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MBA in General at Indian Institute of Technology Jodhpur
Jodhpur, Rajasthan
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About the Specialization
What is General at Indian Institute of Technology Jodhpur Jodhpur?
This General MBA program at Indian Institute of Technology Jodhpur focuses on providing a comprehensive and interdisciplinary business education. Leveraging an IIT''''s analytical rigor, it prepares students for dynamic leadership roles across sectors. The program emphasizes innovative thinking, technological integration, and strategic decision-making crucial for navigating the complex Indian and global business landscapes, making it distinctively robust for future managers.
Who Should Apply?
This program is ideal for fresh graduates seeking a strong foundation in management, early to mid-career working professionals looking to upskill or transition into leadership, and aspiring entrepreneurs eager to develop impactful business models. Candidates with diverse academic backgrounds who possess strong analytical abilities and a drive for problem-solving will find this program particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in top Indian and multinational companies, ranging from consulting, finance, marketing, and operations to technology and entrepreneurship. Entry-level salaries typically range from INR 10-20 lakhs per annum, with significant growth trajectories into senior management. The curriculum also aligns with industry certifications in analytics, project management, and digital marketing, enhancing professional recognition.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Financial Reporting, Quantitative Methods, and Organizational Behaviour. Form study groups to discuss complex topics and use case studies to apply theoretical knowledge, building a strong base for advanced studies.
Tools & Resources
Official textbooks, Harvard Business Review cases, Peer study groups, IIT Jodhpur library resources
Career Connection
A strong grasp of fundamentals is crucial for excelling in summer internships and initial placement interviews, demonstrating analytical capability and a holistic business perspective.
Develop Quantitative and Digital Skills Early- (Semester 1-2)
Actively engage with courses like Managerial Computing and Quantitative Methods. Seek additional online certifications in Excel, Python for data analysis, or basic statistical software to enhance your analytical toolkit beyond classroom learning. This is critical for data-driven decision making.
Tools & Resources
Coursera/edX courses in Python/R, Microsoft Excel certifications, Online data analysis platforms like Kaggle
Career Connection
These skills are highly sought after by consulting, finance, and business analytics firms, significantly boosting your employability and suitability for technical management roles.
Engage in Extracurriculars and Networking- (undefined)
Participate actively in various student clubs (e.g., Marketing Club, Finance Club, Entrepreneurship Cell) and inter-college competitions. Attend industry talks and network with alumni and guest speakers. This helps build soft skills, leadership, and expands your professional circle.
Tools & Resources
IIT Jodhpur student clubs, LinkedIn for professional networking, Industry webinars and conferences
Career Connection
Early networking can lead to internship opportunities, mentorship, and invaluable career guidance. Club activities enhance teamwork and leadership, vital for management roles.
Intermediate Stage
Maximize Summer Internship Learning- (After Semester 2)
Treat your summer internship as an extended interview. Proactively seek feedback, take initiative on projects, and network with professionals within the organization. Focus on delivering tangible results and understanding industry dynamics in an Indian context.
Tools & Resources
Internship mentor, Company internal resources, Professional networking events
Career Connection
A successful internship often leads to a Pre-Placement Offer (PPO), significantly easing placement pressure. It also provides practical experience vital for full-time roles.
Strategically Choose Electives and Specializations- (Semester 3)
Based on your career aspirations and internship experience, carefully select electives in Semester 3 and 4. Aim for a balanced portfolio or a focused specialization. Discuss choices with faculty and seniors to align with industry demand and personal strengths.
Tools & Resources
Faculty advisors, Alumni network, Industry reports on job trends
Career Connection
Strategic elective choices directly shape your resume and open doors to specific industry roles (e.g., Finance, Marketing, Analytics), making you a more targeted and attractive candidate.
Participate in Case Competitions and Live Projects- (Semester 3-4)
Join inter-college and intra-college case study competitions to apply theoretical knowledge to real-world business problems. Seek out live projects offered by faculty or industry contacts. This enhances problem-solving, teamwork, and presentation skills.
