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MBA in Digital Marketing Analytics at Jain Institute of Business Management
Ramanagara, Karnataka
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About the Specialization
What is Digital Marketing & Analytics at Jain Institute of Business Management Ramanagara?
This Digital Marketing & Analytics program at Jain Institute of Business Management focuses on equipping future managers with cutting-edge skills to navigate the dynamic digital landscape. Amidst India''''s rapid digital adoption, this specialization is critical for businesses seeking online growth. It blends strategic marketing principles with data analytics, preparing students for impactful roles in the evolving Indian market.
Who Should Apply?
This program is ideal for fresh graduates keen on entering the burgeoning digital economy, particularly in roles involving online brand building, campaign management, or data interpretation. It also serves working professionals aspiring to upskill in digital marketing, leveraging their existing business acumen. Career changers from traditional marketing backgrounds will find this a vital pathway into industry-relevant digital roles.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths in India such as Digital Marketing Manager, Marketing Analyst, SEO/SEM Specialist, Social Media Strategist, or E-commerce Specialist. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning upwards of INR 10-20 LPA. The curriculum also aligns with industry certifications like Google Ads and HubSpot, enhancing career growth trajectories in top Indian and MNC firms.
Student Success Practices
Foundation Stage
Build a Strong Analytics Foundation- (Semester 1-2)
Focus intently on ''''Business Statistics & Analytics'''' (MGT103) and ''''Digital Business & E-Commerce'''' (MGT205) by actively solving case studies and understanding fundamental algorithms. Participate in university-led workshops on data interpretation.
Tools & Resources
Excel for data manipulation, Khan Academy for statistics, Google Analytics Academy for basic digital business insights
Career Connection
Mastering these basics is crucial for understanding digital campaign performance and making data-driven marketing decisions, a core skill for any analytics role.
Develop Core Management Acumen- (Semester 1-2)
Engage deeply with core subjects like Marketing Management, Financial Management, and Strategic Management. Form study groups to discuss concepts, participate in mock business competitions, and read relevant business journals.
Tools & Resources
Harvard Business Review articles, Industry case studies (e.g., from Ivey Publishing), LinkedIn Learning courses on management essentials
Career Connection
A solid understanding of overall business functions provides the context for effective digital marketing strategies and prepares students for leadership roles.
Initiate Digital Skill Exploration- (Semester 1-2)
Beyond coursework, start exploring free online certifications in basic digital marketing tools. Experiment with personal branding on platforms like LinkedIn and build a basic professional portfolio.
Tools & Resources
Google Digital Garage, HubSpot Academy (free courses), Canva for basic graphic design, LinkedIn for professional networking
Career Connection
Early exposure to digital tools and platforms makes campus placements easier, demonstrating proactive learning and a genuine interest in the field.
Intermediate Stage
Undertake Digital Marketing Projects & Internships- (Semester 3 & during/after Semester 4 (for internship))
Actively seek out and complete internships or live projects focused on digital marketing roles. Apply theoretical knowledge from ''''Digital Marketing Strategies & Planning'''' (DME301) and ''''Marketing Analytics & Performance Measurement'''' (DME302) to real-world scenarios.
Tools & Resources
Internshala, LinkedIn Jobs, Company career pages, University placement cell for internship leads
Career Connection
Practical experience is invaluable for placements, providing resume-building achievements and a strong professional network.
Specialize in Key Digital Analytics Tools- (Semester 3-4)
Go beyond basic theory by gaining hands-on proficiency in advanced marketing analytics tools. Work on simulated data sets and participate in data visualization challenges.
Tools & Resources
Google Analytics 4, Tableau Public (free version), Python/R basics for data analysis (tutorials on DataCamp, Coursera), Power BI
Career Connection
Expertise in specific analytics tools is highly sought after by Indian companies for marketing analyst and data-driven marketing roles.
Engage in Industry-Specific Competitions & Networking- (Semester 3-4)
Participate in national-level digital marketing competitions, hackathons, or case study challenges. Attend industry webinars, conferences, and connect with professionals on LinkedIn to build a robust network.
Tools & Resources
Events listed on LinkedIn, Marketing competition platforms, Industry associations like IAMAI
Career Connection
These activities enhance problem-solving skills, provide visibility, and open doors to mentorship and job opportunities within the Indian digital marketing ecosystem.
Advanced Stage
Master Interview & Presentation Skills- (Final Semester (leading up to placements))
Practice aptitude tests, group discussions, and mock interviews regularly. Develop compelling presentations based on your projects and internships, showcasing your digital marketing and analytics skills effectively.
Tools & Resources
Online aptitude test platforms, University career services for mock interviews, LinkedIn for company research
Career Connection
Strong communication and presentation skills are paramount for cracking placement interviews and excelling in professional roles.
Build a Comprehensive Digital Portfolio- (Final Semester)
Compile all project work, internship reports, certifications, and any personal digital marketing initiatives into a professional online portfolio. This demonstrates practical application of ''''Digital Brand Management & E-Commerce Marketing'''' (DME403).
Tools & Resources
Behance, Personal website (WordPress/Wix), Google Sites, GitHub for data projects
Career Connection
A well-structured portfolio provides tangible proof of skills and experience, significantly boosting employability in the competitive Indian job market.
