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MBA in Marketing at HIMALAYAN INSTITUTE OF ENGINEERING & TECHNOLOGY
Sirmour, Himachal Pradesh
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About the Specialization
What is Marketing at HIMALAYAN INSTITUTE OF ENGINEERING & TECHNOLOGY Sirmour?
This Marketing specialization program at Himalayan Institute of Engineering and Technology focuses on equipping students with advanced marketing principles and practices relevant to the dynamic Indian market. It emphasizes strategic thinking, digital transformation, and consumer insights, preparing future leaders to address contemporary business challenges effectively. The program aims to foster innovation and market responsiveness.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart their careers in marketing, working professionals seeking to upskill in digital and strategic marketing, and individuals looking to transition into a marketing-centric role within various industries. Candidates should possess a strong analytical aptitude and a passion for understanding consumer behavior and market trends.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, or Marketing Consultant in leading Indian and multinational companies. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth trajectories for experienced professionals. The curriculum often aligns with certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (undefined)
Dedicate time to thoroughly understand fundamental management, economics, and accounting principles. These form the bedrock for advanced marketing strategies. Focus on case studies to apply theoretical knowledge to practical Indian business scenarios.
Tools & Resources
Harvard Business Review case studies, NPTEL lectures on management fundamentals, Economic Times for business news
Career Connection
A strong foundation ensures you can articulate business value and integrate marketing with other functions, crucial for managerial roles.
Develop Foundational Research Skills- (undefined)
Actively engage with Business Research Methods and Quantitative Techniques. Practice data analysis using statistical software. This helps in understanding market surveys and consumer insights, which are critical for marketing decision-making.
Tools & Resources
SPSS/R for basic data analysis, Google Scholar for academic papers, Excel for data organization
Career Connection
Proficiency in research and data analysis is highly valued for roles in market research, business intelligence, and marketing analytics.
Build Communication & Presentation Acumen- (undefined)
Participate actively in group discussions, presentations, and debates during coursework. Focus on structuring arguments, public speaking, and engaging an audience, which are essential for client interactions and team leadership in marketing.
Tools & Resources
Toastmasters clubs (if available), presentation software like PowerPoint/Canva, feedback from peers and faculty
Career Connection
Effective communication is paramount for pitching ideas, leading campaigns, and excelling in client-facing marketing roles.
Intermediate Stage
Undertake Marketing-Specific Internships- (undefined)
Seek summer internships in marketing departments of companies across various sectors like FMCG, retail, digital agencies, or startups. Focus on gaining hands-on experience in areas like brand promotion, market analysis, or sales support.
Tools & Resources
College placement cell, LinkedIn, Internshala for internship search
Career Connection
Practical exposure during internships provides real-world understanding, builds industry contacts, and significantly boosts placement chances in specific marketing domains.
Specialize in Digital Marketing Tools & Platforms- (undefined)
Beyond classroom learning, complete certifications in popular digital marketing tools and platforms. This includes Google Ads, Google Analytics, Facebook Blueprint, and SEO tools, which are highly in-demand in the Indian market.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera/Udemy courses
Career Connection
Certified skills make you highly competitive for roles in digital marketing, content marketing, and e-commerce, which are rapidly expanding in India.
Participate in Marketing Competitions & Case Studies- (undefined)
Engage in inter-college marketing competitions, brand challenges, and live case study analyses. This hones problem-solving skills, creativity, and strategic thinking under pressure, replicating real-world business scenarios.
Tools & Resources
Platforms like Dare2Compete, company-sponsored case competitions, industry publications
Career Connection
Winning or even participating in such events builds a strong resume, provides networking opportunities, and demonstrates your practical marketing acumen to potential employers.
Advanced Stage
Develop a Strong Marketing Portfolio- (undefined)
Compile all your marketing projects, internships, case studies, and certifications into a professional portfolio. Showcase your skills in campaign design, market analysis, content creation, and strategic recommendations, highlighting impact metrics.
Tools & Resources
Online portfolio platforms (e.g., Behance, personal website), LinkedIn profile optimization
Career Connection
A compelling portfolio is crucial for demonstrating your capabilities during interviews and standing out to recruiters in the competitive Indian job market.
