.png&w=1920&q=75)
B-COM in Marketing at Golaghat Commerce College
Golaghat, Assam
.png&w=1920&q=75)
About the Specialization
What is Marketing at Golaghat Commerce College Golaghat?
This Marketing specialization program at Golaghat Commerce College focuses on developing a strong understanding of market dynamics, consumer behavior, and strategic branding essential for the modern Indian economy. It uniquely blends theoretical knowledge with practical applications, preparing students for diverse roles in a rapidly evolving business landscape. The curriculum is designed to equip students with skills relevant to both traditional and digital marketing domains.
Who Should Apply?
This program is ideal for fresh graduates from a commerce background seeking entry into dynamic marketing roles across various industries. It also caters to aspiring entrepreneurs looking to build a strong foundation in market strategy and product positioning. Students with a keen interest in consumer psychology, brand building, and digital communication will find this specialization particularly rewarding, preparing them for the competitive Indian job market.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Marketing Executive, Brand Manager, Sales Manager, or Digital Marketing Specialist in Indian companies. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth trajectories for experienced professionals. The curriculum also aligns with requirements for professional certifications in areas like digital marketing or market research, enhancing employability in India.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core commerce subjects like Financial Accounting, Business Organization, and Micro/Macroeconomics. Utilize online platforms like NPTEL or Swayam for supplementary learning. Join study groups to clarify concepts and prepare for competitive internal and external examinations.
Tools & Resources
NPTEL, Swayam, College Library Resources
Career Connection
A strong foundation in core commerce is crucial for understanding the financial and operational aspects that underpin any marketing strategy, making graduates more holistic and valuable to employers.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates. Take advantage of English Communication courses to refine language proficiency. Practice public speaking and structured articulation of ideas, which are vital for marketing roles. Seek feedback on communication style.
Tools & Resources
Toastmasters International (if available), College Debating Societies, Online Communication Courses
Career Connection
Effective communication is paramount in marketing for pitching ideas, client interaction, and team collaboration, directly influencing career progression and leadership opportunities.
Explore Business News and Trends- (Semester 1-2)
Regularly read leading Indian business newspapers (e.g., The Economic Times, Business Standard) and magazines. Follow prominent business journalists and market analysts. This builds commercial awareness and contextual understanding of the Indian economy, crucial for future marketers.
Tools & Resources
The Economic Times, Business Standard, Mint
Career Connection
Staying updated on market trends and business news is essential for strategic thinking in marketing, demonstrating initiative and relevance to potential employers in India''''s dynamic market.
Intermediate Stage
Engage in Skill Enhancement and Digital Literacy- (Semester 3-4)
Actively participate in Skill Enhancement Courses (SEC) like E-Commerce and Business Data Analysis. Seek external certifications in digital marketing fundamentals, analytics tools (e.g., Google Analytics, Excel for Business), or social media marketing. This enhances practical, in-demand skills.
Tools & Resources
Google Digital Garage, HubSpot Academy, Coursera/edX courses in digital marketing
Career Connection
Proficiency in digital tools and analytics is non-negotiable for modern marketing roles, significantly boosting employability in the rapidly digitizing Indian business landscape.
Network and Seek Industry Exposure- (Semester 3-4)
Attend industry webinars, college career fairs, and local business events. Connect with alumni and professionals on LinkedIn. Look for short-term internships or volunteer roles in marketing departments of local businesses in Golaghat or Guwahati to gain real-world experience.
Tools & Resources
LinkedIn, Industry associations (e.g., IAA India chapter), College alumni network
Career Connection
Networking opens doors to internships and job opportunities, providing valuable insights and references crucial for entering and progressing within the Indian marketing industry.
Participate in Competitions and Case Studies- (Semester 3-4)
Form teams and participate in inter-college business plan competitions, marketing challenges, or case study analysis events. This develops problem-solving skills, teamwork, and ability to apply theoretical knowledge to practical marketing scenarios.
Tools & Resources
College competition clubs, Online case study platforms
Career Connection
Such experiences demonstrate initiative, analytical thinking, and practical application of marketing concepts, making graduates stand out to Indian recruiters.
Advanced Stage
Specialize and Build a Portfolio- (Semester 5-6)
Focus deeply on Discipline Specific Electives in Marketing like Marketing Research, Consumer Affairs, and Advertising. Work on personal projects or freelance assignments to create a portfolio showcasing your skills in digital marketing campaigns, market analysis, or content creation.
Tools & Resources
Behance, WordPress (for a personal blog/portfolio), Freelancing platforms
Career Connection
A specialized skill set and a tangible portfolio are critical for attracting top employers in the Indian marketing sector, especially for roles requiring specific expertise.
Intensive Placement Preparation- (Semester 5-6)
Begin rigorous preparation for placements including resume building, mock interviews, and group discussion practice. Focus on aptitude tests, logical reasoning, and communication skills. Tailor your resume and interview responses to target specific marketing roles in Indian companies.
Tools & Resources
College Placement Cell, Online aptitude test platforms, Interview preparation guides
Career Connection
Thorough preparation is directly linked to securing desirable placements in leading Indian organizations and achieving favorable starting salaries in the competitive job market.
Mentor and Lead Initiatives- (Semester 5-6)
Mentor junior students, lead college clubs, or organize marketing-related events. This demonstrates leadership, organizational skills, and a commitment to the field. Seek opportunities to take on leadership roles in college festivals or community projects.
