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BBA in Digital Marketing at Jindal College For Women
Bengaluru, Karnataka
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About the Specialization
What is Digital Marketing at Jindal College For Women Bengaluru?
This Digital Marketing specialization program at Jindal College For Women, following the Bengaluru City University NEP curriculum, focuses on equipping students with essential skills for the rapidly evolving digital landscape. In the vibrant Indian market, businesses are increasingly shifting towards online platforms, driving immense demand for skilled digital marketers. This program differentiates itself by blending core business administration principles with hands-on digital marketing techniques, preparing students for immediate industry relevance.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the dynamic digital marketing field, aiming for roles like SEO Analyst, Social Media Executive, or Content Marketer. It also benefits working professionals looking to upskill in areas like analytics or e-commerce, and career changers transitioning into the digital industry. Students with a strong interest in technology, communication, and creative problem-solving will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Digital Marketing Manager, SEO Specialist, Social Media Strategist, or E-commerce Executive in both Indian startups and established MNCs. Entry-level salaries typically range from INR 3 to 5 LPA, with significant growth trajectories for experienced professionals earning INR 8-15+ LPA. The curriculum also aligns with popular professional certifications like Google Ads and HubSpot, enhancing employability.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core business subjects like Principles of Management, Financial Accounting, and Marketing Management. These form the bedrock for advanced digital marketing strategies. Utilize study groups and online resources like Investopedia for clearer conceptual understanding.
Tools & Resources
Investopedia, Coursera (for foundational business courses), College library resources
Career Connection
A strong grasp of business fundamentals ensures you understand how digital marketing fits into overall business objectives, making you a more strategic and valuable asset in any Indian company.
Enhance Digital Fluency & Communication- (Semester 1-2)
Actively participate in English language courses and the Digital Fluency SEC. Practice public speaking, professional writing, and familiarize yourself with essential software like MS Office. Explore basic web development concepts to understand digital platforms better.
Tools & Resources
Microsoft Office Suite, Canva (for basic design), W3Schools (for basic HTML/CSS), Toastmasters International for public speaking
Career Connection
Effective communication and digital literacy are non-negotiable in the Indian job market, enabling you to articulate ideas, create compelling content, and operate efficiently in a digital-first environment.
Engage with General Electives Wisely- (Semester 1-2)
Choose Open Elective Courses (OECs) and Value Added Courses (VSCs) that complement your BBA or broaden your perspective. Consider subjects related to data, psychology, or basic IT. Actively engage in NSS/NCC/Yoga for holistic development and leadership exposure.
Tools & Resources
Course catalog of available OECs, College career counseling for guidance on choices
Career Connection
Diverse knowledge and extracurricular engagement not only build a well-rounded profile but also demonstrate transferable skills and a proactive attitude, appealing to Indian employers looking for adaptable candidates.
Intermediate Stage
Dive Deep into Digital Marketing Core- (Semester 3-4)
Focus intensely on Digital Marketing Fundamentals, SEO, SEM, Social Media, and Content Marketing. Experiment with practical projects, build dummy campaigns, and analyze results. Consider pursuing official certifications alongside coursework.
Tools & Resources
Google Analytics Academy, Google Ads Certifications, HubSpot Academy, Yoast SEO Plugin for WordPress, Meta Business Suite
Career Connection
Hands-on experience with these core digital marketing tools and platforms directly prepares you for entry-level specialist roles and makes your resume stand out to Indian recruiters seeking practical skills.
Seek Early Industry Exposure- (Semester 3-4)
Actively look for short-term internships, volunteer for digital marketing tasks in college events, or take up freelance projects. Attend industry webinars and workshops by Indian digital marketing experts. Network with professionals on LinkedIn.
Tools & Resources
LinkedIn, Internshala, Google Digital Garage, Industry events and conferences in Bengaluru
Career Connection
Early exposure provides invaluable practical experience, builds a professional network, and can lead to pre-placement offers or strong referrals within the competitive Indian digital job market.
Build a Digital Portfolio- (Semester 3-4)
Start creating a portfolio of your digital marketing work, even if it''''s for hypothetical brands or personal projects. This could include SEO audit reports, social media campaign mock-ups, content calendars, and email newsletters. Use platforms like Behance or a personal website.
Tools & Resources
Behance, WordPress (for personal website), Google Drive (for organizing work), Figma/Canva (for mockups)
Career Connection
A tangible portfolio showcases your capabilities to potential employers in India, demonstrating practical skills and creativity far more effectively than just academic scores.
