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MBA in Marketing at Cochin University of Science and Technology
Ernakulam, Kerala
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About the Specialization
What is Marketing at Cochin University of Science and Technology Ernakulam?
This Marketing program at Cochin University of Science and Technology focuses on developing strategic marketing acumen essential for today''''s dynamic Indian business landscape. It delves into consumer insights, brand building, digital strategies, and sales management, catering to the evolving demands of both traditional and new-age industries. The curriculum emphasizes practical applications relevant to the diverse Indian market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals looking to upskill in specialized marketing domains or career changers transitioning into the marketing industry, particularly those with a foundational understanding of business principles seeking advanced expertise relevant to the Indian context.
Why Choose This Course?
Graduates of this program can expect to pursue lucrative career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, or Marketing Consultant in India. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program aligns with industry demands for marketing professionals, enhancing employability in Indian and multinational corporations operating in India.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Actively engage in core management subjects like Managerial Economics, Quantitative Techniques, and Accounting. Form study groups to discuss complex topics and clarify doubts, building a solid analytical foundation for future specialization. Use case studies to understand real-world business challenges from day one.
Tools & Resources
Textbooks, Harvard Business Review cases, Peer study groups, CUSAT Library resources
Career Connection
A strong foundation in core business principles is critical for understanding market dynamics and making informed marketing decisions, which is highly valued by recruiters for entry-level managerial roles.
Enhance Communication & Presentation Skills- (Semester 1-2)
Utilize every opportunity in Business Communication courses and group projects to refine verbal and written communication. Practice delivering presentations regularly, seeking feedback from professors and peers. Participate in debates and public speaking events to boost confidence.
Tools & Resources
Toastmasters International (if available), PowerPoint/Keynote, Grammarly, Communication workshops
Career Connection
Effective communication is paramount in marketing for client interactions, team collaboration, and campaign pitches, significantly impacting career progression and leadership potential.
Develop Foundational Analytical Skills- (Semester 1-2)
Focus on mastering tools like Excel for data analysis during quantitative subjects. Seek out online tutorials and practical exercises to apply statistical concepts learned. Understanding data is crucial for marketing research and campaign performance analysis.
Tools & Resources
Microsoft Excel, Online courses on data analytics basics (e.g., Coursera, Udemy), Statistical software tutorials
Career Connection
Proficiency in data analysis enables better interpretation of market trends and consumer insights, a sought-after skill for marketing analysts and strategists in the Indian market.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Beyond classroom learning, read industry journals, marketing blogs (e.g., HubSpot, MarketingProfs India), and follow thought leaders in consumer behavior, digital marketing, and brand management. Work on mini-projects simulating real marketing scenarios.
Tools & Resources
Marketing blogs, industry magazines, MOOCs on specialized marketing topics, LinkedIn Learning
Career Connection
Specialized knowledge positions you as an expert, making you a more attractive candidate for specific marketing roles (e.g., brand manager, market researcher) in diverse Indian industries.
Leverage Summer Internship for Practical Exposure- (After Semester 2 / Before Semester 3)
Treat the summer internship as a critical learning phase. Proactively seek opportunities in your chosen marketing domain. Network with industry professionals, take initiative, and deliver tangible results. Document all learnings and challenges faced.
Tools & Resources
LinkedIn for networking, company career pages, CUSAT placement cell, internship reports
Career Connection
A strong internship experience provides invaluable practical exposure, builds industry connections, and often leads to pre-placement offers, accelerating your career entry in the competitive Indian job market.
Participate in Marketing Competitions & Workshops- (Semester 3)
Actively participate in inter-collegiate marketing case study competitions, brand challenges, and digital marketing workshops. This builds practical skills, showcases talent, and expands your professional network beyond the campus boundaries.
Tools & Resources
Case study platforms (e.g., InsideIIM), industry body events, college marketing clubs
Career Connection
Winning or even participating in such events demonstrates initiative, problem-solving skills, and industry relevance, making your resume stand out to potential employers in India.
Advanced Stage
Master Digital Marketing Tools & Concepts- (Semester 4)
Focus heavily on the Digital Marketing elective and gain hands-on experience with platforms like Google Analytics, Google Ads, and social media marketing tools. Consider obtaining relevant certifications to validate your skills.
Tools & Resources
Google Analytics Academy, Google Ads Certifications, Meta Blueprint, HubSpot Academy
Career Connection
Digital marketing expertise is highly sought after in India. Certifications and practical skills directly translate into roles like SEO Specialist, Social Media Manager, or Digital Marketing Strategist with competitive salaries.
Undertake a Comprehensive Marketing Research Project- (Semester 4)
For your final project, choose a marketing-related problem. Conduct thorough primary and secondary research, apply advanced analytical tools, and present actionable insights. This mimics real-world consulting or product development roles.
Tools & Resources
SPSS/R/Python for data analysis, SurveyMonkey/Google Forms, Research databases (e.g., EBSCOHost, Jstor)
Career Connection
A well-executed project showcases your ability to conduct rigorous research and provide data-driven recommendations, essential for roles in marketing analytics, product management, or consulting in India.
