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MBA in Marketing at DR. AER COLLEGE OF MANAGEMENT STUDIES
Chittoor, Andhra Pradesh
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About the Specialization
What is Marketing at DR. AER COLLEGE OF MANAGEMENT STUDIES Chittoor?
This Marketing program at Dr. Agarala Eswara Reddi College of Management Studies and Research focuses on equipping students with strategic and operational marketing skills essential for the dynamic Indian market. It emphasizes consumer insights, brand building, digital strategies, and distribution networks, preparing graduates to navigate diverse industry demands and contribute effectively to business growth.
Who Should Apply?
This program is ideal for fresh graduates aspiring to build a career in sales, branding, market research, or digital marketing within India''''s booming consumer sector. It also suits working professionals looking to upskill in modern marketing techniques and career changers seeking to transition into the marketing domain, leveraging their existing business acumen.
Why Choose This Course?
Graduates of this program can expect to pursue career paths in product management, brand management, digital marketing, and sales leadership. Entry-level salaries in India typically range from INR 3-6 LPA, with experienced professionals earning significantly more. The curriculum aligns with industry certifications, fostering rapid growth trajectories in leading Indian and multinational companies.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Focus on building a strong foundation in economics, finance, HR, and operations. Attend all lectures, participate actively in discussions, and complete assignments diligently to grasp interdisciplinary business functions.
Tools & Resources
Textbooks, JNTUA e-resources, NPTEL courses on management fundamentals, Case study analysis platforms
Career Connection
A robust understanding of all business verticals is crucial for strategic marketing roles, allowing future marketers to understand business implications of their decisions.
Develop Effective Communication & Presentation Skills- (Semester 1-2)
Actively participate in the Business Communication and Managerial Skills Lab. Practice public speaking, professional writing, and team presentations. Seek feedback to refine your ability to convey ideas clearly and persuasively.
Tools & Resources
Toastmasters International clubs (if available), Online communication courses, Peer review sessions, College language labs
Career Connection
Strong communication is paramount for marketing professionals in pitching ideas, client interactions, and leading campaigns, directly impacting career progression and leadership potential.
Build Data Analysis Proficiency- (Semester 1-2)
Excel in Business Statistics and Data Analysis & Business Modeling Lab. Gain hands-on experience with statistical software and spreadsheet modeling to interpret data, which is fundamental for market research and campaign analysis.
Tools & Resources
Microsoft Excel, SPSS, R/Python for beginners, Online tutorials from Coursera/edX, Datasets from Kaggle
Career Connection
Data-driven decision-making is critical in modern marketing; proficiency here leads to roles in market research, digital analytics, and performance marketing, enhancing employability.
Intermediate Stage
Deep Dive into Marketing Electives & Case Studies- (Semester 3)
Beyond lecture notes, extensively study consumer behavior, services, and sales & distribution concepts through industry case studies. Analyze real-world scenarios to understand application of theoretical frameworks in the Indian context.
Tools & Resources
Harvard Business Review case studies, IIM Case Research Centre, Marketing journals, Industry reports (e.g., from Nielsen, TRA)
Career Connection
In-depth knowledge of specific marketing domains makes you a specialist, enhancing your appeal for roles like Brand Manager, Sales Executive, or Marketing Consultant.
Seek Marketing-Focused Internships- (Between Semester 2 and 3, or during Semester 3)
Actively pursue internships in marketing departments of companies (FMCG, retail, IT, startups) during breaks. Apply theoretical knowledge to practical projects, gain industry exposure, and build a professional network.
Tools & Resources
College placement cell, LinkedIn, Internshala, Corporate career pages, Alumni network
Career Connection
Internships provide invaluable experience, often leading to pre-placement offers, a strong resume, and industry contacts vital for securing desired job roles post-graduation.
Engage in Marketing Competitions & Workshops- (Semester 3-4)
Participate in inter-collegiate marketing strategy competitions, brand wars, case competitions, and workshops on digital marketing or sales. This hones problem-solving, teamwork, and presentation skills under pressure.
Tools & Resources
College clubs, E-Cell activities, Industry association events, Online platforms like Dare2Compete
Career Connection
Such engagements demonstrate initiative, practical skills, and a competitive spirit, highly valued by recruiters for roles requiring strategic thinking and execution.
Advanced Stage
Undertake an Industry-Relevant Project- (Semester 4)
Select a final year project that addresses a real marketing problem for a company. Conduct thorough research, apply analytical tools, and propose implementable solutions, documenting findings rigorously.
Tools & Resources
Mentors (faculty & industry), Company data, Research databases, Statistical software
Career Connection
A well-executed project demonstrates independent research capability, problem-solving skills, and practical application of marketing knowledge, significantly boosting employability and placement prospects.
Master Digital Marketing Tools & Strategies- (Semester 3-4)
Dedicate time to learn advanced digital marketing concepts, SEO, SEM, social media analytics, and content strategy. Obtain relevant certifications to demonstrate expertise in this high-demand area.
Tools & Resources
Google Analytics Academy, HubSpot Academy, SEMrush, Hootsuite, Facebook Blueprint, Udemy/Coursera specialized courses
Career Connection
Digital marketing skills are critical for nearly all modern marketing roles; certifications make you highly marketable for roles in digital agencies, e-commerce, and corporate digital teams.
Network with Industry Professionals & Alumni- (Semester 3-4)
Actively participate in college-organized industry interaction events, guest lectures, and alumni meets. Connect with marketing professionals on LinkedIn, seek mentorship, and understand current industry trends and recruitment expectations.
