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B-DES-BACHELOR-OF-DESIGN in Fashion Design at Chitkara University

Chitkara University, Rajpura is a premier private university established in 2010, recognized by UGC and accredited NAAC A+. It offers diverse undergraduate, postgraduate, and doctoral programs across a 70-acre campus, known for strong academic programs, industry-aligned education, and robust placement records.

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Patiala, Punjab

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About the Specialization

What is Fashion Design at Chitkara University Patiala?

This Fashion Design program at Chitkara University focuses on cultivating creative talent with a strong understanding of the global and Indian fashion landscape. It integrates design principles, technical skills, and business acumen relevant to the dynamic Indian apparel industry. The curriculum aims to prepare students for diverse roles, from haute couture to ready-to-wear, with an emphasis on sustainable practices.

Who Should Apply?

This program is ideal for creative fresh graduates passionate about textiles, aesthetics, and fashion innovation, seeking entry into India''''s vibrant design sector. It also caters to aspiring entrepreneurs and individuals looking to upskill in specialized areas like fashion technology or merchandising. Candidates with a strong portfolio and an eye for detail will thrive in this intensive environment.

Why Choose This Course?

Graduates of this program can expect to pursue rewarding careers as fashion designers, merchandisers, stylists, or textile artists in India''''s booming fashion industry. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Opportunities abound in design houses, export firms, and e-commerce platforms, aligning with certifications in areas like sustainable fashion.

Student Success Practices

Foundation Stage

Build a Strong Design Portfolio Early- (Semester 1-2)

Consistently document all design exercises, sketches, mood boards, and projects from the very first semester. Focus on showcasing diverse skills, from hand illustration to digital design.

Tools & Resources

Adobe Illustrator, Photoshop, Behance, Physical sketchbooks

Career Connection

A robust portfolio is crucial for internships and entry-level design roles, demonstrating creative capability to potential employers.

Master Fundamental Textile Knowledge- (Semester 1-2)

Actively engage with courses on textile science, fabric properties, and traditional Indian textiles. Visit local markets and artisan workshops to understand material sourcing and craftsmanship.

Tools & Resources

Textile sample libraries, Industry visits, Online textile encyclopedias

Career Connection

Deep textile knowledge is essential for informed design decisions, quality control, and understanding manufacturing processes in the Indian context.

Cultivate Design Thinking & Critical Analysis- (Semester 1-2)

Develop problem-solving skills by critically analyzing fashion trends, consumer behavior, and socio-cultural influences. Participate in design critiques and seek feedback from peers and faculty.

Tools & Resources

Design magazines, Fashion blogs, Peer review sessions, Design journals

Career Connection

Strong analytical and critical thinking abilities are vital for innovative design, market responsiveness, and adapting to industry challenges.

Intermediate Stage

Seek Diverse Internship Experiences- (Semester 3-5)

Actively pursue internships with various fashion segments like export houses, retail brands, or independent designers. Focus on gaining experience in different roles such as pattern making, merchandising, or styling.

Tools & Resources

University placement cell, LinkedIn, Industry contacts

Career Connection

Internships provide invaluable practical exposure, build industry networks, and often lead to pre-placement offers in the Indian fashion industry.

Specialize in a Niche Skill- (Semester 3-5)

Identify a specific area of interest, such as sustainable fashion, digital garment design, fashion forecasting, or ethnic wear, and pursue advanced workshops or self-study.

Tools & Resources

Online courses (Coursera, Udemy), Industry workshops, Specialized software like CLO3D

Career Connection

Specialization makes you a more valuable asset, opening doors to niche roles and higher-paying opportunities in a competitive market.

Participate in Design Competitions & Projects- (Semester 3-5)

Engage in college-level or national design competitions, fashion shows, and collaborative projects. This helps in building a stronger portfolio and gaining recognition.

Tools & Resources

College design clubs, National design platforms (e.g., Lakme Fashion Week talent search)

Career Connection

Winning or participating in competitions enhances your resume, showcases your talent to industry experts, and provides crucial networking opportunities.

Advanced Stage

Develop a Professional Brand Identity- (Semester 6-8)

Create a cohesive personal brand, including a professional online portfolio, a well-crafted resume, and a strong presence on platforms like LinkedIn. Practice networking skills.

Tools & Resources

Personal website builder (e.g., Wix, Squarespace), LinkedIn, Professional headshots

Career Connection

A strong personal brand makes you memorable to recruiters and clients, crucial for securing placements or starting your own venture.

Master Industry-Standard Software- (Semester 6-8)

Gain proficiency in advanced design and production software relevant to the fashion industry, such as CAD for pattern making, 3D design software, and enterprise resource planning systems.

Tools & Resources

Optitex, Lectra, Gerber Technology, Adobe Creative Suite

Career Connection

Expertise in these tools is often a prerequisite for senior design, technical design, and production roles, increasing employability and salary potential.

Conduct In-depth Final Year Project/Collection- (Semester 6-8)

Focus on creating a comprehensive final collection or project that reflects a unique design philosophy, thorough research, and technical excellence, addressing a specific market gap or sustainability challenge.

Tools & Resources

Faculty mentorship, Design labs, Fashion journals, Market research data

Career Connection

The final project is your crowning achievement, often presented to industry professionals during placements, acting as a direct showcase of your abilities and vision.

Program Structure and Curriculum

Eligibility:

  • 10+2 with minimum 50% marks in any stream (for lateral entry: Diploma in Fashion Design/Technology/related field)

Duration: 4 years (8 semesters)

Credits: Credits not specified

Assessment: Assessment pattern not specified

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