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MBA in Marketing at Chaitanya Bharathi Institute of Technology
Ranga Reddy, Telangana
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About the Specialization
What is Marketing at Chaitanya Bharathi Institute of Technology Ranga Reddy?
This Marketing program at Chaitanya Bharathi Institute of Technology focuses on equipping students with essential skills for the dynamic Indian marketing landscape. It delves into consumer behavior, market research, digital strategies, and brand management, reflecting the evolving demands of Indian businesses. The program emphasizes practical application and contemporary marketing tools, preparing graduates for diverse roles in a highly competitive market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles in India. It also suits working professionals aiming to upskill in modern marketing techniques or career changers transitioning into the marketing industry, particularly those interested in consumer-facing roles within Indian and multinational companies operating in India.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Manager, Brand Analyst, Digital Marketing Specialist, Sales Head, or Market Research Analyst. Entry-level salaries typically range from INR 3-6 LPA, with experienced professionals earning INR 8-15 LPA+. Growth trajectories often lead to leadership positions in Indian and global firms, with opportunities for professional certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Managerial Economics, Accounting for Management, and Statistics for Management. Actively participate in case studies and discussions to connect theoretical concepts with practical business scenarios. Utilize online platforms like Coursera or edX for supplementary courses in business analytics basics.
Tools & Resources
Harvard Business Review case studies, LinkedIn Learning, Microsoft Excel
Career Connection
A solid foundation in these areas is crucial for informed decision-making and analytical roles in any business function, laying the groundwork for specialized marketing roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively engage in Business Communication classes, focusing on improving both written and oral presentation skills. Join debating clubs or public speaking groups within the institute. Seek opportunities to present research findings or business plans in class to gain confidence and receive feedback.
Tools & Resources
Grammarly, TED Talks, Toastmasters International (if available locally)
Career Connection
Strong communication is indispensable for marketing professionals, whether presenting campaigns, negotiating with clients, or crafting compelling brand messages.
Master Basic IT Applications for Business- (Semester 1-2)
Proficiently learn MS Excel, PowerPoint, and basic data visualization tools covered in the IT Applications Lab. Practice creating professional presentations and analyzing data sets. Explore online tutorials for advanced Excel functions relevant to marketing data.
Tools & Resources
Microsoft Office Suite, Google Sheets, basic Tableau/Power BI tutorials
Career Connection
Competency in these tools is a fundamental requirement for most entry-level marketing roles, enabling efficient data handling, reporting, and presentation.
Intermediate Stage
Engage in Specialization-Specific Projects and Internships- (After Semester 2, during Semester 3-4)
Actively seek out and secure a summer internship in a marketing department or agency, focusing on applying theoretical knowledge. Participate in live projects offered by faculty or industry collaborations related to consumer behavior, market research, or digital campaigns.
Tools & Resources
LinkedIn, Internshala, corporate websites for internship applications, faculty network
Career Connection
Practical exposure through internships and projects is critical for building a portfolio, understanding industry practices, and securing placements in the chosen marketing specialization.
Network with Industry Professionals- (Semester 3-4)
Attend guest lectures, workshops, and industry seminars organized by the institute. Connect with alumni working in marketing roles via LinkedIn. Participate in marketing competitions or case challenges to meet professionals and expand your network.
Tools & Resources
LinkedIn, industry events, CBIT alumni network, marketing clubs
Career Connection
Networking opens doors to mentorship, job opportunities, and insights into current industry trends, crucial for career advancement in marketing.
Develop Advanced Analytical & Digital Skills- (Semester 3-4)
For Marketing specialization, focus on developing skills in digital marketing tools (SEO, SEM, social media analytics) and consumer data analysis techniques. Take online certifications in Google Analytics, HubSpot, or similar platforms. Apply these skills in academic projects and case studies.
Tools & Resources
Google Analytics Academy, HubSpot Academy, SEMrush/Ahrefs (free trials), specific marketing analytics tools
Career Connection
These skills are highly sought after in the modern marketing landscape, directly leading to roles in digital marketing, marketing analytics, and e-commerce.
Advanced Stage
Refine Placement and Interview Readiness- (Semester 4)
Actively participate in placement preparatory workshops, mock interviews, and group discussions. Tailor your resume and cover letter to specific marketing roles and companies. Practice answering behavioral and technical questions relevant to marketing functions, leveraging insights from current industry trends.
Tools & Resources
CBIT Career Guidance & Placement Cell, mock interview platforms, resume builders, Glassdoor
Career Connection
Effective preparation maximizes your chances of converting internship opportunities into full-time roles and securing desired placements in top marketing companies.
Undertake a Comprehensive Marketing Project- (Semester 4)
For the final Project Work, choose a topic that deeply interests you within marketing, preferably one with practical industry relevance. Conduct thorough research, data analysis, and propose actionable marketing strategies. This project serves as a showcase of your specialized skills and research capabilities.
Tools & Resources
Academic databases, market research reports, statistical software (e.g., SPSS, R), mentorship from faculty
Career Connection
A strong project demonstrates problem-solving abilities and deep domain knowledge, making you a more attractive candidate for specialized marketing positions and future academic pursuits.
