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M-COM in Marketing Management at Columbia College
Bengaluru, Karnataka
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About the Specialization
What is Marketing Management at Columbia College Bengaluru?
This Marketing Management program at Columbia College, affiliated with Bangalore University, focuses on equipping students with advanced marketing knowledge and skills crucial for the dynamic Indian market. It emphasizes strategic thinking, consumer insights, and digital proficiency, preparing graduates for leadership roles in various sectors. The curriculum integrates contemporary marketing trends with robust foundational concepts.
Who Should Apply?
This program is ideal for B.Com, BBA, or BMS graduates with a passion for marketing and a desire to build a career in brand management, digital marketing, or market research. It also suits working professionals seeking to upskill, transition into marketing leadership, or entrepreneurs looking to enhance their market understanding for business growth in India.
Why Choose This Course?
Graduates of this program can expect promising career paths in marketing analytics, brand management, sales, advertising, and digital marketing within Indian and multinational companies. Entry-level salaries typically range from INR 3.5-6 LPA, growing significantly with experience. The program aligns with industry demands for strategic marketers and business development experts.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1-2)
Focus intensely on core subjects like Management, Economics, Finance, and Statistics. Utilize textbooks, online courses from platforms like Coursera/NPTEL for deeper understanding, and form study groups with peers.
Tools & Resources
M.Com textbooks, Coursera, NPTEL, group discussions
Career Connection
A strong base in these areas is crucial for understanding the broader business context required for strategic marketing roles.
Develop Analytical & Research Skills- (Semester 1-2)
Pay close attention to Research Methodology and Advanced Business Statistics. Practice data analysis using tools like Excel or basic R/Python. Actively participate in class assignments and consider attending workshops on statistical software.
Tools & Resources
Microsoft Excel, R/Python tutorials, statistical software workshops
Career Connection
Essential for market research, marketing analytics, and making data-driven marketing decisions.
Enhance Communication and Presentation Abilities- (Semester 1-2)
Actively engage in presentations, debates, and group projects in all subjects. Seek feedback to refine public speaking and written communication skills. Join college clubs focused on public speaking or debate.
Tools & Resources
Toastmasters-like clubs, presentation software, peer feedback
Career Connection
Crucial for client interactions, team leadership, and effectively conveying marketing strategies to stakeholders.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Beyond class, explore contemporary marketing trends, case studies in consumer behavior, digital marketing platforms, and branding strategies. Read marketing journals, blogs, and industry reports to stay updated.
Tools & Resources
Harvard Business Review, Marketing Week, LinkedIn Learning, Google Digital Garage
Career Connection
Builds specialized knowledge and expertise, making you a strong candidate for roles in specific marketing domains.
Seek Relevant Internships & Projects- (Semester 3)
Actively pursue internships in marketing research, digital marketing, or brand management. If internships aren''''t available, undertake live projects with local businesses or NGOs to gain practical experience.
Tools & Resources
College placement cell, LinkedIn, Internshala, industry networking events
Career Connection
Converts theoretical knowledge into practical skills, provides industry exposure, and creates valuable networking opportunities for future placements.
Build a Digital Marketing Portfolio- (Semester 3-4)
Implement what you learn in Digital Marketing. Create a personal blog, manage social media for a small business, or run a small ad campaign. Document your results to showcase practical digital marketing skills.
Tools & Resources
WordPress, Canva, Facebook Ads Manager, Google Analytics, Hootsuite
Career Connection
Provides tangible proof of your digital marketing capabilities, highly valued by recruiters in the modern job market.
Advanced Stage
Focus on Research Project for Portfolio Building- (Semester 4)
Select a relevant and challenging topic for your M.Com research project, ideally aligned with your career interests in marketing. Conduct thorough research, apply analytical techniques, and produce a high-quality report that can be showcased to potential employers.
Tools & Resources
Academic databases, research software, mentor guidance from faculty
Career Connection
Demonstrates advanced research, analytical, and problem-solving skills, critical for strategic roles and often a talking point in interviews.
Network with Industry Professionals- (Semester 4)
Attend industry seminars, workshops, and marketing conferences in Bengaluru. Connect with marketing leaders on LinkedIn, participate in online forums, and seek informational interviews to gain insights and identify opportunities.
