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PGDM in Marketing at Jagan Institute of Management Studies
Delhi, Delhi
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About the Specialization
What is Marketing at Jagan Institute of Management Studies Delhi?
This Marketing specialization program at Jagannath International Management School (JIMS) Vasant Kunj focuses on developing strategic marketing acumen essential for the dynamic Indian market. It integrates traditional marketing principles with contemporary digital strategies, addressing consumer behavior and market trends in India. The curriculum emphasizes practical application and innovative approaches to build strong brands and effective campaigns.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, sales, or market research roles. It also suits working professionals looking to upskill in modern marketing techniques or transition into specialized marketing leadership positions. Candidates with a passion for understanding consumer psychology and market dynamics, and a strong analytical bent are well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, or Retail Managers. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program prepares students for leadership roles in Indian companies and multinational corporations, aligning with industry certifications.
Student Success Practices
Foundation Stage
Master Core Marketing & Business Fundamentals- (Trimester 1-2)
Thoroughly grasp foundational subjects like Marketing Management, Business Statistics, and Financial Management. Form study groups to discuss complex concepts and prepare for case studies, which are crucial for a holistic business understanding.
Tools & Resources
Textbooks, Harvard Business Review cases, Online management courses
Career Connection
A strong foundation in these core areas is vital for understanding broader business contexts, which in turn enhances strategic marketing decision-making and makes you a versatile candidate.
Develop Strong Communication & Presentation Skills- (Trimester 1-3)
Actively participate in group presentations, debates, and public speaking opportunities. Seek feedback from faculty and peers to refine your verbal and non-verbal communication, which is indispensable in marketing roles for pitching ideas.
Tools & Resources
Toastmasters International, Online courses on public speaking, Presentation software (PowerPoint, Canva)
Career Connection
Effective communication is paramount in marketing for client interactions, team collaboration, and conveying brand messages, directly impacting your growth into leadership roles.
Engage in Early Digital Marketing Projects- (Trimester 1-2)
Utilize the ''''Digital Marketing – A Practical Exposure'''' course to its fullest. Undertake small projects like managing social media for a local business, running mock ad campaigns, or creating content. This builds practical digital skills early on.
Tools & Resources
Google Ads, Facebook Business Manager, Canva, HubSpot Academy
Career Connection
Early practical experience in digital marketing is highly valued in India''''s digital-first economy, opening doors to roles in digital agencies and e-commerce companies.
Intermediate Stage
Deep Dive into Marketing Specializations & Analytics- (Trimester 3-5)
Actively choose and engage with Marketing electives like Brand Management, Consumer Behaviour, and Marketing Analytics. Work on projects that involve analyzing real market data and consumer insights to hone your specialization.
Tools & Resources
Google Analytics, SPSS/R/Python for data analysis, Marketing research reports (e.g., Nielsen, IMRB)
Career Connection
Specialized knowledge in key marketing areas combined with analytical skills makes you a competitive candidate for roles requiring strategic thinking and data-driven decisions in the Indian market.
Seek Relevant Summer Internships- (After Trimester 3)
Proactively pursue summer internships in companies aligned with your marketing interests (e.g., FMCG, E-commerce, Advertising agencies). Focus on gaining hands-on experience in areas like brand activation, digital campaigns, or market research.
Tools & Resources
College placement cell, LinkedIn, Internshala, Naukri.com
Career Connection
Internships are critical for industry exposure, networking, and often lead to pre-placement offers in Indian companies, providing a significant career headstart.
Participate in National Marketing Competitions- (Trimester 3-5)
Form teams and participate in inter-college or national-level marketing case study competitions and quizzes. This enhances problem-solving, teamwork, and competitive spirit, providing exposure beyond the classroom.
Tools & Resources
Dare2Compete, Case study platforms, Industry journals
Career Connection
Winning or even participating in such competitions boosts your resume, demonstrates initiative, and provides valuable networking opportunities with industry leaders in India.
Advanced Stage
Undertake a Comprehensive Dissertation/Research Project- (Trimester 5-6)
Choose a relevant and contemporary marketing topic for your dissertation. Conduct thorough research, collect primary and secondary data, and present your findings effectively. Focus on addressing a current industry challenge in India.
Tools & Resources
Research databases (JSTOR, EBSCO), Survey tools (Google Forms, Qualtrics), Statistical software
Career Connection
A well-executed dissertation showcases your research capabilities, analytical depth, and ability to contribute insights, making you a strong contender for analytical or strategic marketing roles.
Network Actively with Industry Professionals- (Trimester 4-6)
Attend industry seminars, workshops, and alumni meets. Connect with marketing professionals on platforms like LinkedIn. Seek mentorship and insights into current industry trends and career opportunities in India.
Tools & Resources
LinkedIn, Industry events (e.g., CII, FICCI), Alumni network events
Career Connection
Networking is paramount for job referrals, staying updated with market demands, and opening doors to opportunities that might not be publicly advertised in the competitive Indian job market.
Refine Placement-Specific Skills & Portfolio- (Trimester 5-6)
Prepare a strong resume and portfolio showcasing your projects, internships, and certifications. Practice group discussions and personal interviews rigorously. Focus on articulating your marketing knowledge and experiences clearly.
Tools & Resources
Career services cell, Mock interview platforms, Resume builders, Personal branding workshops
Career Connection
A polished resume, effective communication in G&I, and a strong portfolio are direct contributors to securing desirable placements in top marketing firms across India.