Cultivate Leadership and Professional Etiquette- (Semester 3-4)
Seek opportunities to lead student teams for marketing events, campus initiatives, or group projects. Focus on developing soft skills such as negotiation, conflict resolution, and teamwork. Understand professional etiquette and corporate culture nuances, particularly relevant for the Indian business environment.
Tools & Resources
Leadership workshops, professional development courses, mentoring by seniors/faculty, industry conferences
Career Connection
Leadership qualities and professional demeanor are critical for upward mobility in marketing careers, enabling you to manage teams, lead campaigns, and represent your organization effectively.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 or 10+2+4 pattern) from any recognized university with 50% aggregate marks (45% for reserved categories). Valid score in TSICET/CAT/MAT/XAT/GMAT.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 40% (for theory), 50% (for practicals), 40% (for project work), External: 60% (for theory), 50% (for practicals), 60% (for project work)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB101PC | Management and Organisational Behaviour | Core | 3 | Management concepts, Decision making, Organisational structure, Theories of motivation, Group dynamics, Stress management |
| MB102PC | Managerial Economics | Core | 3 | Economic principles, Demand analysis, Production and costs, Market structures, Pricing strategies, National income |
| MB103PC | Business Communication | Core | 3 | Communication process, Oral communication, Written communication, Presentations, Business etiquette, Digital communication |
| MB104PC | Accounting for Management | Core | 3 | Financial accounting, Cost accounting, Management accounting, Financial statements, Budgeting, Fund flow analysis |
| MB105PC | Business Law and Ethics | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Cyber laws, Business ethics, Corporate governance |
| MB106PC | Statistics for Management | Core | 3 | Probability distributions, Hypothesis testing, Correlation and Regression, Time series, Index numbers, Sampling methods |
| MB107PC | IT Applications for Management Lab | Lab | 1.5 | MS Excel for business, Data analysis tools, Presentation software, Database concepts, E-commerce applications, Internet tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB201PC | Marketing Management | Core | 3 | Marketing concepts, Marketing environment, Consumer behavior, Market segmentation, Product lifecycle, Pricing decisions |
| MB202PC | Financial Management | Core | 3 | Financial goals, Capital budgeting, Working capital management, Capital structure, Dividend policy, Valuation |
| MB203PC | Human Resource Management | Core | 3 | HR planning, Recruitment and selection, Training and development, Performance appraisal, Compensation, Industrial relations |
| MB204PC | Operations Management | Core | 3 | Production systems, Inventory management, Quality management, Supply chain management, Project management, Location and layout |
| MB205PC | Business Research Methods | Core | 3 | Research design, Data collection, Sampling, Data analysis, Hypothesis testing, Report writing |
| MB206PC | Entrepreneurship and Innovation | Core | 3 | Entrepreneurial process, Business plan, Startup ecosystem, Innovation types, Funding strategies, Risk management |
| MB207PC | Quantitative Techniques for Management Lab | Lab | 1.5 | Linear programming, Transportation problem, Assignment problem, PERT/CPM, Decision theory, Simulation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB301PC | Strategic Management | Core | 3 | Strategic analysis, Environmental scanning, SWOT analysis, Strategy formulation, Implementation, Control |
| MB302PC | Business Analytics | Core | 3 | Introduction to analytics, Data warehousing, Data mining, Predictive analytics, Machine learning basics, Business intelligence |
| MB303PW | Summer Internship | Project | 1.5 | Industry exposure, Practical application, Report writing, Presentation skills, Project management, Data analysis |
| MB311EM | Consumer Behavior | Elective | 3 | Consumer decision process, Psychological influences, Cultural influences, Social influences, Family impact, Marketing implications |
| MB312EM | Services Marketing | Elective | 3 | Nature of services, Service quality, Service design, Pricing services, Promotion of services, Customer relationship management |
| MB313EM | Integrated Marketing Communication | Elective | 3 | IMC concept, Advertising, Sales promotion, Public relations, Personal selling, Digital marketing integration |
| MB314EM | Retail Management | Elective | 3 | Retailing environment, Retail formats, Merchandise management, Store operations, Retail pricing, Supply chain in retail |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB401PC | International Business | Core | 3 | Globalization, Trade theories, Foreign exchange, International financial markets, Global strategy, Cultural environment |
| MB402PR | Project Work | Project | 6 | Problem identification, Literature review, Methodology, Data analysis, Findings, Report writing and presentation |
| MB411EM | Digital Marketing | Elective | 3 | SEO, SEM, Social media marketing, Content marketing, Email marketing, Analytics and reporting |
| MB412EM | Rural Marketing | Elective | 3 | Rural consumer behavior, Rural markets, Product strategies, Pricing strategies, Distribution channels, Promotion in rural areas |
| MB413EM | Brand Management | Elective | 3 | Brand equity, Brand positioning, Brand identity, Brand extensions, Brand valuation, Global branding |
| MB414EM | Sales and Distribution Management | Elective | 3 | Sales force management, Selling process, Sales forecasting, Distribution channels, Channel design, Logistics |
