucial for understanding later, more complex business strategies and for excelling in entry-level analytical roles across various industries during placements, providing a robust base for future growth.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in debates, presentations, and group discussions in Business Communication classes. Join college clubs like Toastmasters or literary societies to practice public speaking and articulation. Seek regular feedback on written assignments and presentations from faculty and peers to continuously improve verbal and written communication.
Tools & Resources
Toastmasters International Clubs, Online Grammar Checkers (e.g., Grammarly), Presentation Software (PowerPoint/Google Slides), College Communication Labs
Career Connection
Strong communication is vital for interviews, effective team collaborations, impactful client interactions, and ascending to leadership roles in any Indian corporate setting, serving as a cornerstone of professional success.
Master Basic Computer Applications- (Semester 1-2)
Go beyond basic MS Office knowledge. Learn advanced functions in Excel for data analysis and build compelling presentations using various tools. Explore basic data visualization techniques and understand internet security protocols. Utilize online tutorials and practical assignments to gain robust software proficiency.
Tools & Resources
Microsoft Excel Tutorials, Google Sheets, Basic Data Visualization Tools (e.g., Tableau Public trials), Online Security Courses
Career Connection
Proficiency in business software is a non-negotiable skill for any modern business role, especially for handling data, reporting, and office productivity, significantly boosting efficiency and overall employability in the Indian market.
Intermediate Stage
Engage in Marketing-focused Projects & Internships- (Semester 3-5)
Seek out mini-projects or volunteer for marketing tasks within college events, local NGOs, or small businesses. Aim for a short-term internship during summer breaks, even unpaid initially, to gain practical exposure to market research, content creation, or sales support within an organizational context.
Tools & Resources
LinkedIn for Internship Searches, College Career Services, Local Business Networks, Project Management Tools (e.g., Trello)
Career Connection
Practical experience is highly valued in the Indian job market, demonstrating initiative and applying classroom knowledge to real-world marketing scenarios, making students significantly more job-ready and competitive for placements.
Develop Analytical & Research Skills- (Semester 3-5)
Pay close attention to subjects like Business Statistics and Research Methodology. Learn to use statistical software (e.g., basic R or SPSS tutorials) and conduct small-scale surveys or market analyses for academic projects. Understand how to effectively interpret data for actionable marketing insights and strategic decision-making.
Tools & Resources
SPSS (Trial Versions), R Programming (Basic Tutorials), Google Forms for Surveys, Online Market Research Reports
Career Connection
Marketing roles increasingly require data-driven decisions. Strong analytical skills open doors to highly sought-after roles in market research, marketing analytics, and strategy development, offering significant career advantages.
Build a Professional Network- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the college or local business associations. Connect strategically with speakers, alumni, and faculty on LinkedIn. Participate actively in college''''s corporate interaction events and join relevant professional groups online to expand your contacts.
Tools & Resources
LinkedIn, Industry Conferences (Virtual or Local), Alumni Networks, College Career Events
Career Connection
Networking is crucial for mentorship opportunities, gaining valuable internship leads, and uncovering job opportunities, especially within the closely-knit Indian business community, fostering long-term career support.
Advanced Stage
Specialize in Digital Marketing & Analytics- (Semester 6-8)
Pursue industry certifications in Google Ads, Google Analytics, and HubSpot Inbound Marketing. Run mock digital campaigns or manage social media for small businesses to gain hands-on experience. Develop a comprehensive portfolio of digital marketing projects to effectively showcase acquired skills and practical expertise.
Tools & Resources
Google Ads/Analytics Certifications, HubSpot Academy, SEMrush/Ahrefs (Free Trials), Social Media Scheduling Tools
Career Connection
Digital marketing is booming in India. These specialized skills are highly sought after and directly translate into roles like Digital Marketing Manager, SEO Specialist, or Social Media Strategist with competitive salaries and rapid career progression.
Undertake a Comprehensive Research Project/Dissertation- (Semester 6-8)
Choose a research topic directly related to Marketing (e.g., consumer behavior in specific Indian markets, impact of e-commerce). Conduct thorough primary and secondary research, apply advanced analytical tools, and present findings professionally. Seek rigorous faculty guidance throughout the project lifecycle.
