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BBA in Entrepreneurship at Government R. C. College of Commerce and Management
Bengaluru, Karnataka
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About the Specialization
What is Entrepreneurship at Government R. C. College of Commerce and Management Bengaluru?
This Entrepreneurship program at Government Ramnarayan Chellaram College of Commerce and Management, following Bangalore University''''s NEP curriculum, focuses on nurturing innovative minds to identify opportunities and build sustainable ventures. It is highly relevant in India''''s booming startup ecosystem, equipping students with essential skills for new business creation. The program distinguishes itself by combining theoretical knowledge with practical application, preparing future business leaders to navigate the dynamic Indian market effectively.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals from business families seeking to innovate or take over existing ventures, and creative minds passionate about starting their own enterprises. Fresh graduates looking for a career that offers independence and impact, as well as working professionals aiming to transition into startup roles or launch their side projects, will find immense value. Students with a drive to create economic and social value in India are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths, including launching their own startups, joining existing startups in key roles, or managing innovation departments in larger Indian corporations. Entry-level salaries for startup roles in India can range from INR 3-6 lakhs annually, with significant growth potential for successful entrepreneurs. This specialization also aligns well with professional development in business consulting or gaining expertise to manage family businesses.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Actively engage with core management, accounting, and marketing principles in Semesters 1 and 2. Focus on understanding how different business functions interconnect. Join college business clubs and attend introductory workshops on financial literacy or market analysis.
Tools & Resources
NPTEL courses on Management, Investopedia.com, College business clubs
Career Connection
A strong foundation is critical for effective business planning and decision-making in any entrepreneurial venture, enabling you to build a robust business model.
Develop Digital & Quantitative Skills- (Semester 1-2)
Master digital fluency and quantitative aptitude as prescribed in the curriculum. Utilize online tutorials for spreadsheet proficiency and data interpretation. Participate in quizzes or hackathons that test logical reasoning and analytical abilities.
Tools & Resources
Microsoft Excel, Google Sheets, Online aptitude tests (e.g., Indiabix.com), Coding/data interpretation workshops
Career Connection
These skills are indispensable for market research, financial forecasting, and operational efficiency in modern startups, improving your employability in data-driven roles.
Cultivate Entrepreneurial Mindset Early- (Semester 1-3)
Engage with the ''''Entrepreneurship and Innovation'''' SEC in Semester 3. Start observing local businesses, identifying problems, and brainstorming potential solutions. Read startup success stories, especially from India, and follow startup news.
Tools & Resources
YourStory.com, Startup India portal, Local business visits
Career Connection
Early exposure helps in identifying viable business ideas and developing the problem-solving mindset crucial for a successful entrepreneurial journey or innovation role.
Intermediate Stage
Immerse in Specialization Electives and Projects- (Semester 3-5 (leading into specialization))
Deep dive into your Entrepreneurship Major Specialization Electives (MSEs) in Semesters 5 and 6. Form small groups to work on mock business plans, focusing on idea generation, financial modeling, and marketing strategies for specific ventures. Seek feedback from faculty.
Tools & Resources
Business Model Canvas, Lean Startup methodology resources, Faculty mentorship
Career Connection
Translating theoretical knowledge into practical business plans hones your ability to validate ideas and develop a comprehensive approach to launching a startup.
Seek Internships in Startups/SMEs- (Semester 4-6)
Actively pursue internships with local startups, small businesses, or social enterprises during semester breaks, especially after Semester 4. Focus on gaining hands-on experience in areas like business development, marketing, or operations within a lean environment.
Tools & Resources
Internshala.com, LinkedIn, College placement cell
Career Connection
Real-world exposure to startup dynamics, challenges, and rapid growth environments is invaluable for understanding the practicalities of entrepreneurship and building industry networks.
Network and Participate in Startup Events- (Semester 3-6)
Attend entrepreneurial workshops, startup expos, and pitch competitions in Bengaluru. Network with founders, mentors, and investors. Join entrepreneurship cells (E-Cells) in college and participate in their activities to learn from peers and guest speakers.
