.png&w=1920&q=75)
B-A-HONS-JOURNALISM-MASS-COMMUNICATION in General at Guru Nanak Dev University Regional Campus, Jalandhar
Jalandhar, Punjab
.png&w=1920&q=75)
About the Specialization
What is General at Guru Nanak Dev University Regional Campus, Jalandhar Jalandhar?
This B.A. (Hons.) Journalism & Mass Communication program at Guru Nanak Dev University Regional Campus, Jalandhar, focuses on equipping students with essential skills and theoretical knowledge for the dynamic media industry. It covers various aspects from print and broadcast journalism to new media and advertising, reflecting the evolving landscape of Indian communication. The program aims to foster critical thinking and practical expertise in media production and management, aligning with industry demands for versatile media professionals.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a keen interest in media, communication, and storytelling. It suits aspiring journalists, content creators, public relations specialists, and advertising professionals seeking a strong foundational degree. Individuals looking to enter fields like digital media, television production, or print publishing, and those who wish to contribute to meaningful social discourse through media, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure entry-level positions in diverse media sectors across India, including news organizations, advertising agencies, PR firms, and digital content companies. Common career paths include Reporter, Content Writer, Social Media Manager, PR Executive, and Assistant Producer. Entry-level salaries typically range from INR 2.5 to 4 LPA, with significant growth potential into senior editorial or managerial roles in leading Indian media houses and MNCs operating in India.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core communication theories and models, practicing effective verbal and non-verbal communication. Engage in critical analysis of daily news and media content to develop a strong news sense and foundational journalistic ethics.
Tools & Resources
GNDU Library Resources, Academic Journals on Communication, Peer study groups, Reputable news platforms
Career Connection
A solid grasp of communication theory and ethics is crucial for any media role, providing the framework for responsible and impactful journalism and mass communication practices.
Develop Essential Reporting and Writing Skills- (Semester 1-2)
Actively participate in practical sessions for news gathering, interviewing, and writing. Practice crafting various news formats, features, and editorials. Read widely to improve vocabulary and sentence structure, honing clear and concise writing.
Tools & Resources
Campus newspaper/magazine (if available), Grammarly, Online writing workshops, Newspaper style guides
Career Connection
Proficiency in reporting and writing is fundamental for roles like reporter, content writer, and editor, directly impacting employability and performance in the media industry.
Master Basic Computer and DTP Skills- (Semester 1-2)
Gain hands-on expertise in office productivity suites and desktop publishing software. Understand file management, data organization, and basic graphic design for print media layouts. This technical proficiency is vital for modern media production workflows.
Tools & Resources
MS Office Suite, Adobe InDesign/PageMaker (trial versions or lab access), Online DTP tutorials, Computer lab sessions
Career Connection
These skills are essential for entry-level positions in print media, digital content creation, and any role requiring professional document and layout design.
Intermediate Stage
Engage in Hands-on Broadcast Production- (Semester 3-4)
Actively participate in practical labs for audio and video production, learning scriptwriting, camera operation, editing, and voice modulation. Create short radio jingles, news reports, and video packages to build a portfolio.
Tools & Resources
Audacity, Adobe Premiere Pro (or similar free software like DaVinci Resolve), Campus radio/TV studio (if available), YouTube tutorials
Career Connection
Practical experience in broadcast production makes students competitive for roles in radio jockeying, news anchoring, video editing, and content production for TV and digital platforms.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend workshops, guest lectures, and industry events. Connect with alumni and media professionals on platforms like LinkedIn. Seek their advice, understand industry trends, and explore potential mentorship or internship opportunities.
Tools & Resources
LinkedIn, Industry seminars (online/offline), GNDU alumni network events
Career Connection
Networking is crucial for internships and placements in India, providing insights into specific job roles and creating pathways to entry-level opportunities in diverse media organizations.
