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FPM in Business Communication at Institute of Management Technology, Ghaziabad

Institute of Management Technology, Ghaziabad stands as a premier autonomous private business school established in 1980. Located in Uttar Pradesh, it is approved by AICTE and accredited by AACSB. Renowned for its management programs, campus infrastructure, and strong placements, IMT Ghaziabad is a sought-after institution.

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Ghaziabad, Uttar Pradesh

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About the Specialization

What is Business Communication at Institute of Management Technology, Ghaziabad Ghaziabad?

This Business Communication specialization within the Fellow Programme in Management (FPM) at Institute of Management Technology, Ghaziabad, focuses on developing advanced research capabilities in the multifaceted field of organizational communication. It delves into strategic communication, corporate reputation management, cross-cultural communication, and digital communication trends, highly relevant to India''''s diverse and rapidly evolving corporate landscape. The program emphasizes generating new knowledge and insights applicable to global and Indian business challenges.

Who Should Apply?

This program is ideal for aspiring academics, researchers, and senior communication professionals in India who aim to contribute to scholarly discourse and industry best practices. It attracts individuals with a Master''''s degree in management, humanities, or social sciences, often with prior work experience, seeking to elevate their expertise and pursue a career in academia, policy research, or advanced consulting within the communication domain. Strong analytical and writing skills are prerequisite.

Why Choose This Course?

Graduates of this program can expect to secure positions as faculty members in leading business schools, communication specialists in think tanks, or research consultants for major Indian and multinational corporations. The demand for qualified communication researchers is growing in India, with potential for roles like Assistant Professor, Research Director, or Chief Communication Strategist. Salary ranges can vary significantly, starting from INR 8-15 LPA for early career academics to much higher for experienced professionals and consultants.

Student Success Practices

Foundation Stage

Master Core Management & Research Fundamentals- (Year 1 (Foundation Courses))

Dedicate significant effort to understanding the foundational management disciplines and mastering the initial research methodology courses. Actively participate in class discussions, solve case studies, and clarify concepts with faculty to build a strong theoretical base essential for advanced research.

Tools & Resources

IMT Ghaziabad library resources, Academic journals (e.g., Academy of Management Journal), Statistical software tutorials (e.g., SPSS, R for Business Statistics), Peer study groups

Career Connection

A robust understanding of business functions and research methods is crucial for identifying relevant research gaps and developing impactful doctoral theses, directly aiding future academic or research career success.

Engage Proactively with Faculty Mentors- (Year 1 (Foundation Courses))

Initiate early interactions with faculty members whose research interests align with Business Communication. Attend their research seminars, discuss your nascent research ideas, and seek guidance on academic writing and literature review techniques. This builds rapport and provides crucial early mentorship.

Tools & Resources

Faculty office hours, Departmental research seminars, IMT Ghaziabad research centers

Career Connection

Strong faculty mentorship is invaluable for navigating the complexities of doctoral research, publishing, and building an academic network, all vital for a career in academia.

Develop Strong Academic Writing Skills- (Year 1 (Foundation Courses))

Focus on refining academic writing, critical thinking, and argumentation skills. Practice summarizing complex literature, constructing coherent research questions, and articulating arguments clearly and concisely. Seek feedback on all written assignments.

Tools & Resources

Writing workshops (if available), Purdue OWL, Academic style guides (APA, MLA), Feedback from peers and professors

Career Connection

Exceptional academic writing is non-negotiable for journal publications, thesis defense, and effective communication of research findings, directly impacting visibility and success in the research community.

Intermediate Stage

Deep Dive into Business Communication Literature- (Year 2 (Specialization & Advanced Research Methods))

Systematically review seminal and contemporary literature in Business Communication, identifying key theories, methodologies, and gaps. Actively participate in specialized seminars and workshops focused on communication research. This forms the bedrock for your area-specific coursework and thesis topic.

Tools & Resources

Online databases (JSTOR, Scopus, Web of Science), Specific communication journals (e.g., Journal of Communication, Management Communication Quarterly), IMT Ghaziabad''''s digital library

Career Connection

A deep understanding of the chosen field allows for impactful and original research, enhancing credibility as an expert in Business Communication for academic and research roles.

Prepare Rigorously for Comprehensive Examinations- (End of Year 2)

Systematically revise all coursework, especially core management and communication theories, and research methodologies. Form study groups, practice answering exam-style questions, and identify areas requiring further study to ensure successful completion of the comprehensive examination.

Tools & Resources

Course notes, Past exam papers (if accessible), Study groups, Faculty review sessions

Career Connection

Passing comprehensive exams is a critical milestone in any doctoral program, signifying readiness for independent research and progression towards thesis work, essential for academic career progression.