Tools & Resources
Academic Databases (JSTOR, Google Scholar), SPSS/R, Survey Tools, Citation Management Software
Career Connection
A well-executed dissertation demonstrates critical thinking, advanced research acumen, and sophisticated problem-solving abilities, which are essential for strategic marketing roles, consulting, and higher studies, enhancing academic and professional credibility.
Prepare for Placements and Personal Branding- (Semester 6-8)
Attend placement workshops, regularly practice aptitude tests, and actively participate in mock interviews. Refine your resume and LinkedIn profile to strategically highlight marketing skills, project experiences, and achievements. Network actively with companies visiting for campus placements and reach out to alumni for valuable insights.
Tools & Resources
Online Aptitude Test Platforms, Resume Builders, LinkedIn Profile Optimization Guides, College Placement Cell
Career Connection
Strategic preparation ensures better performance in the competitive Indian placement landscape, leading to securing desirable roles in top marketing firms or departments, and building a strong foundation for a successful career.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent examination with minimum 45% marks (40% for SC/ST/SEBC) from a recognized board.
Duration: 5 years / 10 semesters
Credits: Approx. 220-240 (credits per subject are indicative as per typical GU structure, total varies slightly) Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM01C101 | Principles of Management | Core | 4 | Management Concepts, Functions of Management, Managerial Roles, Decision Making, Managerial Ethics |
| IM01C102 | Business Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, National Income |
| IM01C103 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation Accounting |
| IM01C104 | Business Communication | Core | 3 | Communication Process, Verbal and Non-Verbal Communication, Report Writing, Presentation Skills, Business Correspondence |
| IM01C105 | Computer Applications in Business | Core | 3 | MS Office Suite, Internet and E-commerce Basics, Data Analysis Tools, Cyber Security Concepts, Business Software Applications |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM02C201 | Organizational Behavior | Core | 4 | Individual Behavior, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture |
| IM02C202 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix (4Ps), Product Life Cycle, Market Segmentation, Promotion Strategies |
| IM02C203 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Standard Costing |
| IM02C204 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Correlation and Regression, Hypothesis Testing Basics |
| IM02C205 | Environmental Studies | Core | 3 | Ecosystems and Biodiversity, Natural Resources, Pollution Control, Environmental Ethics, Sustainable Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM03C301 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| IM03C302 | Operations Management | Core | 4 | Production Systems, Facility Layout, Inventory Management, Quality Control, Supply Chain Management |
| IM03C303 | Management Accounting | Core | 4 | Financial Statement Analysis, Fund Flow and Cash Flow, Ratio Analysis, Break-even Analysis, Capital Budgeting |
| IM03C304 | Legal Aspects of Business | Core | 3 | Contract Act, Sale of Goods Act, Company Law, Consumer Protection Act, Negotiable Instruments Act |
| IM03C305 | Entrepreneurship Development | Core | 3 | Entrepreneurship Concepts, Business Idea Generation, Business Plan Formulation, Funding for Startups, Government Policies for Entrepreneurs |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM04C401 | Financial Management | Core | 4 | Financial Planning, Working Capital Management, Capital Structure Theories, Dividend Policy, Risk and Return |
| IM04C402 | Research Methodology | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Data Analysis Techniques, Report Writing |
| IM04C403 | E-Commerce | Core | 3 | E-commerce Models, E-payment Systems, Digital Marketing Basics, E-security Issues, Mobile Commerce |
| IM04C404 | Production and Operations Management | Core | 4 | Operations Strategy, Process Design, Capacity Planning, Project Management, Total Quality Management |
| IM04C405 | Industrial Relations & Labor Laws | Core | 3 | Industrial Relations System, Trade Unions, Collective Bargaining, Dispute Resolution, Key Labor Laws in India |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM05C501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control |
| IM05C502 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange Market, Global Marketing Strategies, International Financial Management |
| IM05C503 | Management Information Systems | Core | 3 | Information Systems Concepts, Database Management, Enterprise Resource Planning (ERP), Decision Support Systems, IT Strategy |
