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BA-HONOURS in Journalism Mass Communication at Gokhale Memorial Girls' College
Kolkata, West Bengal
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About the Specialization
What is Journalism & Mass Communication at Gokhale Memorial Girls' College Kolkata?
This Journalism & Mass Communication program at Gokhale Memorial Girls'''' College focuses on developing comprehensive skills in media theory and practice. It covers traditional and new media platforms, addressing the dynamic Indian media landscape. The curriculum emphasizes critical thinking, ethical reporting, and strategic communication, catering to the growing demand for versatile media professionals in India.
Who Should Apply?
This program is ideal for 10+2 graduates with a strong curiosity for current affairs, storytelling, and communication. It suits aspiring journalists, content creators, public relations specialists, advertisers, and social media enthusiasts. Individuals aiming for a foundational understanding of media before pursuing postgraduate studies or immediate entry into the dynamic Indian media industry will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as reporters, editors, content writers, PR executives, advertising copywriters, and social media managers. Entry-level salaries typically range from INR 2.5 to 4 LPA, with significant growth potential in digital and traditional media houses, NGOs, and corporate communication departments. The program fosters skills aligned with evolving industry needs.
Student Success Practices
Foundation Stage
Immerse in Media Literacy- (Semester 1-2)
Actively consume diverse forms of news and media content (newspapers, TV, digital platforms) daily. Critically analyze reporting styles, identify biases, and evaluate ethical implications to build a strong foundation in media discernment.
Tools & Resources
Reputable Indian news portals (The Hindu, Indian Express, Scroll.in), News analysis shows, College media literacy workshops
Career Connection
Develops critical thinking and analytical skills essential for ethical journalism, informed content creation, and responsible media engagement in any professional media role.
Hone Core Communication Skills- (Semester 1-2)
Focus on improving both written and verbal communication. Practice concise news writing, feature writing, public speaking, and interviewing techniques. Join college debate clubs or contribute to student publications to gain practical experience.
Tools & Resources
College magazine/newsletter, Public speaking clubs (e.g., Toastmasters if available locally), Online writing courses (e.g., Grammarly, Coursera for academic writing)
Career Connection
These skills are fundamental for clear and impactful reporting, powerful presentations, and effective interactions, directly boosting employability in journalism, PR, and advertising.
Build Digital Foundation- (Semester 1-2)
Familiarize yourself with basic digital tools for content creation and social media management. Understand current digital trends, search engine basics, and online platform functionalities relevant to media industries.
Tools & Resources
Basic graphic design software (Canva, GIMP), Simple video editing apps (InShot, CapCut), Introduction to social media analytics tools
Career Connection
Prepares students for the digital-first media industry, opening doors to roles in social media marketing, digital content creation, online journalism, and digital PR.
Intermediate Stage
Pursue Relevant Internships- (Semester 3-4 (during breaks))
Seek short-term internships with local newspapers, radio stations, PR agencies, or digital marketing firms during breaks. Focus on applying theoretical knowledge in a real-world setting and actively observe industry practices.
Tools & Resources
College placement cell guidance, LinkedIn Jobs, Internshala, LetsIntern platforms, Local media contact directories
Career Connection
Internships build crucial industry contacts, develop practical skills, and create a tangible portfolio of work, significantly enhancing future job prospects and networking opportunities.
Develop Specialized Software Skills- (Semester 3-4)
Acquire proficiency in industry-standard software for media production, such as desktop publishing (Adobe InDesign), audio editing (Audacity, Adobe Audition), video editing (Adobe Premiere Pro), or graphic design (Adobe Photoshop).
Tools & Resources
Online tutorials (YouTube, Adobe tutorials), College computer labs, Short-term certification courses (e.g., from NIIT, Arena Multimedia)
Career Connection
Enhances employability for roles requiring hands-on media production skills like DTP operator, video editor, sound editor, or graphic designer in various media organizations.
Engage in Media Projects & Competitions- (Semester 3-4)
Actively participate in departmental or college media projects such as creating short documentaries, podcasts, or online news bulletins. Join inter-collegiate media festivals and competitions to showcase skills and gain exposure.
Tools & Resources
College media clubs, Departmental project initiatives, National/regional media fests and competitions
Career Connection
Builds a practical portfolio, fosters teamwork, and hones problem-solving and creative skills, all highly valued by employers during placement interviews.
Advanced Stage
Refine Portfolio & Personal Brand- (Semester 5-6)
Compile all academic projects, internship experiences, published articles, and creative works into a professional digital portfolio. Develop a strong online presence via a polished LinkedIn profile and potentially a personal website or blog.
Tools & Resources
LinkedIn profile optimization guides, Personal website builders (WordPress, Google Sites), Professional resume and cover letter templates
Career Connection
A well-curated portfolio and strong personal brand are crucial for making a compelling impression during job applications and interviews in the competitive Indian media industry.
Network Strategically & Seek Mentorship- (Semester 5-6)
Attend industry seminars, workshops, and guest lectures hosted by colleges or industry bodies. Connect with alumni and media professionals on LinkedIn. Actively seek out mentors for career guidance and industry insights.
Tools & Resources
Industry events in Kolkata (e.g., press club events, media conferences), LinkedIn professional networking, College alumni network platform
Career Connection
Opens doors to hidden job opportunities, provides invaluable industry insights, and accelerates professional growth through mentorship and connections in the media sector.
Intensive Placement Preparation- (Semester 6)
Actively participate in campus placement drives. Practice mock interviews, group discussions, and aptitude tests tailored for media roles. Research target companies and current industry trends to align skills with employer needs.
