.png&w=1920&q=75)
DOCTOR-OF-PHILOSOPHY-PHD in Marketing at Indian Institute of Management Jammu
Jammu, Jammu and Kashmir
.png&w=1920&q=75)
About the Specialization
What is Marketing at Indian Institute of Management Jammu Jammu?
This Marketing specialization program at IIM Jammu focuses on developing advanced research capabilities in key areas of marketing. It equips scholars with theoretical foundations and empirical methods to address complex marketing challenges relevant to the dynamic Indian market, fostering innovation and strategic thinking within the discipline. The program aims to produce cutting-edge research and thought leadership.
Who Should Apply?
This program is ideal for aspiring academics, marketing professionals with a strong research inclination, and individuals seeking to contribute original knowledge to the field. Candidates typically possess a Master''''s degree in management or a related discipline, demonstrating a keen interest in rigorous academic inquiry and a desire to pursue research-oriented careers in India or globally.
Why Choose This Course?
Graduates of this program can expect to pursue careers as faculty in prestigious academic institutions, become research scientists in leading market research firms, or serve as high-level consultants impacting marketing strategy. The program prepares scholars for impactful publications, contributing to the body of marketing knowledge and influencing business practices across various Indian industries, with potential for significant career growth.
Student Success Practices
Foundation Stage
Build Robust Research Fundamentals- (Semester 1-2)
Dedicate significant effort to mastering core research methodologies and advanced statistics in the initial semesters. Actively participate in all coursework, ensuring a deep understanding of qualitative and quantitative research techniques. Seek additional online tutorials on platforms like Coursera or NPTEL for statistical software like R or Python to supplement classroom learning.
Tools & Resources
Research Methodology textbooks, Statistical software (R, Python), NPTEL/Coursera courses on advanced statistics
Career Connection
Strong research foundations are critical for developing a sound thesis proposal and conducting high-quality research, directly impacting publication potential and academic job market readiness.
Cultivate Critical Reading and Academic Writing- (Semester 1-2)
Systematically read and critically analyze foundational and contemporary marketing research papers. Practice synthesizing complex ideas, identifying research gaps, and formulating clear arguments. Utilize academic writing workshops offered by the institute to refine writing skills essential for literature reviews, research proposals, and eventually, journal submissions.
Tools & Resources
IIM Jammu Library databases (JSTOR, Scopus), Academic writing guides, Grammarly/QuillBot for proofreading
Career Connection
Proficiency in academic writing and critical analysis is paramount for effective communication of research findings, successful publication, and securing grants in academia.
Engage in Faculty Research Projects- (Semester 1-2)
Proactively seek opportunities to assist faculty members with their ongoing research projects. This provides invaluable hands-on experience in data collection, analysis, and understanding the research process from conception to publication. It also helps in identifying potential thesis topics and building mentorship relationships.
Tools & Resources
Faculty profiles on IIM Jammu website, Departmental research seminars
Career Connection
Early involvement in research enhances practical skills, contributes to co-authorships, and strengthens the academic CV, which is crucial for PhD placements.
Intermediate Stage
Identify and Refine Research Niche- (Semester 3-5)
After completing core courses, immerse yourself in marketing literature to identify a specific area of interest. Attend marketing research seminars, engage in discussions with faculty, and explore contemporary issues in the Indian marketing landscape to narrow down a unique and impactful research question for your thesis.
Tools & Resources
Marketing journals (Journal of Marketing, Journal of Consumer Research), IIM Jammu faculty mentors
Career Connection
A well-defined and novel research niche differentiates your work, increases its impact, and improves chances of publication and securing a specialized academic position.
Develop a Robust Thesis Proposal- (Semester 4-5)
Work closely with your chosen thesis advisor to develop a comprehensive and methodologically sound thesis proposal. This involves extensive literature review, clear articulation of research questions, detailed methodology, and expected contributions. Present your proposal to faculty and peers for feedback to strengthen its theoretical and empirical rigor.
Tools & Resources
Thesis proposal guidelines, Advisor meetings, Peer review sessions
Career Connection
A strong proposal is a critical milestone, demonstrating your capability to undertake independent research, and is often a prerequisite for comprehensive exams and thesis progression.
Present Research at Conferences- (Semester 4-6)
Prepare preliminary research findings or literature review papers for submission to national and international academic conferences. Presenting at events like the IMR Doctoral Conference or other relevant marketing conferences helps gather feedback, network with scholars, and gain experience in academic discourse.
Tools & Resources
Conference call for papers (e.g., AMA, ACR, ISMS), Travel grants from IIM Jammu
Career Connection
Conference presentations enhance visibility, provide valuable feedback for improving your research, and build your professional network, all vital for academic career progression.
Advanced Stage
Strategize for Thesis Completion and Defense- (Semester 6 onwards)
Maintain regular meetings with your advisor to stay on track with thesis writing. Break down the thesis into manageable chapters and set realistic deadlines. Prepare rigorously for your comprehensive examination and final thesis defense by practicing presentations and anticipating potential questions from the committee.
Tools & Resources
Thesis writing software (e.g., Zotero, Mendeley), Mock defense sessions
Career Connection
Efficient thesis completion and a strong defense are the ultimate goals, directly leading to PhD conferment and eligibility for academic and research roles.
Focus on Publications and Job Market Preparation- (Semester 7-8)
Transform thesis chapters or research papers into publishable manuscripts for submission to peer-reviewed academic journals. Simultaneously, begin preparing for the academic job market, which includes developing a strong CV, teaching philosophy, research statement, and practicing job talks and interviews.
Tools & Resources
Target journal lists (e.g., ABDC, FT50), IIM Jammu Career Development Cell, Mock interviews
Career Connection
Publications in reputable journals are critical for securing academic positions. Early and thorough job market preparation significantly increases the chances of successful placement.
Cultivate a Professional Network- (Throughout the program, intensifying in later stages)
Actively network with faculty, visiting scholars, and peers at IIM Jammu and other institutions. Attend workshops, collaborate on research projects, and maintain connections forged at conferences. A strong professional network is invaluable for future collaborations, mentorship, and career opportunities in India and globally.
Tools & Resources
LinkedIn, Professional associations (e.g., AMA-India Chapter), Alumni network
Career Connection
Networking opens doors to collaborations, provides insights into job opportunities, and builds a support system essential for a successful and impactful academic career.
Program Structure and Curriculum
Eligibility:
- Master’s Degree or a Two-year Post Graduate Diploma (or equivalent) with at least 60% marks or equivalent grade point average; OR A Professional Qualification (CA, CS, ICWA) with a Bachelor’s Degree with at least 50% marks in Bachelor’s and Professional Qualification OR Five year/four-year Integrated Master’s Degree programme with at least 60% marks or equivalent grade point average OR a Bachelor’s Degree (4-year programme) with at least 60% marks or equivalent grade point average. All candidates must also clear one of the standard tests like CAT/GMAT/GRE/GATE/JRF(NET) or IIMJ RT (Research Test).
Duration: Minimum 4 years, Maximum 6 years
Credits: 60 Credits
Assessment: Internal: 30-50%, External: 50-70%
