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BBA in Financial Management at Gujranwala Guru Nanak Institute of Management & Technology
Ludhiana, Punjab
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About the Specialization
What is Financial Management at Gujranwala Guru Nanak Institute of Management & Technology Ludhiana?
This Financial Management program at Gujranwala Guru Nanak Institute of Management & Technology focuses on equipping students with crucial skills for managing corporate finance, investments, and financial markets. It delves into the intricacies of financial decision-making, capital allocation, and risk management, highly relevant in India''''s rapidly expanding financial sector. The program emphasizes both theoretical foundations and practical applications essential for navigating the dynamic Indian economic landscape, preparing students for real-world financial challenges.
Who Should Apply?
This program is ideal for fresh graduates from commerce or non-commerce backgrounds seeking entry into the finance domain. It also caters to individuals looking to upskill in areas like investment banking, financial analysis, or wealth management. Aspiring financial consultants, stock market enthusiasts, and those aiming for roles in corporate finance within Indian companies would find this specialization particularly beneficial, along with those seeking to launch their own financial advisory ventures.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths such as financial analysts, investment bankers, portfolio managers, wealth advisors, and corporate finance executives. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning significantly higher. The program prepares students for certifications like NISM and aims to align with industry requirements for robust growth trajectories in Indian financial services, fostering skills for leadership roles.
Student Success Practices
Foundation Stage
Build Strong Foundational Concepts in Accounting and Economics- (Semester 1-2)
Focus on mastering core principles of Financial Accounting, Business Economics, and Business Mathematics. Dedicate time to regular practice of numerical problems, ledger entries, and economic theories. Utilize textbook examples and online resources for clarity and to strengthen problem-solving abilities.
Tools & Resources
NCERT textbooks for foundational concepts, YouTube channels like The Accounts Academy or Economics Explained, Khan Academy for practice exercises
Career Connection
A solid grasp of these basics is fundamental for advanced finance subjects and helps in cracking entry-level aptitude tests for various financial roles, laying the groundwork for specialized learning.
Develop Effective Communication and Computer Skills- (Semester 1-2)
Actively participate in communication skills classes, practice presentations, and hone business writing. Simultaneously, become proficient in MS Office Suite, especially Excel for data management and basic analysis, which is critical in all business domains.
Tools & Resources
Toastmasters clubs (if available), Coursera/edX courses on Business Communication, Microsoft Office tutorials, local computer centers for practical training
Career Connection
Essential for professional communication in corporate settings, for presenting financial reports, and for handling and interpreting financial data effectively using industry-standard tools.
Engage in Peer Learning and Group Study- (Semester 1-2)
Form study groups with peers to discuss difficult concepts, share notes, and solve problems collaboratively. Teaching others reinforces your own understanding and exposes you to different perspectives on business problems and solutions.
Tools & Resources
College library, Common study areas, Online collaboration tools like Google Docs or Microsoft Teams
Career Connection
Fosters teamwork, problem-solving, and communication skills, which are vital for future roles in finance teams and for collaborating on complex financial projects.
Intermediate Stage
Deepen Understanding of Core Finance and Analytical Tools- (Semester 3-5)
Focus intently on subjects like Financial Management, Cost Accounting, and Quantitative Techniques. Start applying concepts through practical case studies and learn to use spreadsheet software for more complex financial analysis and modeling, moving beyond basic functions.
Tools & Resources
Financial newspapers (Economic Times, Business Standard), Online financial journals, Advanced Excel functions and formulas, Basic statistical software tutorials
Career Connection
Directly applies to roles in financial analysis, budgeting, investment decision-making, and risk assessment, enhancing your resume for mid-level finance positions.
Seek Industry Exposure Through Internships and Projects- (Semester 4-5 (during summer breaks))
Actively look for summer internships in financial institutions, banks, or brokerage firms. Undertake mini-projects or research papers related to financial markets or corporate finance to gain hands-on experience and apply theoretical knowledge in a real-world context.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages for internship postings
Career Connection
Provides invaluable practical experience, helps build a professional network, and significantly strengthens your CV for future placements and career opportunities.
Participate in Business Quizzes and Competitions- (Semester 3-5)
Join college finance clubs and actively participate in inter-college business quizzes, stock market simulations, and case study competitions. This enhances analytical thinking, quick decision-making under pressure, and competitive spirit.
Tools & Resources
Stock market simulators (e.g., Dalal Street Investment Journal simulator), College notice boards, Finance club events and workshops
Career Connection
Develops a competitive edge, provides practical market understanding, and builds confidence for interviews, showcasing your proactive engagement and analytical prowess.
Advanced Stage
Specialize and Pursue Relevant Certifications- (Semester 5-6)
Focus deeply on Financial Management electives like Investment Management, Financial Derivatives, and Wealth Management. Consider pursuing industry-recognized certifications relevant to your chosen sub-field to demonstrate expertise and enhance employability.
Tools & Resources
NISM certifications (various modules like Equity Derivatives, Mutual Funds), NSE Academy certifications, Specific course materials for electives
Career Connection
Boosts employability for specialized roles in investment banking, portfolio management, wealth advisory, and financial research, making you a more attractive candidate.
Master Financial Modeling and Advanced Analytics- (Semester 5-6)
Develop advanced skills in financial modeling using Excel and other specialized tools. Practice building complex valuation models, financial forecasts, and conducting sensitivity and scenario analyses for various companies and investment opportunities.
Tools & Resources
Online courses on financial modeling (e.g., WallStreetPrep, CFI), Advanced Excel tutorials, Bloomberg Terminal (if available at institute) for real-time data
Career Connection
Financial modeling is a highly sought-after skill in investment banking, equity research, private equity, and corporate finance, distinguishing you in the job market.
