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MBA in Marketing at GITAM, Gandhi Institute of Technology and Management
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is Marketing at GITAM, Gandhi Institute of Technology and Management Visakhapatnam?
This Marketing specialization program at Gandhi Institute of Technology and Management focuses on developing comprehensive strategic and analytical skills vital for success in the dynamic Indian marketplace. It emphasizes contemporary marketing practices, consumer insights, and digital trends relevant to India''''s diverse economy. The program aims to equip future leaders with the ability to navigate complex business challenges and drive growth in various industry sectors.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, or sales roles within India, leveraging a strong theoretical and practical foundation. It also suits working professionals looking to upskill in specialized marketing areas like analytics or digital strategy, and career changers transitioning into the vibrant marketing industry, particularly those from a business or commerce background.
Why Choose This Course?
Graduates of this program can expect promising career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, or Sales & Distribution Heads within Indian and multinational companies operating in India. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals reaching INR 10-25+ LPA. The curriculum prepares students for industry certifications and provides a solid base for leadership roles in the rapidly evolving Indian consumer landscape.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus diligently on core marketing principles, consumer behavior, and economic fundamentals taught in the initial semesters. Actively participate in class discussions and seek clarity on abstract concepts to build a robust theoretical base.
Tools & Resources
Textbooks and academic journals, Harvard Business Review articles, Online marketing glossaries, Peer study groups
Career Connection
A strong theoretical understanding is crucial for strategic decision-making and forming a foundation for advanced specialization, aiding in initial rounds of interviews and entry-level roles.
Develop Effective Communication & Presentation Skills- (Semester 1-2)
Utilize every opportunity in core courses like Business Communication to hone presentation, public speaking, and report writing skills. Practice structuring arguments clearly and delivering them confidently, both orally and in writing.
Tools & Resources
Toastmasters clubs (if available), Presentation software (PowerPoint, Prezi), Grammar and style guides, Feedback from professors and peers
Career Connection
Excellent communication skills are paramount for client interactions, team leadership, and presenting marketing strategies to stakeholders in Indian corporate settings, enhancing employability.
Engage with Basic Industry Insights- (Semester 1-2)
Start exploring basic marketing trends, industry news, and successful Indian campaigns. Follow business newspapers and marketing blogs. This helps contextualize classroom learning and identify areas of interest early on.
Tools & Resources
The Economic Times, Business Standard, Brand Equity (ET), Livemint, Marketing Week, LinkedIn industry groups
Career Connection
Early industry awareness helps in selecting appropriate specialization electives and demonstrates initiative during internship and placement interviews, showing a proactive approach to the field.
Intermediate Stage
Specialize Through Electives & Certifications- (Semester 3-4)
Carefully choose marketing electives that align with career aspirations (e.g., Digital Marketing, Marketing Analytics). Supplement classroom learning with industry-recognized certifications in these specialized areas to gain a competitive edge.
Tools & Resources
Google Digital Garage, HubSpot Academy, Coursera/edX courses on specific marketing tools, Certifications from professional marketing bodies
Career Connection
Specialized skills and certifications are highly valued in the Indian job market, directly opening doors to specific roles like Digital Marketing Manager or Marketing Analyst with better salary prospects.
Undertake Live Industry Projects & Internships- (Semester 3-4)
Actively seek and participate in live industry projects or internships, leveraging the institute''''s industry connections. Apply theoretical knowledge to real-world marketing challenges, gather data, and propose actionable solutions.
Tools & Resources
College placement cell, LinkedIn, Industry contacts, Project guides, Data analysis software (Excel, basic R/Python for analytics)
Career Connection
Practical experience is invaluable for placements, demonstrating problem-solving abilities and a deeper understanding of industry operations, making candidates job-ready for Indian companies and often leading to pre-placement offers.
Network Actively & Participate in Competitions- (Semester 3-4)
Attend industry seminars, workshops, and guest lectures to build a professional network. Participate in marketing case competitions and quizzes to test skills, gain exposure, and enhance problem-solving capabilities under pressure.
Tools & Resources
LinkedIn networking, Alumni events, Industry association meetings, National-level B-school competitions (e.g., those by IIMs, XLRI, MICA)
Career Connection
Networking leads to mentorship and job opportunities, while competition wins enhance your resume and showcase leadership and analytical prowess, making you highly attractive to Indian recruiters and for future leadership roles.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with a minimum of 50% marks or equivalent grade from any recognized university. Valid scores in GAT(PGT)/CAT/MAT/XAT/NMAT/CMAT.
Duration: 2 years (4 semesters)
Credits: Credits not specified
Assessment: Internal: 40%, External: 60%