Tools & Resources
Online case libraries (e.g., HBR cases), IIT Jodhpur case competition announcements, Industry contacts
Career Connection
Winning or even participating in such events adds significant value to your resume, showcases your analytical prowess, and provides exposure to industry challenges and solutions, highly valued by recruiters.
Advanced Stage
Excel in the Capstone Project- (Semester 4)
Approach the Capstone Project as your ultimate opportunity to demonstrate comprehensive management skills. Choose a topic with practical relevance, conduct thorough research, and seek regular guidance from your faculty mentor. Aim for impactful recommendations.
Tools & Resources
Research databases, Faculty mentor, Industry experts for insights
Career Connection
A well-executed capstone project is a powerful talking point in interviews, showcasing your ability to tackle complex business challenges, conduct rigorous analysis, and propose actionable solutions.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous placement preparation, including mock interviews, group discussions, and aptitude test practice. Tailor your resume and cover letters to specific job descriptions. Utilize career services for guidance on interview techniques and company-specific preparation.
Tools & Resources
IIT Jodhpur Career Development Cell, Online aptitude platforms, Mock interview panels
Career Connection
Thorough preparation is paramount for securing desirable placements with top companies. It helps you articulate your value proposition effectively and confidently handle competitive selection processes.
Develop Leadership and Mentorship Skills- (Semester 3-4)
Take on leadership roles in student bodies, mentor junior students, or volunteer for institutional initiatives. This cultivates leadership, empathy, and team-building skills. Seek mentorship from alumni for career guidance and industry insights relevant to the Indian market.
Tools & Resources
Alumni network, Leadership workshops, Student association roles
Career Connection
Strong leadership and interpersonal skills are crucial for ascending to senior management positions. Mentorship provides strategic career advice and expands your professional network for long-term growth.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (minimum 3-year program) with at least 60% marks (or 6.0/10 CGPA/CPI) for General/OBC/EWS category and at least 55% marks (or 5.5/10 CGPA/CPI) for SC/ST/PwD category. Valid CAT/GMAT/XAT/CMAT/NMAT by GMAC/ATMA score. No minimum work experience required.
Duration: 2 years (4 semesters)
Credits: 120 (Minimum, as per program overview page; calculated sum from detailed course structure is 103.5 credits) Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBL1010 | Financial Reporting and Analysis | Core | 3 | Introduction to Financial Accounting, Accounting Process and Principles, Financial Statement Analysis, Cash Flow Statement, Valuation and Financial Reporting |
| MBL1020 | Quantitative Methods for Management | Core | 3 | Introduction to Statistics, Probability Theory, Sampling and Estimation, Hypothesis Testing, Regression Analysis, Forecasting |
| MBL1030 | Organizational Behaviour | Core | 3 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Motivation, Organizational Culture and Change |
| MBL1040 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomics for Managers |
| MBL1050 | Marketing Management | Core | 3 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product Management, Pricing Strategies, Distribution Channels, Promotion |
| MBL1060 | Corporate Communication | Core | 3 | Communication Process, Oral Communication, Written Communication, Digital Communication, Presentation Skills, Cross-Cultural Communication |
| MBL1070 | Managerial Computing | Core | 2 | Introduction to IT, Spreadsheet Modeling, Database Management, Business Analytics Tools, Cloud Computing, Data Visualization |
