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MBA in Marketing at Gokaraju Rangaraju Institute of Engineering and Technology
Medchal, Telangana
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About the Specialization
What is Marketing at Gokaraju Rangaraju Institute of Engineering and Technology Medchal?
This Marketing specialization program at Gokaraju Rangaraju Institute of Engineering and Technology focuses on equipping students with essential skills for the dynamic Indian marketing landscape. It covers traditional and digital marketing strategies, consumer insights, and brand building, aligning with the significant growth and demand for marketing professionals across diverse sectors in India, from FMCG to IT services.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, market research, or digital marketing roles. It also suits working professionals looking to upskill in strategic marketing or transition into leadership positions within marketing departments. Graduates from diverse backgrounds with an interest in consumer behavior and market dynamics can thrive in this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths such as Brand Manager, Marketing Analyst, Digital Marketing Specialist, or Sales Manager. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program enhances career growth trajectories within Indian and multinational companies and can align with certifications in digital marketing or analytics.
Student Success Practices
Foundation Stage
Master Core Marketing Concepts- (Semester 1-2)
Thoroughly grasp fundamental marketing principles taught in core subjects like ''''Marketing Management'''' and ''''Consumer Behavior''''. Utilize textbooks, online resources like NPTEL courses, and industry journals. Actively participate in class discussions and solve case studies to build a strong theoretical foundation.
Tools & Resources
NPTEL Marketing courses, Philip Kotler''''s Marketing Management, Harvard Business Review cases
Career Connection
A robust understanding of fundamentals is critical for all future marketing roles, providing the vocabulary and conceptual framework needed for strategic discussions and problem-solving in any Indian company.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively engage in ''''Business Communication Lab'''' sessions, focusing on public speaking, report writing, and professional email etiquette. Join college clubs like Toastmasters or debate societies to refine presentation and interpersonal skills. Seek feedback on all presentations.
Tools & Resources
Toastmasters International (local chapters), Online grammar tools (Grammarly), TED Talks for inspiration
Career Connection
Effective communication is paramount for marketing professionals, especially for pitching ideas, presenting campaigns to clients, or communicating with internal teams in diverse Indian corporate settings.
Build Data Analytical Aptitude- (Semester 1-2)
Pay close attention to ''''Business Statistics'''' and ''''IT Applications for Business Lab''''. Practice using spreadsheet software (MS Excel) for data manipulation and basic analysis. Explore introductory modules on data visualization tools like Tableau or Power BI on platforms like Coursera.
Tools & Resources
MS Excel, Coursera (Introduction to Data Analytics), Tableau Public
Career Connection
Marketing in India is increasingly data-driven. Early proficiency in data analysis helps in understanding market trends, consumer insights, and campaign performance, which is highly valued by employers.
Intermediate Stage
Undertake Industry Internships- (After Semester 2 / Before Semester 3)
Actively seek and complete at least one summer internship in a marketing-related role (e.g., digital marketing, sales support, market research) at an Indian company or startup. Focus on practical application of classroom learning and understanding corporate culture.
Tools & Resources
College placement cell, LinkedIn, Internshala.com
Career Connection
Internships provide invaluable real-world experience, help build industry contacts, and often lead to pre-placement offers, significantly boosting placement prospects in the competitive Indian job market.
Specialize in Digital Marketing Skills- (Semester 3)
Since ''''Digital Marketing'''' is an elective, complement it with additional certifications in specific areas like Google Ads, Google Analytics, or HubSpot. Work on live projects or campaigns to build a portfolio. Follow Indian digital marketing trends and case studies.
Tools & Resources
Google Skillshop, HubSpot Academy, Semrush Blog
Career Connection
Digital marketing expertise is highly sought after in India. A strong portfolio and relevant certifications make candidates stand out for roles in e-commerce, social media marketing, and digital agencies.
Engage in Case Study Competitions and Workshops- (Semester 3)
Participate in inter-college marketing case study competitions, industry workshops, and seminars. This enhances problem-solving skills, exposes students to diverse business scenarios, and helps network with peers and industry leaders, especially relevant in India''''s vibrant B-school circuit.
