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BBA in Business Management at Government R. C. College of Commerce and Management
Bengaluru, Karnataka
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About the Specialization
What is Business Management at Government R. C. College of Commerce and Management Bengaluru?
This Business Management program at Government Ramnarayan Chellaram College of Commerce and Management focuses on developing comprehensive administrative and leadership skills essential for modern enterprises. Set within the dynamic Indian economic landscape, it blends theoretical foundations with practical insights into business operations, strategic decision-making, and organizational development, preparing graduates for diverse roles across sectors. The program''''s core differentiator lies in its broad coverage of management disciplines, fostering holistic business acumen.
Who Should Apply?
This program is ideal for aspiring professionals, fresh graduates seeking entry into the vibrant Indian corporate sector, and individuals with a keen interest in leadership and organizational management. It caters to those looking to build a strong foundation in business principles, enhance their analytical capabilities, and develop problem-solving skills for real-world challenges. Students with a 10+2 background, irrespective of stream, will find this curriculum enriching and career-oriented.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers in India as business analysts, marketing executives, HR associates, financial advisors, or operations managers. Entry-level salaries typically range from INR 2.5 to 4 LPA, with experienced professionals earning significantly more. The program also serves as a strong stepping stone for further studies like MBA and aligns with industry demand for agile and adaptable business managers in India''''s growing economy.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Dedicate time daily to review and understand core concepts in accounting, management principles, and economics. Utilize textbooks, online tutorials, and peer study groups to solidify understanding. Focus on clarity rather than rote learning.
Tools & Resources
NPTEL courses, Swayam platform, Khan Academy, Faculty recommended textbooks
Career Connection
A strong theoretical base is crucial for advanced subjects and for passing competitive entrance exams for higher education (e.g., CAT, XAT) or entry-level business analyst roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in class discussions, join debate clubs, and practice public speaking. Focus on improving both written and verbal communication through regular assignments, presentations, and interactions. Seek feedback from professors and peers.
Tools & Resources
Toastmasters International clubs (if available), Online English proficiency courses (e.g., Coursera, edX), College''''s language lab
Career Connection
Excellent communication is paramount for interviews, client interactions, team collaboration, and upward mobility in any management role.
Cultivate Digital Fluency and Basic Software Proficiency- (Semester 1-2)
Master fundamental office productivity tools like MS Office (Word, Excel, PowerPoint) and explore digital collaboration platforms. Understand basic cybersecurity practices and leverage digital resources for academic research.
Tools & Resources
Microsoft Office Specialist (MOS) certification, Google Workspace (G Suite), Institutional e-learning portals, Online tutorials for basic software
Career Connection
Essential for daily office tasks, data handling, creating professional presentations, and contributing effectively in a digitally driven workplace.
Intermediate Stage
Engage in Real-world Problem Solving through Case Studies and Projects- (Semester 3-5)
Actively analyze business case studies, participate in management simulations, and undertake mini-projects suggested by faculty or through self-initiative. Apply theoretical knowledge to practical scenarios.
Tools & Resources
Harvard Business Publishing case studies (if accessible), College''''s entrepreneurship cell, Industry project mentorship programs
Career Connection
Develops critical thinking, analytical skills, and decision-making abilities, highly valued by employers for roles in consulting, operations, and strategic planning.
Seek Industry Internships and Workshops- (Semester 4-5 (especially during summer breaks))
Actively look for summer internships in relevant fields (e.g., marketing, finance, HR) to gain hands-on experience. Attend workshops and seminars conducted by industry professionals to understand current trends and skill requirements.
Tools & Resources
College placement cell, LinkedIn Jobs, Internshala, Industry conferences and seminars
Career Connection
Provides practical exposure, builds professional networks, enhances resume, and often leads to pre-placement offers.
Specialize Through Electives and Certification Courses- (Semester 5)
Based on career interests, strategically choose Discipline Specific Electives (DSEs) in your chosen area (e.g., finance, marketing, HR). Complement this with online certification courses in relevant skills like digital marketing, financial modeling, or data analytics.
Tools & Resources
NISM certifications (for finance), Google Digital Garage (for marketing), HubSpot Academy (for sales/marketing), Coursera, Udemy, edX
Career Connection
Deepens expertise, makes you more competitive for specialized roles, and demonstrates proactive skill development to potential employers.
Advanced Stage
Master Advanced Analytics and Research Techniques- (Semester 6)
For the final project work, focus on rigorous research methodology, advanced data analysis techniques, and insightful report generation. Utilize statistical software and critically interpret findings.