Continuous Learning & Industry Trend Tracking- (Post-Graduation & Ongoing)
Stay updated with the latest trends in digital marketing, AI in marketing, and analytics by following industry blogs, publications, and thought leaders. Consider advanced certifications post-MBA.
Tools & Resources
MOZ Blog, SEMrush Blog, Google Marketing Platform updates, LinkedIn Learning, Coursera for advanced courses
Career Connection
The digital marketing field evolves rapidly; continuous learning ensures long-term career growth and adaptability, crucial for staying relevant in the Indian industry.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree with a minimum of 50% aggregate marks (45% for SC/ST candidates) from any UGC recognized University/ Institution/ College. Valid scores in CAT/MAT/CMAT/XAT/NMAT/GMAT/KMAT/ATMA/JUET.
Duration: 2 years / 4 semesters
Credits: 104 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT101 | Management Process & Organizational Behaviour | Core | 4 | Management functions and principles, Organizational behavior concepts, Personality, perception, and learning, Motivation theories and leadership styles, Group dynamics and team building |
| MGT102 | Managerial Economics | Core | 4 | Demand and supply analysis, Production and cost analysis, Market structures and pricing strategies, Macroeconomic indicators, Business cycles and government policies |
| MGT103 | Business Statistics & Analytics | Core | 4 | Data collection and presentation, Measures of central tendency and dispersion, Probability distributions, Hypothesis testing and ANOVA, Regression analysis and forecasting |
| MGT104 | Accounting for Managers | Core | 4 | Financial accounting principles, Preparation of financial statements, Cost accounting methods, Budgetary control, Working capital management |
| MGT105 | Business Law & Ethics | Core | 4 | Indian Contract Act, Company Law provisions, Consumer Protection Act, Business ethics principles, Corporate social responsibility |
| MGT106 | Marketing Management | Core | 4 | Marketing concepts and philosophies, Consumer behavior and market segmentation, Product and brand management, Pricing strategies, Promotion and distribution channels |
| MGT107 | Human Resource Management | Core | 4 | HR functions and policies, Recruitment and selection, Training and development, Performance appraisal, Compensation and benefits management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT201 | Financial Management | Core | 4 | Objectives of financial management, Capital budgeting decisions, Cost of capital, Working capital management, Dividend policy |
| MGT202 | Operations Management | Core | 4 | Production system design, Forecasting and aggregate planning, Inventory management, Quality control and TQM, Supply chain management |
| MGT203 | Research Methodology | Core | 4 | Research design and formulation, Data collection methods, Sampling techniques, Data analysis and interpretation, Report writing and presentation |
| MGT204 | Strategic Management | Core | 4 | Strategic planning process, Environmental analysis (SWOT, PESTEL), Strategy formulation and choice, Strategy implementation, Strategic control and evaluation |
| MGT205 | Digital Business & E-Commerce | Core | 4 | Digital business models, E-commerce platforms and strategies, Online payment systems, Cyber security in digital business, Digital marketing fundamentals |
| MGT206 | Business Environment & Sustainability | Core | 4 | Economic and political environment, Social and technological factors, Global business environment, Sustainable business practices, Corporate governance and ethics |
| MGT207 | Entrepreneurship and Innovation Management | Core | 4 | Entrepreneurial process and mindset, Business plan development, Innovation types and strategies, Funding for startups, Venture growth and management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DME301 | Digital Marketing Strategies & Planning | Specialization Elective | 4 | Digital marketing landscape, Developing digital marketing strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content marketing and storytelling |
| DME302 | Marketing Analytics & Performance Measurement | Specialization Elective | 4 | Marketing metrics and KPIs, Web analytics tools (e.g., Google Analytics), Social media analytics, Campaign performance measurement, Data visualization for marketing insights |
| DME303 | Customer Relationship Management in Digital Era | Specialization Elective | 4 | CRM concepts and evolution, Digital CRM strategies, Customer journey mapping, Personalization and customer experience, Data privacy and security in CRM |
| MGT350 | Cross Cultural Management | Open Elective | 4 | Dimensions of national culture, Impact of culture on business, Intercultural communication, Managing cultural diversity, Global leadership challenges |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DME401 | Advanced Search Engine & Social Media Marketing | Specialization Elective | 4 | Advanced SEO techniques, Paid search campaign optimization, Social media advertising platforms, Influencer marketing strategies, Social media ROI measurement |
| DME402 | Marketing Automation & AI in Marketing | Specialization Elective | 4 | Marketing automation platforms, Email marketing automation, AI applications in marketing, Predictive analytics for customer behavior, Personalization at scale |
| DME403 | Digital Brand Management & E-Commerce Marketing | Specialization Elective | 4 | Digital branding strategies, Online reputation management, E-commerce platform management, Mobile marketing tactics, Affiliate marketing and partnerships |
| MGT400 | Internship | Project/Internship | 4 | Practical industry exposure, Application of theoretical knowledge, Problem-solving in real-world scenarios, Professional skill development, Report writing and presentation |
| MGT401 | Project Work | Project/Internship | 8 | Independent research design, Data collection and analysis, Problem identification and solution, Project report documentation, Presentation of findings |
