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FPM in Marketing at Jaipuria Institute of Management, Noida
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Marketing at Jaipuria Institute of Management, Noida Gautam Buddh Nagar?
This Marketing FPM program at Jaipuria Institute of Management, Noida focuses on developing rigorous researchers and thought leaders in the dynamic field of marketing. It emphasizes advanced research methodologies and theoretical contributions relevant to evolving Indian and global markets. The program aims to address complex marketing challenges through deep academic inquiry and practical application, fostering innovation and analytical prowess.
Who Should Apply?
This program is ideal for aspiring academics, researchers, and marketing professionals in India seeking to pursue a doctoral degree. It is suitable for individuals with a strong academic record and a keen interest in contributing original research to marketing theory and practice, including fresh post-graduates aiming for academia or working professionals seeking advanced research skills and career transition into research roles.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers as faculty in leading B-schools, research scientists in market research and analytics firms, or consultants. In India, opportunities exist in various academic institutions and industry research roles, with potential salary ranges for entry-level academic roles starting from INR 8-12 LPA, growing significantly with experience and publications. The program fosters critical thinking and advanced analytical capabilities.
Student Success Practices
Foundation Stage
Master Research Fundamentals and Statistics- (Term 1-2)
Diligently study all core research methods and statistical courses in Term 1 and 2. Utilize online platforms like Coursera for ''''Research Methods'''' or ''''Statistics for Data Science'''', NPTEL for advanced statistical concepts, and free R/Python tutorials for hands-on data analysis practice. Form study groups with peers to discuss complex concepts and problem-solving strategies, ensuring a solid base for advanced research.
Tools & Resources
Coursera, NPTEL, R Studio, Python (Pandas, NumPy), Academic literature databases like Scopus/Web of Science
Career Connection
A strong foundation in methodology is critical for successful thesis research and future academic publications, making you a more competent and sought-after researcher for both academic and industry roles in India.
Cultivate Academic Writing Excellence- (Term 1-2)
Focus on developing superior academic writing and presentation skills from the outset. Practice writing concise literature reviews, research proposals, and seminar papers. Seek regular and constructive feedback from faculty on assignments and presentations. Read widely from top-tier academic journals in Marketing to understand structuring, argumentation, and stylistic conventions for impactful scholarly communication.
Tools & Resources
Grammarly Premium, Turnitin, Mendeley/Zotero for efficient citation management, Referencing guides (APA, Harvard)
Career Connection
Exceptional writing is essential for publishing in reputable journals, securing research grants, and effectively communicating complex ideas, which are cornerstones of a successful research career in India and globally.
Engage Actively in Academic Discussions- (Term 1-2)
Participate actively in all classroom discussions, seminars, and workshops. Proactively seek opportunities to engage with faculty members, express your evolving research interests, and ask insightful questions. This practice builds confidence, refines critical thinking, and helps in identifying potential research supervisors and specialized areas of study relevant to the Marketing domain.
Tools & Resources
Journal club discussions, Departmental seminars, Faculty office hours, Peer review sessions
Career Connection
Networking and active intellectual engagement during coursework lay the groundwork for collaborative research, mentorship, and building a professional academic network crucial for long-term career growth and opportunities in the Indian academic landscape.
Intermediate Stage
Deep Dive into Marketing Theory and Literature- (Term 3 and early Phase II)
Beyond core coursework, intensely explore classical and contemporary marketing theories, models, and contemporary issues specific to the Indian context. Identify emerging trends in consumer behavior, digital marketing, or sustainable marketing. Utilize library resources and academic databases to conduct thorough and systematic literature reviews in your specific area of interest for your ''''Elective'''' subjects and initial thesis ideation.
Tools & Resources
JSTOR, Google Scholar, Emerald Insight, Sage Journals, Marketing Science Institute reports, Business India magazine for local context
Career Connection
Developing a profound understanding of marketing literature allows you to identify critical research gaps, formulate novel research questions, and contribute significantly to the existing body of knowledge, a key aspect of FPM success and academic credibility.