| MBX1080 | Business Ethics and CSR | Core | 2.5 | Ethical Theories, Business Ethics, Corporate Social Responsibility, Stakeholder Management, Ethical Decision Making, Sustainability |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBL2010 | Corporate Finance | Core | 3 | Introduction to Corporate Finance, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| MBL2020 | Operations and Supply Chain Management | Core | 3 | Introduction to Operations Management, Process Design, Capacity Planning, Inventory Management, Quality Management, Supply Chain Strategy |
| MBL2030 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Employee Relations |
| MBL2040 | Research Methodology for Management | Core | 3 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| MBL2050 | Design Thinking for Business | Core | 3 | Introduction to Design Thinking, Empathize, Define, Ideate, Prototype, Test, Innovation and Creativity, Problem Solving Frameworks |
| MBL2060 | Strategic Management | Core | 3 | Introduction to Strategic Management, Environmental Analysis, Internal Analysis, Strategy Formulation, Strategy Implementation, Corporate Governance |
| MBL2070 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MBL2080 | Emerging Technologies for Business | Core | 3 | AI and Machine Learning, Blockchain, Internet of Things (IoT), Cloud Computing, Big Data Analytics, Cybersecurity |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBL3010 | Innovation and Entrepreneurship | Core | 3 | Innovation Process, Entrepreneurial Mindset, Business Model Canvas, Startup Ecosystem, Funding for Startups, Intellectual Property |
| MBL3020 | Digital Business and E-Commerce | Core | 3 | Digital Transformation, E-Commerce Models, Digital Marketing, Business Analytics in Digital Context, Cybersecurity for Digital Business, Online Payment Systems |
| MBL3030 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation, Project Monitoring and Control, Agile Project Management |
| MBL3040 | Investment Analysis and Portfolio Management | Elective - Finance & Accounting | 3 | Investment Environment, Risk and Return, Portfolio Theory, Equity Valuation, Fixed Income Securities, Derivatives |
| MBL3050 | Financial Derivatives | Elective - Finance & Accounting | 3 | Options Markets, Futures Markets, Swaps, Hedging Strategies, Option Pricing Models, Risk Management |
| MBL3060 | Financial Institutions and Markets | Elective - Finance & Accounting | 3 | Financial System, Money Market, Capital Market, Banking Sector, Non-Banking Financial Companies, Regulatory Framework |
| MBL3070 | Mergers and Acquisitions | Elective - Finance & Accounting | 3 | M&A Process, Valuation, Financing, Due Diligence, Post-Merger Integration, Regulatory Aspects |
| MBL3080 | Behavioural Finance | Elective - Finance & Accounting | 3 | Cognitive Biases, Emotional Biases, Heuristics, Market Anomalies, Investor Psychology, Behavioral Portfolio Theory |
| MBL3090 | International Financial Management | Elective - Finance & Accounting | 3 | International Monetary System, Exchange Rate Determination, Foreign Exchange Risk Management, International Investment, Multinational Capital Budgeting |
| MBL3100 | Fixed Income Securities | Elective - Finance & Accounting | 3 | Bond Valuation, Term Structure of Interest Rates, Interest Rate Risk, Mortgage-Backed Securities, Credit Risk, Debt Markets |
| MBL3110 | Corporate Restructuring | Elective - Finance & Accounting | 3 | Types of Restructuring, Mergers, Acquisitions, Divestitures, Spin-offs, Buyouts, Leveraged Buyouts, Corporate Governance |
| MBL3120 | Advanced Financial Statement Analysis | Elective - Finance & Accounting | 3 | Earnings Quality, Forensic Accounting, Financial Distress Prediction, Valuation Models, Ratio Analysis, Equity Analysis |
| MBL3130 | Consumer Behaviour | Elective - Marketing Management | 3 | Consumer Decision Process, Perception, Motivation, Learning, Attitudes, Personality, Culture, Social Influence |
| MBL3140 | Digital Marketing | Elective - Marketing Management | 3 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, Mobile Marketing |
| MBL3150 | Brand Management | Elective - Marketing Management | 3 | Brand Identity, Brand Positioning, Brand Equity, Brand Extension, Brand Communication, Brand Revitalization |