Tools & Resources
Local startup events calendars, E-Cell activities, Startup India events
Career Connection
Building a strong network provides access to potential co-founders, mentors, funding opportunities, and market insights, significantly boosting your chances of startup success.
Advanced Stage
Develop Advanced Financial and Legal Acumen- (Semester 7-8 (BBA Honours))
For BBA Honours students, delve into Corporate Accounting and Finance (Semester 7) with an entrepreneurial lens, understanding venture capital and investment mechanisms. Gain insights into legal compliances for startups, including IP and regulatory frameworks relevant in India.
Tools & Resources
SEBI regulations for startups, Legal tech platforms, Workshops on startup legalities
Career Connection
A solid grasp of financial structuring and legal aspects is crucial for funding, scaling, and protecting a venture, preparing you for leadership roles or sophisticated entrepreneurship.
Execute a Comprehensive Incubation Project- (Semester 8 (BBA Honours))
Leverage the Entrepreneurship Incubation Project (Semester 8) to turn your best idea into a tangible prototype or viable business model. Seek mentorship from industry experts, refine your pitch, and explore avenues for seed funding or accelerator programs.
Tools & Resources
College Incubation Center, Startup accelerators (e.g., Techstars, Y Combinator India), Mentor networks
Career Connection
This capstone experience provides a direct path to launching your own venture or securing key positions in startups, showcasing your ability to execute a full business lifecycle.
Master Digital and Strategic Entrepreneurship- (Semester 7-8 (BBA Honours))
Engage deeply with Digital Entrepreneurship and Strategic Management courses (Semester 8). Develop strategies for leveraging digital platforms, understanding market trends, and scaling businesses in the competitive online landscape. Focus on sustainable growth and ethical practices.
Tools & Resources
Digital marketing tools (e.g., Google Analytics), Strategic planning frameworks, Case studies of successful Indian digital businesses
Career Connection
These skills are vital for leading and sustaining high-growth digital ventures, allowing you to compete effectively and adapt to rapid technological shifts in the Indian market.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 (PUC) or equivalent examination from a recognized board/university.
Duration: 3 years / 6 semesters (BBA Degree) or 4 years / 8 semesters (BBA Honours Degree)
Credits: 132 (for 6 semesters) / 176 (for 8 semesters Hons) Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH1L1 | Language I (Kannada/Hindi/Sanskrit/etc. - Choice Based) | Compulsory Language | 3 | Language Grammar and Usage, Literary Texts/Prose/Poetry, Communication Skills, Cultural Aspects of Language, Writing and Comprehension |
| BAH1L2 | Language II (English) | Compulsory Language | 3 | Communication Skills, Reading Comprehension, Business English Vocabulary, Report Writing, Presentation Skills |
| BAH1C1 | Principles of Management | Core | 4 | Nature & Scope of Management, Planning & Decision Making, Organizing & Staffing, Directing & Motivation, Controlling & Coordination, Management Theories |
| BAH1C2 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts & Conventions, Journal, Ledger, Trial Balance, Final Accounts (Sole Trader), Accounting for Companies, Introduction to IFRS |
| BAH1OE1 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
| BAH1AEC1 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Constitutional History, Preamble & Fundamental Rights, Directive Principles, Union & State Government, Judiciary & Emergency Provisions, Constitutional Amendments |
| BAH1SEC1 | Digital Fluency | Skill Enhancement Course (SEC) | 2 | Fundamentals of Computers, Operating Systems & Software, Internet & Digital Communication, Cyber Security Basics, Digital Tools for Productivity, Emerging Technologies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH2L1 | Language I (Continuation) | Compulsory Language | 3 | Advanced Grammar, Literary Analysis, Creative Writing, Public Speaking, Cultural Studies |