Undertake Communication Research Projects- (Semester 3-4)
Apply learned research methodologies to conduct small-scale studies on media effects, audience analysis, or content analysis. This helps in developing analytical skills and understanding the impact of communication.
Tools & Resources
Research methodology books, SurveyMonkey/Google Forms, Statistical software basics (e.g., Excel for analysis), Library databases
Career Connection
Research skills are valuable for roles in media planning, market research, policy analysis, and provide a strong foundation for higher academic pursuits or specialized research-oriented media jobs.
Advanced Stage
Build a Comprehensive Media Portfolio- (Semester 5-6)
Curate all practical work, including written articles, audio clips, video productions, graphic designs, and web projects, into a professional portfolio. This portfolio should be tailored to specific job applications and showcase diverse skills.
Tools & Resources
Online portfolio platforms (Behance, WordPress), Personal website, Cloud storage for large files, Resume building tools
Career Connection
A well-structured portfolio is critical for showcasing practical skills and project experience, significantly enhancing employability and demonstrating readiness for industry roles.
Specialize in New Media and Digital Marketing- (Semester 5-6)
Focus on developing advanced skills in web design, social media management, SEO, and digital marketing. Understand analytics and online content strategies. Explore entrepreneurial opportunities within the digital media space.
Tools & Resources
Google Analytics, Social media management tools, Online courses on digital marketing, WordPress/Wix for website development
Career Connection
Proficiency in new media is highly sought after in the current Indian job market, opening doors to roles in digital journalism, social media marketing, content strategy, and media entrepreneurship.
Prepare Rigorously for Placements and Interviews- (Semester 6)
Attend placement training sessions, practice group discussions, mock interviews, and refine resume writing. Research potential employers and understand their requirements. Actively participate in campus recruitment drives and internship programs.
Tools & Resources
GNDU Placement Cell, Mock interview platforms, Career counseling services, Company research on portals like Naukri.com, LinkedIn
Career Connection
Dedicated placement preparation ensures students are well-equipped to secure desirable job offers in leading media organizations, navigating the competitive Indian job market effectively.
Program Structure and Curriculum
Eligibility:
- 10+2 (Higher Secondary Examination) from a recognized board with at least 50% marks in aggregate, as per general GNDU admission guidelines.
Duration: 3 years (6 semesters)
Credits: 124 Credits
Assessment: Internal: 20% (for theory subjects), External: 80% (for theory subjects), varies for practicals and projects
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-101 | Communication Concepts | Core | 4 | Introduction to Communication, Types and Elements of Communication, Barriers to Communication, Theories of Communication, Mass Communication Models, Verbal and Non-verbal Communication |
| BJMC-102 | Introduction to Journalism | Core | 4 | Concept and Definition of Journalism, Role and Functions of Journalism, Ethics and Social Responsibility, History of Journalism in India, News Agencies and their Importance |
| BJMC-103 | Reporting & Editing-I | Core | 4 | News Concepts and Values, Sources of News, Structure of News Story, Principles of Editing, Fact-checking and Verification, Headline Writing |
| BJMC-104 | Introduction to Mass Media | Core | 4 | Forms of Mass Media (Print, Radio, TV, Internet), Characteristics of Each Medium, Traditional Media Forms, Media Convergence, Role of Media in Society |
| BJMC-105 | Introduction to Computers | Core | 4 | Basics of Computer Hardware and Software, Operating Systems, MS Office Suite (Word, Excel, PowerPoint), Internet Concepts and Applications, Cyber Security Basics |
| BJMC-106 (P) | Reporting & Editing-I (Practical) | Practical | 2 | News Gathering Techniques, Interviewing Skills, Writing News Reports, Editing Practice, Headline and Lead Writing |
