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BA-PROG in Advertising Sales Promotion And Management And Economics at Delhi College of Arts and Commerce
Delhi, Delhi
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About the Specialization
What is Advertising Sales Promotion and Management and Economics at Delhi College of Arts and Commerce Delhi?
This Advertising Sales Promotion and Management and Economics program at Delhi College of Arts and Commerce focuses on equipping students with a blend of marketing communication and economic analytical skills. It''''s designed to meet the growing demand for professionals who can understand market dynamics and effectively communicate value. The program differentiates itself by combining quantitative economic analysis with creative and strategic aspects of advertising, offering a unique interdisciplinary perspective relevant to the dynamic Indian market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into advertising agencies, market research firms, economic consultancies, or sales departments. It also suits individuals passionate about understanding consumer behavior and market trends from both creative and analytical standpoints. Students with a strong aptitude for numbers and an interest in persuasive communication will find this combination particularly rewarding, providing a solid foundation for diverse career paths in India.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in advertising, sales, market research, brand management, or economic analysis roles. Entry-level salaries typically range from INR 3-6 lakhs per annum, with experienced professionals earning significantly more (INR 8-15+ lakhs). Growth trajectories often lead to managerial or strategic positions in Indian advertising firms, FMCG companies, media houses, or financial institutions, aligning with professional certifications in digital marketing or economic modeling.
Student Success Practices
Foundation Stage
Master Economic Fundamentals & Marketing Basics- (Semester 1-2)
Dedicate time to thoroughly understand core microeconomics, macroeconomics, advertising concepts, and sales promotion techniques. Utilize online platforms like NPTEL for economics lectures or HubSpot Academy for marketing fundamentals. Form study groups to discuss complex theories and real-world advertising campaigns.
Tools & Resources
NPTEL, HubSpot Academy, Khan Academy, Economics textbooks, Marketing journals
Career Connection
A strong grasp of these fundamentals is critical for building advanced analytical and strategic skills, directly applicable to entry-level roles in market research, sales, and advertising support, enhancing chances for competitive placements.
Enhance Communication & Digital Literacy Skills- (Semester 1-2)
Actively participate in public speaking, debates, and presentation opportunities. Take generic courses like English Communication and Digital Fluency seriously. Practice using common office software and basic digital tools. Read business newspapers and economic commentaries daily to improve vocabulary and general awareness.
Tools & Resources
Toastmasters International (local chapters), Coursera/edX for communication courses, MS Office/Google Workspace tutorials, The Economic Times, Livemint
Career Connection
Effective communication and digital proficiency are non-negotiable for success in advertising, sales, and economic analysis. These skills improve interview performance and workplace productivity, making you a more attractive candidate.
Explore Industry Trends & Case Studies- (Semester 1-2)
Beyond textbooks, read industry blogs, marketing magazines, and economic policy papers. Analyze real advertising campaigns and sales strategies. Participate in college marketing/economics clubs to discuss case studies and current affairs. This helps connect theoretical knowledge with practical application.
Tools & Resources
AdAge India, Brand Equity (ET), Marketing Week, RBI Bulletins, College Clubs
Career Connection
Demonstrating knowledge of current industry trends and real-world examples in interviews showcases genuine interest and practical understanding, differentiating you from other candidates for Indian companies.
Intermediate Stage
Undertake Practical Projects & Internships- (Semester 3-5)
Seek out short-term internships or volunteer for marketing/sales projects within college events or local businesses. Apply econometric concepts to analyze simple datasets using tools like Excel or R. Build a portfolio of mock advertising campaigns or economic reports.
Tools & Resources
LinkedIn for internships, College placement cell, Excel, RStudio (for basic econometrics), Online data repositories like data.gov.in
Career Connection
Practical experience is highly valued in the Indian job market. Internships and projects provide hands-on skills, industry exposure, and networking opportunities, significantly boosting your resume for placements and higher studies.
Specialize in Digital Marketing/Econometrics- (Semester 3-5)
Deep dive into digital marketing tools (SEO, SEM, social media analytics) or advanced econometric techniques. Consider online certifications from reputable platforms. Participate in hackathons or data analysis competitions. Build a strong profile on platforms like Kaggle or LinkedIn Learning.
