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PH-D in Marketing And Supply Chain Management at Central University of Jammu
Samba, Jammu and Kashmir
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About the Specialization
What is Marketing and Supply Chain Management at Central University of Jammu Samba?
This Marketing and Supply Chain Management Ph.D. program at Central University of Jammu focuses on advanced research and scholarly contributions to these critical domains. It addresses contemporary challenges and opportunities within the Indian business landscape, emphasizing sustainable practices, digital transformation, and global competitiveness in marketing and logistics. The program aims to cultivate innovative researchers and thought leaders.
Who Should Apply?
This program is ideal for academic aspirants, industry professionals with a master''''s degree seeking research careers, and educators aiming for advanced qualifications. It targets individuals passionate about delving deep into theoretical and practical aspects of marketing, consumer behavior, logistics, and supply chain optimization in an Indian context. Strong analytical and critical thinking skills are prerequisites.
Why Choose This Course?
Graduates of this program can expect to secure positions as university professors, research scientists in think tanks, or high-level consultants in Indian and multinational corporations. While specific salary ranges vary, a Ph.D. in this field often leads to competitive packages, typically starting from INR 8-15 LPA for assistant professors, with significant growth potential in both academia and industry in India. It also opens doors for post-doctoral research.
Student Success Practices
Foundation Stage
Master Research Methodology Fundamentals- (Semester 1)
Thoroughly engage with the coursework on research methodology, focusing on quantitative and qualitative research designs, statistical analysis using software like SPSS or R, and ethical considerations. Attend workshops on academic writing and research software to build a strong theoretical and practical base for future research endeavors.
Tools & Resources
SPSS/R/Python for data analysis, Research methodology textbooks (e.g., Kothari), NPTEL courses on research methods
Career Connection
A strong grasp of methodology is crucial for conducting credible research, a fundamental requirement for academic publications and thesis defense, directly impacting future academic and research roles.
Deep Dive into Specialization Literature- (Semester 1)
Actively review and critically analyze seminal and contemporary literature in Marketing and Supply Chain Management. Focus on identifying research gaps and emerging trends relevant to the Indian context, preparing for the literature review and seminar component of the coursework. Participate in departmental seminars and discussions.
Tools & Resources
JSTOR, Scopus, Web of Science, Google Scholar, Central University of Jammu Library resources
Career Connection
This practice builds the foundation for your research problem, informs your thesis topic, and positions you as a knowledgeable expert in your chosen field, critical for specialized research and teaching roles.
Network with Faculty and Peers- (Semester 1)
Engage regularly with faculty mentors to discuss research ideas, seek guidance on coursework, and understand their research interests. Collaborate with fellow Ph.D. scholars, forming study groups to discuss complex theories, methodology challenges, and share insights. Attend open research presentations within the department.
Tools & Resources
Departmental seminars, Research colloquia, Peer study groups
Career Connection
Building a strong academic network provides invaluable feedback, potential co-authorship opportunities, and opens doors for future collaborations, significantly aiding academic career progression.
Intermediate Stage
Develop a Robust Research Proposal- (Year 1-2 (after coursework))
Work diligently on formulating a clear, concise, and impactful research proposal that outlines your chosen research problem, objectives, methodology, and expected contributions to the field of Marketing and Supply Chain Management. Seek regular feedback from your supervisor and department research committee.
Tools & Resources
Thesis writing guides, Previous successful proposals (if available), Supervisor guidance
Career Connection
A well-defined proposal is the blueprint for your entire Ph.D. journey and demonstrates your capability to undertake independent research, essential for securing research grants and academic positions.
Attend National and International Conferences- (Year 2-3)
Present your preliminary research findings or literature review at national conferences like those organized by IIMs or international conferences within India. This helps in gaining exposure, receiving feedback from experts, and understanding current research trends in Marketing and Supply Chain Management.
Tools & Resources
Conference databases (e.g., India Conference Alerts), Department travel grants
Career Connection
Presenting at conferences enhances your academic visibility, provides networking opportunities, and is a vital step towards publishing your research, which is crucial for academic career progression.
Engage in Teaching Assistantships/Lectures- (Year 2-4)
Seek opportunities to serve as a teaching assistant for MBA or undergraduate courses in Management, particularly in Marketing or Supply Chain. This experience helps in honing teaching skills, understanding pedagogical approaches, and consolidating your subject knowledge, preparing you for a teaching career.
Tools & Resources
University teaching assistantship programs, Faculty mentors
Career Connection
Teaching experience is highly valued for academic faculty positions and demonstrates your ability to disseminate knowledge effectively, an essential skill for educators.
Advanced Stage
Prioritize High-Quality Publication- (Year 3-5)
Focus on converting your thesis chapters or significant research findings into publishable articles in reputed, peer-reviewed journals, preferably those listed in UGC CARE List or Scopus/Web of Science. Aim for at least 2-3 quality publications before thesis submission.
Tools & Resources
Journal finder tools, Academic writing workshops, Proofreading services
Career Connection
Publications are the cornerstone of an academic career, significantly enhancing your CV for faculty positions, research grants, and demonstrating your scholarly impact.
Prepare for Thesis Defense and Viva Voce- (Year 4-6)
Meticulously prepare your Ph.D. thesis, ensuring it adheres to all university guidelines, is grammatically correct, and presents a coherent argument. Practice your viva voce presentation extensively, anticipating questions from internal and external examiners, and be ready to defend your research contributions.
Tools & Resources
University thesis guidelines, Mock viva sessions with faculty/peers, Presentation software
Career Connection
A successful thesis defense is the culmination of your Ph.D., directly leading to the conferment of your degree and validating your research capabilities for future employment.
Strategize Post-Ph.D. Career Paths- (Year 5-6)
Actively explore various career options, whether in academia, research institutions, or industry R&D roles in India. Prepare tailored CVs and cover letters, attend career workshops, and network with professionals in your target sectors to identify suitable opportunities post-graduation.
Tools & Resources
University career services (if available), LinkedIn, Job portals for academia/research in India
Career Connection
Proactive career planning ensures a smooth transition post-Ph.D., helping you secure desirable positions that align with your research expertise and career aspirations.
Program Structure and Curriculum
Eligibility:
- Master’s degree or a professional degree declared equivalent to the Master’s degree by the corresponding statutory regulatory body, with at least 55% marks in aggregate or its equivalent grade ‘B’. A relaxation of 5% marks (from 55% to 50%) is allowed for SC/ST/OBC (NCL)/Differently-Abled/EWS categories. Candidates who have cleared the M.Phil. coursework with at least 55% marks and successfully completed the M.Phil. Degree are also eligible. Those whose M.Phil. dissertation has been evaluated and viva voce is pending may be admitted.
Duration: Minimum 3 years, Maximum 6 years (coursework is 1 semester)
Credits: 10 (for coursework component) Credits
Assessment: Assessment pattern not specified
