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BBA-BACHELOR-OF-BUSINESS-ADMINISTRATION in Digital Marketing at Chitkara University
Patiala, Punjab
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About the Specialization
What is Digital Marketing at Chitkara University Patiala?
This Digital Marketing specialization program at Chitkara University focuses on equipping students with essential skills for the dynamic online marketplace. Recognizing India''''s booming digital economy, the curriculum is designed to cover key areas like search engine optimization, social media strategy, content marketing, and analytics, preparing students for impactful roles in the industry.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking entry into the high-growth field of digital marketing. It also benefits young professionals looking to pivot their careers towards digital strategy, and entrepreneurs aiming to leverage online platforms for business growth, with a foundational understanding of business administration.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, and Web Analysts. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aligns with certifications like Google Ads and HubSpot, enhancing career growth in Indian companies.
Student Success Practices
Foundation Stage
Build Digital Marketing Fundamentals- (Semester 1-2)
Dedicate time to understanding core marketing principles and how they translate to the digital sphere. Actively participate in introductory workshops on social media basics and search engine functions. Focus on developing strong communication and analytical thinking skills from the outset.
Tools & Resources
Google Digital Garage, HubSpot Academy (Free Courses), Online marketing blogs
Career Connection
A solid foundation in marketing and digital concepts is crucial for all future specializations, enabling clearer understanding and application in professional roles and internships.
Engage in Peer Learning & Academic Excellence- (Semester 1-2)
Form study groups to discuss theoretical concepts and case studies. Aim for high academic performance in core business and communication subjects. Participate in college-level business quizzes and presentation competitions to hone soft skills and apply theoretical knowledge.
Tools & Resources
Library resources, Collaborative learning platforms, Chitkara University''''s academic support
Career Connection
Strong academic records and presentation skills are highly valued by Indian recruiters and pave the way for better internship and placement opportunities.
Explore Basic Digital Tools & Platforms- (Semester 1-2)
Familiarize yourself with popular social media platforms from a business perspective. Create personal or mock business pages and experiment with content creation. Understand the basic interface of Google Analytics and Google Search Console, even at an introductory level.
Tools & Resources
Facebook Business Manager, Instagram for Business, Google Analytics Demo Account
Career Connection
Early exposure to these tools demystifies the digital landscape and makes future practical coursework and internships more manageable and effective.
Intermediate Stage
Undertake Live Projects & Internships- (Semester 3-5)
Seek out short-term internships or volunteer for digital marketing tasks with local businesses or NGOs. Actively participate in faculty-guided industry projects to apply learned strategies in real-world scenarios, building a practical portfolio.
Tools & Resources
LinkedIn, College Placement Cell, Freelancing platforms (for small projects)
Career Connection
Practical experience is paramount in digital marketing; these projects demonstrate real-world applicability and significantly boost your resume for future employers.
Gain Industry Certifications- (Semester 3-5)
Pursue industry-recognized certifications in key digital marketing areas. Prioritize certifications from Google (Ads, Analytics) and HubSpot (Content Marketing, Email Marketing) which are highly valued by Indian employers.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy
Career Connection
Certifications validate your skills beyond academic grades, making you more competitive for specialized roles and enhancing your marketability in the Indian job market.
Network with Industry Professionals- (Semester 3-5)
Attend webinars, industry conferences, and workshops organized by the university or external bodies. Connect with digital marketing professionals on LinkedIn. Engage in alumni networking events to understand industry trends and explore mentorship opportunities.
Tools & Resources
LinkedIn, Industry events (e.g., AdTech, DigiMarCon), Chitkara University Alumni Network
Career Connection
Networking opens doors to internships, job opportunities, and invaluable insights into the evolving digital marketing landscape in India.
Advanced Stage
Develop a Specialized Portfolio- (Semester 6)
Create a comprehensive portfolio showcasing all your digital marketing projects, case studies, certifications, and live campaign results. Focus on demonstrating tangible outcomes and ROI from your work, highlighting your chosen niche within digital marketing.
Tools & Resources
Personal website/blog, Behance, Google Drive for organizing assets
Career Connection
A strong, results-oriented portfolio is critical for securing interviews and demonstrating your capabilities to potential employers in the competitive Indian job market.
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Actively participate in placement training programs offered by Chitkara University. Practice technical and HR interview questions specifically for digital marketing roles. Conduct mock interviews with faculty and industry mentors to refine your responses and confidence.
Tools & Resources
Chitkara University Career Services, Online interview preparation platforms, LinkedIn for company research
Career Connection
Thorough preparation ensures you are job-ready and confident during campus placements or off-campus recruitment drives, increasing your chances of securing a desirable position.
Stay Updated on Industry Trends & Emerging Technologies- (Semester 6)
Continuously follow leading digital marketing news sources, blogs, and podcasts. Research emerging trends like AI in marketing, voice search optimization, and marketing automation. Be prepared to discuss these trends in interviews and adapt your skills.
Tools & Resources
Search Engine Journal, Social Media Today, Marketing podcasts
Career Connection
Demonstrating awareness of future trends shows initiative and adaptability, qualities highly valued by companies looking for future leaders in India''''s fast-evolving digital space.
Program Structure and Curriculum
Eligibility:
- 10+2 examination or its equivalent in any stream with a minimum of 50% aggregate marks.
Duration: 3 years / 6 semesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