Advanced Stage
Master Analytics and Strategy- (Semester 5-6)
Focus on Web Analytics, Email Marketing, and Digital Marketing Strategy. Learn to interpret data to make informed marketing decisions. Proactively work on your final-year project, applying all learned concepts to a real-world business problem, possibly in collaboration with an SME.
Tools & Resources
Google Analytics 4, SEMrush/Ahrefs (free trials), Mailchimp/SendGrid (free tiers), Google Looker Studio
Career Connection
Proficiency in analytics and strategic planning positions you for leadership roles in Indian digital marketing teams, where data-driven decisions are crucial for business growth.
Undertake a Comprehensive Internship- (Semester 5-6)
Secure a full-fledged internship (as part of SEC 5 or separately) in a reputable digital marketing agency, e-commerce company, or corporate marketing department. Focus on gaining diverse experience across different digital channels and contributing meaningfully to projects.
Tools & Resources
College placement cell, Top job portals like Naukri.com, Indeed.com, LinkedIn connections
Career Connection
A substantial internship provides critical industry experience and often converts into a full-time job offer, giving you a strong start in the Indian digital marketing industry.
Network and Prepare for Placements- (Semester 5-6)
Actively participate in placement preparatory workshops, mock interviews, and resume building sessions. Expand your professional network by attending industry meetups and connecting with alumni. Stay updated on the latest digital marketing trends and emerging technologies in India.
Tools & Resources
College placement cell resources, LinkedIn, Industry news blogs (e.g., Social Samosa, Digital Vidya), Professional associations
Career Connection
Strategic networking and rigorous placement preparation are vital for securing desirable job roles in India''''s competitive market, ensuring a smooth transition from academics to a successful career.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 / PUC II / equivalent examination from a recognized board with a minimum aggregate of 35% marks.
Duration: 6 semesters / 3 years
Credits: 134 Credits
Assessment: Internal: 40% (for theory courses) / 50% (for practical/project/internship), External: 60% (for theory courses) / 50% (for practical/project/internship)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 1 | Foundation English | Ability Enhancement Compulsory Course | 2 | English Communication Skills, Grammar and Vocabulary, Reading Comprehension, Writing Skills, Presentation Skills |
| MIL 1 | Modern Indian Language - I (e.g., Kannada/Hindi/Sanskrit) | Language | 2 | Language Fundamentals, Basic Grammar, Writing Practice, Cultural Aspects, Simple Dialogues |
| DSC 1 | Principles of Management | Discipline Specific Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics |
| DSC 2 | Financial Accounting | Discipline Specific Core | 4 | Introduction to Accounting, Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts |
| DSC 3 | Computer Applications in Business | Discipline Specific Core | 4 | Fundamentals of Computers, MS Office Suite (Word, Excel, PowerPoint), Internet and E-mail, Data Analysis Tools, Business Software Overview |
| OEC 1 | Open Elective Course - I | Open Elective | 3 | Interdisciplinary subject of choice |
| VSC 1 | Universal Human Values / Environmental Studies | Value Added Course | 2 | Human Values and Ethics, Environmental Concepts, Pollution and Conservation, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 2 | English | Ability Enhancement Compulsory Course | 2 | Advanced English Grammar, Business Correspondence, Report Writing, Public Speaking, Soft Skills |
| MIL 2 | Modern Indian Language - II (e.g., Kannada/Hindi/Sanskrit) | Language | 2 | Advanced Language Skills, Literature Review, Written Communication, Oral Communication |
| DSC 4 | Business Statistics | Discipline Specific Core | 4 | Introduction to Statistics, Measures of Central Tendency, Probability, Correlation and Regression, Hypothesis Testing |
| DSC 5 | Corporate Accounting | Discipline Specific Core | 4 | Share Capital, Debentures, Final Accounts of Companies, Amalgamation and Reconstruction, Valuation of Goodwill |
| DSC 6 | Marketing Management | Discipline Specific Core | 4 | Fundamentals of Marketing, Marketing Environment, Consumer Behavior, Product and Pricing Strategies, Promotion and Distribution |
| SEC 1 | Digital Fluency | Skill Enhancement Course | 2 | Digital Literacy, Cyber Security Basics, Online Collaboration Tools, Data Management, Digital Communication |
| VSC 2 | AI & Data Science / Sports & Physical Education / NSS / NCC / Yoga | Value Added Course | 2 | Foundational concepts based on chosen topic |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 3 | English | Ability Enhancement Compulsory Course | 2 | Advanced Business Communication, Critical Thinking, Logical Reasoning, Interview Skills |