Tools & Resources
LinkedIn, industry events, alumni network
Career Connection
Opens doors to mentorship, job referrals, and a better understanding of industry expectations, significantly aiding in placement.
Prepare for Placements and Personal Branding- (Semester 4)
Polish your resume, cover letter, and LinkedIn profile to highlight your marketing skills and project experience. Practice mock interviews, including common HR and marketing-specific questions. Develop a strong personal brand story.
Tools & Resources
Career services, mock interview platforms, professional resume builders, LinkedIn profile optimization
Career Connection
Maximizes your chances of securing desired marketing roles by presenting yourself as a highly prepared and capable candidate.
Program Structure and Curriculum
Eligibility:
- A Bachelor''''s Degree in Commerce (B.Com) / Bachelor''''s Degree in Business Administration (BBA) / Bachelor''''s Degree in Management Studies (BMS) with a minimum of 40% aggregate marks from Bangalore University or any other University recognized as equivalent thereto.
Duration: 2 years / 4 semesters
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC 1.1 | Management and Organizational Behaviour | Core | 4 | Management Concepts, Organizational Behaviour, Motivation Theories, Leadership Styles, Group Dynamics, Conflict Management |
| HC 1.2 | Business Ethics and Corporate Governance | Core | 4 | Ethics in Business, Corporate Governance Models, Corporate Social Responsibility, Environmental Ethics, Ethical Decision Making, Stakeholder Management |
| HC 1.3 | Advanced Financial Management | Core | 4 | Financial Decisions, Capital Budgeting Techniques, Working Capital Management, Cost of Capital, Mergers and Acquisitions, Dividend Policy |
| HC 1.4 | Managerial Economics | Core | 4 | Economic Principles, Demand and Supply Analysis, Production and Cost Analysis, Pricing Policies, Market Structures, Macroeconomic Environment |
| SC 1.5 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing, Research Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC 2.1 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| HC 2.2 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix, Consumer Behaviour, Market Segmentation, Product Life Cycle, Branding Strategies |
| HC 2.3 | Advanced Business Statistics | Core | 4 | Probability Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis, Index Numbers, Statistical Inference |
| HC 2.4 | International Business | Core | 4 | Globalization and Trade, International Trade Theories, Balance of Payments, Foreign Exchange Markets, International Financial Institutions, Regional Economic Integration |
| SC 2.5 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate and Business Strategies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC 3.1 | Services Marketing | Core (Specialization) | 4 | Nature of Services, Service Quality Models, Service Design and Development, Service Delivery Systems, Customer Satisfaction and Loyalty, Service Marketing Mix |
| HC 3.2 | Consumer Behaviour | Core (Specialization) | 4 | Consumer Decision Making, Psychological Influences, Socio-Cultural Influences, Organizational Buying Behaviour, Consumer Research Methods, Ethical Issues in Consumer Behaviour |
| HC 3.3 | Marketing Research | Core (Specialization) | 4 | Marketing Research Process, Research Design Types, Data Collection Techniques, Scaling and Measurement, Data Analysis and Interpretation, Marketing Research Report |
| OE 3.2 | Digital Marketing | Elective (Open Elective for Marketing Specialization) | 4 | Digital Marketing Channels, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing Strategy, Email Marketing Campaigns |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC 4.1 | International Marketing | Core (Specialization) | 4 | Global Marketing Environment, International Market Entry Strategies, Product and Pricing Decisions, International Distribution Channels, Global Promotion Strategies, Cross-Cultural Marketing |
| HC 4.2 | Brand Management | Core (Specialization) | 4 | Brand Identity and Image, Brand Equity Measurement, Brand Positioning Strategies, Brand Communication, Brand Extension and Revitalization, Brand Loyalty Programs |
| HC 4.3 | Advertising and Sales Management | Core (Specialization) | 4 | Advertising Objectives and Budget, Media Planning and Strategy, Creative Strategy and Execution, Sales Process and Techniques, Sales Force Management, Sales Promotion and Public Relations |
| PP 4.4 | Research Project | Project | 4 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Ethical Considerations |
| PP 4.5 | Viva-Voce | Viva-Voce | 4 | Project Presentation, Defense of Research Findings, Subject Knowledge Assessment, Communication Skills, Critical Thinking, Industry Relevance |
