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MASTER-OF-BUSINESS-ADMINISTRATION in General Management at JSS Science and Technology University
Mysuru, Karnataka
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About the Specialization
What is General Management at JSS Science and Technology University Mysuru?
This General Management program at Sri Jayachamarajendra College of Engineering (SJCE) provides a comprehensive understanding of core business functions essential for effective organizational leadership in India. It builds a strong foundation across finance, marketing, HR, operations, and strategy, highly relevant to the diverse Indian industry. The program offers a holistic managerial perspective, equipping students for versatile roles.
Who Should Apply?
This program is ideal for fresh graduates seeking diverse managerial roles across India''''s sectors. It also caters to working professionals aiming to upskill for broader leadership, and career changers transitioning into business. Candidates typically hold a bachelor''''s degree and a drive to understand multifaceted business operations.
Why Choose This Course?
Graduates can expect India-specific career paths in general management, consulting, and cross-functional leadership roles. Entry-level salaries typically range from INR 4-8 LPA, with experienced professionals potentially earning INR 15-30+ LPA in Indian companies. Growth trajectories include senior management and CXO positions, aligning with entrepreneurial ventures.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate significant time to thoroughly understand foundational concepts in accounting, economics, marketing, and organizational behavior. Form study groups to discuss complex topics and work through case studies. Regularly attend workshops on presentation and communication skills to build confidence.
Tools & Resources
VTU e-learning portal, NPTEL courses, Harvard Business Review case studies, Group study sessions
Career Connection
A strong grasp of fundamentals is crucial for passing competitive interviews for management trainee roles and excelling in early career assignments across Indian industries.
Develop Data Analysis and Research Skills- (Semester 1-2)
Pay close attention to Business Statistics and Analytics, and Research Methods. Practice using statistical software (e.g., Excel, basic R/Python) for data interpretation. Take initiative in class projects to conduct mini-research studies and gather insights.
Tools & Resources
Microsoft Excel, Google Sheets, Coursera/edX courses on data analytics basics, SPSS (if available)
Career Connection
Analytical skills are highly valued in modern Indian business for evidence-based decision-making, essential for roles in business intelligence and consulting.
Build a Professional Network Early- (Semester 1-2)
Actively participate in college clubs, industry interactions, and guest lectures. Connect with alumni and senior students. Attend virtual or in-person industry events in Mysuru or Bengaluru to start building a professional network from the initial semesters.
Tools & Resources
LinkedIn, College alumni network portals, Industry association events (e.g., CII, FICCI)
Career Connection
Networking opens doors to internships, mentorship opportunities, and future job prospects, giving a significant advantage in the competitive Indian job market.
Intermediate Stage
Seek Industry Exposure through Internships- (Between Semester 2 and 3, and during Semester 3)
Actively search and apply for internships during semester breaks, focusing on roles that offer exposure to multiple business functions. This practical experience is invaluable for applying theoretical knowledge and understanding corporate culture in India.
Tools & Resources
College Placement Cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
Internships are often a direct pathway to pre-placement offers (PPOs) and significantly enhance resume appeal for full-time roles, especially in general management.
Develop Leadership and Teamwork Skills- (Semester 3)
Take on leadership roles in academic projects, cultural events, or student organizations. Practice effective delegation, conflict resolution, and motivational techniques. Participate in inter-collegiate management competitions and case study challenges.
Tools & Resources
Toastmasters International (if available nearby), Project Management software (Asana, Trello), Business case competition platforms
Career Connection
Strong leadership and teamwork are fundamental traits sought by recruiters for managerial positions, indicating potential for growth and handling responsibilities in Indian companies.
Explore Electives Strategically for Broadening Knowledge- (Semester 3)
Given the General Management specialization, choose electives that either broaden your understanding across new domains or deepen your knowledge in areas you find particularly engaging for a well-rounded profile. Consult faculty and industry mentors for guidance.
Tools & Resources
VTU elective catalog, Faculty advisors, Industry professionals on LinkedIn
Career Connection
Strategic elective choices can fill skill gaps, make you a more versatile candidate, and open up diverse career avenues in the dynamic Indian corporate landscape.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
Engage deeply in the Business Research Project (20MBA41P), choosing a topic that aligns with your career aspirations or addresses a real-world business problem in the Indian context. Seek strong faculty mentorship and aim for a high-quality output.
Tools & Resources
Academic databases (JSTOR, EBSCO), Statistical software, Research methodology guides, VTU Digital Library
Career Connection
A well-executed project demonstrates analytical rigor, problem-solving capabilities, and independent research skills—qualities highly valued for strategic roles and consulting in India.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Begin intensive preparation for campus placements, focusing on aptitude tests, group discussions, and personal interviews. Participate in mock interview sessions organized by the college and peers, seeking constructive feedback. Tailor your resume and cover letters to specific job descriptions.
Tools & Resources
Placement Cell workshops, Online aptitude platforms (IndiaBix), Mock interview groups, Resume building tools
Career Connection
Thorough preparation is paramount for securing desirable placements in top Indian and multinational companies, maximizing your career launch potential.