| IM05C504 | Business Ethics and Corporate Governance | Core | 3 | Ethical Theories, Ethical Dilemmas in Business, Corporate Social Responsibility, Principles of Corporate Governance, Role of Board of Directors |
| IM05C505 | Investment Management | Core | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Security Analysis, Derivatives Market |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM06C601 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Monitoring and Control, Risk Management in Projects |
| IM06C602 | Supply Chain Management | Core | 4 | Supply Chain Strategy, Logistics Management, Inventory Management in SCM, Supplier Relationship Management, SCM Technology |
| IM06C603 | Services Marketing | Core | 4 | Nature of Services, Service Quality Models, Customer Relationships in Services, Service Pricing, Service Design and Delivery |
| IM06C604 | Retail Management | Core | 3 | Retail Formats, Store Layout and Design, Merchandise Management, Retail Pricing, Customer Service in Retail |
| IM06P605 | Summer Internship Project | Project | 6 | Problem Identification, Literature Review, Data Collection and Analysis, Report Writing, Presentation Skills |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM07C701 | Consumer Behavior | Core (MBA Level) | 4 | Consumer Decision Process, Influences on Buying Behavior, Market Research for Consumer Insights, Motivation and Personality, Perception and Learning |
| IM07C702 | Sales and Distribution Management | Core (MBA Level) | 4 | Sales Force Management, Channel Design and Management, Wholesaling and Retailing, Logistics and Supply Chain Integration, Sales Forecasting |
| IM07C703 | Marketing Research | Core (MBA Level) | 4 | Research Problem Formulation, Data Collection Techniques, Sampling Design, Quantitative and Qualitative Analysis, Report Writing and Ethics |
| IM07C704 | Advertising and Brand Management | Core (MBA Level) | 4 | Advertising Objectives, Media Planning, Brand Equity, Brand Positioning, Brand Communication |
| IM07E701M | Marketing Elective 1 (e.g., Rural Marketing) | Elective (Marketing) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product Strategies for Rural Markets, Distribution in Rural Areas, Promotion in Rural India |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM08C801 | International Marketing | Core (MBA Level) | 4 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, International Pricing, Global Promotion |
| IM08C802 | Digital Marketing | Core (MBA Level) | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| IM08E802M | Marketing Elective 2 (e.g., Industrial Marketing) | Elective (Marketing) | 4 | B2B Market Characteristics, Organizational Buying Behavior, Industrial Product Development, Pricing in B2B Markets, Industrial Sales and Key Account Management |
| IM08E803M | Marketing Elective 3 (e.g., Consumer Relationship Management) | Elective (Marketing) | 4 | CRM Concepts, Customer Lifetime Value, Customer Acquisition and Retention, CRM Technologies, Data Mining for CRM |
| IM08S804 | Strategic Management & Corporate Ethics | Core (MBA Level) | 4 | Corporate Strategy, Business Level Strategy, Functional Strategies, Stakeholder Management, Ethical Decision Making |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM09C901 | Marketing Analytics | Core (MBA Level) | 4 | Marketing Metrics, Data Analysis Tools for Marketing, Predictive Modeling, Customer Segmentation, ROI Measurement |
| IM09E901M | Marketing Elective 4 (e.g., Product and Brand Strategy) | Elective (Marketing) | 4 | New Product Development, Product Portfolio Management, Brand Architecture, Brand Revitalization, Luxury Brand Management |
| IM09E902M | Marketing Elective 5 (e.g., Advertising and Promotion Management) | Elective (Marketing) | 4 | Integrated Marketing Communications, Creative Strategy, Media Planning and Buying, Sales Promotion, Public Relations |
| IM09P903 | Major Project / Dissertation Part I | Project | 6 | Problem Definition, Research Objectives, Methodology Design, Data Collection Planning, Literature Review |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM10E1001M | Marketing Elective 6 (e.g., Social Media Marketing and E-commerce) | Elective (Marketing) | 4 | Social Media Strategy, Community Management, E-commerce Platforms, Online Reputation Management, Influencer Marketing |
| IM10E1002M | Marketing Elective 7 (e.g., Integrated Marketing Communication) | Elective (Marketing) | 4 | IMC Planning Process, Advertising Appeals, Direct Marketing, Event Marketing, Ethics in IMC |
| IM10P1003 | Major Project / Dissertation Part II | Project | 10 | Data Analysis and Interpretation, Findings and Recommendations, Conclusion, Executive Summary, Final Thesis Defense |
| IM10V1004 | Viva Voce | Viva | 2 | Comprehensive Course Knowledge, Project Understanding, Industry Awareness, General Aptitude, Communication during Viva |