| BAH2L2 | Language II (English) - Continuation | Compulsory Language | 3 | Advanced Business Communication, Critical Reading, Formal Correspondence, Technical Writing, Group Discussions |
| BAH2C3 | Organisational Behaviour | Core | 4 | Introduction to OB, Perception & Learning, Personality & Attitudes, Motivation & Job Satisfaction, Group Dynamics & Team Building, Leadership & Conflict Management |
| BAH2C4 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product & Pricing Decisions, Promotion & Distribution Decisions, Marketing Ethics |
| BAH2OE2 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
| BAH2AEC2 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecology & Ecosystems, Biodiversity & Conservation, Environmental Pollution, Natural Resources Management, Global Environmental Issues, Environmental Policies |
| BAH2SEC2 | Quantitative Aptitude | Skill Enhancement Course (SEC) | 2 | Numbers & Arithmetic, Percentages & Profit/Loss, Time, Speed, Distance, Data Interpretation, Reasoning & Logic, Problem Solving Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH3L1 | Language I (Continuation) | Compulsory Language | 3 | Advanced Communication Strategies, Critical Analysis of Texts, Debate and Discussion, Professional Writing, Cultural Sensitivity |
| BAH3L2 | Language II (English) - Continuation | Compulsory Language | 3 | Negotiation Skills, Cross-cultural Communication, Public Relations Writing, Conflict Resolution, Interview Techniques |
| BAH3C5 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation & Benefits |
| BAH3C6 | Business Research Methods | Core | 4 | Introduction to Research, Research Design & Types, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Research Report Writing |
| BAH3C7 | Financial Management | Core | 4 | Introduction to FM, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BAH3OE3 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
| BAH3SEC3 | Entrepreneurship and Innovation | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Innovation & Creativity, Business Idea Generation, Startup Ecosystem, Business Plan Basics, Funding for Startups |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH4C8 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts & Classification, Material Costing, Labour Costing, Overheads Accounting, Methods of Costing (Job, Process) |
| BAH4C9 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Companies Act (Overview), Intellectual Property Rights |
| BAH4C10 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location & Layout, Production Planning & Control, Quality Management (TQM, Six Sigma), Inventory Management, Supply Chain Management |
| BAH4C11 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data Concepts |
| BAH4OE4 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
| BAH4SEC4 | Spreadsheet for Business | Skill Enhancement Course (SEC) | 2 | Basic Excel Functions, Data Entry & Formatting, Data Analysis Tools (Pivot Tables, Charts), Financial Functions, What-if Analysis, Dashboard Creation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH5C12 | E-Commerce and Digital Marketing | Core | 4 | E-Commerce Fundamentals, E-Business Models, Digital Marketing Strategy, SEO & SEM, Social Media Marketing, E-Payment Systems |
| BAH5MSE1 | Entrepreneurship Development | Major Specialization Elective (MSE) | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Types of Entrepreneurs, Business Opportunity Identification, Role of Government in ED, Entrepreneurial Ecosystem in India |
| BAH5MSE2 | Creativity and Idea Generation | Major Specialization Elective (MSE) | 4 | Innovation & Creativity Process, Design Thinking, Brainstorming Techniques, Problem-Solving Methodologies, Prototyping & Validation, Idea Pitching |
| BAH5MSE3 | Small Business Management | Major Specialization Elective (MSE) | 4 | Nature of Small Business, Establishing a Small Business, Managing Operations in SBM, Marketing for Small Business, Financial Management for SBM, Growth Strategies for SBM |
| BAH5MSE4 | Entrepreneurial Finance | Major Specialization Elective (MSE) | 4 | Sources of Seed Capital, Venture Capital & Angel Investors, Financial Projections for Start-ups, Valuation of Start-ups, Managing Cash Flow, Crowdfunding |