Tools & Resources
Google Analytics Academy, Facebook Blueprint, Coursera/Udemy certifications in Econometrics/Digital Marketing, Kaggle
Career Connection
Specialized skills are a major asset. Employers in India actively seek candidates proficient in specific tools and techniques, leading to better job roles and higher starting salaries in niche areas like data-driven marketing or economic forecasting.
Network and Engage with Professionals- (Semester 3-5)
Attend industry seminars, webinars, and guest lectures organized by the college or external bodies. Connect with alumni and industry professionals on LinkedIn. Participate in professional clubs and societies. These interactions provide insights into career paths and potential mentorship.
Tools & Resources
LinkedIn, Industry conferences (e.g., AD ASIA, FICCI events), Alumni network
Career Connection
Networking is crucial for uncovering hidden job opportunities, gaining referrals, and receiving valuable career advice within the Indian business ecosystem. Strong networks often facilitate faster career progression.
Advanced Stage
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Begin rigorous preparation for company-specific aptitude tests, group discussions, and personal interviews. Utilize the college''''s placement cell resources for resume building and mock interview sessions. Focus on behavioral questions and demonstrating both marketing acumen and economic reasoning.
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., Indiabix), Mock interview sessions, HR/placement preparation guides
Career Connection
Thorough preparation directly translates into higher success rates in campus placements, securing desirable positions with reputable Indian and multinational firms operating in India.
Undertake a Comprehensive Research Project/Dissertation- (Semester 6)
Engage in a final-year research project that integrates both advertising/sales promotion and economic analysis. This could involve market research for a new product, economic impact assessment of an advertising campaign, or an econometric study of consumer behavior. Work closely with faculty mentors.
Tools & Resources
Academic databases, Statistical software (R, Python, STATA), Faculty mentorship, Research methodology guides
Career Connection
A well-executed research project showcases independent thinking, analytical abilities, and specialized knowledge, which are highly valued by employers and for pursuing postgraduate studies, especially in India''''s growing research landscape.
Develop a Personal Brand & Online Presence- (Semester 6)
Curate a professional online presence through LinkedIn, showcasing projects, certifications, and skills. Create a personal website or blog to share insights on advertising trends or economic analysis. This acts as a digital portfolio for potential employers.
Tools & Resources
LinkedIn profile optimization guides, Personal website builders (e.g., WordPress, Wix), Medium/LinkedIn Pulse for blogging
Career Connection
A strong personal brand and online portfolio can significantly enhance visibility among recruiters in India''''s competitive job market, attracting opportunities in marketing, brand strategy, or economic consulting roles.
Program Structure and Curriculum
Eligibility:
- Successful completion of Class 12th examination from a recognized board, typically through CUET (Common University Entrance Test) conducted by NTA.
Duration: 6 semesters / 3 years
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.1 | Advertising: Concepts and Principles | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Nature, Scope and Functions of Advertising, Economic and Social Aspects of Advertising, Advertising Agencies and Media, Consumer Behaviour and Advertising, Ethics and Regulations in Advertising |
| DSE 2.1 | Introductory Microeconomics | Discipline Specific Elective (Economics) | 4 | Demand and Supply, Consumer Theory, Production and Cost, Market Structures (Perfect Competition, Monopoly), Welfare Economics |
| AEC 1 | Ability Enhancement Course (Example: Environmental Science / MIL Communication) | Ability Enhancement Course | 2 | Ecosystems and Biodiversity, Environmental Pollution, Sustainable Development, Communication Skills, Grammar and Comprehension |
| VAC 1 | Value Addition Course (Example: Constitutional Values and Fundamental Duties) | Value Addition Course | 2 | Preamble of the Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Democracy and Secularism, Sovereignty and Republic |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.2 | Sales Promotion and Personal Selling | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Nature and Importance of Sales Promotion, Sales Promotion Tools (Consumer & Trade), Personal Selling Process, Sales Force Management, Motivation and Evaluation of Salespersons |