Tools & Resources
Dare2Compete.com, Industry associations (e.g., Marketing Association of India)
Career Connection
Winning or even participating in such events demonstrates initiative, analytical ability, and teamwork, qualities highly valued by recruiters seeking future marketing leaders in India.
Advanced Stage
Execute a Comprehensive Marketing Research Project- (Semester 4)
For the ''''Project Work'''' in Semester 4, choose a marketing-focused problem, preferably for a real Indian company or product. Apply ''''Marketing Research'''' methods, collect and analyze data, and provide actionable recommendations. This showcases research and problem-solving skills.
Tools & Resources
SPSS, R/Python for data analysis, SurveyMonkey/Google Forms
Career Connection
A well-executed project demonstrates independent research capability, critical thinking, and practical application of marketing knowledge, making it a strong talking point during placements for roles in market intelligence or product development.
Network with Alumni and Industry Mentors- (Semester 4)
Actively connect with GRIET MBA alumni working in marketing roles via LinkedIn. Seek mentors for guidance on career paths, industry trends, and interview preparation. Attend industry events and guest lectures to expand professional contacts within the Indian marketing ecosystem.
Tools & Resources
LinkedIn, GRIET Alumni Network portal, Industry conferences
Career Connection
Networking is crucial for career advancement in India. Alumni and mentors can provide valuable insights, job leads, and recommendations, significantly improving placement and long-term career prospects.
Prepare for Placements with Mock Interviews and Group Discussions- (Semester 4)
Regularly participate in mock interview sessions and group discussions (GDs) organized by the placement cell. Focus on answering HR questions, behavioral questions, and marketing-specific case questions. Practice articulating your specialization and internship experiences clearly.
Tools & Resources
College Placement Cell, Online GD/Interview preparation platforms, Company-specific interview guides
Career Connection
Mastering GDs and interviews is essential for securing desirable placements in top Indian companies. Strong performance here directly translates to higher chances of selection in competitive hiring processes.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% aggregate marks (45% for reserved categories) and a valid score in ICET (Integrated Common Entrance Test) or other approved entrance examination.
Duration: 2 years (4 Semesters)
Credits: 84 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB001 | Management & Organisational Behaviour | Core | 3 | Management Concepts, Organizational Theories, Individual Behaviour, Group Dynamics, Motivation and Leadership, Organizational Culture |
| 22MB002 | Managerial Economics | Core | 3 | Economic Fundamentals, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Environment |
| 22MB003 | Business Statistics | Core | 3 | Data Presentation, Measures of Central Tendency, Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression |
| 22MB004 | Financial Accounting | Core | 3 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Financial Statement Analysis, Cash Flow Statement |
| 22MB005 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Product and Pricing Decisions, Place and Promotion Decisions, Marketing Strategies |
| 22MB006 | Business Environment | Core | 3 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment, Business Ethics and CSR |
| 22MB007 | Business Communication Lab | Lab | 1.5 | Verbal Communication Skills, Non-Verbal Communication, Presentation Skills, Report Writing, Interview Skills, Group Discussions |
| 22MB008 | IT Applications for Business Lab | Lab | 1.5 | MS Office for Business, Data Management Tools, Presentation Software, Spreadsheet for Analysis, Cloud Computing Basics, Cyber Security Awareness |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB009 | Human Resource Management | Core | 3 | HRM Introduction, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| 22MB010 | Financial Management | Core | 3 | Financial System, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Leverage Analysis |
| 22MB011 | Operations Management | Core | 3 | Production Systems, Facility Location and Layout, Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| 22MB012 | Business Research Methods | Core | 3 | Research Process, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| 22MB013 | Entrepreneurship & Startups | Core | 3 | Entrepreneurship Concepts, Startup Ecosystem, Business Plan Development, Funding for Startups, Innovation and Creativity, Legal Aspects of Startups |
