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B-COM in Marketing at B.S.V.P. College of Arts & Commerce
Bengaluru, Karnataka
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About the Specialization
What is Marketing at B.S.V.P. College of Arts & Commerce Bengaluru?
This Marketing specialization program at Bharatiya Samskriti Vidyapith First Grade College, affiliated with Bengaluru North University, focuses on equipping students with essential skills for the dynamic marketing landscape. It delves into consumer behavior, market research, digital marketing, and integrated communication strategies, crucial for thriving in India''''s competitive business environment. The program is designed to create agile marketing professionals capable of innovating and adapting to evolving market demands.
Who Should Apply?
This program is ideal for fresh graduates from Commerce or allied streams seeking entry into the marketing domain, aspiring entrepreneurs looking to understand market dynamics, and individuals keen on a career in brand management, sales, or digital marketing. It particularly suits those with a creative bent, strong communication skills, and an interest in understanding consumer psychology and market trends in the Indian context.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, and Market Research Analyst. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning significantly higher. Graduates are well-positioned for growth in Indian FMCG, retail, e-commerce, and IT sectors, contributing to the country''''s burgeoning economy.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong foundation in financial accounting, management principles, and communication skills. These core subjects are essential for understanding the broader business context in which marketing operates. Engage actively in classes and seek extra help for challenging topics.
Tools & Resources
Textbooks, BNU e-content, College library resources, Peer study groups
Career Connection
A solid grasp of business fundamentals provides a holistic perspective, crucial for strategic marketing decisions and understanding financial implications of marketing campaigns in any Indian company.
Develop Strong Communication and Digital Fluency- (Semester 1-3)
Actively participate in English language and communication skill-building sessions. Simultaneously, leverage courses like ''''Computer Applications & Cyber Security'''' and ''''Digital Fluency'''' to gain proficiency in essential software, online tools, and safe digital practices relevant to modern marketing.
Tools & Resources
English language labs, MS Office suite, Basic coding platforms, Online typing tutors, Digital literacy workshops
Career Connection
Effective communication and digital proficiency are non-negotiable for marketing roles, enabling seamless interaction with clients, team members, and leveraging digital platforms for campaigns.
Engage in Early Entrepreneurial Thinking- (Semester 2-4)
Utilize courses like ''''Business Ethics and Entrepreneurship'''' to cultivate an entrepreneurial mindset. Participate in college business plan competitions or local startup initiatives to understand market needs and ideation, even if not pursuing entrepreneurship as a primary career.
Tools & Resources
Case studies, Startup incubators (if affiliated), Entrepreneurship cells, Business magazines like Forbes India
Career Connection
An entrepreneurial outlook fosters problem-solving, innovation, and strategic thinking, highly valued attributes in marketing, especially in product development and market entry strategies.
Intermediate Stage
Deep Dive into Marketing Management and Research- (Semester 4-5)
Pay special attention to ''''Marketing Management'''' and ''''Business Research Methods''''. Apply theoretical concepts by analyzing real-world Indian marketing campaigns, consumer trends, and market research reports. Consider undertaking small research projects on local markets.
Tools & Resources
Marketing journals, Industry reports (Nielsen, Kantar), Case study analysis, Survey tools like Google Forms
Career Connection
Mastery in these areas is foundational for roles in market analysis, brand strategy, and product management, enabling data-driven marketing decisions for Indian consumers.
Seek Early Industry Exposure through Internships/Projects- (Semester 5)
Actively search for internships during semester breaks or pursue mini-projects related to marketing. Even short-term engagements provide invaluable practical experience, networking opportunities, and a chance to apply classroom learning to Indian business scenarios.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local businesses, Startup India initiatives
Career Connection
Practical exposure significantly enhances employability, providing a competitive edge and demonstrating real-world application of marketing concepts, leading to better placement opportunities.
Participate in Marketing Clubs and Competitions- (Semester 3-5)
Join college marketing clubs, participate in inter-college marketing events, case study competitions, and quizzes. This helps in networking, enhancing teamwork, and applying theoretical knowledge in a competitive, simulated environment, often with an Indian market focus.
