.png&w=1920&q=75)
MBA in Marketing at Chetan Business School Institute of Management and Research
Dharwad, Karnataka
.png&w=1920&q=75)
About the Specialization
What is Marketing at Chetan Business School Institute of Management and Research Dharwad?
This Marketing specialization program at Chetan Business School Institute of Management and Research focuses on equipping students with advanced knowledge and skills crucial for dynamic marketing roles. It delves into strategic aspects of branding, consumer behavior, digital marketing, and sales, addressing the rapidly evolving Indian market landscape. The program emphasizes practical application and contemporary marketing tools.
Who Should Apply?
This program is ideal for fresh graduates from any discipline aspiring for careers in sales, brand management, or digital marketing, as well as working professionals looking to transition into marketing leadership roles. Entrepreneurs seeking to enhance their market reach and strategizing capabilities within the Indian consumer context will also find it beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Head, or Market Research Analyst in India. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning upwards of INR 10-25 LPA. The program also aligns with certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Focus on building a strong foundation in subjects like Marketing Management, Economics, and Accounting. Actively participate in class discussions, case studies, and regularly review basic business principles. This ensures a comprehensive understanding before specializing.
Tools & Resources
Harvard Business Review case studies, NPTEL lectures on foundational management, Textbooks prescribed by KUD
Career Connection
A solid understanding of core management concepts is essential for all managerial roles, providing the context for marketing decisions and a competitive edge during initial interviews.
Develop Strong Communication and Presentation Skills- (Semester 1-2)
Engage in extra-curricular activities like debates, public speaking, and role-playing during business communication classes. Practice creating and delivering compelling presentations using professional tools. Seek feedback from professors and peers.
Tools & Resources
Toastmasters International (if available locally), LinkedIn Learning courses on presentation skills, Grammarly for written communication
Career Connection
Effective communication is vital for marketing professionals, from client interactions to internal team presentations, significantly impacting career progression and leadership opportunities.
Build a Foundational Network- (Semester 1-2)
Attend industry seminars, workshops, and guest lectures organized by the institution. Connect with visiting faculty, industry experts, and senior alumni on platforms like LinkedIn. Participate in student clubs to expand your peer network.
Tools & Resources
LinkedIn, Industry event calendars (e.g., CII, FICCI events), College alumni portal
Career Connection
Early networking can lead to internship opportunities, mentorship, and valuable industry insights, which are crucial for navigating the job market in India.
Intermediate Stage
Gain Practical Marketing Exposure through Internships- (Between Semester 2 and 3 / During Semester 3)
Actively seek and complete a summer internship (as per MBA3.7) in a marketing role within an Indian company or MNC operating in India. Focus on applying theoretical knowledge to real-world challenges like market research, digital campaigns, or sales support.
Tools & Resources
College placement cell, Internshala, LinkedIn for internship search, Company websites for direct applications
Career Connection
Internships provide crucial practical experience, enhance your resume, and often lead to pre-placement offers or strong references, making you industry-ready.
Deep Dive into Marketing Specializations and Certifications- (Semester 3-4)
Beyond core marketing subjects, select electives strategically that align with your career interests (e.g., Digital Marketing, Brand Management). Pursue online certifications in areas like Google Ads, Google Analytics, or HubSpot Inbound Marketing.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera/edX for specialized marketing courses
Career Connection
Specialized skills and certifications make you a more attractive candidate for specific marketing roles, demonstrating expertise in high-demand areas in the Indian job market.
Participate in Marketing Competitions and Case Studies- (Semester 3-4)
Form teams and participate in inter-college marketing competitions, B-school case study challenges, and hackathons. This helps in developing critical thinking, problem-solving, and teamwork skills relevant to marketing strategy.
Tools & Resources
Dare2Compete platform, Industry challenge announcements from companies, Marketing journals and business news for case analysis
Career Connection
Winning or even participating in such competitions demonstrates initiative, strategic thinking, and practical application of marketing concepts, highly valued by recruiters.
Advanced Stage
Undertake a Comprehensive Marketing Research Project- (Semester 4)
Utilize the Project Work in Semester 4 to conduct in-depth research on a contemporary marketing challenge relevant to the Indian context. Apply advanced research methodologies and statistical tools to derive actionable insights, culminating in a robust dissertation.
Tools & Resources
SPSS, R, Python for data analysis, Research databases (JSTOR, EBSCO), Industry reports and market analysis data
Career Connection
A strong research project showcases analytical skills, domain expertise, and the ability to solve complex business problems, crucial for roles in market intelligence and strategic planning.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Engage rigorously with the placement cell for resume building workshops, mock interviews, and group discussion practice. Tailor your resume and interview answers to specific company profiles and marketing roles you are targeting. Focus on behavioral and situational questions.
Tools & Resources
College placement cell resources, Online interview platforms (e.g., Pramp), Current affairs and business news for GD topics
Career Connection
Thorough preparation significantly increases your chances of securing desired placements in top marketing firms, especially in a competitive Indian job market.
Cultivate Leadership and Professional Branding- (Semester 4)
Take on leadership roles in student committees or project teams. Develop a strong personal brand online through LinkedIn by sharing insights, articles, and achievements. Attend industry conferences to stay updated and expand your professional network before graduation.
