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MBA-PGDM in Strategic Management at DAV College, Chandigarh
Chandigarh, Chandigarh
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About the Specialization
What is Strategic Management at DAV College, Chandigarh Chandigarh?
This Strategic Management program at Dayanand Anglo-Vedic College, Chandigarh, focuses on equipping future leaders with the acumen to formulate and execute effective business strategies within the dynamic Indian and global landscapes. It delves into competitive analysis, organizational growth, and sustainable advantage, preparing students for high-impact decision-making roles in a rapidly evolving market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into strategic roles, working professionals aiming for leadership positions in corporate strategy, and entrepreneurs looking to scale their ventures. Candidates with a strong analytical bent and a desire to shape the future direction of organizations are particularly well-suited for this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Strategic Consultant, Business Development Manager, M&A Analyst, or Corporate Planner. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. Growth trajectories include climbing to CXO positions in Indian and multinational corporations, driving key initiatives and organizational transformation.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals through Case Studies- (Semester 1-2)
Engage deeply with case studies in core subjects like Marketing, Finance, and Operations Management. Actively participate in discussions, analyze business scenarios, and propose solutions to build a strong foundational understanding of integrated business functions.
Tools & Resources
Harvard Business Review Case Studies, IIM Case Study Repository, Peer learning groups
Career Connection
Developing strong analytical and problem-solving skills early on is crucial for strategic roles, enabling better understanding of complex business challenges faced by Indian companies.
Develop Data Interpretation and Presentation Skills- (Semester 1-2)
Focus on quantitative methods and IT applications by practicing data analysis using tools like Excel and basic statistical software. Regularly present findings clearly and concisely, focusing on deriving actionable insights for management.
Tools & Resources
Microsoft Excel, Google Sheets, Basic R/Python for data visualization, Toastmasters club for public speaking
Career Connection
Effective communication of data-driven insights is paramount in strategic decision-making, differentiating candidates in Indian job markets for analytical and consulting roles.
Build a Strong Professional Network- (Semester 1-2)
Attend guest lectures, workshops, and industry interaction sessions organized by the college and Panjab University. Connect with alumni and faculty to understand diverse career paths and gain insights into the Indian business environment.
Tools & Resources
LinkedIn, College alumni network events, Industry seminars and webinars
Career Connection
Networking opens doors to internships, mentorship, and placement opportunities within various Indian industries, providing a competitive edge for fresh graduates.
Intermediate Stage
Undertake Strategic Management Live Projects and Internships- (Semester 3)
Seek internships or volunteer for live projects in the strategic planning, corporate development, or business intelligence departments of Indian companies. Apply theoretical knowledge to real-world strategic challenges, contributing to tangible business outcomes.
Tools & Resources
Company websites for internship applications, College placement cell, Networking contacts
Career Connection
Practical exposure to strategic issues faced by Indian firms enhances resume credibility, provides valuable experience, and often leads to pre-placement offers in consulting or corporate strategy roles.
Participate in Business Competitions and Case Challenges- (Semester 3)
Actively participate in national and regional business case competitions focused on strategy, entrepreneurship, and innovation. These platforms offer opportunities to test strategic thinking, work in teams, and gain recognition from industry experts.
Tools & Resources
Inter-college business competitions, NITI Aayog initiatives, Startup India challenges
Career Connection
Showcasing problem-solving abilities and strategic acumen in competitive environments is highly valued by Indian recruiters, particularly for management trainee and consulting positions.
Deep Dive into Strategic Management Frameworks- (Semester 3)
Beyond classroom learning, explore advanced strategic frameworks, industry reports, and thought leadership from Indian and international business journals. Focus on understanding their application in the Indian market context.
Tools & Resources
Harvard Business Review, McKinsey Quarterly, Economic Times, Business Standard
Career Connection
A nuanced understanding of strategic frameworks helps in critical analysis and informed decision-making, preparing students for roles requiring high-level strategic input.
Advanced Stage
Conduct an Industry-Relevant Dissertation/Project- (Semester 4)
Choose a dissertation topic that addresses a current strategic challenge or opportunity within an Indian industry. Conduct thorough research, data analysis, and propose actionable strategic recommendations, ideally in collaboration with an industry mentor.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R), Industry associations (CII, FICCI)
Career Connection
A well-executed dissertation showcases specialized knowledge and research capabilities, acting as a significant differentiator during final placements for strategic roles.
Intensive Placement Preparation for Strategic Roles- (Semester 4)
Engage in targeted preparation for interviews specific to strategic management roles, including case interviews, group discussions, and aptitude tests. Focus on company-specific strategies and recent business developments in India.
Tools & Resources
Mock interview sessions, Case interview prep books, Company annual reports, Current affairs magazines
Career Connection
Tailored preparation significantly improves chances of securing placements in top Indian consulting firms, corporate strategy departments, and business analysis roles.
Cultivate Leadership and Negotiation Skills- (Semester 4)
Take on leadership roles in college clubs, organize events, and actively participate in team-based activities. Enroll in workshops focused on negotiation, conflict resolution, and executive presence to prepare for senior management responsibilities in the Indian corporate environment.