Focus on Personal Branding and Digital Presence- (Semester 4)
Develop a strong professional online presence through LinkedIn, showcasing projects, skills, and internships. Attend workshops on personal branding and communication. Actively network with recruiters and professionals to stay updated on industry trends and job openings.
Tools & Resources
LinkedIn profiles, Professional networking events, Personal website/portfolio (optional)
Career Connection
A strong personal brand and digital footprint are crucial for visibility in the job market, attracting recruiters, and establishing credibility as a future business leader in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with 50% aggregate marks (45% for SC/ST/Category-1 of Karnataka) from a recognized university. Valid score in Karnataka PGCET / CMAT / MAT / KMAT is required.
Duration: 2 years / 4 semesters
Credits: 90 Credits
Assessment: Internal: 50%, External: 50% (except Project Work which has 150 marks for external assessment)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA11 | Management and Organizational Behavior | Core | 4 | Management Functions and Principles, Organizational Behavior Concepts, Perception, Personality, Learning, Motivation Theories and Leadership Styles, Group Dynamics and Team Building |
| 20MBA12 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Indicators for Business |
| 20MBA13 | Accounting for Managers | Core | 4 | Financial Accounting Principles and Standards, Preparation of Financial Statements, Analysis and Interpretation of Financial Statements, Cost Accounting Concepts and Techniques, Budgeting and Budgetary Control |
| 20MBA14 | Business Statistics and Analytics | Core | 4 | Descriptive Statistics and Data Visualization, Probability Distributions and Concepts, Hypothesis Testing and Inference, Correlation, Regression, and Forecasting, Introduction to Business Analytics and Tools |
| 20MBA15 | Marketing Management | Core | 4 | Introduction to Marketing and its Environment, Consumer and Business Buyer Behavior, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies |
| 20MBA16 | Managerial Communication and Research Methods | Core | 5 | Fundamentals of Managerial Communication, Oral and Written Communication Skills, Business Research Process and Design, Data Collection Methods and Sampling, Report Writing and Presentation Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA21 | Human Resource Management | Core | 4 | Strategic Human Resource Planning, Recruitment, Selection, and Onboarding, Training and Development Programs, Performance Management and Appraisal, Compensation Management and Industrial Relations |
| 20MBA22 | Financial Management | Core | 4 | Goals and Functions of Financial Management, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy and Valuation |
| 20MBA23 | Operations Management | Core | 4 | Operations Strategy and Productivity, Process Design and Facility Layout, Production Planning and Control, Inventory Management Techniques, Quality Management and Supply Chain Basics |
| 20MBA24 | Entrepreneurship and Start-up Management | Core | 4 | The Entrepreneurial Process, Idea Generation and Opportunity Analysis, Business Plan Development and Funding Sources, Legal and Regulatory Aspects for Start-ups, Growth Strategies and Exit Routes |
| 20MBA25 | Management Information Systems | Core | 4 | Fundamentals of Information Systems, Database Management Systems, Enterprise Resource Planning (ERP), E-commerce and Digital Business, IT Security, Privacy, and Ethics |
| 20MBA26 | Business Law and Ethics | Core | 5 | Indian Contract Act and its Elements, Sale of Goods Act and Negotiable Instruments, Company Law and Consumer Protection Act, Cyber Law and Intellectual Property Rights, Business Ethics and Corporate Social Responsibility |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA31 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning and Industry Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation, Evaluation, and Control |
| 20MBA32 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets and Instruments, International Marketing Strategies, International Human Resource Management, Global Strategic Alliances and FDI |
| 20MBA33 | Corporate Governance & Social Responsibility | Core | 3 | Principles and Importance of Corporate Governance, Role and Responsibilities of Board of Directors, Shareholder Rights and Stakeholder Management, Corporate Social Responsibility (CSR) Models, Business Ethics and Sustainability Reporting |
| 20MBA34X | Elective I (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
| 20MBA35X | Elective II (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
| 20MBA36X | Elective III (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA41P | Business Research Project and Viva Voce | Project | 4 | Problem Identification and Research Formulation, Literature Review and Theoretical Framework, Research Design and Methodology, Data Analysis, Interpretation, and Findings, Report Writing and Viva Voce Preparation |
| 20MBA42 | Indian Legal and Tax Environment for Business | Core | 3 | Companies Act and Corporate Laws, Goods and Services Tax (GST) Framework, Income Tax Act Provisions, Foreign Exchange Management Act (FEMA), Competition Law and Intellectual Property Rights |
| 20MBA43 | Emerging Technologies for Business | Core | 4 | Artificial Intelligence and Machine Learning in Business, Blockchain Technology Applications, Cloud Computing and Data Management, Internet of Things (IoT) for Business Operations, Big Data Analytics and Cybersecurity Fundamentals |
| 20MBA44X | Elective IV (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
| 20MBA45X | Elective V (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
| 20MBA46X | Elective VI (Specialization Stream) | Elective | 3 | Specific topics vary based on the chosen elective from the specialization stream |
