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MBA in General Management at Gujarat University
Ahmedabad, Gujarat
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About the Specialization
What is General Management at Gujarat University Ahmedabad?
This General Management program at Gujarat University focuses on providing a holistic understanding of business functions and strategic decision-making. It prepares students for diverse roles in the dynamic Indian economy, emphasizing analytical skills and leadership. The curriculum integrates theoretical knowledge with practical applications, fostering adaptability. There is constant demand for managers with a broad skill set across various sectors in India.
Who Should Apply?
This program is ideal for aspiring professionals seeking a versatile career in management. Fresh graduates from any discipline who wish to enter the corporate world with a strong foundational understanding of business operations. Mid-career professionals aiming for general management roles or career advancement across different functional areas. Individuals looking to transition into leadership positions or diversify their skill set for broader organizational responsibilities. Candidates with a bachelor''''s degree and a valid CMAT score, eager to develop comprehensive business acumen.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India''''s booming sectors. Roles such as Business Analyst, Operations Manager, Project Coordinator, Management Consultant, and general administrative positions in Indian companies. Entry-level salaries typically range from INR 4-7 LPA, growing significantly to INR 10-25+ LPA with experience in leading Indian and multinational corporations. Graduates can rapidly ascend to leadership roles, driving business growth and operational efficiency. The foundational knowledge supports various professional certifications in project management, business analytics, or other functional areas.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Actively engage with foundational subjects like Accounting, Economics, Marketing, and Organisational Behaviour. Focus on understanding the interdependencies between these functions, as they form the bedrock of business knowledge.
Tools & Resources
Textbooks and official study materials, Online courses (Coursera, edX for business basics), Harvard Business Review case studies, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for passing initial screening tests and interviews for entry-level managerial roles and for understanding complex organizational dynamics.
Develop Strong Communication Skills- (Semester 1-2)
Participate actively in class discussions, deliver presentations, and engage in business writing exercises. Seek constructive feedback from faculty and peers to refine both verbal and written communication abilities.
Tools & Resources
Toastmasters International clubs (if available), Business communication workshops, Online grammar and writing tools, Professional writing guides
Career Connection
Effective communication is paramount for successful team collaboration, client interactions, negotiation, and leadership roles, significantly impacting career progression.
Build a Quantitative Aptitude Base- (Semester 1-2)
Pay close attention to subjects like Business Statistics and Managerial Economics. Practice problem-solving and data interpretation regularly to strengthen analytical abilities essential for data-driven decision making.
Tools & Resources
Statistical software (Excel, R basics), Quantitative aptitude practice books (for CMAT/CAT level), Numerical case studies and exercises
Career Connection
Analytical and quantitative skills are highly valued in roles like business analysis, operations, finance, and are frequently assessed in placement processes.
Intermediate Stage
Engage in Elective Exploration and Skill Building- (Semester 3)
While specializations are mandated, broadly explore interests through core electives and workshops. Pursue certifications in tools relevant to potential future roles, such as advanced Excel, data visualization, or basic project management.
Tools & Resources
NPTEL courses, Certifications in data analytics (e.g., Google Data Analytics Certificate), Project management basics (PMI certifications), LinkedIn Learning
Career Connection
Identifying and building practical skills in potential areas of interest (even if not a formal ''''General Management'''' track) helps in securing internships and entry-level positions.
Seek Practical Industry Exposure through Internships- (During and after Semester 3 (Summer Internship))
Actively pursue summer internships. Focus on gaining hands-on experience, understanding corporate culture, and building professional networks. Treat the internship as a crucial learning and application opportunity.
Tools & Resources
University career services, LinkedIn, Internship portals (Internshala, Naukri), Networking events, Guidance from faculty mentors
Career Connection
Internships are critical for practical exposure, converting into pre-placement offers, and building a strong resume with relevant experience for future job applications.
Develop Project and Research Capabilities- (Semester 3-4)
Approach the Project Work seriously. Choose a topic that aligns with career interests, conduct thorough research, apply learned methodologies, and present findings professionally.