Tools & Resources
College placement cell workshops, Online aptitude test platforms (e.g., IndiaBix), Current affairs magazines and news analysis
Career Connection
Maximizes the chances of securing desirable job offers from leading media organizations, PR firms, advertising agencies, and corporate communication departments in India.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 Examination or its equivalent from a recognized board (as per Gokhale Memorial Girls'''' College general admission guidelines). Specific percentage requirements for Honours may apply, but not explicitly stated in public college documents or the syllabus.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-1 | Introduction to Journalism | Core | 6 | Understanding Journalism, Reporting and Editing Fundamentals, Newspaper Structure and Content, Journalism Ethics, Legal Framework for Journalism |
| CC-2 | Introduction to Mass Communication | Core | 6 | Communication Concepts and Theories, Mass Communication Process, Media and Society, Effects of Mass Media, Global and Indian Media Landscape |
| AECC-1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and Conservation, Environmental Pollution, Human Population and Environment |
| GE-1 | Generic Elective - 1 | Generic Elective | 6 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-3 | Reporting and Editing for Print Media | Core | 6 | News Concepts and Values, Reporting Techniques and Sources, News Writing and Story Structures, Editing Principles and Practices, Headlines and Page Makeup |
| CC-4 | History of Indian Journalism | Core | 6 | Evolution of Indian Journalism, Pre-Independence Press, Post-Independence Media Landscape, Role of Media in Social Reform, Growth of Vernacular Press |
| AECC-2 | English Communication / MIL Communication | Ability Enhancement Compulsory Course | 2 | Theory of Communication, Reading Skills, Writing Skills, Listening and Speaking Skills |
| GE-2 | Generic Elective - 2 | Generic Elective | 6 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-5 | Introduction to Electronic Media | Core | 6 | Introduction to Radio Broadcasting, Radio Production Techniques, Introduction to Television, Television Production Processes, Documentary and Film Studies |
| CC-6 | Advertising | Core | 6 | Introduction to Advertising, Advertising Agencies, Advertising Campaign Planning, Creative Strategies in Advertising, Media Planning and Buying, Advertising Ethics and Regulations |
| CC-7 | Public Relations | Core | 6 | Introduction to Public Relations, Functions and Tools of PR, PR Campaign Management, Corporate Social Responsibility, Crisis Communication, Ethics in Public Relations |
| SEC-A-1 | Introduction to Cyber Journalism | Skill Enhancement Course | 2 | Online Journalism Basics, Multimedia Reporting, Blogs and Social Media, Hypertext and Interactivity, Ethics of Online Journalism |
| GE-3 | Generic Elective - 3 | Generic Elective | 6 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-8 | Media Law and Ethics | Core | 6 | Constitutional Provisions for Media, Press Laws, Broadcast and Cyber Laws, Right to Information, Defamation and Contempt of Court, Ethical Dilemmas in Journalism |
| CC-9 | Media Management | Core | 6 | Introduction to Media Management, Structure of Media Organizations, Marketing of Media Products, Financial Management in Media, Human Resource Management in Media, Media Convergence and Business Models |
| CC-10 | Communication Research | Core | 6 | Introduction to Research Methods, Research Design and Hypothesis, Sampling Techniques, Data Collection Methods, Content Analysis and Survey Research, Data Analysis and Report Writing |
| SEC-A-2 | Media and Society | Skill Enhancement Course | 2 | Media as a Social Institution, Media Effects Theories, Globalization and Media, Cultural Studies and Media, Gender and Media Representation, Media Literacy |
| GE-4 | Generic Elective - 4 | Generic Elective | 6 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-11 | Global Media | Core | 6 | International Communication Theories, Global Media Landscape, Role of International News Agencies, Media and Cultural Imperialism, International News Flow, Media Diplomacy |
| CC-12 | Photojournalism and Videography | Core | 6 | Introduction to Photojournalism, Camera Techniques and Composition, Ethics in Photojournalism, Videography Basics and Equipment, Lighting Techniques, Video Editing Fundamentals |
| DSE-A-1 | Development Communication | Discipline Specific Elective | 6 | Concept of Development, Role of Communication in Development, Strategies of Development Communication, Case Studies of Indian Development Initiatives, NGOs and Communication, Participatory Communication |
| DSE-A-2 | Radio Production | Discipline Specific Elective | 6 | Radio Program Formats, Scriptwriting for Radio, Voice and Presentation, Sound Design and Effects, Production Techniques for Radio, Radio Journalism |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-13 | Event Management | Core | 6 | Introduction to Event Management, Event Planning and Design, Marketing and Sponsorship for Events, Logistics and Operations Management, Risk Management in Events, Event Execution and Evaluation |
| CC-14 | Media Entrepreneurship | Core | 6 | Entrepreneurship in Media Industry, Business Plan Development, Funding and Finance for Media Ventures, Legal Aspects of Media Business, Innovation and Strategy in Media, Case Studies of Media Startups |
| DSE-B-1 | Film Studies | Discipline Specific Elective | 6 | History of Cinema, Film Language and Narration, Film Genres, Indian Cinema (History and Trends), Documentary Film, Film Criticism |
| DSE-B-2 | Web Design and Publishing | Discipline Specific Elective | 6 | Basics of Web Design, HTML and CSS Fundamentals, Content Management Systems (CMS), UI/UX Principles, Web Publishing and Maintenance, Online Marketing Basics |