| BJMC-107 (P) | Computer Lab | Practical | 2 | Hands-on with MS Word for document creation, MS Excel for data management, MS PowerPoint for presentations, Internet browsing and email management, Basic file management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-108 | Media & Society | Core | 4 | Media as a Social Institution, Media Influence and Effects Theories, Social Responsibility of Media, Globalization and Media, Media Literacy and Critical Thinking |
| BJMC-109 | History of Indian Press | Core | 4 | Early Indian Press, Press during Freedom Movement, Post-Independence Press Development, Role of Eminent Journalists, Major Milestones in Indian Journalism |
| BJMC-110 | Reporting & Editing-II | Core | 4 | Investigative Reporting, Interpretative Reporting, Feature and Article Writing, Editorial Writing, Photojournalism Concepts, Specialized Reporting |
| BJMC-111 | Print Media Management | Core | 4 | Newspaper Organization Structure, Editorial and Production Departments, Marketing and Circulation, Advertising Management in Print, Financial Management of Media House |
| BJMC-112 | Media Laws & Ethics | Core | 4 | Constitutional Provisions on Freedom of Speech, Press Council of India, Defamation and Libel, Contempt of Court, Copyright and Intellectual Property Rights, Ethical Dilemmas in Journalism |
| BJMC-113 (P) | Reporting & Editing-II (Practical) | Practical | 2 | Feature Writing Practice, Editorial Writing Practice, News Analysis and Comment Writing, Interviewing and Transcription, Photo Caption Writing |
| BJMC-114 (P) | Desktop Publishing (DTP) | Practical | 2 | Introduction to DTP Software (e.g., Adobe InDesign, PageMaker), Page Layout and Design Principles, Text and Graphics Integration, Designing Newspapers, Magazines, Brochures, Typography and Color Theory |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-201 | Introduction to Advertising | Core | 4 | Concept and Definition of Advertising, Types of Advertising, Advertising Agencies Structure and Functions, Brand Building and Management, Advertising Ethics and Regulations |
| BJMC-202 | Public Relations | Core | 4 | Concept and Definition of Public Relations, Tools and Techniques of PR, PR in Different Sectors, Crisis Management and Communication, Media Relations and Lobbying |
| BJMC-203 | Broadcast Journalism-I (Radio) | Core | 4 | History and Evolution of Radio in India, Radio as a Medium of Mass Communication, Types of Radio Programs, Radio News Writing and Reporting, Radio Interviewing and Announcing |
| BJMC-204 | Communication Research | Core | 4 | Introduction to Communication Research, Research Methods (Qualitative, Quantitative), Data Collection Techniques (Surveys, Interviews), Sampling Procedures, Content Analysis, Ethics in Research |
| BJMC-205 (P) | Audio Production (Practical) | Practical | 2 | Introduction to Audio Equipment, Sound Recording and Editing Basics, Script Writing for Radio Programs, Voice Modulation and Delivery, Producing Radio Spots and Jingles |
| BJMC-206 (P) | Computer Graphics & Animation (Practical) | Practical | 2 | Introduction to Graphic Design Software (e.g., Photoshop, CorelDraw), Image Editing and Manipulation, Logo Design and Branding, Basic Animation Principles, Creating Visuals for Media |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-207 | Theories of Development Communication | Core | 4 | Concept of Development Communication, Models of Development, Role of Media in Development, Health Communication, Rural and Agricultural Communication, Participatory Communication |
| BJMC-208 | Broadcast Journalism-II (Television) | Core | 4 | History and Evolution of Television in India, TV as a Medium of Mass Communication, TV News Production Process, Camera Operations and Lighting, TV Program Formats and Anchoring |
| BJMC-209 | Advertising & PR Campaigns | Core | 4 | Campaign Planning and Strategy, Target Audience Analysis, Budgeting and Media Planning, Creative Strategy in Campaigns, Campaign Execution and Evaluation |