| 22MB014 | Business Analytics Lab | Lab | 1.5 | Introduction to Analytics Tools, Descriptive Analytics, Predictive Analytics Basics, Data Visualization, Decision Making with Data, Case Studies in Business Analytics |
| 22MB015 | Managerial Skills Lab | Lab | 1.5 | Leadership Skills, Team Building, Negotiation Skills, Conflict Resolution, Stress Management, Time Management |
| 22MB016 | Design Thinking & Innovation | Core | 3 | Design Thinking Process, Empathy and Problem Definition, Ideation Techniques, Prototyping and Testing, Innovation Strategies, Business Model Canvas |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB017 | Strategic Management | Core | 3 | Strategy Formulation, External and Internal Analysis, Strategic Choices, Strategy Implementation, Strategic Control, Corporate Governance |
| 22MB018 | Operations Research | Core | 3 | Linear Programming, Transportation Problems, Assignment Problems, Queuing Theory, Decision Theory, Network Analysis |
| 22MB019 | Global Business Management | Core | 3 | Globalization Drivers, International Trade Theories, Foreign Direct Investment, International Financial Management, Global Marketing Strategies, Cross-Cultural Management |
| 22MBME01 | Consumer Behavior | Elective (Marketing Basket-I) | 3 | Introduction to Consumer Behavior, Individual Determinants, Environmental Influences, Consumer Decision Process, Post-Purchase Behavior, Consumer Protection |
| 22MBME02 | Marketing Research | Elective (Marketing Basket-I) | 3 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| 22MBME03 | Rural Marketing | Elective (Marketing Basket-I) | 3 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies, Rural Distribution Channels, Rural Promotion Strategies, Challenges and Opportunities |
| 22MBME04 | Digital Marketing | Elective (Marketing Basket-I) | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Digital Advertising |
| 22MBME05 | Services Marketing | Elective (Marketing Basket-II) | 3 | Nature of Services, Service Quality, Service Delivery, Pricing Services, Promotion and Distribution, Customer Relationship Management |
| 22MBME06 | International Marketing | Elective (Marketing Basket-II) | 3 | Global Marketing Environment, Market Entry Strategies, International Product Decisions, Global Pricing Strategies, International Distribution, Global Advertising |
| 22MBME07 | Industrial Marketing | Elective (Marketing Basket-II) | 3 | B2B Marketing Environment, Organizational Buying Behavior, Industrial Product Strategy, B2B Pricing, Industrial Channels, Promoting Industrial Products |
| 22MBME08 | Retail Management | Elective (Marketing Basket-II) | 3 | Retail Landscape, Retail Formats, Store Location, Merchandise Management, Retail Pricing, Retail Promotion |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB020 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Role of Board of Directors, Whistle-blowing and Accountability |
| 22MB021 | Project Work | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Presentation and Viva-Voce |
| 22MBME09 | Advertising & Brand Management | Elective (Marketing Basket-III) | 3 | Advertising Role, Message and Media Strategy, Advertising Effectiveness, Brand Identity, Brand Equity, Brand Repositioning |
| 22MBME10 | Sales & Distribution Management | Elective (Marketing Basket-III) | 3 | Sales Process, Sales Force Management, Sales Territory Management, Channel Design, Channel Management, Logistics and Warehousing |
| 22MBME11 | Internet Marketing | Elective (Marketing Basket-III) | 3 | E-commerce Strategies, Web Analytics, Affiliate Marketing, Mobile Marketing, Online Reputation Management, Cyber Laws and Ethics |
| 22MBME12 | Green Marketing | Elective (Marketing Basket-III) | 3 | Sustainable Marketing, Environmental Scanning, Green Product Development, Eco-friendly Pricing, Green Distribution, Green Communication |
| 22MBME13 | Marketing Analytics | Elective (Marketing Basket-IV) | 3 | Marketing Data Sources, Customer Analytics, Campaign Analytics, Pricing Analytics, Sales Forecasting, Marketing Mix Modeling |
| 22MBME14 | Product & Brand Management | Elective (Marketing Basket-IV) | 3 | New Product Development, Product Life Cycle, Product Portfolio, Brand Positioning, Brand Architecture, Brand Performance Measurement |
| 22MBME15 | Customer Relationship Management | Elective (Marketing Basket-IV) | 3 | CRM Concepts, Customer Value, Customer Loyalty Programs, CRM Technologies, Data Mining in CRM, Ethical Issues in CRM |
| 22MBME16 | Event Marketing | Elective (Marketing Basket-IV) | 3 | Event Concepts, Event Planning, Sponsorship Management, Event Promotion, Event Logistics, Event Evaluation |