Tools & Resources
SPSS, R, Python (for data analysis), Advanced Excel, Academic databases (JSTOR, EBSCO), Research journals
Career Connection
Develops strong analytical and research capabilities, highly sought after in market research, business intelligence, and consulting roles.
Comprehensive Placement Preparation- (Semester 6)
Engage in mock interviews, group discussions, aptitude test practice, and resume building workshops. Network with alumni and industry professionals. Understand various company profiles and job roles.
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., IndiaBix), LinkedIn, Alumni network
Career Connection
Directly prepares you for the recruitment process, increasing the chances of securing desirable placements in leading companies.
Cultivate Professional Networking and Mentorship- (Semester 5-6 and beyond)
Actively build a professional network by attending industry events, connecting with alumni on LinkedIn, and seeking mentorship from faculty or industry leaders. Maintain these relationships for long-term career growth.
Tools & Resources
LinkedIn, College alumni association, Industry meetups and workshops, Mentorship programs
Career Connection
Opens doors to job opportunities, career guidance, industry insights, and continuous professional development throughout your career.
Program Structure and Curriculum
Eligibility:
- Pass in PUC/10+2 (any stream) or equivalent examination with a minimum of 35% aggregate marks.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 1.1 | Language I (e.g., Kannada, Hindi, Sanskrit, etc.) | Core | 3 | Foundational grammar, Reading comprehension, Basic writing skills, Everyday communication, Cultural aspects of the language |
| BBA 1.2 | English | Core | 3 | Basic English grammar, Sentence construction, Functional communication, Introduction to business vocabulary, Short report writing |
| BBA 1.3 | Fundamental of Accounting | Core | 4 | Accounting concepts and conventions, Journal and Ledger, Trial balance, Final accounts of sole traders, Depreciation methods |
| BBA 1.4 | Principles of Management | Core | 4 | Nature and importance of management, Functions of management (POSDCORB), Management theories, Decision-making process, Business ethics and social responsibility |
| BBA 1.5 | Managerial Economics | Core | 4 | Demand and supply analysis, Production and cost theories, Market structures, Pricing policies, National income concepts |
| BBA 1.6 | Indian Constitution | AECC | 2 | Preamble and features of the Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State governments, Constitutional amendments |
| BBA 1.7 | Digital Fluency | AECC | 2 | Digital devices and internet, Cyber hygiene and security, Digital applications for communication, Data privacy and digital footprint, Introduction to AI and IoT |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 2.1 | Language I (Continuation) | Core | 3 | Advanced language proficiency, Literary appreciation, Critical analysis of texts, Extended writing and creative expression, Cultural narratives |
| BBA 2.2 | English (Continuation) | Core | 3 | Advanced business communication, Formal letter and email writing, Presentation skills, Technical report writing, Group discussion strategies |
| BBA 2.3 | Financial Accounting | Core | 4 | Partnership accounts, Company accounts (shares, debentures), Branch and departmental accounts, Hire purchase and installment systems, Royalty accounts |
| BBA 2.4 | Organizational Behavior | Core | 4 | Individual behavior (perception, learning, personality), Motivation theories, Leadership styles, Group dynamics and team building, Organizational culture and change |
| BBA 2.5 | Marketing Management | Core | 4 | Marketing concepts and philosophies, Marketing mix (4Ps), Consumer behavior, Market segmentation, targeting, positioning, Product life cycle and new product development |
| BBA 2.6 | Environmental Studies | AECC | 2 | Ecosystems and biodiversity, Natural resources and conservation, Environmental pollution, Global environmental issues, Sustainable development |
| BBA 2.7 | Health & Wellness, Yoga, Sports | AECC | 2 | Physical fitness and healthy lifestyle, Mental health and stress management, Basic yoga asanas and pranayama, Importance of sports and recreation, Nutrition and diet |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 3.1 | Language I (Continuation) | Core | 3 | Advanced linguistic structures, Literary analysis and interpretation, Translational skills, Cultural communication nuances, Creative writing techniques |
| BBA 3.2 | English (Continuation) | Core | 3 | Professional ethics and corporate governance, Corporate social responsibility, Advanced formal correspondence, Public speaking and extempore, Negotiation and persuasion |
| BBA 3.3 | Cost Accounting | Core | 4 | Cost concepts and classification, Cost sheet preparation, Methods of costing (job, process, batch), Marginal costing and CVP analysis, Budgetary control |
| BBA 3.4 | Business Statistics | Core | 4 | Data collection and classification, Measures of central tendency and dispersion, Correlation and regression analysis, Probability distributions, Time series analysis |
| BBA 3.5 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Negotiable Instruments Act, 1881, Introduction to Company Law |