Network with Industry Professionals and Alumni- (undefined)
Actively connect with marketing leaders, industry experts, and alumni through industry events, LinkedIn, and college networking sessions. Seek mentorship and insights into current industry trends and career opportunities.
Tools & Resources
LinkedIn, industry conferences and webinars, college alumni network platforms
Career Connection
Strong professional networks often lead to job referrals, mentorship, and invaluable career advice, accelerating your growth in the Indian marketing landscape.
Prepare for Specialized Marketing Roles- (undefined)
Based on your interest (e.g., brand, digital, sales, analytics), tailor your final semester project and job application strategy. Practice specific interview questions for those roles and prepare a pitch demonstrating your fit and understanding of the Indian market''''s nuances.
Tools & Resources
Mock interviews, career counseling, industry-specific job boards, GMAT/CAT prep (if considering higher studies)
Career Connection
Targeted preparation ensures you are well-equipped to articulate your value proposition for specific marketing roles, enhancing your chances of securing desired placements with top companies in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 pattern or equivalent) in any discipline with a minimum of 50% marks (45% for SC/ST/OBC/Physically Challenged) from a recognized University.
Duration: 2 years / 4 semesters
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process and Organizational Behaviour | Core | 4 | Management Theories, Organizational Structure, Motivation and Leadership, Group Dynamics, Organizational Culture and Change |
| MBA-102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| MBA-103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements, Financial Statement Analysis |
| MBA-104 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment |
| MBA-105 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| MBA-106 | Quantitative Techniques for Management | Core | 4 | Probability and Distributions, Hypothesis Testing, Correlation and Regression, Linear Programming, Decision Theory |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product and Pricing Decisions, Promotion and Distribution, Digital Marketing Fundamentals |
| MBA-202 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Leverage Analysis, Dividend Policy |
| MBA-203 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Industrial Relations |
| MBA-204 | Operations Management | Core | 4 | Production Planning, Inventory Management, Quality Management, Supply Chain Management, Layout and Location Decisions |
| MBA-205 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Company Law, Consumer Protection Act, Intellectual Property Rights |
| MBA-206 | Management Information System | Core | 4 | Information Systems Concepts, Database Management, Decision Support Systems, E-commerce, Information Security |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| MBA-30X | Choice Based Credit System (CBCS) Elective | Elective (General) | 4 | Entrepreneurship Development, Project Management, International Business, Rural Marketing, Service Operations Management |
| MBA-MKT-301 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Decision Process, Cultural Influences, Social and Group Influences, Psychological Factors, Consumer Research |
| MBA-MKT-302 | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Problem Definition, Data Collection Methods, Questionnaire Design, Data Analysis and Interpretation |
| MBA-MKT-303 | Sales and Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Sales Planning and Forecasting, Channel Management, Logistics and Supply Chain, Retail Sales Strategies |
| MBA-MKT-304 | Product and Brand Management | Elective (Marketing) | 4 | Product Life Cycle, New Product Development, Brand Identity and Equity, Brand Strategies, Packaging and Labeling |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories, Ethical Decision Making, CSR Concepts, Stakeholder Management, Corporate Governance |
| MBA-40X | Choice Based Credit System (CBCS) Elective | Elective (General) | 4 | Technology Management, International Financial Management, Supply Chain Analytics, Microfinance Management, Organizational Development |
| MBA-MKT-401 | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Quality, Service Design and Delivery, Pricing of Services, Customer Relationship Management |
| MBA-MKT-402 | Digital Marketing | Elective (Marketing) | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| MBA-MKT-403 | Retail Management | Elective (Marketing) | 4 | Retail Formats, Store Location, Merchandising, Retail Pricing, Customer Service in Retail |
| MBA-MKT-404 | International Marketing | Elective (Marketing) | 4 | Global Marketing Environment, International Market Entry Strategies, Product and Pricing Decisions, International Promotion and Distribution, Export-Import Procedures |
| MBA-407 | Project Report / Dissertation | Project | 4 | Research Proposal Development, Methodology Implementation, Data Analysis and Interpretation, Report Writing and Presentation, Literature Review |
