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BBA in International Business at Invertis University
Bareilly, Uttar Pradesh
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About the Specialization
What is International Business at Invertis University Bareilly?
This International Business program at Invertis University focuses on equipping students with a comprehensive understanding of global economic trends, cross-cultural management, and international trade operations. In the rapidly globalizing Indian economy, this specialization is crucial for professionals navigating multinational corporations and export-oriented businesses. The program aims to foster a global mindset and strategic business acumen.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into global trade, export-import companies, or multinational corporations operating in India. It also suits individuals with a keen interest in international affairs, global markets, and cultural diversity, looking to build a career in international finance, marketing, or logistics.
Why Choose This Course?
Graduates of this program can expect diverse career paths in international banking, export management, global supply chain, and cross-border marketing roles within Indian and international firms. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. This specialization aligns with the demand for global professionals in India''''s growing trade sectors.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus intensely on core subjects like Business Economics, Accounting, and Management in semesters 1-2. Utilize online platforms like Coursera (for business basics) and attend university workshops on foundational concepts. This strong base is critical for understanding advanced specialization topics and cracking entry-level aptitude tests during placements.
Tools & Resources
Coursera Business courses, Investopedia, University''''s library resources
Career Connection
A robust understanding of fundamentals ensures better performance in initial rounds of competitive exams and interviews for junior management roles in Indian companies.
Develop Strong Communication Skills- (Semester 1-2)
Engage actively in presentation labs, group discussions, and public speaking opportunities. Join debate clubs or Toastmasters-like initiatives if available. Practice writing clear and concise business reports. These skills are paramount for effective cross-cultural communication in international business settings and impress recruiters.
Tools & Resources
Toastmasters (if available locally), Grammarly, Presentation Lab exercises
Career Connection
Excellent communication skills are a non-negotiable for client-facing roles, international negotiations, and leadership positions in global organizations.
Build Digital Literacy and Data Skills- (Semester 1-2)
Beyond basic computer fundamentals, strive to learn advanced Excel functions and basic data visualization tools. Explore online tutorials for business analytics. Digital proficiency is increasingly important for analyzing market trends, managing international data, and optimizing global operations.
Tools & Resources
Microsoft Excel advanced tutorials, Google Sheets, Power BI/Tableau basic courses
Career Connection
These skills are highly valued in roles involving market research, financial analysis, and supply chain management within Indian and global firms.
Intermediate Stage
Pursue Relevant Internships and Live Projects- (Semester 3-5 (especially during summer breaks))
Seek summer internships or engage in live projects with Indian companies involved in export-import, logistics, or international trade. Focus on applying theoretical knowledge to real-world business problems. Actively network with industry professionals during these experiences. Aim for at least one internship by end of Semester 4.
Tools & Resources
LinkedIn for networking, University placement cell, Internshala
Career Connection
Practical exposure significantly enhances resume value, provides industry insights, and often leads to pre-placement offers, especially in competitive Indian markets.
Engage in Case Study Competitions and Workshops- (Semester 3-5)
Participate in inter-college case study competitions focused on international business, finance, or marketing. Attend workshops on international trade policies, incoterms, or cross-cultural negotiation. This sharpens analytical skills and provides practical exposure to global business dilemmas.
Tools & Resources
Case study resources like Harvard Business Review cases, CII/FICCI workshops, College Business clubs
Career Connection
Demonstrating problem-solving abilities through competitions is highly attractive to recruiters for management trainee programs in Indian MNCs and export firms.
Start Learning a Foreign Language- (Semester 3-5 (consistent effort))
Given the International Business specialization, learning a foreign language (e.g., Mandarin, Spanish, German, or French) provides a significant competitive edge in the Indian job market for roles interacting with specific global regions. Utilize online language learning apps or university language courses.
Tools & Resources
Duolingo, Babbel, Alliance Française/Goethe-Institut (if available)
Career Connection
A second language opens doors to international client management, global sales, and overseas assignments, commanding higher remuneration in Indian and international organizations.
Advanced Stage
Develop a Strong Research Project/Dissertation- (Semester 6)
In Semester 6, dedicate significant effort to your research project, ideally focusing on a niche area within international business relevant to the Indian context (e.g., India''''s trade relations, impact of global policies on Indian exports). This showcases analytical capabilities and specialization depth.
Tools & Resources
JSTOR, Google Scholar, University Research Mentors, Statistical software like SPSS/R (if applicable)
Career Connection
A well-executed research project can serve as a powerful talking point in interviews, demonstrating expertise and critical thinking, appealing to consulting or analytics roles in India.
Intensive Placement Preparation and Networking- (Semester 5-6)
Actively participate in mock interviews, resume building workshops, and group discussion practices organized by the university''''s placement cell. Network with alumni working in international business roles and attend industry seminars. Tailor your resume and interview answers to highlight your International Business skills.
Tools & Resources
University Placement Cell, LinkedIn, Alumni network
Career Connection
Thorough preparation and strategic networking are crucial for securing desired placements in top-tier Indian and multinational companies seeking BBA International Business graduates.