Begin Thesis Topic Exploration and Proposal Development- (Year 2 (post-coursework, leading into research phase))

Engage in preliminary exploration of potential thesis topics within Business Communication, consulting with faculty advisors. Start drafting initial research questions, objectives, and a brief literature review. This proactive approach ensures a smoother transition to the research phase.

Tools & Resources

Brainstorming with advisors, Literature review software (e.g., Zotero, Mendeley), Research proposal templates

Career Connection

A well-defined and compelling thesis proposal is key to securing approval and successfully completing the doctoral degree, which is the gateway to academic research and teaching positions.

Advanced Stage

Prioritize and Systematically Execute Thesis Research- (Years 3-5 (Thesis Research Phase))

Develop a detailed research plan, adhere to timelines, and maintain regular communication with your thesis supervisor. Systematically collect and analyze data, focusing on rigor and ethical considerations. Be prepared for iterative revisions and critical feedback.

Tools & Resources

Research labs/centers at IMT Ghaziabad, Statistical software (R, Python, AMOS, SmartPLS), Survey platforms (Qualtrics, Google Forms), Transcription services (if needed)

Career Connection

A well-executed and original thesis is the cornerstone of a successful doctoral degree, directly impacting job prospects in academia and advanced research roles.

Aim for Journal Publications and Conference Presentations- (Years 3-5 (Concurrent with thesis writing))

Transform parts of your thesis research into publishable papers for peer-reviewed academic journals and present your findings at national and international conferences. This builds your research profile and establishes you as a scholar in Business Communication.

Tools & Resources

Academic writing centers, Faculty guidance on target journals, Conference databases (e.g., AOM, ICA, IAMCR), Paper submission platforms

Career Connection

Publications and conference presentations are crucial for academic job market success, demonstrating research productivity and contributing to scholarly impact.

Network and Prepare for Academic Job Market- (Years 4-5 (Leading up to and post-thesis defense))

Actively network with scholars and potential employers at conferences and workshops. Prepare a strong academic CV, teaching philosophy statement, and research statement. Practice job talks and interview skills.

Tools & Resources

Career services (if offered for FPM), Academic job portals (e.g., Inside Higher Ed, Chronicle of Higher Education, Indian academic job boards), Mock interviews

Career Connection

Strategic networking and thorough preparation significantly enhance the chances of securing desirable academic or research positions post-graduation, especially in India''''s competitive higher education sector.

Program Structure and Curriculum

Eligibility:

  • Master’s degree or its equivalent in any discipline with minimum 60% marks or equivalent GPA, OR a 5-year Integrated Master’s Degree with 60% marks, OR a professional qualification like CA, CS, CMA with a Bachelor''''s Degree with minimum 60% marks. Minimum 50% aggregate marks in Bachelor’s degree and 55% marks in 10th and 12th standard examinations. Valid score in CAT/GMAT/GRE/UGC-NET. Candidates with 2 years of relevant work experience after their Master''''s degree will be preferred.

Duration: 4-5 years (full-time, residential), with 2 years of coursework

Credits: 48 coursework credits (minimum) Credits

Assessment: Assessment pattern not specified

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Business StatisticsCore3Probability Theory, Hypothesis Testing, Regression Analysis, ANOVA (Analysis of Variance), Data Analysis Techniques
Managerial EconomicsCore3Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing, Game Theory in Business, Decision Making under Uncertainty
Organizational BehaviorCore3Individual Behavior in Organizations, Group Dynamics and Teamwork, Leadership and Motivation Theories, Organizational Culture and Climate, Power and Politics in Organizations
Management AccountingCore3Costing Methods and Systems, Budgeting and Performance Control, Variance Analysis, Financial Statement Analysis, Managerial Decision Making
Marketing ManagementCore3Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Marketing Communication, Distribution Channels and Supply Chain
Strategic ManagementCore3Environmental Scanning and Analysis, Strategy Formulation and Implementation, Competitive Advantage and Positioning, Corporate Governance and Ethics, Strategic Control and Evaluation
Financial ManagementCore3Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Financial Markets and Instruments, Risk and Return Analysis
Operations ManagementCore3Process Design and Analysis, Supply Chain Management, Quality Management and Control, Inventory Management, Project Management Techniques
Research Methodology-ICore3Foundations of Research, Research Design and Problem Formulation, Literature Review and Gap Identification, Qualitative Research Methods, Data Collection Techniques
Research Methodology-IICore3Quantitative Research Methods, Survey Design and Sampling, Statistical Inference and Hypothesis Testing, Multivariate Data Analysis, Research Ethics and Validity

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
Area Specific Course 1 (Business Communication Specialization)Specialization Elective3
Area Specific Course 2 (Business Communication Specialization)Specialization Elective3
Area Specific Course 3 (Business Communication Specialization)Specialization Elective3
Area Specific Course 4 (Business Communication Specialization)Specialization Elective3
Advanced Research Methods Course 1Advanced Research3
Advanced Research Methods Course 2Advanced Research3
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