Network and Prepare for Placements Strategically- (Semester 4)
Actively engage with the placement cell, attend pre-placement talks, and prepare a tailored resume and cover letter for target companies. Network with alumni on LinkedIn to gain insights and mentorship for roles in the Indian marketing sector.
Tools & Resources
CUSAT Placement Cell, LinkedIn, Mock Interview sessions, Resume building workshops
Career Connection
Strategic placement preparation ensures you are interview-ready and connected to potential employers, significantly increasing your chances of securing a desirable marketing role in top companies across India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (any discipline) from any recognized University with a minimum of 50% marks in aggregate. Applicants must qualify in KMAT Kerala/CMAT/CAT and secure a rank in the Group Discussion and Interview conducted by SMS, CUSAT.
Duration: 2 years / 4 semesters
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Theory & Practice | Core | 4 | Management Concepts, Managerial Functions, Planning and Organizing, Directing and Controlling, Decision Making Process, Management Evolution |
| MBA 102 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Power, Organisational Culture and Change |
| MBA 103 | Managerial Economics | Core | 4 | Economic Concepts for Management, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Profit Management, Macroeconomic Indicators |
| MBA 104 | Quantitative Techniques | Core | 4 | Business Statistics, Probability Distributions, Hypothesis Testing, Correlation and Regression, Linear Programming, Decision Theory |
| MBA 105 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting, Management Accounting Tools, Financial Statement Analysis, Budgeting and Control, Fund Flow and Cash Flow Statements |
| MBA 106 | Business Communication | Core | 3 | Principles of Communication, Oral Communication Skills, Written Communication, Presentation Techniques, Business Correspondence, Non-verbal Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Human Resource Management | Core | 4 | HRM Functions, Job Analysis and Design, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| MBA 202 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing, Promotion, Distribution Strategies |
| MBA 203 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBA 204 | Operations Management | Core | 4 | Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management, Project Management, Layout Design |
| MBA 205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing, Ethics in Research |
| MBA 206 | Management Information Systems | Core | 3 | MIS Concepts, Database Management Systems, E-commerce Strategies, Decision Support Systems, IT Infrastructure, Information Security |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Legal and Business Environment | Core | 4 | Business Laws, Economic Environment of Business, Social and Cultural Environment, Political and Regulatory Environment, Industrial Policies, Consumer Protection |
| MBA 302 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories, Corporate Social Responsibility, Corporate Governance Principles, Stakeholder Management, Ethical Decision Making, Whistleblowing |
| MBA 303 M01 | Consumer Behaviour | Elective - Marketing | 3 | Consumer Decision Process, Perception and Motivation, Learning and Personality, Attitude Formation and Change, Cultural and Social Influences, Consumer Research |
| MBA 303 M02 | Product & Brand Management | Elective - Marketing | 3 | Product Life Cycle, New Product Development, Product Mix Strategies, Branding Strategies, Brand Equity and Valuation, Packaging and Labeling |
| MBA 303 M03 | Sales & Distribution Management | Elective - Marketing | 3 | Sales Process and Forecasting, Sales Force Management, Sales Territories and Quotas, Channel Management, Logistics and Supply Chain, Retailing and Wholesaling |
| MBA 303 M04 | Marketing Research | Elective - Marketing | 3 | Research Design, Data Collection Methods, Questionnaire Design, Sampling Techniques, Data Analysis and Interpretation, Marketing Information Systems |
| MBA 304 | Summer Internship | Project/Practical | 2 | Industry Exposure, Application of Management Concepts, Project Planning and Execution, Data Collection and Analysis, Report Writing, Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA 402 | Project | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Analysis and Findings, Recommendations and Conclusion, Project Report Writing |
| MBA 403 M05 | Services Marketing | Elective - Marketing | 3 | Nature of Services, Service Quality Models, Service Design and Development, Pricing Services, Promotion of Services, Customer Relationship Management in Services |
| MBA 403 M06 | Digital Marketing | Elective - Marketing | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| MBA 403 M07 | Retail Management | Elective - Marketing | 3 | Retail Formats, Retail Location Strategy, Merchandising and Category Management, Retail Pricing Strategies, Store Operations and Layout, Retail Technology and Analytics |
| MBA 403 M08 | International Marketing | Elective - Marketing | 3 | Global Marketing Environment, International Market Entry Strategies, International Product and Branding, Global Pricing Strategies, International Promotion, Global Distribution Channels |
| MBA 403 M09 | Rural Marketing | Elective - Marketing | 3 | Rural Consumer Behavior in India, Rural Market Environment, Product and Pricing for Rural India, Rural Distribution Challenges, Rural Communication Strategies, Government Initiatives for Rural Development |
| MBA 404 | Viva Voce | Assessment | 3 | Comprehensive Subject Knowledge, Project Defense, Communication and Presentation Skills, Analytical Ability, Critical Thinking, General Awareness |