| MBL3160 | Sales and Distribution Management | Elective - Marketing Management | 3 | Sales Force Management, Sales Planning, Channel Design, Channel Management, Retail Management, Logistics |
| MBL3170 | Services Marketing | Elective - Marketing Management | 3 | Service Characteristics, Service Quality, Service Design, Pricing Services, Promotion of Services, Customer Relationship Management |
| MBL3180 | Marketing Analytics | Elective - Marketing Management | 3 | Marketing Metrics, Data Collection, Segmentation, Churn Prediction, Campaign Optimization, Customer Lifetime Value |
| MBL3190 | International Marketing | Elective - Marketing Management | 3 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Pricing, Promotion, Distribution Channels |
| MBL3200 | Product and Category Management | Elective - Marketing Management | 3 | Product Life Cycle, New Product Development, Product Portfolio Management, Category Strategy, Assortment Planning |
| MBL3210 | Advertising and Promotion Management | Elective - Marketing Management | 3 | Integrated Marketing Communications, Advertising Appeals, Media Planning, Sales Promotion, Public Relations, Direct Marketing |
| MBL3220 | Talent Acquisition and Management | Elective - Human Resources Management | 3 | Workforce Planning, Recruitment Strategies, Selection Process, Onboarding, Talent Development, Retention Strategies |
| MBL3230 | Compensation and Rewards Management | Elective - Human Resources Management | 3 | Reward Systems, Salary Structures, Incentives, Benefits, Performance-Based Pay, Executive Compensation |
| MBL3240 | Performance Management and Appraisal | Elective - Human Resources Management | 3 | Goal Setting, Performance Standards, Feedback, Appraisal Methods, Performance Coaching, Linking Performance to Rewards |
| MBL3250 | Training and Development | Elective - Human Resources Management | 3 | Needs Assessment, Training Design, Delivery Methods, Evaluation of Training, Management Development, Career Planning |
| MBL3260 | Industrial Relations and Labour Laws | Elective - Human Resources Management | 3 | Trade Unions, Collective Bargaining, Industrial Disputes, Grievance Handling, Indian Labour Laws, Social Security |
| MBL3270 | HR Analytics | Elective - Human Resources Management | 3 | HR Data and Metrics, Predictive Analytics in HR, Talent Analytics, Workforce Planning Analytics, Employee Engagement Analytics, HR Dashboards |
| MBL3280 | Organization Development and Change Management | Elective - Human Resources Management | 3 | OD Interventions, Change Models, Resistance to Change, OD Consulting, Culture Change, Leadership for Change |
| MBL3290 | Strategic Human Resource Management | Elective - Human Resources Management | 3 | HR and Business Strategy Alignment, Human Capital, Global HRM, HR Metrics for Competitive Advantage, Workforce Diversity and Inclusion |
| MBL3300 | Logistics and Supply Chain Analytics | Elective - Operations Management | 3 | Logistics Network Design, Transportation Management, Warehousing, Inventory Optimization, Supply Chain Metrics, Simulation |
| MBL3310 | Service Operations Management | Elective - Operations Management | 3 | Service Design, Service Quality, Waiting Line Models, Capacity Management, Service Recovery, Technology in Services |
| MBL3320 | Project Risk Management | Elective - Operations Management | 3 | Risk Identification, Risk Analysis, Risk Response Planning, Risk Monitoring and Control, Contingency Planning, Crisis Management |
| MBL3330 | Quality Management and Six Sigma | Elective - Operations Management | 3 | Total Quality Management, Quality Control Tools, Lean Principles, Six Sigma Methodology (DMAIC), Process Improvement, Statistical Process Control |
| MBL3340 | Supply Chain Risk Management | Elective - Operations Management | 3 | Supply Chain Vulnerabilities, Risk Assessment, Mitigation Strategies, Supply Chain Resilience, Disruption Management, Business Continuity Planning |
| MBL3350 | Advanced Operations Research | Elective - Operations Management | 3 | Linear Programming, Integer Programming, Network Models, Queuing Theory, Simulation, Decision Analysis |