| BJMC-210 (P) | Photojournalism (Practical) | Practical | 2 | Basics of Photography, Camera Operations and Techniques, Composition and Lighting, Photo Editing Software (e.g., Adobe Lightroom), Ethics in Photojournalism, Caption Writing |
| BJMC-211 (P) | Video Production (Practical) | Practical | 2 | Introduction to Video Camera, Shot Division and Framing, Script Writing for TV/Video, Basic Video Editing (e.g., Adobe Premiere Pro), Lighting Techniques for Video |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-301 | New Media & Internet | Core | 4 | Evolution of New Media, Internet as a Communication Medium, Social Media and its Impact, Online Journalism and Blogging, Digital Marketing Fundamentals, Cyber Laws and Ethics |
| BJMC-302 | Film Studies | Core | 4 | History of Cinema (Global and Indian), Film Genres and Movements, Film Language and Aesthetics, Film Appreciation and Criticism, Documentary Films, Role of Film in Society |
| BJMC-303 (A) | Event Management | Elective | 4 | Concept and Scope of Event Management, Types of Events (Corporate, Cultural, Social), Event Planning and Execution, Budgeting and Resource Management, Event Marketing and Promotion, Risk Management in Events |
| BJMC-303 (B) | Media Convergence | Elective | 4 | Concept and Dimensions of Media Convergence, Technological and Economic Convergence, Newsroom Integration, Challenges and Opportunities of Convergence, Multi-platform Content Creation |
| BJMC-304 (A) | Rural Communication | Elective | 4 | Understanding Rural Society in India, Communication Needs of Rural Population, Traditional Media for Rural Development, Role of ICT in Rural Communication, Case Studies in Rural Development |
| BJMC-304 (B) | Communication & Human Rights | Elective | 4 | Concept of Human Rights, Role of Media in Human Rights Advocacy, Reporting on Human Rights Issues, Ethical Concerns in Reporting, International Human Rights Instruments |
| BJMC-305 (P) | Web Designing (Practical) | Practical | 2 | Introduction to HTML and CSS, Basic JavaScript for interactivity, Content Management Systems (e.g., WordPress), Search Engine Optimization (SEO) Basics, Responsive Web Design Principles |
| BJMC-306 (P) | Project Work-I | Project | 4 | Research Proposal Development, Data Collection and Analysis Methods, Report Writing and Documentation, Presentation Skills, Time Management for Projects |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-307 | Corporate Communication | Core | 4 | Internal and External Corporate Communication, Corporate Identity and Image Building, Brand Reputation Management, Corporate Social Responsibility (CSR), Stakeholder Communication |
| BJMC-308 | Entrepreneurship in Media | Core | 4 | Media Business Models, Startup Ecosystem in Media, Funding and Venture Capital, Marketing Strategies for Media Ventures, Legal Aspects of Media Entrepreneurship, Innovation in Media Industry |
| BJMC-309 (A) | Crisis Communication | Elective | 4 | Definition and Stages of Crisis, Crisis Communication Strategies, Media Handling during Crisis, Role of Social Media in Crisis, Post-Crisis Communication |
| BJMC-309 (B) | Media Management & Marketing | Elective | 4 | Media Industry Structure and Business Models, Strategic Planning in Media, Revenue Streams (Advertising, Subscription), Audience Research and Analysis, Content Marketing for Media |
| BJMC-310 (A) | International Communication | Elective | 4 | Global Media Landscape, Theories of International Communication, Cultural Imperialism and Media Flows, International News Agencies, Role of UN and UNESCO in Communication |
| BJMC-310 (B) | Media & Gender | Elective | 4 | Portrayal of Gender in Media, Gender Stereotypes and Representation, Women in Media Professions, Feminist Media Studies, Advocacy and Gender Sensitization |
| BJMC-311 (P) | Public Speaking & Anchoring (Practical) | Practical | 2 | Voice Modulation and Diction, Body Language and Stage Presence, Presentation Skills, Interviewing Techniques, News Anchoring and Script Reading, Debate and Group Discussion |
| BJMC-312 (P) | Project Work-II | Project | 4 | Advanced Research Methodology, Fieldwork and Data Interpretation, Dissertation Writing and Formatting, Viva Voce Preparation, Portfolio Development and Presentation |