Tools & Resources
Leadership workshops, Debate clubs, Volunteering opportunities, Professional development courses
Career Connection
Strong leadership and negotiation skills are critical for career progression in strategic management, enabling individuals to influence decisions and drive change within organizations.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with not less than 50% marks (45% for SC/ST/BC candidates), and a valid score in CAT/MAT/CMAT/XAT/ATMA or equivalent management entrance examination.
Duration: 2 years (4 semesters)
Credits: 128 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-501 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts and Functions, Organizational Structure and Design, Motivation Theories, Leadership Styles, Group Dynamics and Team Building, Conflict Management |
| MB-502 | Managerial Economics | Core | 4 | Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, National Income Accounting, Business Cycles |
| MB-503 | Quantitative Methods for Business | Core | 4 | Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Linear Programming, Decision Theory |
| MB-504 | Business Environment | Core | 4 | Economic Environment, Socio-Cultural Environment, Political and Legal Environment, Technological Environment, Global Environment, Liberalization, Privatization, Globalization |
| MB-505 | Financial Reporting, Statements & Analysis | Core | 4 | Accounting Concepts and Principles, Preparation of Financial Statements, Financial Statement Analysis, Cash Flow Statement, Fund Flow Statement, International Financial Reporting Standards (IFRS) |
| MB-506 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Distribution Channels, Digital Marketing Basics |
| MB-507 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| MB-508 | IT Applications in Management | Core | 4 | Information Technology Fundamentals, Database Management Systems, Networking and Internet, E-commerce and E-governance, Enterprise Resource Planning (ERP), Data Security and Privacy |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-601 | Operations Management | Core | 4 | Operations Strategy, Product and Service Design, Process Design and Layout, Quality Management, Inventory Management, Supply Chain Management |
| MB-602 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy |
| MB-603 | Research Methodology for Management | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Scaling Techniques, Data Analysis Techniques, Report Writing |
| MB-604 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories in Business, Moral Issues in Business, Social Responsibility of Business, Corporate Governance Principles, Role of Board of Directors, Corporate Frauds and Scandals |
| MB-605 | International Business | Core | 4 | Theories of International Trade, Foreign Direct Investment, Global Monetary System, International Financial Markets, International Marketing and Logistics, WTO and Regional Economic Integration |
| MB-606 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Cyber Laws |
| MB-607 | Management Information Systems | Core | 4 | Role of MIS in Business, Information Systems Development, Decision Support Systems (DSS), Executive Information Systems (EIS), Knowledge Management Systems, Big Data and Business Intelligence |
| MB-608 | Entrepreneurship & Small Business Management | Core | 4 | Concept of Entrepreneurship, Creativity and Innovation, Business Plan Preparation, Sources of Finance for Startups, Government Support for SMEs, Managing Growth and Diversification |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-701 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Intent and Vision, External and Internal Environmental Analysis, Generic Strategies (Porter''''s), Grand Strategies, Strategy Implementation and Control |
| MB-SM01 | Corporate Strategy and Governance | Elective (Strategic Management) | 4 | Corporate Level Strategies, Diversification Strategies, Mergers and Acquisitions Strategy, Strategic Alliances, Corporate Governance Frameworks, Role of Board in Strategy |
| MB-SM02 | Innovation and Technology Management | Elective (Strategic Management) | 4 | Role of Innovation in Strategy, Technology Life Cycles, Managing Research and Development, Intellectual Property Rights, Technology Forecasting, Open Innovation Strategies |
| MB-SM03 | Strategic Human Resource Management | Elective (Strategic Management) | 4 | Strategic Role of HRM, HR Planning and Business Strategy, Talent Management Strategy, Performance Management Systems, Change Management and HR, Global HR Strategies |
| MB-E01 | Elective 1 (from other groups chosen by student) | Elective | 4 | |
| MB-E02 | Elective 2 (from other groups chosen by student) | Elective | 4 | |
| MB-702 | Management Control System | Core | 4 | Concept of Management Control, Responsibility Centers, Performance Measurement, Transfer Pricing, Strategic Planning and Budgeting, Balanced Scorecard |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-801 | Dissertation/Project Report | Project | 4 | Problem Identification, Literature Review, Research Design, Data Collection and Analysis, Findings and Recommendations, Report Writing and Presentation |
| MB-SM04 | International Strategic Management | Elective (Strategic Management) | 4 | Global Business Environment, Entry Modes into Foreign Markets, Global Competitive Strategies, Cross-Cultural Management, Global Strategic Alliances, Ethics in International Business |
| MB-SM05 | Mergers, Acquisitions & Corporate Restructuring | Elective (Strategic Management) | 4 | Types of M&A, Valuation of Firms in M&A, Legal and Regulatory Aspects of M&A, Post-Merger Integration, Divestitures and Spin-offs, Corporate Restructuring Strategies |
| MB-SM06 | Competitive Intelligence & Strategy | Elective (Strategic Management) | 4 | Concept of Competitive Intelligence, Sources of Competitive Information, Intelligence Gathering Techniques, Analyzing Competitor Behaviour, Ethical Issues in CI, Using CI for Strategic Decision Making |
| MB-E03 | Elective 3 (from other groups chosen by student) | Elective | 4 | |
| MB-E04 | Elective 4 (from other groups chosen by student) | Elective | 4 | |
| MB-802 | Business Analytics for Management | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics Models, Prescriptive Analytics and Optimization, Big Data Technologies |