| MBL3360 | Purchasing and Sourcing Management | Elective - Operations Management | 3 | Procurement Process, Supplier Selection, Negotiation Strategies, Global Sourcing, Contract Management, E-Procurement |
| MBL3370 | Data Mining for Business | Elective - Business Analytics | 3 | Data Preprocessing, Classification, Clustering, Association Rule Mining, Regression, Text Mining |
| MBL3380 | Predictive Analytics for Business | Elective - Business Analytics | 3 | Regression Models, Time Series Analysis, Machine Learning Algorithms, Model Evaluation, Forecasting, Predictive Modeling |
| MBL3390 | Big Data Management and Technologies | Elective - Business Analytics | 3 | Hadoop Ecosystem, NoSQL Databases, Data Warehousing, Data Lakes, Data Governance, Cloud Data Platforms |
| MBL3400 | Web and Social Media Analytics | Elective - Business Analytics | 3 | Web Traffic Analysis, Social Media Metrics, Sentiment Analysis, Network Analysis, A/B Testing, Digital Campaign Measurement |
| MBL3410 | Business Intelligence and Data Visualization | Elective - Business Analytics | 3 | BI Tools, Data Warehousing, ETL Processes, Dashboard Design, Reporting, Tableau/Power BI |
| MBL3420 | AI and Machine Learning in Business | Elective - Business Analytics | 3 | Supervised Learning, Unsupervised Learning, Deep Learning, Natural Language Processing, Computer Vision, AI Ethics |
| MBL3430 | Optimization Models for Business | Elective - Business Analytics | 3 | Linear Optimization, Non-Linear Optimization, Integer Optimization, Network Optimization, Heuristics, Simulation |
| MBL3440 | Startup Incubation and Acceleration | Elective - Entrepreneurship | 3 | Incubators, Accelerators, Mentorship, Ecosystem Building, Funding Stages, Legal Aspects for Startups, Go-to-Market Strategy |
| MBL3450 | Venture Capital and Private Equity | Elective - Entrepreneurship | 3 | Funding Rounds, Due Diligence, Valuation, Term Sheets, Exit Strategies, LP/GP Dynamics |
| MBL3460 | Social Entrepreneurship | Elective - Entrepreneurship | 3 | Social Problems, Social Mission, Business Models for Social Impact, Impact Measurement, Funding for Social Ventures, Ecosystem |
| MBL3470 | Family Business Management | Elective - Entrepreneurship | 3 | Family Business Characteristics, Governance, Succession Planning, Conflict Management, Professionalization, Generational Transitions |
| MBL3480 | Innovation Management and Commercialization | Elective - Entrepreneurship | 3 | Innovation Lifecycle, Open Innovation, Technology Transfer, IP Management, New Product Launch, Commercialization Strategy |
| MBL3490 | Enterprise Resource Planning (ERP) | Elective - Information Systems | 3 | ERP Modules, Implementation Challenges, Benefits of ERP, SAP/Oracle Basics, Business Process Integration, Cloud ERP |
| MBL3500 | IT Strategy and Governance | Elective - Information Systems | 3 | IT Alignment with Business Strategy, IT Governance Frameworks, IT Value Management, Risk Management, Cybersecurity Strategy, IT Outsourcing |
| MBL3510 | Cyber Security Management | Elective - Information Systems | 3 | Information Security Principles, Cyber Threats, Risk Assessment, Security Controls, Incident Response, Data Privacy Regulations |
| MBL3520 | Digital Transformation Strategies | Elective - Information Systems | 3 | Digital Business Models, Emerging Technologies, Organizational Change, Customer Experience, Agile Transformation, Digital Ecosystems |
| MBL3530 | IT Project Management | Elective - Information Systems | 3 | Software Development Life Cycle, Agile Methodologies, Project Planning, Risk Management in IT Projects, Quality Assurance, IT Procurement |
| MBL3540 | International Business | Elective - General Management | 3 | Globalization, Theories of Trade, Foreign Direct Investment, Cultural Environment, Global Strategy, Entry Modes |
| MBL3550 | Leadership and Change Management | Elective - General Management | 3 | Leadership Theories, Transformational Leadership, Emotional Intelligence, Change Models, Organizational Culture, Resistance to Change |
| MBL3560 | Business Consulting | Elective - General Management | 3 | Consulting Process, Problem Framing, Data Collection and Analysis, Recommendation Development, Client Management, Consulting Ethics |
