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MBA in Marketing at G. Madegowda Institute of Technology
Mandya, Karnataka
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About the Specialization
What is Marketing at G. Madegowda Institute of Technology Mandya?
This Marketing specialization program at G. Madegowda Institute of Technology focuses on equipping students with strategic insights and practical skills crucial for the dynamic Indian market. It covers core marketing principles, consumer behavior, market research, and emerging areas like digital marketing. The program aims to create agile marketing professionals ready to tackle diverse business challenges and leverage opportunities in a rapidly evolving economy.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing roles within corporate, startup, or agency environments. It also benefits working professionals looking to upskill in modern marketing techniques or career changers transitioning into marketing and brand management. A keen interest in consumer trends and market dynamics is a valuable prerequisite.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Marketing Analyst, Sales Manager, or Market Research Analyst. Entry-level salaries typically range from INR 3-6 lakhs annually, with experienced professionals earning significantly more. The program aligns with industry demands for data-driven marketers and prepares students for roles in FMCG, e-commerce, IT, and financial services sectors.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time in Semesters 1 and 2 to build a strong foundation in Economics, Accounting, Finance, and Marketing. Actively participate in case studies and discussions to understand interdependencies. Utilize resources like NPTEL courses, Swayam, and business magazines to supplement classroom learning.
Tools & Resources
NPTEL courses, Swayam, Harvard Business Review articles, The Economic Times
Career Connection
A solid grasp of business fundamentals is critical for strategic thinking in marketing, enabling better decision-making and a holistic view of business operations, which is highly valued by employers.
Develop Robust Communication and Analytical Skills- (Semester 1-2)
Focus on improving both written and verbal communication through presentations, report writing, and group discussions. Enhance analytical capabilities by diligently practicing problems in Business Statistics and Business Analytics Lab. Seek feedback on communication from professors and peers.
Tools & Resources
Toastmasters International (if available nearby), Grammarly, Microsoft Excel, R/Python tutorials
Career Connection
Effective communication and data analysis are indispensable for a marketing professional, vital for conveying insights, pitching ideas, and creating data-driven strategies, directly impacting employability and career growth.
Engage in Early Industry Exposure and Networking- (Semester 1-2)
Attend industry webinars, guest lectures, and workshops organized by the department. Connect with alumni and industry professionals on LinkedIn. Even in the foundational stage, understanding industry trends will inform your learning path and future specialization choices.
Tools & Resources
LinkedIn, Industry association events, Alumni network events
Career Connection
Early networking helps in understanding real-world applications of concepts, identifies potential internship and mentorship opportunities, and builds a professional circle crucial for future career advancement and placements.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
In Semester 3, actively engage with Marketing Research and Consumer Behaviour. Apply theoretical concepts through mini-projects and case studies. Explore diverse marketing campaigns and consumer trends in India, critically analyzing their success factors and failures.
Tools & Resources
Marketing journals, Google Scholar, Industry reports (e.g., Nielsen, KPMG), Marketing Case Study platforms
Career Connection
Mastering these core marketing electives will build specialized expertise, making you a strong candidate for marketing roles focused on understanding customers and market dynamics.
Leverage Internship for Practical Experience- (Semester 3)
Utilize the Mini Project/Summer Internship opportunity (MBA226) to gain hands-on experience in a marketing role. Proactively seek out companies with strong marketing departments. Apply classroom knowledge to real business problems and build a portfolio of work. Focus on learning from industry mentors.
Tools & Resources
Internshala, Naukri.com (for internships), Company career portals
Career Connection
Internships are crucial for bridging the gap between academia and industry. They often lead to pre-placement offers and provide practical skills, industry contacts, and resume-building experience, significantly enhancing placement prospects.
Participate in Business Competitions and Workshops- (Semester 3)
Join college and inter-college business plan competitions, marketing strategy challenges, and workshops. These platforms provide opportunities to apply theoretical knowledge, develop teamwork, presentation skills, and receive feedback from industry experts. Focus on problem-solving in a competitive environment.
Tools & Resources
College competition notices, Startup India initiatives, National level B-school competitions
Career Connection
Winning or even participating in such competitions demonstrates initiative, practical application of knowledge, and problem-solving abilities – attributes highly sought after by recruiters.
Advanced Stage
Specialize and Innovate with Digital Marketing and Services- (Semester 4)
In Semester 4, delve into Digital Marketing and Services Marketing. Understand the nuances of online consumer behavior, SEO, SEM, and service quality management. Pursue certifications in relevant digital marketing tools and platforms to enhance your skill set.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Meta Blueprint, Coursera/edX courses on digital marketing
Career Connection
Digital marketing skills are in high demand across all industries in India. This specialization will open doors to roles in digital agencies, e-commerce, and marketing departments focusing on online strategies, making you highly employable.
Execute a High-Impact Main Project- (Semester 4)
Undertake your Main Project (MBA235) on a relevant, industry-focused marketing challenge. Apply advanced research methodologies, analytical tools, and strategic thinking. Aim for actionable recommendations and thoroughly document your process. This project serves as a capstone experience.
Tools & Resources
SPSS/R/Python for statistical analysis, Academic databases, Mentorship from faculty and industry professionals
Career Connection
A well-executed main project showcases your ability to independently tackle complex business problems, conduct rigorous research, and present solutions. It''''s a key talking point in interviews and a testament to your analytical and problem-solving skills.
Intensive Placement Preparation and Personal Branding- (Semester 4)
Actively participate in placement cell activities, mock interviews, and resume building workshops. Refine your professional pitch, highlight your specialized skills and project experiences. Build a strong online professional presence through LinkedIn and a personal portfolio showcasing your marketing work.
