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B-COM-HONS in E Commerce at Invertis University
Bareilly, Uttar Pradesh
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About the Specialization
What is E-commerce at Invertis University Bareilly?
This E-commerce specialization program, if offered at Invertis University, would likely focus on the principles, technologies, and strategies driving online business. Given India''''s burgeoning digital economy and internet penetration, understanding digital marketplaces, online payment systems, supply chain management in e-commerce, and digital marketing is critical. Such a program would aim to equip students with the skills needed to navigate and contribute to the rapidly evolving Indian e-commerce landscape.
Who Should Apply?
This program would be ideal for fresh graduates from commerce or related backgrounds seeking entry into the digital business sector. It would also suit small business owners looking to expand their operations online, or traditional retail professionals aiming to transition into e-commerce roles. Aspiring entrepreneurs keen on launching online ventures in India would also find significant value, especially those with a keen interest in technology and business strategy.
Why Choose This Course?
Graduates of this program could expect to find career paths in e-commerce management, digital marketing, supply chain optimization for online retail, data analytics for e-commerce, or become successful online entrepreneurs. Entry-level salaries in India typically range from INR 3-5 LPA, growing significantly with experience. Growth trajectories include roles like E-commerce Manager, Digital Marketing Specialist, or Business Development Manager within Indian e-tailers or tech firms.
Student Success Practices
Foundation Stage
Build a Strong Business & Digital Literacy Base- (Semester 1-2)
Focus on mastering core business concepts like accounting, economics, and management, alongside developing fundamental digital skills. Actively participate in introductory workshops on digital tools and online research.
Tools & Resources
Online business glossaries, Basic Excel tutorials, Introductory courses on Coursera/edX for ''''Introduction to Digital Marketing'''' or ''''Fundamentals of E-commerce''''
Career Connection
Strong foundation ensures comprehension of later specialized E-commerce modules and enables effective communication in business settings.
Develop Basic Web & Social Media Understanding- (Semester 1-2)
Familiarize yourself with how websites function and the basics of social media platforms from a business perspective. Start critically analyzing how brands engage online.
Tools & Resources
Google Analytics Academy (for basics), Exploring different e-commerce websites, Following industry blogs on digital trends
Career Connection
Essential for understanding customer touchpoints and digital strategies in e-commerce.
Cultivate Problem-Solving and Analytical Thinking- (Semester 1-2)
Engage in group projects that require critical thinking to solve hypothetical business cases. Practice analyzing simple data sets to draw conclusions.
Tools & Resources
Case study competitions, Online logic puzzles, Basic data interpretation exercises
Career Connection
Crucial for making informed decisions in dynamic e-commerce environments and optimizing business processes.
Intermediate Stage
Gain Practical Exposure through Internships/Projects- (Semester 3-5)
Seek short-term internships or volunteer for E-commerce related projects with local businesses or startups. Apply theoretical knowledge to real-world challenges in areas like online marketing or logistics.
Tools & Resources
LinkedIn for internship search, Local startup incubators, University career services for project leads
Career Connection
Builds practical skills, expands professional network, and provides valuable experience for resume building and placements.
Deep Dive into E-commerce Platforms and Tools- (Semester 3-5)
Learn to use popular e-commerce platforms (e.g., Shopify, WooCommerce basics) and digital marketing tools (e.g., Google Ads, Meta Business Suite). Undertake certification courses.
Tools & Resources
Shopify Academy, Google Skillshop, Facebook Blueprint, Online tutorials for various CRM and analytics tools
Career Connection
Develops highly sought-after technical skills for roles in e-commerce operations, digital marketing, and platform management.
Network with Industry Professionals- (Semester 3-5)
Attend industry webinars, virtual conferences, and guest lectures related to E-commerce and digital business. Connect with speakers and professionals on LinkedIn.
Tools & Resources
Industry association websites (e.g., IAMAI), LinkedIn, University alumni network events
Career Connection
Opens doors to mentorship, job opportunities, and staying updated with industry trends.
Advanced Stage
Specialize through Advanced Projects and Certifications- (Semester 6)
Undertake a major project or thesis focused on a specific area of e-commerce (e.g., e-commerce analytics, supply chain optimization, international e-commerce). Pursue advanced certifications relevant to your career path.
Tools & Resources
Industry-specific certifications (e.g., advanced Google Analytics, Hubspot certifications), Project mentors, Academic research papers
Career Connection
Showcases expertise, differentiates you from peers, and prepares you for specialized roles and higher responsibilities.
Master Interview and Placement Preparation- (Semester 6)
Actively participate in mock interviews, resume building workshops, and group discussions. Tailor your application materials to specific e-commerce roles.
Tools & Resources
University placement cell, Online interview practice platforms, Career coaches
Career Connection
Directly impacts placement success and helps secure desirable job roles in top e-commerce companies.
Build a Personal Brand and Digital Portfolio- (Semester 6)
Create an online portfolio showcasing your projects, certifications, and skills related to e-commerce. Develop a professional online presence on platforms like LinkedIn.
Tools & Resources
Personal website builders (e.g., WordPress, Google Sites), LinkedIn profile optimization guides, Behance (for design-heavy portfolios)
Career Connection
Helps recruiters discover your talent and demonstrates your practical capabilities, crucial for landing roles in the digital industry.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks in Commerce/Science/Arts stream
Duration: 3 years / 6 semesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