| MBL3570 | Cross-Cultural Management | Elective - General Management | 3 | Cultural Dimensions, Cross-Cultural Communication, Negotiation in Diverse Contexts, Managing Diversity, Global Teams, Expatriate Management |
| MBL3580 | Negotiation and Conflict Resolution | Elective - General Management | 3 | Negotiation Strategies, Bargaining, Conflict Styles, Mediation, Arbitration, Principled Negotiation |
| MBL3590 | Environmental Management and Sustainability | Elective - General Management | 3 | Environmental Issues, Sustainable Development, Corporate Sustainability, Green Business Models, ESG Reporting, Circular Economy |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBL4010 | Capstone Project | Core | 6 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing, Presentation and Defense |
| MBL3040 | Investment Analysis and Portfolio Management | Elective - Finance & Accounting | 3 | Investment Environment, Risk and Return, Portfolio Theory, Equity Valuation, Fixed Income Securities, Derivatives |
| MBL3050 | Financial Derivatives | Elective - Finance & Accounting | 3 | Options Markets, Futures Markets, Swaps, Hedging Strategies, Option Pricing Models, Risk Management |
| MBL3060 | Financial Institutions and Markets | Elective - Finance & Accounting | 3 | Financial System, Money Market, Capital Market, Banking Sector, Non-Banking Financial Companies, Regulatory Framework |
| MBL3070 | Mergers and Acquisitions | Elective - Finance & Accounting | 3 | M&A Process, Valuation, Financing, Due Diligence, Post-Merger Integration, Regulatory Aspects |
| MBL3080 | Behavioural Finance | Elective - Finance & Accounting | 3 | Cognitive Biases, Emotional Biases, Heuristics, Market Anomalies, Investor Psychology, Behavioral Portfolio Theory |
| MBL3090 | International Financial Management | Elective - Finance & Accounting | 3 | International Monetary System, Exchange Rate Determination, Foreign Exchange Risk Management, International Investment, Multinational Capital Budgeting |
| MBL3100 | Fixed Income Securities | Elective - Finance & Accounting | 3 | Bond Valuation, Term Structure of Interest Rates, Interest Rate Risk, Mortgage-Backed Securities, Credit Risk, Debt Markets |
| MBL3110 | Corporate Restructuring | Elective - Finance & Accounting | 3 | Types of Restructuring, Mergers, Acquisitions, Divestitures, Spin-offs, Buyouts, Leveraged Buyouts, Corporate Governance |
| MBL3120 | Advanced Financial Statement Analysis | Elective - Finance & Accounting | 3 | Earnings Quality, Forensic Accounting, Financial Distress Prediction, Valuation Models, Ratio Analysis, Equity Analysis |
| MBL3130 | Consumer Behaviour | Elective - Marketing Management | 3 | Consumer Decision Process, Perception, Motivation, Learning, Attitudes, Personality, Culture, Social Influence |
| MBL3140 | Digital Marketing | Elective - Marketing Management | 3 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, Mobile Marketing |
| MBL3150 | Brand Management | Elective - Marketing Management | 3 | Brand Identity, Brand Positioning, Brand Equity, Brand Extension, Brand Communication, Brand Revitalization |
| MBL3160 | Sales and Distribution Management | Elective - Marketing Management | 3 | Sales Force Management, Sales Planning, Channel Design, Channel Management, Retail Management, Logistics |
| MBL3170 | Services Marketing | Elective - Marketing Management | 3 | Service Characteristics, Service Quality, Service Design, Pricing Services, Promotion of Services, Customer Relationship Management |
| MBL3180 | Marketing Analytics | Elective - Marketing Management | 3 | Marketing Metrics, Data Collection, Segmentation, Churn Prediction, Campaign Optimization, Customer Lifetime Value |
| MBL3190 | International Marketing | Elective - Marketing Management | 3 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Pricing, Promotion, Distribution Channels |
| MBL3200 | Product and Category Management | Elective - Marketing Management | 3 | Product Life Cycle, New Product Development, Product Portfolio Management, Category Strategy, Assortment Planning |
