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MBA in Marketing at Datta Meghe Institute of Medical Sciences (Deemed to be University)
Wardha, Maharashtra
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About the Specialization
What is Marketing at Datta Meghe Institute of Medical Sciences (Deemed to be University) Wardha?
This Marketing program at Datta Meghe Institute of Higher Education and Research focuses on equipping future managers with comprehensive skills in dynamic market analysis, consumer engagement, and strategic brand building. Recognizing India''''s diverse and rapidly evolving consumer landscape, the curriculum emphasizes both traditional marketing tenets and cutting-edge digital strategies, preparing students for leadership roles in a competitive industry. The program''''s design caters to the growing demand for marketing professionals who can navigate complex Indian market challenges with innovative solutions.
Who Should Apply?
This program is ideal for aspiring marketing enthusiasts, fresh graduates from any discipline seeking entry into the marketing domain, and working professionals looking to transition or enhance their skills in areas like digital marketing, brand management, or sales. Candidates with a strong aptitude for creativity, communication, and analytical thinking, who are eager to understand consumer psychology and market dynamics, will find this specialization particularly rewarding. Prior business education is beneficial but not strictly a prerequisite, as foundational management courses are part of the curriculum.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, and Product Managers within FMCG, retail, IT, and service sectors. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals commanding significantly higher packages. The program fosters critical thinking and strategic foresight, enabling growth into leadership positions. It also aligns with industry certifications in digital marketing and analytics, boosting employability in the Indian job market.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core management subjects like Marketing Management, Business Statistics, and Managerial Economics. Actively participate in classroom discussions, solve case studies, and utilize online resources like Coursera or NPTEL for supplemental learning to solidify your understanding of basic business principles.
Tools & Resources
Case Study method, NPTEL courses on basic management, Business newspapers like The Economic Times
Career Connection
A strong foundation in these core areas is crucial for understanding advanced marketing concepts and making informed business decisions, essential for any future managerial role in India.
Develop Essential Analytical and Communication Skills- (Semester 1-2)
Practice quantitative analysis from subjects like Business Statistics and Operations Research. Simultaneously, hone presentation and communication skills through group projects, debates, and public speaking opportunities. Seek feedback on your reports and presentations to improve clarity and impact.
Tools & Resources
Microsoft Excel for data analysis, Presentation software (PowerPoint), College communication workshops
Career Connection
Recruiters in India highly value analytical thinking and effective communication. Strong command over these skills enhances your interview performance and day-to-day effectiveness in a marketing role.
Engage in Peer Learning and Academic Clubs- (Semester 1-2)
Form study groups with peers to discuss complex topics, share insights, and prepare for exams. Join the college''''s academic clubs related to management or marketing to participate in internal competitions and workshops, fostering a collaborative learning environment and expanding your network.
Tools & Resources
College''''s student clubs, Online collaborative tools, Library resources
Career Connection
Peer learning enhances understanding and problem-solving abilities. Active participation in clubs demonstrates leadership, teamwork, and initiative, traits highly valued by employers for future management roles.
Intermediate Stage
Deep Dive into Marketing Electives & Internships- (Semester 3 (Internship after Semester 2))
Choose your Marketing electives strategically, aligning them with your career interests (e.g., Digital Marketing, Brand Management). Actively seek and maximize your learning from the mandatory Summer Internship Project after Semester II, focusing on practical application of theoretical knowledge in a real industry setting in India.
Tools & Resources
Company websites, Industry reports, Internship portals like Internshala, LinkedIn for networking
Career Connection
Specializing early and gaining practical experience through internships provides a competitive edge, helps clarify career goals, and often leads to pre-placement offers or strong recommendations.
Network with Industry Professionals- (Semester 3-4)
Attend industry seminars, guest lectures, and workshops organized by the department. Connect with speakers, alumni, and professionals on platforms like LinkedIn. Participate in virtual industry events and webinars relevant to marketing trends in the Indian context to build valuable professional relationships.
Tools & Resources
LinkedIn, Industry associations (e.g., Marketing Association of India), College alumni network events
Career Connection
Networking opens doors to mentorship, job opportunities, and insights into industry best practices, significantly enhancing your job search and career trajectory in the Indian market.
Participate in Case Competitions & Live Projects- (Semester 3-4)
Actively engage in inter-college marketing case study competitions and try to get involved in live projects offered by companies or faculty. These experiences provide hands-on problem-solving skills, demonstrate your capabilities to potential employers, and apply theoretical knowledge to real-world challenges.
Tools & Resources
Online platforms for case competitions (e.g., Dare2Compete), Company challenge programs, Industry white papers
Career Connection
Winning or even participating in such competitions showcases initiative, analytical prowess, and practical application of marketing principles, making your profile stand out during placements in India.
Advanced Stage
Master Placement Preparation & Skill Refinement- (Semester 4)
Dedicate significant time to placement preparation, including resume building, mock interviews (both HR and technical/marketing specific), and group discussion practice. Refine your chosen specialization skills (e.g., digital marketing tools like Google Analytics, SEMrush, CRM software) to an expert level.
