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MBA-PGDM in Marketing Management at DAV College, Chandigarh
Chandigarh, Chandigarh
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About the Specialization
What is Marketing Management at DAV College, Chandigarh Chandigarh?
This Marketing Management program at Dayanand Anglo-Vedic College, Chandigarh, focuses on equipping students with essential skills for dynamic Indian and global markets. It delves into consumer insights, digital strategies, and traditional marketing fundamentals, preparing future leaders for diverse roles. The curriculum is designed to adapt to the rapidly evolving marketing landscape, providing a solid foundation in both theory and practical application relevant to Indian industry demands.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing and sales roles. It also caters to working professionals looking to upskill in digital marketing, brand management, or analytics, or career changers transitioning into the vibrant marketing industry. Candidates with a strong analytical bent and creative thinking, coupled with a bachelor''''s degree meeting Panjab University''''s eligibility criteria, will find this program highly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Advertising Account Executive. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25+ LPA, depending on the sector and company. The program also aligns with skills needed for certifications in Google Ads, HubSpot, and other industry-recognized platforms, enhancing growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of core subjects like Accounting, Statistics, and Economics. Attend all lectures, actively participate in discussions, and clarify doubts immediately. Utilize library resources and online tutorials for conceptual clarity.
Tools & Resources
Textbooks, Class Notes, Panjab University Library, Khan Academy, Coursera (for supplementary learning)
Career Connection
A solid foundation in these areas is crucial for understanding business decisions, financial statements, and market analysis, which are prerequisites for any managerial role and subsequent specialization.
Develop Presentation and Communication Skills- (Semester 1-2)
Engage in group projects, participate in debates, and volunteer for presentations. Seek feedback on public speaking and report writing. Join Toastmasters or similar college clubs to refine articulation and confidence.
Tools & Resources
College Communication Labs, Toastmasters International (if available), Presentation software (PowerPoint, Google Slides)
Career Connection
Effective communication is paramount in marketing and management. Strong presentation skills enhance job interview performance and future client interactions or team leadership roles.
Network with Peers and Faculty- (Semester 1-2)
Actively participate in student clubs and college events. Build relationships with classmates for collaborative learning and form study groups. Regularly interact with faculty to gain deeper insights into subjects and career guidance.
Tools & Resources
College Student Bodies, Departmental events, LinkedIn for professional connections
Career Connection
Peer and faculty networks provide valuable academic support, open doors to collaborative projects, and can be instrumental in future career opportunities and referrals.
Intermediate Stage
Gain Practical Marketing Exposure through Internships- (After Semester 2 (Summer between Year 1 & 2))
Seek out relevant summer internships in marketing departments of companies, advertising agencies, or digital marketing firms. Focus on applying classroom knowledge to real-world challenges and documenting experiences thoroughly for the summer training report.
Tools & Resources
College Placement Cell, Internshala, LinkedIn Jobs, Company websites
Career Connection
Internships are critical for practical experience, industry networking, and often lead to pre-placement offers. They provide a tangible advantage in a competitive job market.
Specialize in Digital Marketing Skills- (Semester 3)
Beyond the curriculum, pursue certifications in key digital marketing areas like Google Ads, Google Analytics, SEO, and social media marketing. Experiment with personal projects or freelance work to build a portfolio.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, Udemy, Coursera
Career Connection
Digital marketing skills are highly sought after in India. Certifications and practical experience significantly boost employability for roles like Digital Marketing Specialist, SEO Analyst, or Social Media Manager.
Participate in Marketing Competitions and Case Studies- (Semester 3-4)
Form teams and participate in inter-college marketing competitions, case study challenges, and business plan contests. This helps in critical thinking, teamwork, and applying theoretical knowledge under pressure.
Tools & Resources
E-Cell Competitions, National B-School competitions, Harvard Business Review cases
Career Connection
Winning or even participating in such events enhances your resume, provides networking opportunities with industry leaders, and develops problem-solving skills valued by employers.
Advanced Stage
Conduct an Industry-Relevant Research Project- (Semester 4)
For the Semester 4 Research Project, choose a topic in Marketing Management that addresses a current industry problem or explores an emerging trend. Work closely with a faculty mentor and potentially an industry guide to ensure practical relevance and robust methodology.