Tools & Resources
Academic databases, Research methodology textbooks, Statistical software (SPSS, R for advanced), Guidance from project guides and industry experts
Career Connection
A well-executed project demonstrates problem-solving skills, analytical rigor, independent work capability, and professional presentation, highly valued by recruiters.
Advanced Stage
Comprehensive Placement Preparation- (Semester 4)
Dedicate significant time to refining your resume/CV, practicing for group discussions (GDs), and preparing for personal interviews (PIs). Focus on articulating learned skills and internship experiences effectively.
Tools & Resources
University placement cell resources, Mock interview and GD sessions, Online aptitude test platforms, Current affairs knowledge for GDs, Company research platforms
Career Connection
Thorough preparation is paramount for successfully navigating the recruitment process and securing desirable placements in various management roles across industries.
Strategic Networking and Mentorship- (Throughout the program, intensified in Semester 4)
Proactively connect with university alumni, industry leaders, and faculty mentors. Attend industry conferences, webinars, and professional networking events to build valuable relationships.
Tools & Resources
LinkedIn, Alumni association events, Industry association memberships (e.g., AIMA, local Chambers of Commerce), Professional networking platforms
Career Connection
A strong professional network can open doors to job opportunities, provide invaluable industry insights, and offer long-term career guidance and support.
Continuous Learning and Skill Upgrade- (Ongoing, especially during Semester 4 and post-graduation)
Identify emerging trends in management and commit to continuous learning beyond the curriculum. Explore advanced topics in areas like digital transformation, AI in business, or sustainable management practices.
Tools & Resources
MOOCs (Coursera, edX for advanced certifications), Industry reports and business journals, Online certifications in specialized tools, Professional development workshops
Career Connection
Staying updated with industry developments and acquiring new, relevant skills ensures long-term career relevance, adaptability, and competitiveness in a rapidly changing business environment.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree of Gujarat University or any other recognized university with minimum 50% aggregate marks (45% for SC/ST/SEBC/PWD candidates) and a valid Common Management Admission Test (CMAT) score.
Duration: 2 years / 4 semesters
Credits: 104 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Principles and Practices | Core | 4 | Introduction to Management, Planning, Organizing, Directing, Controlling, Recent Trends in Management |
| 102 | Business Communication | Core | 4 | Nature of Communication, Oral Communication, Written Communication, Technology in Communication, Business Etiquette |
| 103 | Organisational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Organisational Culture |
| 104 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis, Production and Cost Analysis, Market Structure, Pricing Decisions |
| 105 | Accounting for Managers | Core | 4 | Introduction to Accounting, Financial Accounting, Cost Accounting, Management Accounting, Financial Statement Analysis |
| 106 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability, Hypothesis Testing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management |
| 202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Marketing Mix |
| 203 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| 204 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| 205 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Data Analysis, Report Writing |
| 206 | Management Information System | Core | 4 | Introduction to MIS, Information Systems, Database Management, Decision Support Systems, E-commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 302 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance, Ethical Leadership |
| 303A | Supply Chain Management | Core Elective (Choose 2 from 303A-D) | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, SCM Strategies |
| 303B | International Business | Core Elective (Choose 2 from 303A-D) | 4 | Introduction to International Business, Theories of IB, Global Environment, Entry Strategies, International Trade |
| 303C | Entrepreneurship Development | Core Elective (Choose 2 from 303A-D) | 4 | Introduction to Entrepreneurship, Idea Generation, Business Plan, Funding, Challenges for Entrepreneurs |
| 303D | Rural Marketing | Core Elective (Choose 2 from 303A-D) | 4 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Market Segmentation, Product and Pricing Strategies for Rural India |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining, Predictive Analytics, Prescriptive Analytics, Big Data |
| 402 | Project Management | Core | 4 | Introduction to Project Management, Project Planning, Project Scheduling, Project Control, Project Termination |
| 403 | Summer Internship | Internship | 2 | Industry Exposure, Practical Application, Organizational Study, Report Writing, Presentation Skills |
| 404 | Project Work | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Thesis Writing and Presentation |
