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FPM in Marketing at Indian Institute of Management Ahmedabad
Ahmedabad, Gujarat
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About the Specialization
What is Marketing at Indian Institute of Management Ahmedabad Ahmedabad?
This Marketing specialization program at Indian Institute of Management Ahmedabad focuses on advanced research in marketing theory and practice. It prepares scholars for impactful academic and research careers, contributing to the evolving Indian market landscape through rigorous empirical and theoretical inquiry. The program emphasizes deep conceptual understanding and methodological expertise.
Who Should Apply?
This program is ideal for high-achieving individuals with a strong academic record and a passion for in-depth marketing research. It suits those aspiring to become professors, independent researchers, or thought leaders in marketing, with a desire to contribute original knowledge to the field and society.
Why Choose This Course?
Graduates of this program can expect to be equipped to conduct cutting-edge research, publish in top-tier journals, and teach at leading institutions. Career paths primarily include academia in India and globally, advanced market research consulting, and senior analytical roles, offering competitive salaries and significant intellectual growth potential.
Student Success Practices
Foundation Stage
Master Research Methodologies- (Coursework Phase (Approx. Year 1-2))
Dedicate significant effort to understanding and applying quantitative (statistics, econometrics) and qualitative research methods. Utilize campus resources like the library''''s research databases and statistical software workshops (e.g., R, Python, Stata, SPSS). This foundation is critical for developing robust thesis proposals and executing rigorous studies, ensuring academic excellence.
Tools & Resources
IIMA Library databases, Statistical software workshops (R, Python, Stata, SPSS), Peer study groups
Career Connection
A strong methodological base is essential for all research-oriented careers, enhancing the quality and publishability of your work, and preparing you for advanced research positions.
Engage Actively in Core Courses- (Coursework Phase (Approx. Year 1-2))
Participate actively in classroom discussions, complete assignments diligently, and seek regular feedback from professors. Form study groups with peers to clarify complex concepts and collaboratively approach problems. This builds a strong theoretical understanding, essential for identifying research gaps and establishing a network for peer learning.
Tools & Resources
Class discussions, Professor office hours, Study groups, Academic workshops
Career Connection
Deep engagement strengthens conceptual understanding and critical thinking, crucial skills for developing original research and becoming a respected scholar in your field.
Explore Faculty Research Interests- (Coursework Phase (Approx. Year 1-2))
In the initial years, identify professors in the Marketing area whose research aligns with your emerging interests. Attend faculty research seminars, read their recent publications, and proactively schedule meetings to discuss potential research avenues. This early engagement helps in identifying a suitable thesis advisor and shaping your research trajectory effectively.
Tools & Resources
Faculty profiles on IIMA website, Research seminar series, One-on-one faculty meetings
Career Connection
Early identification of an advisor and research area streamlines your doctoral journey, improves thesis quality, and opens doors to collaborative research projects.
Intermediate Stage
Develop a Strong Thesis Proposal- (Comprehensive Exam & Thesis Proposal Phase (Approx. Year 3))
Focus intensely on crafting a compelling and feasible thesis proposal that clearly defines your research question, theoretical framework, methodology, and expected contributions. Work closely with your chosen advisor and leverage IIMA''''s research development workshops for refinement and constructive feedback before the comprehensive exam.
Tools & Resources
Thesis advisor mentorship, IIMA Research Proposal Workshops, Literature review databases
Career Connection
A well-defined proposal is the blueprint for successful doctoral research, a critical milestone for program progression, and a foundation for future academic funding applications.
Present at Internal Workshops/Conferences- (Comprehensive Exam & Thesis Proposal Phase (Approx. Year 3))
Actively seek opportunities to present preliminary research ideas or initial findings at internal doctoral workshops or faculty seminars. This practice helps in refining presentation skills, receiving diverse feedback from peers and senior scholars, and building confidence before presenting at larger, external academic conferences.
Tools & Resources
IIMA Doctoral Colloquium, Area-specific research workshops, Faculty brown bag seminars
Career Connection
Developing strong presentation skills and getting early feedback are vital for academic visibility, preparing you for conference presentations and job market talks.
Network with Scholars and Practitioners- (Comprehensive Exam & Thesis Proposal Phase (Approx. Year 3))
Attend national and international academic conferences (e.g., AMA, ACR, or specific Indian academic forums like NASMEI) to engage with fellow PhD students and established scholars. Seek opportunities to interact with industry practitioners to identify relevant research gaps and understand the real-world applicability of your research.
Tools & Resources
Academic conferences (national/international), Professional associations, IIMA alumni network
Career Connection
Building a strong professional network provides mentorship, potential collaborations, and insights into job opportunities in academia and industry.
Advanced Stage
Prioritize Rigorous Thesis Research and Writing- (Thesis Research, Writing & Defense Phase (Approx. Year 4-5))
Maintain discipline and focus on meticulously executing your thesis research, collecting and analyzing data, and dedicating substantial time to writing. Utilize IIMA''''s writing support services and academic coaches for refining your thesis manuscript to meet international publication standards for clarity and rigor.
Tools & Resources
Thesis advisor guidance, IIMA Writing Centre, Grammarly/reference managers
Career Connection
A well-written, rigorous thesis is the cornerstone of your academic portfolio, demonstrating your research capabilities and forming the basis for publications.
Aim for Top-Tier Journal Publications- (Thesis Research, Writing & Defense Phase (Approx. Year 4-5))
Strategically target leading academic journals in marketing for publishing your thesis chapters or related research. Engage closely with your advisor on manuscript development, understanding the review processes, and revising tirelessly based on reviewer feedback. Early publication significantly boosts academic career prospects.
Tools & Resources
Journal selection tools, Manuscript revision workshops, Advisor feedback
Career Connection
Publishing in reputable journals is critical for securing academic positions, gaining tenure, and establishing your reputation as a scholar in the marketing field.
Prepare for the Academic Job Market- (Thesis Research, Writing & Defense Phase (Approx. Year 4-5))
Actively participate in job market preparation workshops, mock interviews, and presentation sessions. Develop a strong academic CV, teaching statement, and research statement tailored to academic roles. Leverage IIMA''''s extensive alumni network and career services for insights into the Indian and global academic job market.
Tools & Resources
IIMA Career Services, Mock interviews, Faculty networking, Job search platforms
Career Connection
Thorough preparation ensures you are competitive for faculty positions at leading business schools and research institutions upon graduation.
Program Structure and Curriculum
Eligibility:
- Master''''s Degree (Bachelor''''s in 10+2+3 or 10+2+4 system) / B.E. / B.Tech. / B.Arch. / B.Pharm. / Other four-year undergraduate degree with 60% marks (or equivalent CPI/CGPA); OR a 5-year Integrated Master''''s degree (10+2+5 system) with 60% marks (or equivalent CPI/CGPA); OR a Bachelor''''s degree (10+2+3 system) with 60% marks (or equivalent CPI/CGPA) and a CA/ICWA/CS qualification. Valid CAT/GRE/GMAT/GATE/JRF (UGC/CSIR) score required.
Duration: 4-5 years (typically 2 years for coursework, 2-3 years for thesis)
Credits: 45-51 credits for coursework, 45 credits for thesis (total 90-96 credits) Credits
Assessment: Internal: Course-specific evaluation through assignments, projects, quizzes, mid-term examinations, class participation, External: End-term examinations, comprehensive examination, thesis defense