| BAH5OE5 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH6C13 | International Business | Core | 4 | Introduction to IB, Theories of IB, Modes of Entry into IB, Global Marketing Strategies, International Financial Management, EXIM Policies & Procedures |
| BAH6MSE5 | Family Business & Succession Planning | Major Specialization Elective (MSE) | 4 | Nature of Family Business, Governance in Family Business, Conflict Management in FB, Succession Planning Strategies, Professionalization of FB, Challenges & Opportunities |
| BAH6MSE6 | Social Entrepreneurship | Major Specialization Elective (MSE) | 4 | Concept of Social Entrepreneurship, Social Venture Creation, Business Models for Social Enterprises, Measuring Social Impact, Funding Social Initiatives, Case Studies of Social Entrepreneurs |
| BAH6MSE7 | Managing Start-ups | Major Specialization Elective (MSE) | 4 | Start-up Ecosystem & Legal Framework, Team Building & Management, Product-Market Fit, Growth Hacking & Scaling, IPR for Start-ups, Exit Strategies |
| BAH6MSE8 | Project Work / Internship | Major Specialization Elective (MSE) | 6 | Project Identification & Planning, Data Collection & Analysis, Report Writing & Presentation, Practical Industry Exposure, Problem Solving in Real-world Settings, Mentorship & Feedback |
| BAH6OE6 | Open Elective (Choice Based) | Open Elective | 3 | Interdisciplinary subject, Skill Enhancement, Broadening academic exposure, Application-oriented learning, General knowledge |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH7C14 | Corporate Accounting | Core (BBA Honours) | 4 | Advanced Accounting Concepts, Amalgamation & Absorption, Internal & External Reconstruction, Valuation of Shares & Goodwill, Consolidated Financial Statements, Accounting for Mergers & Acquisitions |
| BAH7C15 | Corporate Finance | Core (BBA Honours) | 4 | Capital Structure Theories, Dividend Decisions, Mergers & Acquisitions, Financial Derivatives, Risk Management, International Financial Management |
| BAH7C16 | Research Methodology | Core (BBA Honours) | 4 | Advanced Research Design, Qualitative & Quantitative Methods, Hypothesis Testing, Multivariate Analysis, Ethical Issues in Research, Statistical Software Application |
| BAH7MSE9 | Venture Capital and Private Equity | Major Specialization Elective (MSE) (BBA Honours) | 4 | Overview of VC/PE Industry, Investment Process & Stages, Due Diligence & Deal Sourcing, Valuation & Structuring Deals, Portfolio Management, Exit Strategies for Investors |
| BAH7OE7 | Open Elective (Choice Based) | Open Elective | 3 | Advanced interdisciplinary study, Specialized skill development, Broader knowledge application, Research-oriented topics, Societal relevance |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAH8C17 | Strategic Management | Core (BBA Honours) | 4 | Concept of Strategy, Environmental Analysis, Strategic Formulation, Strategy Implementation, Strategic Control & Evaluation, Corporate Social Responsibility |
| BAH8C18 | Business Ethics and Corporate Governance | Core (BBA Honours) | 4 | Ethical Theories in Business, Ethical Dilemmas & Decision Making, Corporate Governance Principles, Role of Board of Directors, Whistleblowing & Insider Trading, CSR & Sustainability |
| BAH8MSE10 | Digital Entrepreneurship | Major Specialization Elective (MSE) (BBA Honours) | 4 | Digital Business Models, Lean Startup Methodology, Digital Product Development, Growth Marketing Strategies, Analytics for Digital Business, Platform Business Models |
| BAH8MSE11 | Internship / Project Work (Advanced) | Major Specialization Elective (MSE) (BBA Honours) | 6 | Advanced Industry Immersion, Complex Problem Solving, Strategic Project Management, Inter-departmental Coordination, Comprehensive Report & Presentation, Professional Networking |
| BAH8MSE12 | Entrepreneurship Incubation Project / Dissertation | Major Specialization Elective (MSE) (BBA Honours) | 6 | Idea to Prototype Development, Market Validation & Feasibility, Business Model Canvas Application, Mentorship & Incubation Support, Pitch Deck Creation, Venture Launch Strategy |