Tools & Resources
College clubs, Inter-collegiate fests, Online marketing challenges on platforms like unstop.com
Career Connection
Such participation builds confidence, leadership skills, and showcases proactive engagement, which are attractive to potential employers in the fast-paced marketing sector.
Advanced Stage
Master Digital Marketing and Integrated Communication- (Semester 5-6)
Excel in ''''Digital Marketing'''' and ''''Integrated Marketing Communication''''. Undertake certifications in specific digital marketing tools like Google Ads, Google Analytics, or social media marketing. Create a personal portfolio of digital campaigns or content. Explore how these strategies apply to Indian consumer segments.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush, Hootsuite, Canva, Online courses (Coursera, Udemy)
Career Connection
Specialized skills in digital marketing are highly sought after in India''''s booming e-commerce and digital economy, directly leading to roles in SEO, SEM, SMM, and content strategy.
Undertake a Comprehensive Research Project in Marketing- (Semester 6)
For the ''''Research Project (Major Project)'''', choose a relevant and impactful marketing topic specific to the Indian market. Conduct thorough research, data collection, and analysis, focusing on actionable insights. Present findings professionally to showcase analytical and presentation skills.
Tools & Resources
Academic databases, Statistical software (SPSS, R), Survey platforms, Presentation software
Career Connection
A strong research project demonstrates critical thinking, problem-solving, and the ability to contribute valuable insights, making graduates attractive for market research and strategy roles.
Network and Prepare for Placements/Career Growth- (Semester 6)
Actively network with alumni, industry professionals, and placement cell representatives. Refine your resume, practice interview skills, and prepare for group discussions. Understand current industry trends and company requirements, especially for marketing roles in India.
Tools & Resources
LinkedIn, College alumni network, Mock interview sessions, Career counseling services, Placement drives
Career Connection
Strategic networking and diligent placement preparation significantly increase chances of securing desirable job roles in top Indian and multinational companies, kickstarting a successful career in marketing.
Program Structure and Curriculum
Eligibility:
- Pass in PUC/10+2 examination or equivalent from a recognized board.
Duration: 3 years / 6 semesters
Credits: 116 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21COM101T | Financial Accounting - I | Core | 4 | Introduction to Accounting, Accounting Principles, Journal, Ledger, Trial Balance, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| 21COM102T | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Recent Trends in Management |
| 21CCG103T | Communication Skills in English | Core Language | 3 | Grammar and Vocabulary, Reading Comprehension, Writing Skills, Listening and Speaking Skills, Business Communication Etiquettes |
| 21KAB104T | Kannada / Other Language | Core Language | 3 | Prose and Poetry, Grammar and Composition, Cultural Aspects, Functional Language Usage, Literary Appreciation |
| 21ADM105A | Constitution of India | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Governments, Judiciary and Elections, Amendments and Emergency Provisions |
| 21CSE106A | Computer Applications & Cyber Security | Skill Enhancement Course (SEC) | 2 | Fundamentals of Computers, Operating Systems, MS Office Suite, Internet and Web Browsing, Cyber Security Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21COM201T | Financial Accounting - II | Core | 4 | Departmental Accounts, Branch Accounts, Hire Purchase System, Installment System, Consignment Accounts |
| 21COM202T | Business Ethics and Entrepreneurship | Core | 4 | Introduction to Business Ethics, Corporate Social Responsibility, Introduction to Entrepreneurship, Business Plan and Project Report, Institutional Support for Entrepreneurs |
| 21CCG203T | English Language | Core Language | 3 | Advanced Grammar and Usage, Report and Technical Writing, Presentation Skills, Public Speaking, Critical Reading |
| 21KAB204T | Kannada / Other Language | Core Language | 3 | Advanced Prose and Poetry, Literary Criticism, Creative Writing, Translation Skills, Regional Literature |
| 21EVS205A | Environmental Studies | AECC | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Global Environmental Issues, Environmental Ethics |