| MBL3210 | Advertising and Promotion Management | Elective - Marketing Management | 3 | Integrated Marketing Communications, Advertising Appeals, Media Planning, Sales Promotion, Public Relations, Direct Marketing |
| MBL3220 | Talent Acquisition and Management | Elective - Human Resources Management | 3 | Workforce Planning, Recruitment Strategies, Selection Process, Onboarding, Talent Development, Retention Strategies |
| MBL3230 | Compensation and Rewards Management | Elective - Human Resources Management | 3 | Reward Systems, Salary Structures, Incentives, Benefits, Performance-Based Pay, Executive Compensation |
| MBL3240 | Performance Management and Appraisal | Elective - Human Resources Management | 3 | Goal Setting, Performance Standards, Feedback, Appraisal Methods, Performance Coaching, Linking Performance to Rewards |
| MBL3250 | Training and Development | Elective - Human Resources Management | 3 | Needs Assessment, Training Design, Delivery Methods, Evaluation of Training, Management Development, Career Planning |
| MBL3260 | Industrial Relations and Labour Laws | Elective - Human Resources Management | 3 | Trade Unions, Collective Bargaining, Industrial Disputes, Grievance Handling, Indian Labour Laws, Social Security |
| MBL3270 | HR Analytics | Elective - Human Resources Management | 3 | HR Data and Metrics, Predictive Analytics in HR, Talent Analytics, Workforce Planning Analytics, Employee Engagement Analytics, HR Dashboards |
| MBL3280 | Organization Development and Change Management | Elective - Human Resources Management | 3 | OD Interventions, Change Models, Resistance to Change, OD Consulting, Culture Change, Leadership for Change |
| MBL3290 | Strategic Human Resource Management | Elective - Human Resources Management | 3 | HR and Business Strategy Alignment, Human Capital, Global HRM, HR Metrics for Competitive Advantage, Workforce Diversity and Inclusion |
| MBL3300 | Logistics and Supply Chain Analytics | Elective - Operations Management | 3 | Logistics Network Design, Transportation Management, Warehousing, Inventory Optimization, Supply Chain Metrics, Simulation |
| MBL3310 | Service Operations Management | Elective - Operations Management | 3 | Service Design, Service Quality, Waiting Line Models, Capacity Management, Service Recovery, Technology in Services |
| MBL3320 | Project Risk Management | Elective - Operations Management | 3 | Risk Identification, Risk Analysis, Risk Response Planning, Risk Monitoring and Control, Contingency Planning, Crisis Management |
| MBL3330 | Quality Management and Six Sigma | Elective - Operations Management | 3 | Total Quality Management, Quality Control Tools, Lean Principles, Six Sigma Methodology (DMAIC), Process Improvement, Statistical Process Control |
| MBL3340 | Supply Chain Risk Management | Elective - Operations Management | 3 | Supply Chain Vulnerabilities, Risk Assessment, Mitigation Strategies, Supply Chain Resilience, Disruption Management, Business Continuity Planning |
| MBL3350 | Advanced Operations Research | Elective - Operations Management | 3 | Linear Programming, Integer Programming, Network Models, Queuing Theory, Simulation, Decision Analysis |
| MBL3360 | Purchasing and Sourcing Management | Elective - Operations Management | 3 | Procurement Process, Supplier Selection, Negotiation Strategies, Global Sourcing, Contract Management, E-Procurement |
| MBL3370 | Data Mining for Business | Elective - Business Analytics | 3 | Data Preprocessing, Classification, Clustering, Association Rule Mining, Regression, Text Mining |
| MBL3380 | Predictive Analytics for Business | Elective - Business Analytics | 3 | Regression Models, Time Series Analysis, Machine Learning Algorithms, Model Evaluation, Forecasting, Predictive Modeling |
| MBL3390 | Big Data Management and Technologies | Elective - Business Analytics | 3 | Hadoop Ecosystem, NoSQL Databases, Data Warehousing, Data Lakes, Data Governance, Cloud Data Platforms |
| MBL3400 | Web and Social Media Analytics | Elective - Business Analytics | 3 | Web Traffic Analysis, Social Media Metrics, Sentiment Analysis, Network Analysis, A/B Testing, Digital Campaign Measurement |