Tools & Resources
College clubs and societies, Student volunteer programs
Career Connection
Leadership experience is highly valued by Indian employers for managerial and team-lead roles, indicating potential for faster career growth and greater responsibilities post-graduation.
Program Structure and Curriculum
Eligibility:
- 10+2 Examination in Commerce stream of the Assam Higher Secondary Education Council (AHSEC) or any equivalent examination recognized by the University, with at least 45% marks in aggregate. A relaxation of 5% marks shall be allowed to candidates belonging to SC/ST/OBC/MOBC/PWD categories.
Duration: 6 semesters / 3 years
Credits: 140 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-101 | Financial Accounting-I | Core | 6 | Theoretical Framework of Accounting, Accounting Process, Final Accounts of Sole Proprietors, Accounting for Non-Profit Organizations, Consignment Accounts |
| BCOM-C-102 | Business Organization and Management | Core | 6 | Introduction to Business, Forms of Business Organization, Nature and Scope of Management, Planning and Decision Making, Organizing, Staffing, Directing, Controlling |
| BCOM-AE-101 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Multidisciplinary nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution and Management |
| BCOM-GE-101 | Principles of Microeconomics | Generic Elective (GE) | 6 | Introduction to Economics, Consumer Behavior, Production and Costs, Market Structures, Factor Pricing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-201 | Financial Accounting-II | Core | 6 | Valuation of Inventories, Depreciation Accounting, Lease Accounting, Branch Accounts, Departmental Accounts |
| BCOM-C-202 | Corporate Laws | Core | 6 | Introduction to Company Law, Incorporation of Company, Share Capital and Debentures, Management and Meetings of Companies, Winding Up of Companies |
| BCOM-AE-201 | English Communication | Ability Enhancement Compulsory Course (AECC) | 2 | Theory of Communication, Reading Skills, Writing Skills, Listening Skills, Speaking Skills |
| BCOM-GE-201 | Principles of Macroeconomics | Generic Elective (GE) | 6 | Introduction to Macroeconomics, National Income Accounting, Theory of Income and Employment, Inflation and Unemployment, Fiscal and Monetary Policies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-301 | Corporate Accounting | Core | 6 | Accounting for Shares and Debentures, Final Accounts of Companies, Valuation of Goodwill and Shares, Amalgamation, Absorption and Reconstruction, Consolidation of Accounts |
| BCOM-C-302 | Income Tax Law and Practice | Core | 6 | Basic Concepts of Income Tax, Residential Status and Tax Liability, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession |
| BCOM-C-303 | Indian Financial System | Core | 6 | Structure of Indian Financial System, Financial Markets (Money and Capital), Financial Institutions, SEBI and its Regulations, Regulatory Bodies in India |
| BCOM-SE-301 | E-Commerce | Skill Enhancement Course (SEC) | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security and Privacy, Legal and Ethical Aspects of E-Commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-401 | Cost Accounting | Core | 6 | Introduction to Cost Accounting, Cost Ascertainment (Material, Labour, Overhead), Methods of Costing (Job, Contract, Process), Reconciliation of Cost and Financial Accounts, Marginal Costing and Break-Even Analysis |
| BCOM-C-402 | Goods and Services Tax (GST) | Core | 6 | Introduction to GST, Levy and Collection of GST, Time and Value of Supply, Input Tax Credit, Registration, Returns, and Refunds under GST |
| BCOM-C-403 | Business Statistics | Core | 6 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Index Numbers, Time Series Analysis |
| BCOM-SE-401 | Business Data Analysis | Skill Enhancement Course (SEC) | 4 | Introduction to Business Data, Data Collection and Presentation, Basic Data Analysis Tools (e.g., MS Excel), Interpretation of Business Reports, Introduction to Business Analytics Concepts |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-501 | Principles of Marketing | Core | 6 | Introduction to Marketing, Marketing Environment, Consumer Behavior and Market Segmentation, Product, Price, Place, and Promotion Decisions, New Product Development and Product Life Cycle |
| BCOM-C-502 | Auditing and Corporate Governance | Core | 6 | Introduction to Auditing, Types of Audit and Audit Process, Internal Control System, Audit of Limited Companies, Concepts of Corporate Governance |
| BCOM-DSE-501 | Marketing Research | Discipline Specific Elective (Marketing Group) | 6 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BCOM-DSE-503 | International Business | Discipline Specific Elective (Marketing Group) | 6 | Introduction to International Business, Theories of International Trade, Global Environment of Business, Foreign Exchange Market, India''''s Foreign Trade and Policy |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM-C-601 | Financial Management | Core | 6 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management |
| BCOM-C-602 | Human Resource Management | Core | 6 | Introduction to Human Resource Management, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BCOM-DSE-602 | Consumer Affairs and Customer Care | Discipline Specific Elective (Marketing Group) | 6 | Consumer Protection Act, Consumer Rights and Responsibilities, Consumer Dispute Redressal Mechanism, Customer Relationship Management, Ethics in Consumer Affairs |
| BCOM-DSE-604 | Advertising and Personal Selling | Discipline Specific Elective (Marketing Group) | 6 | Introduction to Advertising, Advertising Media and Appeals, Advertising Campaign Management, Personal Selling Process, Sales Management and Sales Promotion |