Tools & Resources
LinkedIn, College alumni portal, Industry conferences (virtual/physical), Professional marketing associations
Career Connection
Networking is crucial for job referrals, mentorship, and staying updated on industry needs. Strong connections can open doors to opportunities that are not publicly advertised and provide career guidance.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 pattern) from a recognized university with minimum 50% marks (45% for reserved categories), and a valid ICET rank.
Duration: 2 years (4 Semesters)
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00101 | Management and Organizational Behavior | Core | 3 | Management Functions, Organizational Behavior Foundations, Personality & Perception, Motivation & Leadership, Group Dynamics & Team Building, Organizational Culture |
| 20E00102 | Managerial Economics | Core | 3 | Demand Analysis & Forecasting, Production & Cost Analysis, Market Structures, Pricing Strategies, Profit Management, Capital Budgeting |
| 20E00103 | Accounting for Management | Core | 3 | Financial Accounting Basics, Cost Accounting Concepts, Financial Statement Analysis, Ratio Analysis, Fund Flow & Cash Flow Statements, Budgetary Control |
| 20E00104 | Business Environment & Ethics | Core | 3 | Economic Environment, Political & Legal Environment, Social & Cultural Environment, Technological Environment, Business Ethics & Values, Corporate Social Responsibility |
| 20E00105 | Business Statistics | Core | 3 | Data Collection & Presentation, Measures of Central Tendency & Dispersion, Probability & Probability Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression Analysis |
| 20E00106 | Business Communication | Core | 3 | Communication Process, Verbal & Non-Verbal Communication, Barriers to Communication, Written Communication (Letters, Memos, Reports), Oral Communication (Presentations, Meetings), Intercultural Communication |
| 20E00107 | IT Lab | Lab | 2 | Operating System Fundamentals, MS Word & PowerPoint Applications, MS Excel for Data Management, Internet & Email Usage, Database Concepts (Introduction), Data Security & Privacy |
| 20E00108 | Managerial Skills Lab | Lab | 2 | Communication Skills Practice, Presentation Skills Development, Interview Techniques, Group Discussion Strategies, Conflict Resolution, Team Building Exercises |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00201 | Operations Management | Core | 3 | Production Systems & Process Design, Facility Location & Layout, Inventory Management, Quality Management & Control, Project Management Techniques, Supply Chain Management Introduction |
| 20E00202 | Financial Management | Core | 3 | Capital Structure Decisions, Cost of Capital, Working Capital Management, Dividend Decisions, Investment Decisions (Capital Budgeting), Financial Markets & Institutions |
| 20E00203 | Marketing Management | Core | 3 | Marketing Concepts & Philosophies, Consumer & Industrial Buying Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle & New Product Development, Pricing Strategies, Promotion & Distribution Channels |
| 20E00204 | Human Resource Management | Core | 3 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management, Industrial Relations & Employee Grievances |
| 20E00205 | Business Research Methods | Core | 3 | Research Design & Process, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis & Interpretation, Hypothesis Formulation & Testing, Report Writing & Presentation |
| 20E00206 | Operations Research | Core | 3 | Linear Programming, Transportation & Assignment Problems, Queuing Theory, Game Theory, Decision Theory, Network Analysis (PERT/CPM) |
| 20E00207 | Entrepreneurship & Project Management | Core | 3 | Entrepreneurial Characteristics, Business Idea Generation & Feasibility, Business Plan Preparation, Sources of Finance for Startups, Project Life Cycle, Project Planning & Control |
| 20E00208 | Data Analysis & Business Modeling Lab | Lab | 2 | Statistical Software (e.g., SPSS/R) for Data Analysis, Spreadsheet Modeling for Business Problems, Regression & Correlation Analysis using Software, Hypothesis Testing using Tools, Forecasting Techniques, Decision-Making Models |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00301 | Strategic Management | Core | 3 | Strategy Formulation & Implementation, Strategic Analysis (SWOT, PESTEL), Porter''''s Five Forces Model, Corporate Level Strategy, Business Level Strategy, Global Strategy |
| 20E00302 | Global Business Management | Core | 3 | International Trade Theories, Globalization & its Impact, International Business Environment, Global Marketing Strategies, International Financial Management, Cross-Cultural Management |
| 20E00303 | Consumer Behavior | Elective (Marketing) | 3 | Consumer Decision Making Process, Psychological Influences (Motivation, Perception, Learning), Socio-Cultural Influences (Family, Culture, Social Class), Organizational Buying Behavior, Consumer Research Methods, Ethics in Consumer Marketing |
| 20E00304 | Services Marketing | Elective (Marketing) | 3 | Nature & Characteristics of Services, Service Quality Models (SERVQUAL), Service Design & Development, Pricing & Promotion of Services, Managing Customer Relationships, Service Recovery Strategies |
| 20E00305 | Sales & Distribution Management | Elective (Marketing) | 3 | Sales Force Management, Personal Selling Process, Sales Planning & Control, Marketing Channels & Design, Channel Management & Conflicts, Logistics & Supply Chain in Distribution |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00401 | Retail Management | Elective (Marketing) | 3 | Retail Formats & Theories, Store Location & Layout, Merchandising & Category Management, Retail Pricing & Promotion, Retail Supply Chain Management, E-tailing & Omnichannel Retailing |
| 20E00402 | Digital Marketing | Elective (Marketing) | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing Strategy, Email Marketing & Web Analytics |
| 20E00403 | Project Work & Viva-Voce | Project | 10 | Problem Identification & Formulation, Literature Review & Research Design, Data Collection & Analysis, Findings & Interpretation, Recommendations & Conclusion, Project Report Writing & Oral Presentation |