Tools & Resources
Placement cell resources, Online mock interview platforms, Specific marketing software trials, Current affairs magazines
Career Connection
Thorough preparation is key to securing desirable placements. Demonstrating mastery of relevant tools and interview skills significantly increases your chances of selection in competitive Indian job markets.
Undertake a High-Impact Research Project- (Semester 4)
For your final Project Work, choose a topic that aligns with your specialization (Marketing) and career aspirations. Conduct thorough research, aim for innovative solutions, and ensure your project has real-world applicability. This becomes a strong talking point in interviews, demonstrating depth of knowledge.
Tools & Resources
Academic databases (JSTOR, Google Scholar), Survey tools (Google Forms), Statistical software (SPSS, R), Mentor guidance
Career Connection
A well-executed and relevant research project showcases your ability to contribute meaningfully to an organization and provides concrete examples of your problem-solving and analytical skills to recruiters.
Cultivate Leadership and Ethical Decision-Making- (Semester 4)
Seek opportunities to lead teams, whether in academic projects, cultural events, or student body initiatives within the institute. Continuously engage with discussions on business ethics and corporate governance, applying these principles in your decision-making and professional conduct.
Tools & Resources
Leadership training programs, Corporate governance reports, Ethical dilemma case studies, Mentorship from faculty
Career Connection
Leadership qualities and a strong ethical compass are highly valued by employers in India. Demonstrating these attributes makes you a well-rounded and trustworthy candidate for future managerial roles and growth.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed any Bachelor Degree of minimum three years duration from any recognized University and having obtained at least 50% marks (45% in case of candidate belonging to reserved category) at the qualifying examination.
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB101 | Management Process and Organizational Behavior | Core | 4 | Management Process & Functions, Organizational Behavior Concepts, Personality and Perception, Motivation and Leadership, Group Dynamics and Team Building |
| MB102 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Indicators |
| MB103 | Accounting for Business Decisions | Core | 4 | Financial Accounting Fundamentals, Preparation of Final Accounts, Cost Accounting Concepts, Marginal Costing and Break-Even Analysis, Budgetary Control and Variance Analysis |
| MB104 | Business Environment and Law | Core | 4 | Economic and Political Environment, Social and Technological Environment, Indian Contract Act, Sale of Goods Act, Consumer Protection Act |
| MB105 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| MB106 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer and Industrial Buyer Behavior, Market Segmentation, Targeting, Positioning, Product Decisions and New Product Development, Pricing, Distribution and Promotion Strategies |
| MB107 | IT for Managers | Core | 4 | Fundamentals of Information Technology, Computer Hardware and Software, Networking and Internet Concepts, Database Management Systems, Management Information Systems (MIS) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB201 | Financial Management | Core | 4 | Scope and Objectives of Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management |
| MB202 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| MB203 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Report Writing |
| MB204 | Operations Management | Core | 4 | Introduction to Operations Management, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| MB205 | Strategic Management | Core | 4 | Concepts of Strategic Management, Strategic Intent and Environmental Appraisal, Strategy Formulation and Implementation, Strategic Analysis and Choice, Strategic Evaluation and Control |
| MB206 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Game Theory and Simulation |
| MB207 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Corporate Social Responsibility, Concepts of Corporate Governance, Role of Board of Directors and Stakeholders |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB301 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Project Budgeting and Cost Control, Project Risk Management, Project Monitoring and Closure |
| MB302 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process and Business Plan, Sources of Finance for Start-ups, MSME Policies and Support Systems, Legal Aspects of Entrepreneurship |
| MB303 | Summer Internship Project & Viva Voce | Core (Project) | 4 | Problem Identification and Literature Review, Methodology and Data Collection, Analysis of Findings, Report Writing and Presentation, Viva Voce Examination |
| MB304 | Consumer Behaviour | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Individual Determinants (Motivation, Perception), Group Determinants (Family, Culture), Consumer Decision Making Process, Consumer Learning and Attitudes |
| MB305 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Management Principles, Sales Force Management, Sales Planning and Forecasting, Distribution Channels and Management, Logistics and Supply Chain |
| MB306 | Services Marketing | Elective (Marketing) | 4 | Nature and Characteristics of Services, Service Quality and Gap Model, Service Design and Development, Pricing and Promotion of Services, Customer Relationship Management in Services |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB401 | International Business | Core | 4 | Theories of International Trade, International Business Environment, Foreign Exchange Market and Hedging, International Financial Institutions, International Marketing and HR Management |
| MB402 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive and Prescriptive Analytics, Big Data Concepts, Data Visualization and Reporting |
| MB403 | Project Work & Viva Voce | Core (Project) | 4 | Research Problem Formulation, Data Analysis and Interpretation, Findings and Recommendations, Project Report Writing, Viva Voce Presentation |
| MB404 | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising Fundamentals, Advertising Media and Campaign Planning, Introduction to Brand Management, Brand Equity and Positioning, Integrated Marketing Communication (IMC) |
| MB405 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Environment in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution Channels in Rural India, Promotional Strategies for Rural Consumers |
| MB406 | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Web Analytics |
