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MBA in Marketing at Cochin University of Science and Technology
Ernakulam, Kerala
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About the Specialization
What is Marketing at Cochin University of Science and Technology Ernakulam?
This Marketing specialization program at Cochin University of Science and Technology focuses on developing strategic marketing skills essential for dynamic Indian markets. It covers consumer behavior, digital marketing, sales, and brand management, preparing students for leadership roles. The curriculum integrates contemporary industry practices, addressing the evolving demands of the Indian economy.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or market research roles, and working professionals aiming to upskill for senior marketing positions. Career changers looking to transition into the vibrant marketing industry in India, leveraging their prior experience with a solid marketing foundation, will also benefit.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, digital marketing, sales leadership, and market analysis. Entry-level salaries typically range from INR 4-7 lakhs annually, with experienced professionals earning INR 10-25 lakhs or more in leading Indian companies. The program prepares students for professional certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Managerial Economics, Accounting, and Quantitative Techniques. Utilize online platforms like Coursera for supplementary learning and solve case studies from Harvard Business Review to apply theoretical concepts.
Tools & Resources
Coursera, Harvard Business Review Case Studies, CUSAT Library Resources
Career Connection
A strong foundation in these areas is crucial for analytical thinking and decision-making, which are highly valued in entry-level management consulting and analytical roles.
Active Participation in Business Clubs- (Semester 1-2)
Join and actively participate in the School of Management Studies'''' business clubs, especially marketing-focused ones. Engage in debates, ideation sessions, and mock marketing campaigns to develop soft skills and practical insights into market dynamics.
Tools & Resources
SMS CUSAT Business Clubs, Industry magazines like Businessworld
Career Connection
Networking and practical exposure gained here enhance your resume and provide talking points for interviews, demonstrating proactive learning and leadership potential.
Develop Strong Communication and Presentation Skills- (Semester 1-2)
Utilize every opportunity in Business Communication courses and club activities to refine your oral and written communication. Practice public speaking, craft professional reports, and seek constructive feedback from faculty and peers.
Tools & Resources
Toastmasters International (if available nearby), Grammarly, Presentation software
Career Connection
Effective communication is paramount in marketing roles, from pitching ideas to clients to leading teams, significantly boosting your employability and career progression.
Intermediate Stage
Undertake Industry Internships and Live Projects- (Semester 3-4 (During and after Semester 2 summer break))
Actively seek and participate in internships during summer breaks with Indian companies, focusing on marketing research, sales, or digital marketing projects. Leverage CUSAT''''s placement cell and alumni network for opportunities.
Tools & Resources
CUSAT Placement Cell, LinkedIn, Internshala
Career Connection
Practical experience is vital; it provides real-world exposure, builds a professional network, and makes you more attractive to potential employers for full-time roles.
Specialize through Electives and Certifications- (Semester 3-4)
Deepen your understanding of Marketing by carefully choosing electives like Consumer Behaviour, Sales & Distribution, and Brand Management. Supplement this with industry-recognized certifications in Digital Marketing (e.g., Google Ads, HubSpot).
Tools & Resources
Google Digital Garage, HubSpot Academy, NPTEL courses
Career Connection
Specialized knowledge and certifications differentiate you in a competitive job market, proving your expertise in specific marketing domains highly sought after by companies.
Network Strategically and Attend Industry Events- (Semester 3-4)
Actively build your professional network by attending industry conferences, seminars, and workshops in Kerala and across India. Connect with alumni and industry veterans on LinkedIn to explore mentorship and career opportunities.
Tools & Resources
LinkedIn, Industry associations (e.g., MMA), CUSAT Alumni Network
Career Connection
Networking opens doors to hidden job opportunities, valuable insights, and mentorship, crucial for career advancement in the Indian business landscape.
Advanced Stage
Excel in Project Report and Viva Voce- (Semester 4)
Choose a relevant and impactful marketing topic for your project report. Conduct thorough research, apply appropriate methodologies, and develop strong analytical insights. Prepare meticulously for the Comprehensive Viva Voce by reviewing all core concepts.
Tools & Resources
Research databases (JSTOR, EBSCO), SPSS/R for data analysis, Faculty Mentors
Career Connection
A well-executed project demonstrates your research and problem-solving abilities, while a strong viva reflects your holistic understanding, both critical for senior analytical or managerial roles.
Develop Leadership & Team Management Skills- (Semester 3-4)
Take on leadership roles in group projects, academic competitions, or student body initiatives. Focus on improving team coordination, conflict resolution, and delegation skills. Seek opportunities for cross-functional team experiences.
Tools & Resources
Leadership workshops, Project management tools like Trello
Career Connection
Indian organizations highly value team players and future leaders. Demonstrating these skills is a key differentiator during placement interviews for managerial trainee positions.
Tailor Your Resume and Placement Strategy- (Semester 4)
Work closely with the placement cell to tailor your resume and cover letters for specific marketing roles. Practice mock interviews, including behavioral and case study rounds, focusing on demonstrating your domain knowledge and problem-solving approach.
Tools & Resources
CUSAT Placement Cell, Mock interview platforms, Career coaches
Career Connection
A targeted approach ensures you stand out to recruiters. Strong interview performance directly leads to securing placements in top marketing companies across India.
Program Structure and Curriculum
Eligibility:
- Any graduate with 50% marks in aggregate, with valid CAT/CMAT/KMAT score. Final year students can also apply. (From SMS CUSAT website)
Duration: 4 semesters / 2 years
Credits: 78 (based on listed courses and chosen Marketing electives) Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1.1 | Management Concepts and Organizational Behaviour | Core | 4 | Evolution of Management Thought, Functions of Management, Organizational Behaviour Foundations, Perception & Learning, Motivation, Leadership & Group Dynamics |
| 1.1.2 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand & Supply Analysis, Production & Cost Analysis, Market Structures & Pricing Strategies, Macroeconomic Environment & Business Cycles |
| 1.1.3 | Accounting for Managers | Core | 4 | Financial Accounting Fundamentals, Accounting Cycle & Financial Statements, Cost Accounting Concepts & Methods, Budgeting & Budgetary Control, Financial Statement Analysis |
| 1.1.4 | Quantitative Techniques for Management | Core | 4 | Probability & Probability Distributions, Hypothesis Testing, Linear Programming, Decision Theory, Time Series Analysis & Forecasting |
| 1.1.5 | Business Communication | Core | 3 | Communication Process & Barriers, Oral & Written Communication Skills, Business Correspondence & Reports, Presentation & Negotiation Skills, Group Discussion & Interview Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.2.1 | Marketing Management | Core | 4 | Marketing Concepts & Philosophies, Marketing Environment, Consumer & Industrial Buyer Behaviour, Market Segmentation, Targeting & Positioning, Product, Price, Place, Promotion Strategies |
| 1.2.2 | Financial Management | Core | 4 | Financial System & Capital Markets, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital & Capital Structure |
| 1.2.3 | Human Resource Management | Core | 4 | HR Functions & Roles, HR Planning, Recruitment & Selection, Training, Development & Performance Management, Compensation & Benefits Management, Industrial Relations & Employee Grievances |
| 1.2.4 | Production and Operations Management | Core | 4 | Operations Strategy & Design, Forecasting & Aggregate Planning, Inventory Management, Quality Management & Control, Supply Chain Management |
| 1.2.5 | Research Methodology for Management | Core | 4 | Research Process & Design, Data Collection Methods & Scaling Techniques, Sampling Design, Data Analysis & Interpretation, Report Writing & Presentation |