Tools & Resources
Placement cell workshops, LinkedIn Profile Optimization, Online portfolio platforms (e.g., Behance, personal website), Interview preparation guides
Career Connection
Focused placement preparation ensures you are interview-ready, articulate your value proposition effectively, and present yourself as a confident, competent marketing professional, maximizing your chances of securing desired roles.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree with 50% marks (45% for SC/ST/Category-I candidates of Karnataka) in aggregate from a recognized University. Valid score in MAT / CAT / CMAT / K-MAT / PGCET / ATMA / XAT.
Duration: 2 years (4 semesters)
Credits: 98 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Economics for Business Decisions | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing, Macroeconomic Environment and Business Cycles |
| MBA202 | Organizational Behavior | Core | 4 | Foundations of Individual Behavior, Perception, Attitudes and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Power, Organizational Culture and Change Management |
| MBA203 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Recording Business Transactions, Preparation of Financial Statements, Analysis of Financial Statements, Cost Accounting Concepts, Budgeting and Budgetary Control |
| MBA204 | Business Statistics | Core | 4 | Introduction to Statistics and Data, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Time Series and Forecasting |
| MBA205 | Marketing Management | Core | 4 | Fundamentals of Marketing, Market Segmentation, Targeting and Positioning, Product and Brand Management, Pricing Strategies, Promotion and Integrated Marketing Communication, Distribution Channels and Supply Chain |
| MBA206 | Business Law and Ethics | Core | 4 | Legal Aspects of Business, Indian Contract Act, Company Law Fundamentals, Consumer Protection Act, Intellectual Property Rights, Business Ethics and Corporate Governance |
| MBA207 | Communication Skills | Core | 4 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Business Correspondence and Reports, Presentation Skills, Group Discussion and Interview Skills, Cross-Cultural Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA211 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits, Employee Relations and Grievance Handling |
| MBA212 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy |
| MBA213 | Operations Management | Core | 4 | Introduction to Operations Management, Operations Strategy and Process Design, Location and Layout Planning, Inventory Management, Quality Management and Control, Lean Operations and Supply Chain Fundamentals |
| MBA214 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Design and Techniques, Data Analysis and Interpretation, Research Report Writing |
| MBA215 | Entrepreneurship and Startups | Core | 4 | Introduction to Entrepreneurship, Idea Generation and Opportunity Assessment, Business Plan Development, Funding for Startups, Legal and Ethical Aspects of Startups, Entrepreneurial Ecosystem in India |
| MBA216 | Management Information Systems | Core | 4 | Introduction to MIS, Role of Information Systems in Business, Database Management Systems, E-commerce and M-commerce, Business Intelligence and Analytics, IT Security and Ethics |
| MBA217 | Business Analytics Lab | Lab | 4 | Introduction to Business Analytics Tools (Excel, R/Python basics), Data Collection and Preprocessing, Descriptive Analytics and Visualization, Predictive Modeling Techniques, Prescriptive Analytics, Case Study Analysis using Analytics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA221 | Corporate Strategy | Core | 4 | Introduction to Strategic Management, Strategic Analysis Tools (SWOT, PESTEL), Strategy Formulation and Implementation, Corporate Level Strategies, Competitive Strategies, Strategic Control and Evaluation |
| MBA222 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Economic and Political Environment, Cultural Environment in IB, International Financial Management, Entry Modes into Foreign Markets |
| MBA223 | Rural and Agricultural Marketing | Open Elective | 4 | Concept and Scope of Rural Marketing, Rural Consumer Behavior, Rural Market Segmentation and Targeting, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas, Agricultural Marketing Channels and Policies |
| MBA224M | Marketing Research | Elective - Marketing | 4 | Introduction to Marketing Research, Defining Marketing Research Problem, Research Design in Marketing, Data Collection Methods (Primary & Secondary), Sampling Design and Field Work, Data Analysis and Interpretation |
| MBA225M | Consumer Behaviour | Elective - Marketing | 4 | Introduction to Consumer Behavior, Individual Determinants (Motivation, Perception, Learning), Environmental Influences (Culture, Social Class), Family and Group Influences, Consumer Decision Making Process, Organizational Buying Behavior and Ethics |
| MBA226 | Mini Project (Inter/Summer Internship) | Project | 2 | Problem Identification and Literature Review, Objective Setting and Methodology, Data Collection and Analysis, Findings and Discussion, Report Writing and Presentation, Ethical Considerations in Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA231 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Logistics Management and Transportation, Inventory Management in SCM, Sourcing and Procurement Strategies, Supply Chain Network Design, Global Supply Chains and Technology in SCM |
| MBA232 | Enterprise Resource Planning | Core | 4 | Introduction to ERP Systems, Evolution and Architecture of ERP, ERP Modules (HR, Finance, Operations, Marketing), ERP Implementation Challenges and Success Factors, ERP Vendors and Market Trends, ERP and Business Process Reengineering |
| MBA233M | Services Marketing | Elective - Marketing | 4 | Introduction to Services Marketing, Characteristics of Services (7Ps), Service Product and Process Management, Pricing Strategies for Services, Promotional Strategies and Communication, Service Quality and Customer Satisfaction |
| MBA234M | Digital Marketing | Elective - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and PPC, Social Media Marketing Strategies, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| MBA235 | Project Work (Main Project) | Project | 4 | Research Problem Identification and Justification, Extensive Literature Review, Methodology Design and Data Collection, Data Analysis and Interpretation (Statistical Tools), Report Writing, Findings, and Recommendations, Viva-voce Examination Preparation |