| MIL 3 | Modern Indian Language - III | Language | 2 | Advanced Language Proficiency, Literary Appreciation, Composition and Essay Writing |
| DSC 7 | Cost Accounting | Discipline Specific Core | 4 | Introduction to Cost Accounting, Cost Sheet, Material Costing, Labor Costing, Overheads |
| DSC 8 | Entrepreneurship and Small Business Management | Discipline Specific Core | 4 | Concept of Entrepreneurship, Business Plan Development, Forms of Business Organization, Funding for Startups, Small Business Management |
| DSC 9 | Human Resource Management | Discipline Specific Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| DSE 1 | Digital Marketing Fundamentals | Discipline Specific Elective (Digital Marketing) | 4 | Introduction to Digital Marketing, Digital Marketing Mix, Website Design and Development Basics, Content Marketing Strategy, Digital Marketing Platforms Overview |
| SEC 2 | Professional Communication / Tally / Web Designing | Skill Enhancement Course | 2 | Skill-specific advanced concepts |
| OEC 2 | Open Elective Course - II | Open Elective | 3 | Interdisciplinary subject of choice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 4 | English | Ability Enhancement Compulsory Course | 2 | Business Report Writing, Research Paper Presentation, Professional Etiquette, Group Discussion Techniques |
| MIL 4 | Modern Indian Language - IV | Language | 2 | Professional Language Use, Translation Skills, Advanced Literary Studies |
| DSC 10 | Business Law | Discipline Specific Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| DSC 11 | Production and Operations Management | Discipline Specific Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Quality Management, Supply Chain Management |
| DSC 12 | Financial Management | Discipline Specific Core | 4 | Financial Management Introduction, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| DSE 2 | Search Engine Optimization (SEO) and Search Engine Marketing (SEM) | Discipline Specific Elective (Digital Marketing) | 4 | Introduction to SEO, On-Page SEO Techniques, Off-Page SEO Strategies, Keyword Research and Analysis, Introduction to Google Ads and SEM |
| SEC 3 | Internship / Skill based on Entrepreneurship / Business Analytics / Stock Market Operations | Skill Enhancement Course | 2 | Practical exposure or advanced skill development |
| OEC 3 | Open Elective Course - III | Open Elective | 3 | Interdisciplinary subject of choice |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 13 | Income Tax | Discipline Specific Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions, Computation of Taxable Income, TDS and Advance Tax |
| DSC 14 | Research Methodology | Discipline Specific Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| DSE 3 | Social Media Marketing and Content Marketing | Discipline Specific Elective (Digital Marketing) | 4 | Introduction to Social Media, Major Social Media Platforms, Social Media Strategy Development, Content Marketing Planning, Content Distribution and Promotion |
| DSE 4 | E-Commerce and Mobile Marketing | Discipline Specific Elective (Digital Marketing) | 4 | Introduction to E-commerce, E-commerce Business Models, Mobile Marketing Strategies, Mobile Apps and Websites, Location-Based Marketing |
| SEC 4 | Advanced Excel / Data Visualization / Retail Management | Skill Enhancement Course | 2 | Advanced skill development based on chosen option |
| OEC 4 | Open Elective Course - IV | Open Elective | 3 | Interdisciplinary subject of choice |
| DM Project | Project Work (Digital Marketing) | Practical | 2 | Problem Identification, Data Collection, Analysis, Report Writing, Project Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 15 | Auditing and Governance | Discipline Specific Core | 4 | Introduction to Auditing, Types of Audit, Audit Procedures, Corporate Governance Principles, Role of Auditors |
| DSC 16 | International Business | Discipline Specific Core | 4 | Introduction to International Business, Globalization, International Trade Theories, Foreign Exchange Market, International Marketing |
| DSE 5 | Web Analytics and Email Marketing | Discipline Specific Elective (Digital Marketing) | 4 | Introduction to Web Analytics, Google Analytics Setup and Reporting, Email Marketing Strategy, Email Campaign Management, Marketing Automation Tools |
| DSE 6 | Digital Marketing Strategy and Planning | Discipline Specific Elective (Digital Marketing) | 4 | Developing Digital Marketing Plan, Budgeting for Digital Campaigns, Implementation and Monitoring, Performance Measurement and KPIs, Emerging Trends in Digital Marketing |
| SEC 5 | Internship / Professional Ethics / Stress Management / Cyber Security | Skill Enhancement Course | 2 | Practical exposure or professional skill development |
| DM Project Viva | Project Report and Viva-Voce (Digital Marketing) | Practical | 2 | Presentation of Project Findings, Defense of Research Methodology, Discussion of Outcomes and Learnings |