| BBA 3.6 | Human Resource Management | Core | 4 | HR planning and job analysis, Recruitment and selection, Training and development, Performance appraisal, Compensation management and employee welfare |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 4.1 | Language I (Continuation) | Core | 3 | Advanced reading and writing skills, Literary criticism and theories, Intercultural communication, Research paper writing in language, Advanced grammar and vocabulary |
| BBA 4.2 | English (Continuation) | Core | 3 | Business etiquette and decorum, Cross-cultural business communication, Advanced presentation techniques, Report and proposal writing, Conflict resolution and persuasion |
| BBA 4.3 | Management Accounting | Core | 4 | Financial statement analysis (ratio, cash flow, fund flow), Budgetary control and variance analysis, Standard costing, Capital budgeting decisions, Responsibility accounting |
| BBA 4.4 | Operations Management | Core | 4 | Production planning and control, Inventory management techniques, Quality management (TQM, Six Sigma), Supply chain management basics, Facility location and layout |
| BBA 4.5 | Research Methodology | Core | 4 | Research process and design, Data collection methods (primary, secondary), Sampling techniques, Hypothesis testing, Report writing and presentation |
| BBA 4.6 | Entrepreneurship Development | Core | 4 | Concept of entrepreneurship and innovation, Business idea generation, Feasibility analysis and business plan, Funding sources for startups, Small business management and challenges |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1A | Financial Markets and Services | Discipline Specific Elective (chosen for Business Management) | 4 | Indian financial system, Capital market instruments and operations, Money market, Banking and insurance services, Mutual funds and investment banking |
| DSE 1B | Services Marketing | Discipline Specific Elective (chosen for Business Management) | 4 | Characteristics of services, Service quality and delivery, Pricing of services, Marketing strategies for various services, Customer relationship management in services |
| DSE 2A | Industrial Relations | Discipline Specific Elective (chosen for Business Management) | 4 | Industrial disputes and their resolution, Trade unions and collective bargaining, Worker participation in management, Grievance handling and disciplinary action, Industrial safety and health |
| DSE 2B | International Business Environment | Discipline Specific Elective (chosen for Business Management) | 4 | Globalization and international trade theories, Balance of payments, International economic institutions (WTO, IMF), Foreign exchange market operations, Political and cultural environment of IB |
| SEC 1 | Advanced Excel for Business | Skill Enhancement Course | 2 | Advanced spreadsheet functions (lookup, logical, financial), Data manipulation and cleaning, Pivot tables and charts for data analysis, Financial modeling basics, Dashboard creation |
| OE 1 | Public Relations Management | Open Elective | 3 | Principles of public relations, Media relations and crisis communication, Corporate image building, Tools and techniques of PR, Event management and sponsorships |
| BBA 5.7 | Internship | Core | 4 | Practical work experience in a business organization, Application of theoretical concepts, Organizational structure and processes, Industry report generation, Professional skill development |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSE 1C | International Financial Management | Discipline Specific Elective (chosen for Business Management) | 4 | Foreign exchange risk management, International capital budgeting, Multinational working capital management, International financing decisions, Global financial markets |
| DSE 1D | Advertising and Sales Management | Discipline Specific Elective (chosen for Business Management) | 4 | Advertising principles and strategy, Media planning and selection, Creative aspects of advertising, Sales force management, Sales promotion and digital advertising |
| DSE 2C | Labour Welfare & Legislation | Discipline Specific Elective (chosen for Business Management) | 4 | Factory Act, 1948, Employees'''' Compensation Act, 1923, Employees'''' Provident Funds Act, 1952, Employees'''' State Insurance Act, 1948, Labour welfare schemes and provisions |
| DSE 2D | Logistics and Supply Chain Management | Discipline Specific Elective (chosen for Business Management) | 4 | Fundamentals of supply chain management, Logistics activities (transportation, warehousing), Inventory management and control, Supply chain network design, Global supply chain challenges |
| SEC 2 | E-Commerce & Digital Business | Skill Enhancement Course | 2 | E-commerce models (B2B, B2C, C2C), Digital payments and cybersecurity in e-commerce, Online marketing strategies, Website development and management, Emerging trends in digital business |
| OE 2 | Stress Management | Open Elective | 3 | Causes and effects of stress, Stress assessment techniques, Individual stress management strategies, Organizational stress management, Resilience building and mindfulness |
| BBA 6.7 | Project Work | Core | 4 | Identification of research problem, Literature review and conceptual framework, Data collection and analysis, Findings and recommendations, Report writing and presentation |
| BBA 6.8 | Comprehensive Viva-Voce | Core | 2 | Overall understanding of BBA curriculum, Application of theoretical knowledge, Critical thinking and problem-solving, Communication and presentation skills, Industry awareness and current affairs |