| MBL3410 | Business Intelligence and Data Visualization | Elective - Business Analytics | 3 | BI Tools, Data Warehousing, ETL Processes, Dashboard Design, Reporting, Tableau/Power BI |
| MBL3420 | AI and Machine Learning in Business | Elective - Business Analytics | 3 | Supervised Learning, Unsupervised Learning, Deep Learning, Natural Language Processing, Computer Vision, AI Ethics |
| MBL3430 | Optimization Models for Business | Elective - Business Analytics | 3 | Linear Optimization, Non-Linear Optimization, Integer Optimization, Network Optimization, Heuristics, Simulation |
| MBL3440 | Startup Incubation and Acceleration | Elective - Entrepreneurship | 3 | Incubators, Accelerators, Mentorship, Ecosystem Building, Funding Stages, Legal Aspects for Startups, Go-to-Market Strategy |
| MBL3450 | Venture Capital and Private Equity | Elective - Entrepreneurship | 3 | Funding Rounds, Due Diligence, Valuation, Term Sheets, Exit Strategies, LP/GP Dynamics |
| MBL3460 | Social Entrepreneurship | Elective - Entrepreneurship | 3 | Social Problems, Social Mission, Business Models for Social Impact, Impact Measurement, Funding for Social Ventures, Ecosystem |
| MBL3470 | Family Business Management | Elective - Entrepreneurship | 3 | Family Business Characteristics, Governance, Succession Planning, Conflict Management, Professionalization, Generational Transitions |
| MBL3480 | Innovation Management and Commercialization | Elective - Entrepreneurship | 3 | Innovation Lifecycle, Open Innovation, Technology Transfer, IP Management, New Product Launch, Commercialization Strategy |
| MBL3490 | Enterprise Resource Planning (ERP) | Elective - Information Systems | 3 | ERP Modules, Implementation Challenges, Benefits of ERP, SAP/Oracle Basics, Business Process Integration, Cloud ERP |
| MBL3500 | IT Strategy and Governance | Elective - Information Systems | 3 | IT Alignment with Business Strategy, IT Governance Frameworks, IT Value Management, Risk Management, Cybersecurity Strategy, IT Outsourcing |
| MBL3510 | Cyber Security Management | Elective - Information Systems | 3 | Information Security Principles, Cyber Threats, Risk Assessment, Security Controls, Incident Response, Data Privacy Regulations |
| MBL3520 | Digital Transformation Strategies | Elective - Information Systems | 3 | Digital Business Models, Emerging Technologies, Organizational Change, Customer Experience, Agile Transformation, Digital Ecosystems |
| MBL3530 | IT Project Management | Elective - Information Systems | 3 | Software Development Life Cycle, Agile Methodologies, Project Planning, Risk Management in IT Projects, Quality Assurance, IT Procurement |
| MBL3540 | International Business | Elective - General Management | 3 | Globalization, Theories of Trade, Foreign Direct Investment, Cultural Environment, Global Strategy, Entry Modes |
| MBL3550 | Leadership and Change Management | Elective - General Management | 3 | Leadership Theories, Transformational Leadership, Emotional Intelligence, Change Models, Organizational Culture, Resistance to Change |
| MBL3560 | Business Consulting | Elective - General Management | 3 | Consulting Process, Problem Framing, Data Collection and Analysis, Recommendation Development, Client Management, Consulting Ethics |
| MBL3570 | Cross-Cultural Management | Elective - General Management | 3 | Cultural Dimensions, Cross-Cultural Communication, Negotiation in Diverse Contexts, Managing Diversity, Global Teams, Expatriate Management |
| MBL3580 | Negotiation and Conflict Resolution | Elective - General Management | 3 | Negotiation Strategies, Bargaining, Conflict Styles, Mediation, Arbitration, Principled Negotiation |
| MBL3590 | Environmental Management and Sustainability | Elective - General Management | 3 | Environmental Issues, Sustainable Development, Corporate Sustainability, Green Business Models, ESG Reporting, Circular Economy |
Semester internship
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBL3000 | Summer Internship | Core | 6 | Industry Exposure, Project Execution, Report Writing, Presentation Skills, Mentorship, Practical Application of Management Concepts |