| 21ADM206A | Data Analytics and Business Intelligence | SEC | 2 | Introduction to Data Analytics, Data Visualization Tools, Descriptive Statistics for Business, Spreadsheet for Data Analysis, Introduction to Business Intelligence |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22COM301T | Corporate Accounting | Core | 4 | Issue of Shares and Debentures, Redemption of Preference Shares, Redemption of Debentures, Company Final Accounts, Amalgamation and Reconstruction |
| 22COM302T | Income Tax Law - I | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Exempted Incomes, Income from Salaries, Income from House Property |
| 22COM303T | Financial Market Operations | Core | 4 | Indian Financial System, Money Market Instruments, Capital Market and Stock Exchange, SEBI Regulations, Mutual Funds |
| 22KAB304T | Kannada / Other Language | Core Language | 3 | Classical and Modern Literature, Poetic Forms and Styles, Conversational Skills, Cultural Contexts of Language, Writing for Specific Purposes |
| 22ADM305A | Digital Fluency | AECC | 2 | Digital Literacy, Internet and Web Technologies, Cyber Hygiene, Cloud Computing Basics, Digital Payment Systems |
| 22ADM306A | Professional Communication | SEC | 2 | Business Correspondence, Report Writing, Presentation Skills, Interview Techniques, Group Discussion Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22COM401T | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labour Costing, Overhead Costing |
| 22COM402T | Income Tax Law - II | Core | 4 | Income from Business & Profession, Capital Gains, Income from Other Sources, Clubbing of Income and Set-off of Losses, Assessment of Individuals |
| 22COM403T | Banking and Insurance | Core | 4 | Commercial Banks and Central Bank, E-Banking and Digital Payments, Principles of Insurance, Types of Insurance, IRDA and Regulatory Framework |
| 22KAB404T | Kannada / Other Language | Core Language | 3 | Advanced Literary Texts, Modern Writing Trends, Public Speaking in Regional Language, Creative Expression, Regional Dialects and their Significance |
| 22ADM405A | Artificial Intelligence | AECC | 2 | Introduction to AI, Machine Learning Basics, AI Applications, Ethical Considerations in AI, Future of AI |
| 22ADM406A | Personal Selling & Salesmanship | Skill Enhancement Course (SEC) | 2 | Introduction to Personal Selling, Sales Process, Sales Techniques, Customer Relationship Management, Sales Ethics and Responsibilities |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23COM501T | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Partnership and LLP Act |
| 23COM502T | Goods and Services Tax | Core | 4 | Introduction to GST, Levy and Collection of GST, Time and Value of Supply, Input Tax Credit Mechanism, GST Procedures and Returns |
| 23COM503T | Marketing Management | Discipline Specific Elective (DSE-1) - Marketing Specialization | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Marketing Mix: Product and Pricing Decisions |
| 23COM504T | Business Research Methods | Discipline Specific Elective (DSE-2) - Marketing Specialization aligned | 4 | Introduction to Business Research, Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| 23ADM505A | Internship/Project Work | Skill Enhancement Course (SEC) | 2 | Project Identification and Formulation, Literature Review, Data Collection and Analysis, Report Writing and Presentation, Learning from Industry Experience |
| 23ADM506A | Innovation & Entrepreneurship | AECC | 2 | Creativity and Innovation, Entrepreneurial Mindset, Business Idea Generation, Startup Ecosystem in India, Business Model Canvas |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23COM601T | Auditing and Corporate Governance | Core | 4 | Introduction to Auditing, Types of Audit, Audit Process and Report, Corporate Governance Principles, Role of Auditors |
| 23COM602T | Management Accounting | Core | 4 | Nature and Scope of Management Accounting, Budgetary Control, Standard Costing and Variance Analysis, Fund Flow and Cash Flow Statements, Marginal Costing |
| 23COM603T | Digital Marketing | Discipline Specific Elective (DSE-3) - Marketing Specialization | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| 23COM604T | Integrated Marketing Communication | Discipline Specific Elective (DSE-4) - Marketing Specialization | 4 | Introduction to IMC, Advertising Management, Sales Promotion and Public Relations, Personal Selling and Direct Marketing, Media Planning and Evaluation |
| 23ADM605A | Research Project (Major Project) | Project | 4 | Research Problem Formulation, Extensive Literature Review, Advanced Data Analysis, Interpretation of Findings, Comprehensive Project Report and Viva Voce |
| 23ADM606A | Yoga and Meditation | AECC | 2 | Principles and Philosophy of Yoga, Asanas and Pranayama, Meditation Techniques, Stress Management through Yoga, Holistic Well-being |