Tools & Resources
Academic databases (JSTOR, EBSCO), SPSS, R, Python (for data analysis), Industry reports
Career Connection
A well-executed research project demonstrates analytical capabilities, domain expertise, and problem-solving skills, making you a more attractive candidate for specialized marketing roles and higher studies.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Actively engage with the college placement cell. Participate in mock interviews, group discussions, and resume-building workshops. Research target companies and tailor your application materials to specific job roles.
Tools & Resources
Placement Cell Services, Online interview platforms (Pramaan, InterviewBit), Company websites, Glassdoor
Career Connection
Thorough preparation for placements significantly increases the likelihood of securing desirable job offers from top companies, ensuring a strong start to your career.
Develop a Personal Brand and Professional Network- (Throughout Year 2, especially Semester 4)
Cultivate a strong online professional presence on platforms like LinkedIn, showcasing your skills, projects, and achievements. Attend industry seminars and workshops to network with professionals and potential employers. Seek mentorship from alumni.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni network events
Career Connection
A robust personal brand and professional network are invaluable for long-term career growth, opening doors to future job opportunities, collaborations, and leadership roles in the Indian marketing sector.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in any discipline with not less than 50% marks in aggregate (45% for SC/ST/BC/PWD candidates) from Panjab University or any other University recognized by AICTE/UGC.
Duration: 2 years / 4 semesters
Credits: Credits not specified
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-101 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception and Individual Decision Making, Attitude and Values, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| MB-102 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Environment |
| MB-103 | Accounting for Management | Core | 4 | Financial Accounting Concepts, Preparation of Financial Statements, Cost Accounting Principles, Budgeting and Budgetary Control, Variance Analysis, Fund Flow and Cash Flow Statements |
| MB-104 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MB-105 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-201 | Human Resource Management | Core | 4 | Role of HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MB-202 | Marketing Management | Core | 4 | Fundamentals of Marketing, Consumer Markets and Buyer Behaviour, Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions, Promotion and Distribution Decisions |
| MB-203 | Financial Management | Core | 4 | Financial Goals and Objectives, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management |
| MB-204 | Operations Management | Core | 4 | Introduction to Operations Management, Operations Strategy, Product and Service Design, Capacity and Facility Location, Inventory Management, Quality Management |
| MB-205 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-301 | Management Information Systems | Core | 4 | Role of MIS in Business, Information Systems for Competitive Advantage, Database Management Systems, Decision Support Systems, Enterprise Resource Planning, Cybersecurity and Ethics |
| MB-302 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MB-M-301 | Marketing Research and Analytics | Marketing Specialization Core | 4 | Marketing Research Process, Data Collection and Measurement, Qualitative and Quantitative Research, Statistical Software for Analytics, Market Segmentation Analysis, Predictive Modeling in Marketing |
| MB-M-302 | Consumer Behaviour | Marketing Specialization Core | 4 | Theories of Consumer Behaviour, Consumer Decision Process, Influence of Culture and Social Class, Motivation and Personality, Perception and Learning, Attitude Formation and Change |
| MB-M-303 | Advertising and Brand Management | Marketing Specialization Core | 4 | Role of Advertising, Advertising Objectives and Budgeting, Media Planning and Strategy, Brand Equity and Brand Value, Brand Positioning and Communication, Brand Architecture and Extensions |
| MB-305 | Summer Training Report & Viva Voce | Project | 4 | Industry Exposure, Project Planning, Data Analysis, Report Writing, Presentation Skills, Viva Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-401 | Strategic Management | Core | 4 | Concepts of Strategic Management, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance and Ethics |
| MB-M-401 | Sales and Distribution Management | Marketing Specialization Core | 4 | Sales Force Management, Sales Forecasting and Quotas, Recruitment and Training of Salespeople, Channel Management, Logistics and Supply Chain, Retailer and Wholesaler Relations |
| MB-M-402 | Services and Digital Marketing | Marketing Specialization Core | 4 | Nature of Services Marketing, Service Quality and Customer Satisfaction, Digital Marketing Ecosystem, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing and Analytics |
| MB-M-403 | International Marketing | Marketing Specialization Core | 4 | Global Marketing Environment, International Market Entry Strategies, Product and Pricing Decisions in Global Markets, International Promotion Strategies, Global Distribution Channels, Cross-Cultural Consumer Behaviour |
| MB-405 | Research Project & Viva Voce | Project | 8 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation, Viva Voce Examination |