Prepare for Placements and Network Strategically- (Semester 6)
Refine your resume and cover letter, practice mock interviews, and actively participate in campus placement drives. Network with alumni and industry professionals through conferences, seminars, and online platforms to explore opportunities and gain insights.
Tools & Resources
Career services department, LinkedIn for professional networking, Alumni network events, Interview preparation guides and platforms
Career Connection
Crucial for securing desirable placements in top financial firms and establishing a strong long-term professional trajectory in the competitive financial sector.
Program Structure and Curriculum
Eligibility:
- 10+2 (or equivalent) with at least 50% aggregate marks (45% for SC/ST category)
Duration: 3 years (6 semesters)
Credits: 142 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles & Practices of Management | Core | 4 | Management Concepts and Functions, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BBA-102 | Business Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Introduction to Macroeconomics |
| BBA-103 | Business Mathematics | Core | 4 | Set Theory and Functions, Matrices and Determinants, Calculus (Differentiation and Integration), Financial Mathematics (Interest, Annuities), Linear Programming Basics |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, and Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Rectification of Errors |
| BBA-105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, Introduction to MS Office, Internet and Web Technologies |
| BBA-106 | Communication Skills | Core | 3 | Basics of Communication, Verbal and Non-Verbal Communication, Barriers to Communication, Presentation Skills, Business Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behaviour, Personality, Perception, and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA-202 | Environmental Studies | Core | 4 | Natural Resources and Ecosystems, Biodiversity and Conservation, Environmental Pollution and Control, Social Issues and the Environment, Environmental Ethics and Legislation |
| BBA-203 | Quantitative Techniques for Business | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability Theory, Correlation and Regression Analysis, Index Numbers and Time Series |
| BBA-204 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Elements of Cost (Material, Labor, Overheads), Cost Sheet Preparation, Marginal Costing and Break-Even Analysis, Standard Costing and Variance Analysis |
| BBA-205 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Payment Systems, E-Security and Privacy, E-Marketing and Advertising, M-Commerce and Mobile Business |
| BBA-206 | Computer Applications in Business Lab | Lab | 3 | Spreadsheet for Business Calculations, Word Processing for Business Documents, Presentation Tools for Business Pitches, Basic Database Management, Internet for Business Research |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Fundamentals |
| BBA-302 | Human Resource Management | Core | 4 | Introduction to HRM, Job Analysis, Recruitment & Selection, Training and Development, Performance Appraisal, Compensation and Industrial Relations |
| BBA-303 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Planning in India, Agriculture and Industrial Policy, Service Sector Growth, Poverty, Unemployment, and Inequality |
| BBA-304 | Principles of Marketing | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Marketing Mix (4 Ps) |
| BBA-305 | Banking and Insurance | Core | 4 | Indian Banking System, Reserve Bank of India, Types of Banks and Services, Principles of Insurance, Types of Insurance and IRDA |
| BBA-306 | Business Analytics using Spreadsheet Lab | Lab | 4 | Data Analysis with MS Excel, Statistical Functions in Excel, Pivot Tables and Charts, What-If Analysis and Solver, Data Visualization Techniques |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Capacity Planning, Inventory Management, Quality Management |
| BBA-402 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA-403 | Production & Material Management | Core | 4 | Production Planning and Control, Material Requirement Planning, Inventory Control Techniques, Purchasing and Stores Management, Logistics and Supply Chain Management |
| BBA-404 | Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Determinants (Motivation, Perception), Group Influence (Family, Reference Groups), Cultural and Sub-cultural Influences |
| BBA-405 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Startup Process and Business Plan, Sources of Funding, Role of MSMEs in India, Innovation and Creativity |
| BBA-406 | Financial Management | Core | 4 | Scope of Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Management Information System | Core | 4 | Concepts of MIS, Role of IT in Business, Database Management Systems, Decision Support Systems (DSS), Enterprise Resource Planning (ERP) |
| BBA-502 | International Business Management | Core | 4 | Globalization and International Business, Theories of International Trade, Modes of Entry into International Business, International Marketing Strategies, Global Financial Environment |
| BBA-FM1 | Indian Financial System | Elective - Financial Management | 4 | Structure of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions (Banks, NBFCs), Financial Instruments, Role of SEBI and RBI |
| BBA-FM2 | Investment Management | Elective - Financial Management | 4 | Investment Avenues and Process, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis |
| BBA-FM3 | Corporate Tax Planning | Elective - Financial Management | 4 | Introduction to Income Tax Act, Principles of Tax Planning, Corporate Tax Assessment, Tax Deductions and Allowances, Introduction to Goods and Services Tax (GST) |
| BBA-PRJ | Project Report | Project | 4 | Problem Identification and Formulation, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Business Ethics & Values | Core | 4 | Concepts of Business Ethics, Corporate Social Responsibility, Ethical Decision Making, Corporate Governance, Values in Business |
| BBA-602 | Strategic Management | Core | 4 | Concept of Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA-FM4 | Financial Derivatives | Elective - Financial Management | 4 | Introduction to Derivatives, Forwards and Futures Contracts, Options: Types and Strategies, Swaps and their Applications, Derivatives Market in India |
| BBA-FM5 | Wealth Management | Elective - Financial Management | 4 | Personal Financial Planning Process, Asset Allocation Strategies, Mutual Funds and Portfolio Construction, Retirement Planning, Estate Planning and Succession |
| BBA-FM6 | Financial Modelling | Elective - Financial Management | 4 | Introduction to Financial Modeling, Building Valuation Models, Forecasting Financial Statements, Sensitivity and Scenario Analysis, Modeling for Decision Making |
| BBA-INT | Industrial Training Viva | Practical/Viva | 4 | Internship Experience and Learnings, Application of Theoretical Knowledge, Industry Practices and Challenges, Project Presentation, Viva Voce Examination |