Develop Advanced Data Analysis Proficiency- (Term 3 and early Phase II)
Master specialized statistical software relevant to advanced marketing research such as SPSS, AMOS for Structural Equation Modeling (SEM), or advanced R/Python libraries for predictive analytics. Practice applying these tools to real-world marketing datasets, potentially even public datasets on Indian consumer trends. Consider workshops or certifications in specific analytical techniques like machine learning for marketing analytics.
Tools & Resources
SPSS, AMOS, R (e.g., ''''lavaan'''' for SEM), Python (Scikit-learn, Statsmodels), DataCamp, Certifications from IBM/SAS
Career Connection
Proficiency in advanced data analysis is highly valued in both academia and industry research roles, enhancing your employability and research impact, especially in India''''s rapidly growing data-driven marketing landscape.
Attend and Present at Conferences/Workshops- (End of Term 3 and throughout Phase II)
Actively seek out national and international academic conferences and workshops, particularly those focused on Marketing or Management Research in India. Prepare short papers or posters based on your coursework or initial research ideas. Presenting your nascent work helps refine ideas, gain valuable feedback from experts, and network with leading scholars and potential collaborators, crucial for early career visibility.
Tools & Resources
IIMs'''' doctoral colloquiums, Marketing Management Association conferences, Reputable national/international marketing conferences in India and abroad
Career Connection
Presenting research builds your academic profile, provides networking opportunities for future collaborations, and is a crucial step towards journal publications and establishing your academic reputation and thought leadership.
Advanced Stage
Focus on High-Impact Thesis Research- (Phase II (Years 2-4))
Work closely with your supervisor to define a research topic with significant theoretical and practical implications, ideally with relevance to the Indian context or global marketing challenges. Conduct rigorous data collection and analysis, striving for originality, methodological soundness, and clarity. Aim for a thesis that can contribute to top-tier publications in reputable academic journals.
Tools & Resources
Research funding applications, Ethical review boards (Institutional Research Ethics Committee), Advanced data collection tools (specialized survey software, eye-tracking, neuroscience tools if applicable), Thesis writing software (LaTeX, Microsoft Word)
Career Connection
A high-quality thesis is the cornerstone of an FPM degree, leading to potential publications in A-tier journals and positioning you as an expert in your chosen marketing domain, highly desirable for academic appointments in top institutions.
Pursue Peer-Reviewed Publications- (Phase II (Years 2-4))
Transform chapters of your thesis or independent research studies into publishable journal articles. Strategically target reputable, peer-reviewed journals in Marketing (e.g., Journal of Marketing, Journal of Consumer Research, IIM-level journals in India, or relevant international journals). Understand the submission and review process meticulously, and be prepared for iterative revisions based on reviewer feedback.
Tools & Resources
JournalFinder tools, Author guidelines of target journals, Academic writing support services, Statistical consulting if needed
Career Connection
Publications are the primary currency in academia for securing faculty positions, promotions, and research grants. Starting early and strategically publishing your work is vital for establishing a successful and recognized academic career in India and globally.
Prepare for Academic Job Market and Vivas- (Final year of Phase II)
Develop a strong academic CV highlighting your research, publications, and teaching interests. Practice presenting your thesis work effectively for the final viva-voce examination and for potential academic job interviews. Network proactively with faculty at other institutions for potential job leads and advice on navigating the academic job market in India, including specific requirements of top B-schools.
Tools & Resources
Mock viva sessions with faculty/peers, Career counseling for academic roles, Professional networking platforms (LinkedIn, ResearchGate), Job boards for B-schools/universities in India and abroad
Career Connection
Thorough preparation for the job market and the rigorous viva defense ensures a smooth and successful transition into your desired academic or research role, maximizing your chances of securing a prestigious position post-FPM.
