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BA-BACHELOR-OF-ARTS in Journalism And Mass Communication at Chitkara University
Patiala, Punjab
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About the Specialization
What is Journalism and Mass Communication at Chitkara University Patiala?
This Journalism and Mass Communication program at Chitkara University focuses on equipping students with a comprehensive understanding of diverse media landscapes. It blends theoretical knowledge with practical skills essential for the dynamic Indian media industry. The curriculum aims to prepare students for roles in traditional and new media, addressing the growing demand for skilled communication professionals across India.
Who Should Apply?
This program is ideal for creative 10+2 graduates passionate about news, storytelling, digital content, and public engagement. It suits individuals aspiring to be journalists, content creators, PR specialists, or media managers. It also appeals to those seeking a strong communication foundation for diverse career paths in a rapidly evolving Indian media ecosystem, fostering critical thinking.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as reporters, editors, content writers, PR executives, social media managers, and broadcast professionals. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aims to foster critical thinking and practical skills valued by Indian media organizations, ensuring professional growth.
Student Success Practices
Foundation Stage
Cultivate Strong Reading and Writing Habits- (Semester 1-2)
Regularly read diverse news sources such as The Hindu, Indian Express, and Livemint to develop analytical skills. Practice concise and impactful writing, and consider joining college debate clubs or literary societies to hone communication abilities.
Tools & Resources
Reputable Indian newspapers (physical and online), Online writing platforms (e.g., Medium for practice), Grammarly
Career Connection
Essential for effective reporting, content creation, and media analysis, forming the bedrock for any JMC role.
Understand Media Landscape and Ethics- (Semester 1-2)
Engage with introductory media theory and ethical frameworks. Actively participate in discussions on current media events in India and attend workshops focused on media laws, regulations, and responsible journalistic practices.
Tools & Resources
Textbooks on communication theory, Documentaries on Indian media history, Guest lectures by media veterans
Career Connection
Builds a strong ethical foundation, crucial for credibility and responsible practice in the sensitive Indian media landscape.
Start Basic Digital Content Creation- (Semester 1-2)
Learn fundamental photography, videography, and graphic design using readily available tools. Practice by creating a personal blog or social media page to regularly publish content and experiment with different formats.
Tools & Resources
Smartphone camera, Free editing applications (Canva, InShot), Basic video editing software (e.g., DaVinci Resolve)
Career Connection
Develops foundational skills for digital journalism, social media management, and content marketing, highly in demand in India.
Intermediate Stage
Seek Early Internships and Field Exposure- (Semester 3-5)
Actively apply for short-term internships at local news channels, newspapers, PR firms, or digital marketing agencies during breaks. Participate in college media clubs and contribute to campus publications for practical experience.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local media contacts
Career Connection
Gains invaluable practical experience, builds a professional network, and helps clarify specific career interests within the Indian media sector.
Develop Specialized Software Skills- (Semester 3-5)
Focus on mastering industry-standard software relevant to chosen JMC tracks, such as video editing (Adobe Premiere Pro), graphic design (Photoshop, Illustrator), or audio production (Audacity, Adobe Audition).
Tools & Resources
Adobe Creative Suite (student license), Online tutorials (YouTube, Coursera), University computer labs
Career Connection
Enhances marketability for specialized roles in media production, design, and advanced digital content creation in India.
Network with Industry Professionals- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the university. Actively connect with speakers, alumni, and other professionals on platforms like LinkedIn to expand your professional network.
Tools & Resources
LinkedIn, Industry events calendars, University alumni network database
Career Connection
Opens doors to mentorship, potential internships, and future job opportunities in the competitive Indian media industry.
Advanced Stage
Build a Professional Portfolio and Reel- (Semester 6)
Curate all your best work from internships, projects, and academic assignments into a compelling professional portfolio (an online website) and a showreel for broadcast or digital media roles. This showcases your diverse skill set.
Tools & Resources
WordPress, Behance, Personal website builders (e.g., Wix, Squarespace), Video hosting platforms (Vimeo, YouTube)
Career Connection
Crucial for effectively demonstrating your capabilities and securing desirable placements in top Indian media companies.
Engage in Capstone Projects and Research- (Semester 6)
Undertake a significant capstone project, such as producing a documentary, conducting a comprehensive research paper, or executing a full-fledged media campaign. Aim to publish or showcase your work if possible.
Tools & Resources
Faculty mentors, University research resources, Professional software and equipment
Career Connection
Deepens expertise, provides a strong talking point for job interviews, and can lead to academic pursuits or specialized career paths.
Intensive Placement Preparation- (Semester 6)
Actively participate in university placement cell activities, including resume and cover letter building, mock interviews, and group discussions specifically tailored for media roles. Research target companies and practice aptitude tests diligently.
Tools & Resources
University placement cell, Online interview preparation platforms, Company websites for role research
Career Connection
Maximizes chances of securing desirable placements and launching a successful and impactful career in the Indian media landscape.
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate marks in 10+2 or equivalent examination with a minimum of 50% aggregate in English
Duration: 3 years
Credits: Credits not specified
Assessment: Assessment pattern not specified