Obtain Industry-Relevant Certifications- (Semester 5-6)
Consider pursuing certifications relevant to international trade, supply chain management, or digital marketing in a global context. Examples include certifications in Incoterms, EXIM procedures, or specific international finance modules from recognized bodies. This adds specialized practical skills.
Tools & Resources
FIEO certification courses, NISM certifications (for finance focus), Online platforms like edX/Coursera for specialized courses
Career Connection
Certifications validate specific skills, making you more marketable for specialized roles in international trade operations, finance, or logistics within the Indian industry.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination with minimum 45% marks in aggregate (40% for SC/ST category) or an equivalent examination, from any recognized Board.
Duration: 3 years (6 semesters)
Credits: 132 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB101 | Fundamentals of Management | Core | 4 | Nature and Significance of Management, Planning, Organizing, Staffing, Directing and Controlling |
| BB102 | Business Economics-I | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Theory of Production, Cost Analysis, Market Structures |
| BB103 | Business Accounting | Core | 4 | Introduction to Accounting, Accounting Equation and Rules, Journal, Ledger, Trial Balance, Final Accounts, Depreciation Accounting |
| BB104 | Business Mathematics | Core | 4 | Arithmetic Progressions, Matrices and Determinants, Calculus Fundamentals, Commercial Arithmetic, Set Theory |
| BB105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software, Operating Systems, Microsoft Office Applications, Networking Basics |
| BP101 | Computer Lab | Lab | 2 | MS Word Exercises, MS Excel Spreadsheets, MS PowerPoint Presentations, Internet Browsing, Email Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB201 | Organizational Behavior | Core | 4 | Introduction to OB, Personality and Perception, Motivation, Group Dynamics, Leadership and Conflict Management |
| BB202 | Business Economics-II | Core | 4 | National Income, Consumption and Investment, Money and Banking, Inflation and Deflation, Fiscal Policy |
| BB203 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Companies Act 2013 |
| BB204 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability, Sampling and Hypothesis Testing |
| BB205 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and Conservation, Environmental Pollution |
| BP201 | Presentation Lab | Lab | 2 | Communication Skills, Verbal and Non-verbal Communication, Public Speaking, Presentation Techniques, Group Discussions |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB301 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BB302 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Consumer Behavior, Marketing Mix, Product and Pricing Decisions |
| BB303 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management |
| BB304 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BB305 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BP301 | Viva-Voce / Industrial Visit | Project/Viva | 2 | Practical Application of Concepts, Industry Exposure, Report Writing, Presentation Skills, Interaction with Industry Experts |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB401 | Business Communication | Core | 4 | Fundamentals of Communication, Types of Communication, Barriers to Communication, Written Communication, Oral Communication |
| BB402 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Individual Influences, Group Influences, Consumer Decision Process, Post-Purchase Behavior |
| BB403 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management, Decision Support Systems, E-commerce and IT Security |
| BB404 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Idea Generation and Opportunity Analysis, Business Plan Preparation, Sources of Finance and Support |
| BB405 | Indian Economy | Core | 4 | Basic Characteristics of Indian Economy, Economic Planning in India, Agriculture and Industry, Foreign Trade and Balance of Payments, Poverty, Unemployment, and Inequality |
| BP401 | Summer Training / Project Report | Project | 2 | Industry Problem Identification, Data Collection and Analysis, Solution Formulation, Report Writing, Project Presentation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB501 | Total Quality Management | Core | 4 | Introduction to TQM, Quality Gurus and Principles, Quality Tools and Techniques, Quality Standards (ISO), Customer Satisfaction |
| BBIB01 | International Business Environment | Elective (International Business) | 4 | Globalization and International Business, Economic Environment, Political and Legal Environment, Cultural Environment, Technological Environment |
| BBIB02 | Foreign Trade Policy and Procedures | Elective (International Business) | 4 | India''''s Foreign Trade Policy, Export-Import Procedures, Customs Documentation, Export Promotion Schemes, Role of DGFT |
| BBIB03 | International Marketing | Elective (International Business) | 4 | Global Marketing Environment, International Market Segmentation, Product and Pricing Strategies, International Distribution Channels, Global Advertising and Promotion |
| BB OE01 | Open Elective-I | Open Elective | 4 | |
| BP501 | Comprehensive Viva-Voce | Viva | 2 | Overall Business Knowledge, Conceptual Clarity, Problem-Solving Abilities, Communication Skills, Application of Theories |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBIB04 | International Financial Management | Elective (International Business) | 4 | Introduction to IFM, Foreign Exchange Market, Exchange Rate Risk Management, International Capital Budgeting, International Working Capital Management |
| BBIB05 | Export-Import Documentation and Logistics | Elective (International Business) | 4 | Export-Import Documents, Incoterms, International Shipping and Air Cargo, Customs Clearance, Warehousing and Inventory Management |
| BBIB06 | Cross Cultural Management | Elective (International Business) | 4 | Concept of Culture, Cultural Dimensions, Managing Cultural Differences, International Negotiation, Global Leadership Styles |
| BB OE02 | Open Elective-II | Open Elective | 4 | |
| BB602 | Research Project | Project | 2 | Problem Identification, Literature Review, Methodology Design, Data Analysis, Report Writing and Presentation |