Tools & Resources
LinkedIn for professional branding, Industry association memberships (e.g., DMAI), Professional networking events
Career Connection
Strong leadership skills and a professional brand are essential for rapid career growth into senior marketing positions and for establishing credibility in the industry.
Program Structure and Curriculum
Eligibility:
- Graduates from any stream with 50% marks (45% for SC/ST/Cat-1) as per Chetan Business School and Karnataka University Dharwad norms.
Duration: 2 years / 4 semesters
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA1.1 | Management & Organisational Behaviour | Core | 4 | Nature and Scope of Management, Planning and Decision Making, Organisational Structure and Design, Foundations of Individual Behaviour, Motivation and Leadership, Group Dynamics and Team Building |
| MBA1.2 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Macroeconomic Concepts and Business Cycles |
| MBA1.3 | Accounting for Managers | Core | 4 | Introduction to Accounting, Financial Accounting Principles, Analysis of Financial Statements, Cost Accounting Concepts, Budgetary Control, Standard Costing |
| MBA1.4 | Quantitative Methods for Business | Core | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Time Series and Forecasting |
| MBA1.5 | Legal & Business Environment | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Indian Economic Policy, Industrial Policies and Regulations |
| MBA1.6 | Computer Applications in Business | Core | 4 | Introduction to Information Technology, Database Management Systems, Spreadsheet Applications for Business, Presentation Tools, Internet and E-commerce Concepts, Business Analytics Tools |
| MBA1.7 | Business Communication | Core | 4 | Fundamentals of Communication, Verbal and Non-verbal Communication, Written Communication (Reports, Memos), Presentation Skills, Interpersonal Communication, Cross-Cultural Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2.1 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment Analysis, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies |
| MBA2.2 | Financial Management | Core | 4 | Goals and Functions of Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management |
| MBA2.3 | Human Resource Management | Core | 4 | Strategic Human Resource Management, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MBA2.4 | Production & Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| MBA2.5 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Sampling Design, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| MBA2.6 | Entrepreneurship & Ethics | Core | 4 | Nature and Importance of Entrepreneurship, Process of Entrepreneurship, Business Plan Preparation, Sources of Finance for Entrepreneurs, Ethical Theories and Business Ethics, Corporate Social Responsibility |
| MBA2.7 | Corporate Strategies | Core | 4 | Concept of Strategy, Strategic Management Process, External and Internal Environment Analysis, Formulation of Business Strategies, Strategic Implementation, Strategic Control and Evaluation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA3.1 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory, Game Theory |
| MBA3.2 | International Business | Core | 4 | Nature and Scope of International Business, Theories of International Trade, Foreign Exchange Markets, International Financial Management, Global Strategic Management, International Marketing |
| MBA3.3 | Consumer Behaviour | Elective Marketing | 4 | Introduction to Consumer Behaviour, Consumer Decision-Making Process, Individual Influences on Behaviour, Family and Group Influences, Cultural and Subcultural Influences, Consumer Research |
| MBA3.4 | Services Marketing | Elective Marketing | 4 | Introduction to Services Marketing, Characteristics of Services, The Service Marketing Mix (7Ps), Service Quality Management, Customer Relationship Management in Services, Service Recovery |
| MBA3.5 | Sales & Distribution Management | Elective Marketing | 4 | Fundamentals of Selling and Sales Management, Sales Force Management, Sales Forecasting, Designing Distribution Channels, Channel Management, Logistics and Supply Chain Management |
| MBA3.6 | Rural & Agri Business Management | Elective Marketing | 4 | Rural Marketing Environment, Rural Consumer Behaviour, Rural Marketing Strategies, Agri-Business Environment in India, Marketing of Agricultural Inputs and Outputs, Rural Distribution Channels |
| MBA3.7 | Internship Project (Viva-voce) | Project | 2 | Problem Identification, Literature Review, Methodology Formulation, Data Collection, Analysis and Interpretation, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA4.1 | Strategic Management | Core | 4 | Strategic Management Process, Vision, Mission, and Objectives, External and Internal Environment Analysis, Strategy Formulation at Corporate Level, Strategy Formulation at Business Level, Strategy Implementation and Control |
| MBA4.2 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| MBA4.3 | Marketing Research | Elective Marketing | 4 | Nature and Scope of Marketing Research, Marketing Research Process, Research Design and Data Sources, Sampling Design in Marketing Research, Data Collection Methods, Data Analysis and Report Preparation |
| MBA4.4 | Retail & Supply Chain Management | Elective Marketing | 4 | Introduction to Retailing, Retail Formats and Strategies, Retail Store Operations, Basics of Supply Chain Management, Logistics Management, Inventory Management in Retail |
| MBA4.5 | Advertising & Brand Management | Elective Marketing | 4 | Introduction to Advertising, Advertising Media Decisions, Advertising Effectiveness, Brand Management Fundamentals, Brand Equity and Brand Identity, Brand Communication Strategies |
| MBA4.6 | Digital Marketing | Elective Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| MBA4.7 | Project Work (Dissertation & Viva-voce) | Project | 6 | Research Problem Formulation, Comprehensive Literature Review, Advanced Research Methodology, Data Analysis using Statistical Tools, Findings, Conclusions, and Recommendations, Dissertation Writing and Defense |