| DSE 2.2 | Introductory Macroeconomics | Discipline Specific Elective (Economics) | 4 | National Income Accounting, Determination of Output and Employment, Money and Banking, Inflation and Unemployment, Fiscal and Monetary Policy |
| AEC 2 | Ability Enhancement Course (Example: English Communication / Hindi Communication) | Ability Enhancement Course | 2 | Reading Comprehension, Vocabulary Building, Grammar and Usage, Report Writing, Presentation Skills |
| VAC 2 | Value Addition Course (Example: Ethics and Culture) | Value Addition Course | 2 | Indian Ethos and Values, Cultural Diversity of India, Moral Philosophy, Role of Ethics in Society, Cultural Heritage Preservation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.3 | Advertising Planning and Campaign Management | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Advertising Objectives and Budgeting, Creative Strategy and Execution, Media Planning and Selection, Campaign Implementation and Evaluation, Digital Advertising Planning |
| DSE 2.3 | Indian Economy I | Discipline Specific Elective (Economics) | 4 | Economic Development in India, Major Economic Sectors (Agriculture, Industry), Poverty, Inequality, and Unemployment, Human Development in India, Demographic Trends and Challenges |
| SEC 1 | Skill Enhancement Course (Example: Digital Fluency) | Skill Enhancement Course | 3 | Digital Literacy Concepts, Cyber Security and Ethics, Data Management Tools, Productivity Software Applications, Effective Online Communication |
| VAC 3 | Value Addition Course (Example: Yoga: Philosophy and Practice) | Value Addition Course | 2 | Introduction to Yoga, Asanas and Pranayama, Meditation Techniques, Yoga for Holistic Health, Principles of Yogic Lifestyle |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.4 | Advertising and Brand Management | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Concept of Brand and Branding, Brand Equity and Brand Identity, Brand Positioning and Re-positioning, Brand Communication Strategies, Brand Extensions and Revitalization |
| DSE 2.4 | Indian Economy II | Discipline Specific Elective (Economics) | 4 | Economic Reforms in India, Fiscal Policy and Public Finance, Monetary Policy and Financial Sector, External Sector and Globalization, Challenges and Opportunities for Indian Economy |
| SEC 2 | Skill Enhancement Course (Example: Financial Literacy) | Skill Enhancement Course | 3 | Personal Financial Planning, Savings and Investment Basics, Banking and Digital Payments, Insurance and Risk Management, Budgeting and Debt Management |
| VAC 4 | Value Addition Course (Example: The Art of Being Happy) | Value Addition Course | 2 | Understanding Happiness, Psychology of Well-being, Mindfulness and Stress Management, Building Positive Relationships, Purpose and Meaning in Life |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.5 | Digital Marketing and E-Commerce | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO) and SEM, Social Media Marketing, Content Marketing and Email Marketing, E-Commerce Models and Strategies |
| DSE 2.5 | Introduction to Econometrics | Discipline Specific Elective (Economics) | 4 | Nature and Scope of Econometrics, Simple Linear Regression Model, Multiple Regression Analysis, Violations of Classical Assumptions, Dummy Variables and Forecasting |
| GE 1 | Generic Elective 1 (Example: Principles of Marketing / Introductory Psychology) | Generic Elective | 4 | Marketing Mix, Consumer Behavior, Market Segmentation, Introduction to Psychology, Perception and Motivation |
| SEC 3 | Skill Enhancement Course (Example: Entrepreneurship) | Skill Enhancement Course | 3 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Development, Funding for Startups, Legal and Ethical Aspects of Business |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1.6 | Public Relations and Corporate Communication | Discipline Specific Elective (Advertising Sales Promotion and Management) | 4 | Nature and Scope of Public Relations, PR Tools and Techniques, Crisis Communication and Management, Corporate Social Responsibility, Media Relations and Advocacy |
| DSE 2.6 | Development Economics | Discipline Specific Elective (Economics) | 4 | Theories of Economic Development, Poverty, Inequality, and Growth, Human Capital and Health, Population Growth and Development, Role of State and Markets in Development |
| GE 2 | Generic Elective 2 (Example: Introduction to Political Science / Data Analysis) | Generic Elective | 4 | Political Theories, Indian Political System, International Relations, Introduction to Data Analysis, Statistical Software Basics |
| SEC 4 | Skill Enhancement Course (Example: Communication in Everyday Life) | Skill Enhancement Course | 3 | Verbal and Non-verbal Communication, Interpersonal Communication, Group Communication, Conflict Resolution, Effective Listening |
